Toyota Prius Toyota Prius 2010 BMW 7-Series BMW 7-Series 2012

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Toyota Prius vs. BMW 7-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius vs. BMW 7-Series Invoice Comparison

Lowest Total Price: $28,840

Toyota Prius IV   
Difference: $73,405

Lowest Total Invoice: $26,480

Toyota Prius IV   
Difference: $67,835

Calculate Payments

  Down Payment Interest Rate Term
Model Year20102012
ModelPrius7-Series
TrimIVActiveHybrid 750Li
Body4dr Hatch4dr Sedan, ext.
Base Price $23,800 $101,000
Base Invoice $22,156 $93,100
Navigation Package 2,480  
Solar Roof Package 1,800  
Satellite radio - one year subscription   350
Navigation Package 2,124  
Solar Roof Package 1,440  
Satellite radio - one year subscription   320
Options (change) 4,280 350
Options (change) 3,564 320
Destination 760 895
Total Price $28,840 $102,245
Total Invoice $26,480 $94,315

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: Toyota Prius vs. BMW 7-Series

Lowest Adjusted Price and Invoice: Toyota Prius IV
TrueDelta Adjusted Price Difference: $65,275
TrueDelta Adjusted Invoice Difference: $60,336
Model Year20102012
ModelPrius7-Series
TrimIVActiveHybrid 750Li
Body4dr Hatch4dr Sedan, ext.
Engine98hp I4 H455hp V8 H
TransmissionCVTT8
DrivetrainFWDRWD
EPA Fuel Economy (city/highway)51/48 MPG17/26 MPG
Audio (watts, speakers)?, 8600, 16
Tire (rear if not all the same)195/65-15245/45-19
Total Price$28,840$102,245
Adjustments for Features0-8,130
Feature-Adjusted Total Price$28,840$94,115
Total Invoice$26,480$94,315
Adjustments for Features0-7,499
Feature-Adjusted Total Invoice$26,480$86,816

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Features Comparison: Toyota Prius vs. BMW 7-Series

Model Year20102012
ModelPrius7-Series
TrimIVActiveHybrid 750Li
Body4dr Hatch4dr Sedan, ext.
Transmission and Drivetrain 
CVT$1000 
8-speed manually-shiftable automatic $1300
FWD$0 
RWD $0
Accessories 
Power door closers $300
Power trunk closer $350
Remote app $25
Remote climate control$25 
Remote window/roof operation $15
Tilt/telescoping steering wheel, manual$250 
Tilt/telescoping steering wheel, power $350
Brakes, Airbags, and Other Safety 
Knee airbag, passenger $75
Obstacle detection, front $150
Obstacle detection, rear $250
Temporary spare tire$150 
Tires, run-flat $150
Cargo Management 
Air-conditioned storage compartment $50
Cargo cover$75 
Overhead sunglass holder$25 
Rear seat pass-through $100
Ski sack $50
Climate Control 
Automatic air recirculation $100
Dual-zone climate control $125
Heated windshield washer nozzles $15
Ionizing air filtration$50 
Rain-sensing wipers $175
Rear air vents with automatic controls $250
Rear dual-zone climate control $125
Rear wiper$175 
Residual heat $50
Variable intermittent wipers$75 
Water-repellent front-door glass$15 
Wiper de-icer $25
Engine / Motor 
Automatic start / stop $150
Exterior 
Bright-finished exhaust tip(s) $25
Laminated front side windows $200
Rear spoiler$200 
Solar panel$300 
Infotainment 
CD changer, in-dash$325 
CD player $125
HD radio $50
Media drive $15
Satellite radio$200 
Satellite radio - one year subscription $250
SMS text-to-speech reader $25
Surround sound $250
USB port $25
Voice control for external devices $0
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror $75
Auto-dimming passenger-side mirror $75
Automatic headlights $125
Automatic-off headlights$25 
Compass $0
Cornering lights $50
Digital instruments$0 
Fog lights $125
Headlight washers $50
Illuminated vanity mirrors, rear seat $100
Interior ambient lighting $150
Large energy flow and fuel economy display$25 
Mirror tilt-down in reverse $25
Power-folding mirrors $50
Steering-linked headlights $150
Tachometer $75
Turn signals on or near mirrors $25
Xenon HID headlights $500
Seats and Interior Trim 
Door sill trim plates $100
Floor mats $75
Folding second row seats$300 
Leather door panel trim $250
Manual height adjuster, driver seat$50 
Memory system, driver seat $200
Memory system, passenger seat $150
Power 4-way lumbar adjuster, driver seat $150
Power 4-way lumbar adjuster, passenger seat $150
Power fore-aft adjuster, driver seat $100
Power fore-aft adjuster, passenger seat $100
Power headrest height adjuster, driver seat $50
Power headrest height adjuster, passenger seat $50
Power height adjuster, driver seat $100
Power height adjuster, passenger seat $100
Power lumbar adjuster, driver seat$100 
Power recliner, driver seat $100
Power recliner, passenger seat $100
Power seatback bolsters, driver seat $100
Power seatback bolsters, passenger seat $100
Power thigh support length adjuster, driver seat $100
Power thigh support length adjuster, passenger seat $100
Power tilt adjuster, driver seat $100
Power tilt adjuster, passenger seat $100
Power upper seatback recliner, driver seat $100
Power upper seatback recliner, passenger seat $100
Synthetic suede headliner $650
Upholstered instrument panel $300
Wood trim $300
Suspension, Wheels, and Tires 
Adaptive dampers - electrical $500
Rear air springs, auto-leveling $350
Transmission 
Steering-wheel-mounted transmission controls $100
Total Value of Features$3,365$11,495
Value of Feature Adjustments$0$8,130
Value of Feature Adjustments0-7,499

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Specifications Comparison: Toyota Prius vs. BMW 7-Series

Model Year20102012
ModelPrius7-Series
Body4dr Hatch4dr Sedan, ext.
Wheelbase106.3 in126.4 in
Length175.6 in205.3 in
Width68.7 in74.9 in
Height58.7 in58.7 in
Curb Weight3,042 lb.4,841 lb.
Fuel Capacity11.9 gal.21.7 gal.
Row 1 Headroom38.6 in40.8 in
Row 1 Shoulder Room54.9 in59.2 in
Row 1 Hip Room52.7 in0.0 in
Row 1 Legroom42.5 in41.2 in
Row 2 Headroom37.6 in38.9 in
Row 2 Shoulder Room53.1 in57.6 in
Row 2 Hip Room51.2 in0.0 in
Row 2 Legroom36.0 in44.3 in
Cargo Volume,
Minimum
21.6 ft317.7 ft3
Cargo Volume,
Maximum
39.6 ft317.7 ft3

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Option Package Details
Toyota Prius IV

Navigation Package
FeatureValueRequested?
Telematics service, such as OnStar200Yes
Navigation system600Yes
Rearview camera200Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Bluetooth audio streaming25Yes
Total Requested1150100%
Total Not Requested00%
Solar Roof Package
FeatureValueRequested?
Sunroof900Yes
Solar panel300No
Remote air conditioning25No
Total Requested90073%
Total Not Requested32527%

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