Toyota Prius Toyota Prius 2009 BMW 7-Series BMW 7-Series 2012

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Toyota Prius vs. BMW 7-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius vs. BMW 7-Series Invoice Comparison

Lowest Total Price: $24,279

Toyota Prius   
Difference: $77,616

Lowest Total Invoice: $22,275

Toyota Prius   
Difference: $71,720

Calculate Payments

  Down Payment Interest Rate Term
Model Year200920092012
ModelPriusPrius7-Series
TrimBaseTouringActiveHybrid 750Li
Body4dr Hatch4dr Hatch4dr Sedan, ext.
Base Price $23,375 $24,270 $101,000
Base Invoice $21,758 $22,519 $93,100
Package 6 3,150 2,775  
Floor mats 184 184  
Package 6 2,835 2,497  
Floor mats 112 112  
Options (change) 3,334 2,959 0
Options (change) 2,947 2,609 0
Destination 720 720 895
Gas Tax -3,150 -3,150 0
Total Price $24,279 $24,799 $101,895
Total Invoice $22,275 $22,698 $93,995

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Toyota Prius dealer quotes or BMW 7-Series dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Toyota Prius vs. BMW 7-Series

Lowest Adjusted Price and Invoice: Toyota Prius
TrueDelta Adjusted Price Difference: $67,836
TrueDelta Adjusted Invoice Difference: $62,698
Model Year200920092012
ModelPriusPrius7-Series
TrimBaseTouringActiveHybrid 750Li
Body4dr Hatch4dr Hatch4dr Sedan, ext.
Engine76hp I4 H76hp I4 H455hp V8 H
TransmissionCVTCVTT8
DrivetrainFWDFWDRWD
EPA Fuel Economy (city/highway)48/45 MPG48/45 MPG17/26 MPG
Audio (watts, speakers)?, 9?, 9600, 16
Tire (rear if not all the same)185/65-15195/55-16245/45-19
Total Price$24,279$24,799$101,895
Adjustments for Features00-9,780
Feature-Adjusted Total Price$24,279$24,799$92,115
Cost Above Minimum$0$520$0
Total Invoice$22,275$22,698$93,995
Adjustments for Features00-9,022
Feature-Adjusted Total Invoice$22,275$22,698$84,973
Cost Above Minimum$0$423$0

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Features Comparison: Toyota Prius vs. BMW 7-Series

Model Year200920092012
ModelPriusPrius7-Series
TrimBaseTouringActiveHybrid 750Li
Body4dr Hatch4dr Hatch4dr Sedan, ext.
Transmission and Drivetrain 
CVT$1000$1000 
8-speed manually-shiftable automatic  $1300
FWD$0$0 
RWD  $0
Accessories 
Power door closers  $300
Power trunk closer  $350
Remote app  $25
Remote window/roof operation  $15
Tilt steering wheel, manual$150$150 
Tilt/telescoping steering wheel, power  $350
Brakes, Airbags, and Other Safety 
4-wheel disc brakes  $150
Active or whiplash-reducing head restraints, front seats  $0
Knee airbag, driver  $75
Knee airbag, passenger  $75
Obstacle detection, front  $150
Obstacle detection, rear  $250
Temporary spare tire$150$150 
Tires, run-flat  $150
Cargo Management 
Air-conditioned storage compartment  $50
Cargo cover$75$75 
Cargo mat$40$40 
Console with shifter  $150
Console without shifter$150$150 
Overhead sunglass holder$25$25 
Rear seat pass-through  $100
Ski sack  $50
Climate Control 
Automatic air recirculation  $100
Dual-zone climate control  $125
Heated windshield washer nozzles  $15
Rain-sensing wipers  $175
Rear air vents with automatic controls  $250
Rear dual-zone climate control  $125
Rear wiper$175$175 
Residual heat  $50
Variable intermittent wipers$75$75 
Wiper de-icer  $25
Engine / Motor 
Automatic start / stop  $150
Exterior 
Bright-finished exhaust tip(s)  $25
Laminated front side windows  $200
Larger rear spoiler $200 
Rear spoiler$200  
Sunroof  $900
Infotainment 
Bluetooth audio streaming  $25
CD changer, in-dash$325$325 
CD player  $125
HD radio  $50
Media drive  $15
SMS text-to-speech reader  $25
Surround sound  $250
Telematics service, such as OnStar  $200
Traffic information  $25
USB port  $25
Voice control for external devices  $0
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror  $75
Auto-dimming passenger-side mirror  $75
Automatic headlights  $125
Compass  $0
Cornering lights  $50
Digital instruments$0$0 
Headlight washers  $50
Illuminated vanity mirrors, rear seat  $100
Interior ambient lighting  $150
Large energy flow and fuel economy display$25$25 
Mirror tilt-down in reverse  $25
Power-folding mirrors  $50
Steering-linked headlights  $150
Tachometer  $75
Turn signals on or near mirrors  $25
Seats and Interior Trim 
Door sill trim plates  $100
Folding second row seats$300$300 
Heated front seats  $200
Leather door panel trim  $250
Memory system, driver seat  $200
Memory system, passenger seat  $150
Power 4-way lumbar adjuster, driver seat  $150
Power 4-way lumbar adjuster, passenger seat  $150
Power fore-aft adjuster, driver seat  $100
Power fore-aft adjuster, passenger seat  $100
Power headrest height adjuster, driver seat  $50
Power headrest height adjuster, passenger seat  $50
Power height adjuster, driver seat  $100
Power height adjuster, passenger seat  $100
Power recliner, driver seat  $100
Power recliner, passenger seat  $100
Power seatback bolsters, driver seat  $100
Power seatback bolsters, passenger seat  $100
Power thigh support length adjuster, driver seat  $100
Power thigh support length adjuster, passenger seat  $100
Power tilt adjuster, driver seat  $100
Power tilt adjuster, passenger seat  $100
Power upper seatback recliner, driver seat  $100
Power upper seatback recliner, passenger seat  $100
Synthetic suede headliner  $650
Upholstered instrument panel  $300
Wood trim  $300
Suspension, Wheels, and Tires 
Adaptive dampers - electrical  $500
Electronic systems calibration selector  $200
Rear air springs, auto-leveling  $350
Sport suspension (upgrade) $0 
Transmission 
Steering-wheel-mounted transmission controls  $100
Total Value of Features$2,690$2,690$12,470
Value of Feature Adjustments$0$0$9,780
Value of Feature Adjustments00-9,022

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Specifications Comparison: Toyota Prius vs. BMW 7-Series

Model Year20092012
ModelPrius7-Series
Body4dr Hatch4dr Sedan, ext.
Wheelbase106.3 in126.4 in
Length175.0 in205.3 in
Width67.9 in74.9 in
Height58.1 in58.7 in
Curb Weight2,890 lb.4,841 lb.
Fuel Capacity11.9 gal.21.7 gal.
Row 1 Headroom39.1 in40.8 in
Row 1 Shoulder Room55.3 in59.2 in
Row 1 Hip Room51.0 in0.0 in
Row 1 Legroom41.9 in41.2 in
Row 2 Headroom37.1 in38.9 in
Row 2 Shoulder Room53.0 in57.6 in
Row 2 Hip Room51.6 in0.0 in
Row 2 Legroom38.6 in44.3 in
Cargo Volume14.4 ft317.7 ft3

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Option Package Details
Toyota Prius

Package 6
FeatureValueRequested?
Leather seating surfaces900Yes
Leather-wrapped steering wheel150Yes
Navigation system600Yes
Voice control for nav and audio100Yes
Fog lights125Yes
Xenon HID headlights500Yes
CD changer, in-dash200No
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Bluetooth cell phone link100Yes
Alarm100No
JBL, 9 speakers350No
Stability control400Yes
Rearview camera200Yes
MP3-compatible player50Yes
Proximity key250Yes
Aux input50Yes
Total Requested367585%
Total Not Requested65015%

Option Package Details
Toyota Prius Touring

Package 6
FeatureValueRequested?
Leather seating surfaces900Yes
Leather-wrapped steering wheel150Yes
Navigation system600Yes
Voice control for nav and audio100Yes
CD changer, in-dash200No
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Bluetooth cell phone link100Yes
Alarm100No
JBL, 9 speakers350No
Stability control400Yes
Rearview camera200Yes
MP3-compatible player50Yes
Proximity key250Yes
Aux input50Yes
Total Requested305082%
Total Not Requested65018%

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