Toyota Prius Toyota Prius 2018 BMW 7-Series BMW 7-Series 2017

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Toyota Prius vs. BMW 7-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius vs. BMW 7-Series Invoice Comparison

Lowest Total Price: $32,454

Toyota Prius Four   
Difference: $53,641

Lowest Total Invoice: $30,096

Toyota Prius Four   
Difference: $50,689

Calculate Payments

  Down Payment Interest Rate Term
Model Year201820172017201720172017201720172017
ModelPrius7-Series7-Series7-Series7-Series7-Series7-Series7-Series7-Series
TrimFour740i740i M Sport740e iPerformance740e iPerformance M Sport750i750i M SportM760iAlpina B7
Body4dr Hatch4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.
Base Price $29,685 $81,500 $84,900 $89,100 $92,500 $94,600 $97,600 $153,800 $137,000
Base Invoice $27,634 $76,475 $79,605 $83,545 $86,675 $88,660 $91,420 $143,715 $128,090
Advanced Technology Package 1,350                
Floor mats 225                
Illuminated door sill trim plates 299                
Driver Assistance Plus II   1,700 1,700 1,700 1,700 1,700 1,700 1,700 1,700
Driver Assistance Plus   1,900 1,900 1,900 1,900 1,900 1,900   1,900
Advanced Technology Package 1,202                
Floor mats 140                
Illuminated door sill trim plates 225                
Driver Assistance Plus II   1,565 1,565 1,565 1,565 1,565 1,565 1,565 1,565
Driver Assistance Plus   1,750 1,750 1,750 1,750 1,750 1,750   1,750
Options (change) 1,874 3,600 3,600 3,600 3,600 3,600 3,600 1,700 3,600
Options (change) 1,567 3,315 3,315 3,315 3,315 3,315 3,315 1,565 3,315
Destination 895 995 995 995 995 995 995 995 995
Gas Tax 0 0 0 -4,668 -4,668 0 0 1,700 0
Total Price $32,454 $86,095 $89,495 $89,027 $92,427 $99,195 $102,195 $158,195 $141,595
Total Invoice $30,096 $80,785 $83,915 $83,187 $86,317 $92,970 $95,730 $147,975 $132,400

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Toyota Prius dealer quotes or BMW 7-Series dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Toyota Prius vs. BMW 7-Series

Lowest Adjusted Price and Invoice: Toyota Prius Four
TrueDelta Adjusted Price Difference: $43,486
TrueDelta Adjusted Invoice Difference: $41,160
Model Year201820172017201720172017201720172017
ModelPrius7-Series7-Series7-Series7-Series7-Series7-Series7-Series7-Series
TrimFour740i740i M Sport740e iPerformance740e iPerformance M Sport750i750i M SportM760iAlpina B7
Body4dr Hatch4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.
Engine95hp I4 H320hp I6320hp I6255hp I4 PiH255hp I4 PiH445hp V8445hp V8601hp V12600hp V8
TransmissionCVTT8T8T8T8T8T8T8T8
DrivetrainFWDRWDRWDAWDAWDRWDRWDAWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 6600, 16600, 16600, 16600, 16600, 16600, 16600, 16600, 16
Tire (rear if not all the same)195/65-15245/50-18245/45-19245/50-18245/45-19245/45-19245/45-19245/40-20255/40-20
Total Price$32,454$86,095$89,495$89,027$92,427$99,195$102,195$158,195$141,595
Adjustments for Features0-10,155-10,030-12,055-12,030-11,255-11,130-20,505-18,630
Feature-Adjusted Total Price$32,454$75,940$79,465$76,972$80,397$87,940$91,065$137,690$122,965
Cost Above Minimum$0$0$3,525$1,032$4,457$12,000$15,125$61,750$47,025
Total Invoice$30,096$80,785$83,915$83,187$86,317$92,970$95,730$147,975$132,400
Adjustments for Features0-9,529-9,405-11,264-11,235-10,549-10,426-19,180-17,420
Feature-Adjusted Total Invoice$30,096$71,256$74,510$71,923$75,082$82,421$85,304$128,795$114,980
Cost Above Minimum$0$0$3,254$667$3,826$11,165$14,048$57,539$43,724

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Features Comparison: Toyota Prius vs. BMW 7-Series

Model Year201820172017201720172017201720172017
ModelPrius7-Series7-Series7-Series7-Series7-Series7-Series7-Series7-Series
TrimFour740i740i M Sport740e iPerformance740e iPerformance M Sport750i750i M SportM760iAlpina B7
Body4dr Hatch4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.
Transmission and Drivetrain 
CVT$1000        
8-speed manually-shiftable automatic $1300$1300$1300$1300$1300$1300$1300$1300
FWD$0        
RWD $0$0  $0$0  
AWD   $1700$1700  $1700$1700
Accessories 
Adaptive cruise control, all-speed$850        
Adaptive cruise control, all-speed, road sign aware $1000$1000$1000$1000$1000$1000$1000$1000
Display key $50$50$50$50$50$50$50$50
Hands-free trunk or liftgate $100$100$100$100$100$100$100$100
Heated steering wheel       $100$100
Low-speed semi-autonomous driving $100$100$100$100$100$100$100$100
Power door closers $300$300$300$300$300$300$300$300
Power trunk closer $350$350$350$350$350$350$350$350
Remote app $25$25$25$25$25$25$25$25
Remote climate control   $25$25    
Remote window/roof operation $15$15$15$15$15$15$15$15
Semi-automated parking system $500$500$500$500$500$500$500$500
Sunshade, rear, power $225$225$225$225$225$225$225$225
Sunshades, second row, power       $225$225
Tilt/telescoping steering wheel, manual$250        
Tilt/telescoping steering wheel, power $350$350$350$350$350$350$350$350
Brakes, Airbags, and Other Safety 
Around view cameras $500$500$500$500$500$500$500$500
Driver drowsiness monitor $150$150$150$150$150$150$150$150
Hill descent control   $250$250  $250$250
Knee airbag, passenger $75$75$75$75$75$75$75$75
Lane departure prevention, steering-based$200        
Lane keeping assist $400$400$400$400$400$400$400$400
Obstacle detection, front $150$150$150$150$150$150$150$150
Obstacle detection, rear $250$250$250$250$250$250$250$250
Rearview camera$200        
Rollover sensor $50$50$50$50$50$50$50$50
Seat cushion airbag, passenger$75        
Side collision intervention $200$200$200$200$200$200$200$200
Tires, run-flat $150$150$150$150$150$150$150 
Wide-view front camera $150$150$150$150$150$150$150$150
Cargo Management 
Air-conditioned storage compartment $50$50$50$50$50$50$50$50
Cargo cover$75        
Cargo mat$40        
Console with shifter $150$150$150$150$150$150$150$150
Console without shifter$150        
Overhead sunglass holder$25        
Rear seat pass-through $100$100$100$100$100$100$100$100
Ski sack       $50$50
Climate Control 
Automatic air recirculation $100$100$100$100$100$100$100$100
Dual-zone climate control $125$125$125$125$125$125$125$125
Electric A/C (optional)   $0$0    
Electric heater (optional)   $0$0    
Heated windshield washer nozzles $15$15$15$15$15$15$15$15
Rear air vents with automatic controls $250$250$250$250$250$250$250$250
Rear dual-zone climate control $125$125$125$125$125$125$125$125
Rear wiper$175        
Residual heat $50$50$50$50$50$50$50$50
Wiper de-icer $25$25$25$25$25$25$25$25
Engine / Motor 
3.6 kW onboard charger   $0$0    
9 kWh battery pack   $0$0    
Dual-mode exhaust, switchable       $500 
Raised top speed limiter       $0$0
Regenerative braking $0$0 $0    
Exterior 
Black exterior trim (optional)  $0 $0 $0  
Bright-finished exhaust tip(s) $25$25$25$25$25$25$25$25
Laminated front side windows       $200 
Laminated rear side windows       $100 
Painted brake calipers (optional)       $0$0
Panoramic sunroof $1200$1200$1200$1200$1200$1200$1200$1200
Rear spoiler       $200$200
Sunroof$900        
Infotainment 
4G LTE connectivity $0$0$0$0$0$0$0$0
Apple CarPlay support       $100 
Concierge Services - 3 year subscription $150$150$150$150$150$150$150$150
Gesture control system $100$100$100$100$100$100$100$100
Handwriting recognition $200$200$200$200$200$200$200$200
In-vehicle Internet $150$150$150$150$150$150$150$150
Media drive $15$15$15$15$15$15$15$15
Navigation map updates, three years $0$0$0$0$0$0$0$0
S Voice support $0$0$0$0$0$0$0$0
Satellite radio$200        
Satellite radio - one year subscription $250$250$250$250$250$250$250$250
Siri Eyes Free support$0$0$0$0$0$0$0 $0
Surround sound $250$250$250$250$250$250$250$250
Telematics service, such as OnStar $200$200$200$200$200$200$200$200
Text dictation $50$50$50$50$50$50$50$50
Voice control for external devices $0$0$0$0$0$0$0$0
Voice recorder $0$0$0$0$0$0$0$0
Wi-Fi hotspot $50$50$50$50$50$50$50$50
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror $75$75$75$75$75$75$75$75
Compass $0$0$0$0$0$0$0$0
Cornering lights $50$50$50$50$50$50$50$50
Detailed driving style feedback$100        
Digital instruments$0        
Fog lights $125 $125 $125  $125
Head-up display (HUD)$350    $350$350$350$350
Illuminated vanity mirrors, rear seat $100$100$100$100$100$100$100$100
Interior ambient lighting, configurable $150$150$150$150$150$150$150$150
Large color reconfigurable instrument cluster display $250$250$250$250$250$250$250$250
Large energy flow and fuel economy display$25  $25$25    
LED headlights $1000$1000$1000$1000$1000$1000$1000$1000
LED headlights, single projector or low beam only$750        
Mirror tilt-down in reverse $25$25$25$25$25$25$25$25
Power-folding mirrors $50$50$50$50$50$50$50$50
Steering-linked headlights $150$150$150$150$150$150$150$150
Tachometer $75$75$75$75$75$75$75$75
Seats and Interior Trim 
Ceramic controls       $0$0
Cooled or ventilated front seats       $300$300
Cooled or ventilated second row seats       $200 
Door sill trim plates $100$100$100$100$100$100  
Folding second row seats$300        
Heated second row seats       $200$200
Illuminated door sill trim plates$200      $200$200
Leather door panel trim $250$250$250$250$250$250$250$250
Leather seating surfaces $900$900$900$900$900$900$900$900
Leather-wrapped steering wheel $150$150$150$150$150$150$150$150
Massage, driver seat       $100$100
Massage, passenger seat       $100$100
Memory system, driver seat $200$200$200$200$200$200$200$200
Memory system, passenger seat     $150$150$150$150
Power 4-way lumbar adjuster, driver seat $150$150$150$150$150$150$150$150
Power 4-way lumbar adjuster, passenger seat $150$150$150$150$150$150$150$150
Power 4-way lumbar adjuster, second row seats       $225 
Power fore-aft adjuster, passenger seat $100$100$100$100$100$100$100$100
Power headrest height adjuster, driver seat $50$50$50$50$50$50$50$50
Power headrest height adjuster, passenger seat $50$50$50$50$50$50$50$50
Power headrest height adjuster, second row seats       $75 
Power height adjuster, passenger seat $100$100$100$100$100$100$100$100
Power lumbar adjuster, driver seat$100        
Power recliner, passenger seat $100$100$100$100$100$100$100$100
Power recliner, second row seats       $150 
Power seatback bolsters, driver seat     $100$100$100$100
Power seatback bolsters, passenger seat     $100$100$100$100
Power thigh support length adjuster, driver seat     $100$100$100$100
Power thigh support length adjuster, passenger seat     $100$100$100$100
Power tilt adjuster, passenger seat $100$100$100$100$100$100$100$100
Power tilt adjuster, second row seats       $150 
Power upper seatback recliner, driver seat     $100$100$100$100
Power upper seatback recliner, passenger seat     $100$100$100$100
Power upper seatback recliner, second row seats       $150 
Synthetic leather seating surfaces$0        
Upholstered instrument panel $300$300$300$300$300$300  
Upholstered instrument panel, leather       $1000$1000
Wood trim $300$300$300$300$300$300$300$300
Suspension, Wheels, and Tires 
Active stabilizer bars       $500$500
Active steering       $1000$1000
Adaptive dampers - electrical $500$500$500$500$500$500$500$500
Camera-linked adaptive suspension       $500$500
Rear air springs, auto-leveling $350$350$350$350$350$350$350$350
Rear wheel steering       $1500$1500
Sport suspension (upgrade)       $0$0
Transmission 
Launch control $100$100 $100$100$100$100$100
Steering-wheel-mounted transmission controls $100$100$100$100$100$100$100$100
Total Value of Features$5,965$16,120$15,995$18,020$17,995$17,220$17,095$26,470$24,595
Value of Feature Adjustments$0$10,155$10,030$12,055$12,030$11,255$11,130$20,505$18,630
Value of Feature Adjustments0-9,529-9,405-11,264-11,235-10,549-10,426-19,180-17,420

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Specifications Comparison: Toyota Prius vs. BMW 7-Series

Model Year20182017
ModelPrius7-Series
Body4dr Hatch4dr Sedan, ext.
Wheelbase106.3 in126.4 in
Length178.7 in206.6 in
Width69.3 in74.8 in
Height58.1 in58.2 in
Curb Weight3,076 lb.4,226 lb.
Fuel Capacity11.3 gal.20.6 gal.
Row 1 Headroom39.4 in39.9 in
Row 1 Shoulder Room55.0 in61.2 in
Row 1 Hip Room53.4 in0.0 in
Row 1 Legroom43.2 in41.4 in
Row 2 Headroom37.4 in38.9 in
Row 2 Shoulder Room53.0 in61.0 in
Row 2 Hip Room51.9 in0.0 in
Row 2 Legroom33.4 in44.4 in
Cargo Volume,
Minimum
24.6 ft318.2 ft3
Cargo Volume,
Maximum
62.7 ft318.2 ft3

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Option Package Details
Toyota Prius Four

Advanced Technology Package
FeatureValueRequested?
Sunroof900Yes
Head-up display (HUD)350Yes
Total Requested1250100%
Total Not Requested00%

Option Package Details
BMW 7-Series 740i

Driver Assistance Plus II
FeatureValueRequested?
Radar- or camera-based collision preparation system0Yes
Automatic braking, high-speed or partial200Yes
Lane keeping assist system400No
Adaptive cruise control, all-speed and road sign aware850No
Low-speed semi-autonomous driving100No
Side collision prevention200No
Total Requested20011%
Total Not Requested155089%
Driver Assistance Plus
FeatureValueRequested?
Semi-automated parking system500No
Rear cross-traffic detection100Yes
Blind spot warning system200Yes
Around view cameras300No
Wide-view front camera150No
Lane departure warning system200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Speed limit information0No
Pedestrian detection50Yes
Total Requested95050%
Total Not Requested95050%

Option Package Details
BMW 7-Series 740i M Sport

Driver Assistance Plus II
FeatureValueRequested?
Radar- or camera-based collision preparation system0Yes
Automatic braking, high-speed or partial200Yes
Lane keeping assist system400No
Adaptive cruise control, all-speed and road sign aware850No
Low-speed semi-autonomous driving100No
Side collision prevention200No
Total Requested20011%
Total Not Requested155089%
Driver Assistance Plus
FeatureValueRequested?
Semi-automated parking system500No
Rear cross-traffic detection100Yes
Blind spot warning system200Yes
Around view cameras300No
Wide-view front camera150No
Lane departure warning system200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Speed limit information0No
Pedestrian detection50Yes
Total Requested95050%
Total Not Requested95050%

Option Package Details
BMW 7-Series 740e iPerformance

Driver Assistance Plus II
FeatureValueRequested?
Radar- or camera-based collision preparation system0Yes
Automatic braking, high-speed or partial200Yes
Lane keeping assist system400No
Adaptive cruise control, all-speed and road sign aware850No
Low-speed semi-autonomous driving100No
Side collision prevention200No
Total Requested20011%
Total Not Requested155089%
Driver Assistance Plus
FeatureValueRequested?
Semi-automated parking system500No
Rear cross-traffic detection100Yes
Blind spot warning system200Yes
Around view cameras300No
Wide-view front camera150No
Lane departure warning system200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Speed limit information0No
Pedestrian detection50Yes
Total Requested95050%
Total Not Requested95050%

Option Package Details
BMW 7-Series 740e iPerformance M Sport

Driver Assistance Plus II
FeatureValueRequested?
Radar- or camera-based collision preparation system0Yes
Automatic braking, high-speed or partial200Yes
Lane keeping assist system400No
Adaptive cruise control, all-speed and road sign aware850No
Low-speed semi-autonomous driving100No
Side collision prevention200No
Total Requested20011%
Total Not Requested155089%
Driver Assistance Plus
FeatureValueRequested?
Semi-automated parking system500No
Rear cross-traffic detection100Yes
Blind spot warning system200Yes
Around view cameras300No
Wide-view front camera150No
Lane departure warning system200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Speed limit information0No
Pedestrian detection50Yes
Total Requested95050%
Total Not Requested95050%

Option Package Details
BMW 7-Series 750i

Driver Assistance Plus II
FeatureValueRequested?
Radar- or camera-based collision preparation system0Yes
Automatic braking, high-speed or partial200Yes
Lane keeping assist system400No
Adaptive cruise control, all-speed and road sign aware850No
Low-speed semi-autonomous driving100No
Side collision prevention200No
Total Requested20011%
Total Not Requested155089%
Driver Assistance Plus
FeatureValueRequested?
Semi-automated parking system500No
Rear cross-traffic detection100Yes
Blind spot warning system200Yes
Around view cameras300No
Wide-view front camera150No
Lane departure warning system200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Speed limit information0No
Pedestrian detection50Yes
Total Requested95050%
Total Not Requested95050%

Option Package Details
BMW 7-Series 750i M Sport

Driver Assistance Plus II
FeatureValueRequested?
Radar- or camera-based collision preparation system0Yes
Automatic braking, high-speed or partial200Yes
Lane keeping assist system400No
Adaptive cruise control, all-speed and road sign aware850No
Low-speed semi-autonomous driving100No
Side collision prevention200No
Total Requested20011%
Total Not Requested155089%
Driver Assistance Plus
FeatureValueRequested?
Semi-automated parking system500No
Rear cross-traffic detection100Yes
Blind spot warning system200Yes
Around view cameras300No
Wide-view front camera150No
Lane departure warning system200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Speed limit information0No
Pedestrian detection50Yes
Total Requested95050%
Total Not Requested95050%

Option Package Details
BMW 7-Series M760i

Driver Assistance Plus II
FeatureValueRequested?
Radar- or camera-based collision preparation system0Yes
Automatic braking, high-speed or partial200Yes
Lane keeping assist system400No
Adaptive cruise control, all-speed and road sign aware850No
Low-speed semi-autonomous driving100No
Side collision prevention200No
Total Requested20011%
Total Not Requested155089%

Option Package Details
BMW 7-Series Alpina B7

Driver Assistance Plus II
FeatureValueRequested?
Radar- or camera-based collision preparation system0Yes
Automatic braking, high-speed or partial200Yes
Lane keeping assist system400No
Adaptive cruise control, all-speed and road sign aware850No
Low-speed semi-autonomous driving100No
Side collision prevention200No
Total Requested20011%
Total Not Requested155089%
Driver Assistance Plus
FeatureValueRequested?
Semi-automated parking system500No
Rear cross-traffic detection100Yes
Blind spot warning system200Yes
Around view cameras300No
Wide-view front camera150No
Lane departure warning system200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Speed limit information0No
Pedestrian detection50Yes
Total Requested95050%
Total Not Requested95050%

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