Toyota Prius Toyota Prius 2018 BMW 3-Series BMW 3-Series 2017

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Toyota Prius vs. BMW 3-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius vs. BMW 3-Series Invoice Comparison

Lowest Total Price: $32,454

Toyota Prius Four   
Difference: $22,291

Lowest Total Invoice: $30,096

Toyota Prius Four   
Difference: $21,464

Calculate Payments

  Down Payment Interest Rate Term
Model Year201820172017
ModelPrius3-Series3-Series
TrimFour328d330i
Body4dr Hatch4dr Wagon4dr Wagon
Base Price $29,685 $44,450 $42,950
Base Invoice $27,634 $42,020 $40,625
Advanced Technology Package 1,350    
Floor mats 225    
Illuminated door sill trim plates 299    
Premium Package   1,700 1,700
Technology Package   2,750 2,750
Driver Assistance Plus   1,700 1,700
Driver Assistance Package   950 950
Lighting Package   800 800
Wireless charging station   500 500
Adaptive cruise control, all-speed   1,200 1,200
Heated front seats   500 500
Metallic paint (extra cost)   700 700
Advanced Technology Package 1,202    
Floor mats 140    
Illuminated door sill trim plates 225    
Premium Package   1,565 1,565
Technology Package   2,530 2,530
Driver Assistance Plus   1,565 1,565
Driver Assistance Package   875 875
Lighting Package   735 735
Wireless charging station   460 460
Adaptive cruise control, all-speed   1,105 1,105
Heated front seats   460 460
Metallic paint (extra cost)   645 645
Options (change) 1,874 10,800 10,800
Options (change) 1,567 9,940 9,940
Destination 895 995 995
Total Price $32,454 $56,245 $54,745
Total Invoice $30,096 $52,955 $51,560

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: Toyota Prius vs. BMW 3-Series

Lowest Adjusted Price and Invoice: Toyota Prius Four
TrueDelta Adjusted Price Difference: $14,996
TrueDelta Adjusted Invoice Difference: $14,593
Model Year201820172017
ModelPrius3-Series3-Series
TrimFour328d330i
Body4dr Hatch4dr Wagon4dr Wagon
Engine95hp I4 H180hp I4 D248hp I4
TransmissionCVTT8T8
DrivetrainFWDAWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 6205, 9205, 9
Tire (rear if not all the same)195/65-15225/50-17225/50-17
Total Price$32,454$56,245$54,745
Adjustments for Features0-7,195-7,295
Feature-Adjusted Total Price$32,454$49,050$47,450
Cost Above Minimum$0$1,600$0
Total Invoice$30,096$52,955$51,560
Adjustments for Features0-6,774-6,871
Feature-Adjusted Total Invoice$30,096$46,181$44,689
Cost Above Minimum$0$1,492$0

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Features Comparison: Toyota Prius vs. BMW 3-Series

Model Year201820172017
ModelPrius3-Series3-Series
TrimFour328d330i
Body4dr Hatch4dr Wagon4dr Wagon
Transmission and Drivetrain 
CVT$1000  
8-speed manually-shiftable automatic $1300$1300
FWD$0  
AWD $1700$1700
Accessories 
Hands-free trunk or liftgate $100$100
Remote app $25$25
Remote window/roof operation $15$15
Brakes, Airbags, and Other Safety 
Around view cameras $500$500
Automatic braking, high-speed or partial$200  
Cross-traffic warning, rear$100  
Driver drowsiness monitor $150$150
Hill descent control $250$250
Knee airbag, passenger $75$75
Lane departure prevention, steering-based$200  
Obstacle detection, front $150$150
Obstacle detection, rear $250$250
Radar- or camera-based collision preparation system$0  
Rearview camera$200  
Seat cushion airbag, passenger$75  
Tires, run-flat $150$150
Wide-view front camera $150$150
Cargo Management 
Air-conditioned storage compartment $50$50
Cargo area partition net $40$40
Cargo mat$40  
Console with shifter $150$150
Console without shifter$150  
Liftglass or two-piece tailgate $150$150
Overhead sunglass holder$25  
Climate Control 
Automatic air recirculation $100$100
Dual-zone climate control $125$125
Heated windshield washer nozzles $15$15
Rear air vents with manual controls $150$150
Residual heat $50$50
Engine / Motor 
Regenerative braking $0$0
Exterior 
Active grille shutters$0  
Black exterior trim (optional) $0$0
Panoramic sunroof $1200$1200
Rear spoiler $200$200
Sunroof$900  
Infotainment 
4G LTE connectivity $0$0
Handwriting recognition $200$200
In-vehicle Internet $150$150
Media drive $15$15
Navigation map updates, three years $0$0
S Voice support $0$0
Satellite radio$200  
Satellite radio - one year subscription $250$250
Telematics service, such as OnStar $200$200
Text dictation $50$50
Voice control for external devices $0$0
Voice recorder $0$0
Wi-Fi hotspot $50$50
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror $75$75
Compass $0$0
Detailed driving style feedback$100  
Digital instruments$0  
Fog lights $125$125
Interior ambient lighting $150$150
Large energy flow and fuel economy display$25  
LED headlights $1000$1000
LED headlights, single projector or low beam only$750  
Mirror tilt-down in reverse $25$25
Power-folding mirrors $50$50
Steering-linked headlights $150$150
Tachometer $75$75
Seats and Interior Trim 
Door sill trim plates $100$100
Illuminated door sill trim plates$200  
Leather-wrapped steering wheel $150$150
Manual thigh support length adjuster, driver seat $50$50
Manual thigh support length adjuster, passenger seat $50$50
Memory system, driver seat $200$200
Power 4-way lumbar adjuster, driver seat $150$150
Power 4-way lumbar adjuster, passenger seat $150$150
Power fore-aft adjuster, passenger seat $100$100
Power height adjuster, passenger seat $100$100
Power lumbar adjuster, driver seat$100  
Power recliner, passenger seat $100$100
Power seatback bolsters, driver seat $100$100
Power seatback bolsters, passenger seat $100$100
Power tilt adjuster, passenger seat $100$100
Wood trim $300$300
Transmission 
Launch control  $100
Steering-wheel-mounted transmission controls $100$100
Total Value of Features$4,265$11,460$11,560
Value of Feature Adjustments$0$7,195$7,295
Value of Feature Adjustments0-6,774-6,871

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Specifications Comparison: Toyota Prius vs. BMW 3-Series

Model Year20182017
ModelPrius3-Series
Body4dr Hatch4dr Wagon
Wheelbase106.3 in110.6 in
Length178.7 in182.0 in
Width69.3 in71.3 in
Height58.1 in56.3 in
Curb Weight3,076 lb.3,663 lb.
Fuel Capacity11.3 gal.15.8 gal.
Row 1 Headroom39.4 in40.4 in
Row 1 Shoulder Room55.0 in55.1 in
Row 1 Hip Room53.4 in0.0 in
Row 1 Legroom43.2 in42.0 in
Row 2 Headroom37.4 in38.3 in
Row 2 Shoulder Room53.0 in55.1 in
Row 2 Hip Room51.9 in0.0 in
Row 2 Legroom33.4 in35.0 in
Cargo Volume,
Minimum
24.6 ft317.5 ft3
Cargo Volume,
Maximum
62.7 ft353.0 ft3

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Option Package Details
Toyota Prius Four

Advanced Technology Package
FeatureValueRequested?
Sunroof900Yes
Head-up display (HUD)350Yes
Total Requested1250100%
Total Not Requested00%

Option Package Details
BMW 3-Series 328d

Adaptive cruise control, all-speed
FeatureValueRequested?
Adaptive cruise control, all-speed700Yes
Forward collision warning200Yes
Total Requested900100%
Total Not Requested00%
Premium Package
FeatureValueRequested?
LED headlights1000No
Satellite radio - one year subscription250No
Hands-free trunk or liftgate100No
Power 4-way lumbar adjuster, driver seat150No
Power 4-way lumbar adjuster, passenger seat150No
Proximity key250Yes
Total Requested25013%
Total Not Requested165087%
Technology Package
FeatureValueRequested?
Head-up display (HUD)350Yes
In-vehicle Internet150No
Handwriting recognition200No
Siri Eyes Free support0Yes
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
DVD-compatible player0Yes
Voice control for nav and audio100Yes
Media drive15No
Remote app25No
Navigation system600Yes
Traffic + travel information25Yes
App support0Yes
Total Requested107573%
Total Not Requested39027%
Driver Assistance Plus
FeatureValueRequested?
Lane departure warning system200Yes
Blind spot warning system200Yes
Around view cameras300No
Automatic braking, low-speed200Yes
Driver drowsiness monitor150No
Forward collision warning200Yes
Wide-view front camera150No
Speed limit information0No
Pedestrian detection50Yes
Total Requested85059%
Total Not Requested60041%
Driver Assistance Package
FeatureValueRequested?
Obstacle detection, front150No
Obstacle detection, rear250No
Rearview camera200Yes
Total Requested20033%
Total Not Requested40067%
Lighting Package
FeatureValueRequested?
Steering-linked headlights150No
Auto-dimming headlights200Yes
Total Requested20057%
Total Not Requested15043%
Wireless charging station
FeatureValueRequested?
SMS text-to-speech reader25Yes
Voice recorder0No
Wi-Fi hotspot50No
Wireless charging station75Yes
Text dictation50No
Total Requested10050%
Total Not Requested10050%

Option Package Details
BMW 3-Series 330i

Adaptive cruise control, all-speed
FeatureValueRequested?
Adaptive cruise control, all-speed700Yes
Forward collision warning200Yes
Total Requested900100%
Total Not Requested00%
Premium Package
FeatureValueRequested?
LED headlights1000No
Satellite radio - one year subscription250No
Hands-free trunk or liftgate100No
Power 4-way lumbar adjuster, driver seat150No
Power 4-way lumbar adjuster, passenger seat150No
Proximity key250Yes
Total Requested25013%
Total Not Requested165087%
Technology Package
FeatureValueRequested?
Head-up display (HUD)350Yes
In-vehicle Internet150No
Handwriting recognition200No
Siri Eyes Free support0Yes
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
DVD-compatible player0Yes
Voice control for nav and audio100Yes
Media drive15No
Remote app25No
Navigation system600Yes
Traffic + travel information25Yes
App support0Yes
Total Requested107573%
Total Not Requested39027%
Driver Assistance Plus
FeatureValueRequested?
Lane departure warning system200Yes
Blind spot warning system200Yes
Around view cameras300No
Automatic braking, low-speed200Yes
Driver drowsiness monitor150No
Forward collision warning200Yes
Wide-view front camera150No
Speed limit information0No
Pedestrian detection50Yes
Total Requested85059%
Total Not Requested60041%
Driver Assistance Package
FeatureValueRequested?
Obstacle detection, front150No
Obstacle detection, rear250No
Rearview camera200Yes
Total Requested20033%
Total Not Requested40067%
Lighting Package
FeatureValueRequested?
Steering-linked headlights150No
Auto-dimming headlights200Yes
Total Requested20057%
Total Not Requested15043%
Wireless charging station
FeatureValueRequested?
SMS text-to-speech reader25Yes
Voice recorder0No
Wi-Fi hotspot50No
Wireless charging station75Yes
Text dictation50No
Total Requested10050%
Total Not Requested10050%

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