Toyota Prius Toyota Prius 2010 BMW 7-Series BMW 7-Series 2017

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Toyota Prius vs. BMW 7-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius vs. BMW 7-Series Invoice Comparison

Lowest Total Price: $34,010

Toyota Prius V   
Difference: $48,985

Lowest Total Invoice: $31,266

Toyota Prius V   
Difference: $46,664

Calculate Payments

  Down Payment Interest Rate Term
Model Year201020172017201720172017201720172017
ModelPrius7-Series7-Series7-Series7-Series7-Series7-Series7-Series7-Series
TrimV740i740i M Sport740e iPerformance740e iPerformance M Sport750i750i M SportM760iAlpina B7
Body4dr Hatch4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.
Base Price $28,070 $81,500 $84,900 $89,100 $92,500 $94,600 $97,600 $153,800 $137,000
Base Invoice $26,129 $76,475 $79,605 $83,545 $86,675 $88,660 $91,420 $143,715 $128,090
Advanced Technology Package 5,180                
Ionizing air filtration   350 350 350 350 350 350 350 350
Temporary spare tire   150 150   150 150      
Fog lights     0   0   0    
Advanced Technology Package 4,377                
Ionizing air filtration   320 320 320 320 320 320 320 320
Temporary spare tire   140 140   140 140      
Fog lights     0   0   0    
Options (change) 5,180 500 500 350 500 500 350 350 350
Options (change) 4,377 460 460 320 460 460 320 320 320
Destination 760 995 995 995 995 995 995 995 995
Gas Tax 0 0 0 -4,668 -4,668 0 0 1,700 0
Total Price $34,010 $82,995 $86,395 $85,777 $89,327 $96,095 $98,945 $156,845 $138,345
Total Invoice $31,266 $77,930 $81,060 $80,192 $83,462 $90,115 $92,735 $146,730 $129,405

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: Toyota Prius vs. BMW 7-Series

Lowest Adjusted Price and Invoice: Toyota Prius V
TrueDelta Adjusted Price Difference: $40,780
TrueDelta Adjusted Invoice Difference: $38,960
Model Year201020172017201720172017201720172017
ModelPrius7-Series7-Series7-Series7-Series7-Series7-Series7-Series7-Series
TrimV740i740i M Sport740e iPerformance740e iPerformance M Sport750i750i M SportM760iAlpina B7
Body4dr Hatch4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.
Engine98hp I4 H320hp I6320hp I6255hp I4 PiH255hp I4 PiH445hp V8445hp V8601hp V12600hp V8
TransmissionCVTT8T8T8T8T8T8T8T8
DrivetrainFWDRWDRWDAWDAWDRWDRWDAWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 8600, 16600, 16600, 16600, 16600, 16600, 16600, 16600, 16
Tire (rear if not all the same)215/45-17245/50-18245/45-19245/50-18245/45-19245/45-19245/45-19245/40-20255/40-20
Total Price$34,010$82,995$86,395$85,777$89,327$96,095$98,945$156,845$138,345
Adjustments for Features0-8,205-8,205-9,955-10,205-9,305-9,155-20,305-16,530
Feature-Adjusted Total Price$34,010$74,790$78,190$75,822$79,122$86,790$89,790$136,540$121,815
Cost Above Minimum$0$0$3,400$1,032$4,332$12,000$15,000$61,750$47,025
Total Invoice$31,266$77,930$81,060$80,192$83,462$90,115$92,735$146,730$129,405
Adjustments for Features0-7,704-7,698-9,307-9,535-8,726-8,580-18,996-15,462
Feature-Adjusted Total Invoice$31,266$70,226$73,362$70,885$73,927$81,389$84,155$127,734$113,943
Cost Above Minimum$0$0$3,136$659$3,701$11,163$13,929$57,508$43,717

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Features Comparison: Toyota Prius vs. BMW 7-Series

Model Year201020172017201720172017201720172017
ModelPrius7-Series7-Series7-Series7-Series7-Series7-Series7-Series7-Series
TrimV740i740i M Sport740e iPerformance740e iPerformance M Sport750i750i M SportM760iAlpina B7
Body4dr Hatch4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.
Transmission and Drivetrain 
CVT$1000        
8-speed manually-shiftable automatic $1300$1300$1300$1300$1300$1300$1300$1300
FWD$0        
RWD $0$0  $0$0  
AWD   $1700$1700  $1700$1700
Accessories 
Adaptive cruise control$600        
Cruise control $150$150$150$150$150$150$150$150
Display key $50$50$50$50$50$50$50$50
Hands-free trunk or liftgate $100$100$100$100$100$100$100$100
Heated steering wheel       $100$100
Power door closers $300$300$300$300$300$300$300$300
Power trunk closer $350$350$350$350$350$350$350$350
Remote app $25$25$25$25$25$25$25$25
Remote climate control   $25$25    
Remote window/roof operation $15$15$15$15$15$15$15$15
Semi-automated parking system$500      $500 
Sunshade, rear, power $225$225$225$225$225$225$225$225
Sunshades, second row, power       $225$225
Tilt/telescoping steering wheel, manual$250        
Tilt/telescoping steering wheel, power $350$350$350$350$350$350$350$350
Brakes, Airbags, and Other Safety 
Around view cameras       $500 
Automatic braking, low-speed       $200 
Blind spot warning system       $200 
Brake- or yaw-sensor-initiated collision preparation system $0$0$0$0$0$0$0$0
Cross-traffic warning, rear       $100 
Driver drowsiness monitor $150$150$150$150$150$150$150$150
Forward collision warning       $200 
Hill descent control   $250$250  $250$250
Knee airbag, passenger $75$75$75$75$75$75$75$75
Lane departure prevention$150        
Lane departure warning$200      $200 
Obstacle detection, front $150$150$150$150$150$150$150$150
Obstacle detection, rear $250$250$250$250$250$250$250$250
Pedestrian detection       $50 
Radar- or camera-based collision preparation system$0        
Rearview camera$200$200$200$200$200$200$200 $200
Rollover sensor $50$50$50$50$50$50$50$50
Temporary spare tire$150$150$150 $150$150   
Tires, run-flat $150$150$150$150$150$150$150 
Wide-view front camera       $150 
Cargo Management 
Air-conditioned storage compartment $50$50$50$50$50$50$50$50
Cargo cover$75        
Overhead sunglass holder$25        
Rear seat pass-through $100$100$100$100$100$100$100$100
Ski sack       $50$50
Climate Control 
Automatic air recirculation $100$100$100$100$100$100$100$100
Dual-zone climate control $125$125$125$125$125$125$125$125
Electric A/C (optional)   $0$0    
Electric heater (optional)   $0$0    
Fragrance atomizer $200$200$200$200$200$200$200$200
Heated windshield washer nozzles $15$15$15$15$15$15$15$15
Rain-sensing wipers $175$175$175$175$175$175$175$175
Rear air vents with automatic controls $250$250$250$250$250$250$250$250
Rear dual-zone climate control $125$125$125$125$125$125$125$125
Rear wiper$175        
Residual heat $50$50$50$50$50$50$50$50
Variable intermittent wipers$75        
Water-repellent front-door glass$15        
Wiper de-icer $25$25$25$25$25$25$25$25
Engine / Motor 
3.6 kW onboard charger   $0$0    
9 kWh battery pack   $0$0    
Automatic start / stop $150$150$150$150$150$150$150$150
Dual-mode exhaust, switchable       $500 
Raised top speed limiter       $0$0
Regenerative braking $0$0 $0    
Exterior 
Active grille shutters $0$0$0$0$0$0$0$0
Black exterior trim (optional)  $0 $0 $0  
Bright-finished exhaust tip(s) $25$25$25$25$25$25$25$25
Laminated front side windows       $200 
Laminated rear side windows       $100 
Painted brake calipers (optional)       $0$0
Panoramic sunroof $1200$1200$1200$1200$1200$1200$1200$1200
Rear spoiler$200      $200$200
Infotainment 
4G LTE connectivity $0$0$0$0$0$0$0$0
App support $0$0$0$0$0$0$0$0
Apple CarPlay support       $100 
CD changer, in-dash$325        
CD player $125$125$125$125$125$125$125$125
Concierge Services - 3 year subscription $150$150$150$150$150$150$150$150
DVD-compatible player $0$0$0$0$0$0$0$0
Gesture control system $100$100$100$100$100$100$100$100
Handwriting recognition $200$200$200$200$200$200$200$200
HD radio $50$50$50$50$50$50$50$50
In-vehicle Internet $150$150$150$150$150$150$150$150
Media drive $15$15$15$15$15$15$15$15
Navigation map updates, three years $0$0$0$0$0$0$0$0
S Voice support $0$0$0$0$0$0$0$0
Satellite radio$200        
Satellite radio - one year subscription $250$250$250$250$250$250$250$250
Siri Eyes Free support $0$0$0$0$0$0 $0
SMS text-to-speech reader $25$25$25$25$25$25$25$25
Surround sound $250$250$250$250$250$250$250$250
Text dictation $50$50$50$50$50$50$50$50
Traffic + travel information $25$25$25$25$25$25$25$25
Traffic information$25        
USB port $25$25$25$25$25$25$25$25
Voice control for external devices $0$0$0$0$0$0$0$0
Voice recorder $0$0$0$0$0$0$0$0
Wi-Fi hotspot $50$50$50$50$50$50$50$50
Wireless charging station $75$75$75$75$75$75$75$75
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror $75$75$75$75$75$75$75$75
Auto-dimming headlights $200$200$200$200$200$200$200$200
Automatic headlights $125$125$125$125$125$125$125$125
Automatic-off headlights$25        
Compass $0$0$0$0$0$0$0$0
Cornering lights $50$50$50$50$50$50$50$50
Digital instruments$0        
Fog lights$125$125$125$125$125$125$125 $125
Head-up display (HUD)     $350$350$350$350
Headlight washers$50        
Illuminated vanity mirrors, rear seat $100$100$100$100$100$100$100$100
Interior ambient lighting, configurable $150$150$150$150$150$150$150$150
Large color reconfigurable instrument cluster display $250$250$250$250$250$250$250$250
Large energy flow and fuel economy display$25  $25$25    
Mirror tilt-down in reverse $25$25$25$25$25$25$25$25
Power-folding mirrors $50$50$50$50$50$50$50$50
Steering-linked headlights $150$150$150$150$150$150$150$150
Tachometer $75$75$75$75$75$75$75$75
Turn signals on or near mirrors $25$25$25$25$25$25$25$25
Seats and Interior Trim 
Ceramic controls       $0$0
Cooled or ventilated front seats       $300$300
Cooled or ventilated second row seats       $200 
Door sill trim plates $100$100$100$100$100$100  
Floor mats $75$75$75$75$75$75$75$75
Folding second row seats$300        
Heated second row seats       $200$200
Illuminated door sill trim plates       $200$200
Leather door panel trim $250$250$250$250$250$250$250$250
Manual height adjuster, driver seat$50        
Massage, driver seat       $100$100
Massage, passenger seat       $100$100
Memory system, driver seat $200$200$200$200$200$200$200$200
Memory system, passenger seat     $150$150$150$150
Power 4-way lumbar adjuster, driver seat $150$150$150$150$150$150$150$150
Power 4-way lumbar adjuster, passenger seat $150$150$150$150$150$150$150$150
Power 4-way lumbar adjuster, second row seats       $225 
Power fore-aft adjuster, driver seat $100$100$100$100$100$100$100$100
Power fore-aft adjuster, passenger seat $100$100$100$100$100$100$100$100
Power headrest height adjuster, driver seat $50$50$50$50$50$50$50$50
Power headrest height adjuster, passenger seat $50$50$50$50$50$50$50$50
Power headrest height adjuster, second row seats       $75 
Power height adjuster, driver seat $100$100$100$100$100$100$100$100
Power height adjuster, passenger seat $100$100$100$100$100$100$100$100
Power lumbar adjuster, driver seat$100        
Power recliner, driver seat $100$100$100$100$100$100$100$100
Power recliner, passenger seat $100$100$100$100$100$100$100$100
Power recliner, second row seats       $150 
Power seatback bolsters, driver seat     $100$100$100$100
Power seatback bolsters, passenger seat     $100$100$100$100
Power thigh support length adjuster, driver seat     $100$100$100$100
Power thigh support length adjuster, passenger seat     $100$100$100$100
Power tilt adjuster, driver seat $100$100$100$100$100$100$100$100
Power tilt adjuster, passenger seat $100$100$100$100$100$100$100$100
Power tilt adjuster, second row seats       $150 
Power upper seatback recliner, driver seat     $100$100$100$100
Power upper seatback recliner, passenger seat     $100$100$100$100
Power upper seatback recliner, second row seats       $150 
Upholstered instrument panel $300$300$300$300$300$300  
Upholstered instrument panel, leather       $1000$1000
Wood trim $300$300$300$300$300$300$300$300
Suspension, Wheels, and Tires 
Active stabilizer bars       $500$500
Active steering       $1000$1000
Adaptive dampers - electrical $500$500$500$500$500$500$500$500
Camera-linked adaptive suspension       $500$500
Rear air springs, auto-leveling $350$350$350$350$350$350$350$350
Rear wheel steering       $1500$1500
Sport suspension (upgrade)       $0$0
Transmission 
Launch control $100$100 $100$100$100$100$100
Steering-wheel-mounted transmission controls $100$100$100$100$100$100$100$100
Total Value of Features$4,840$13,045$13,045$14,795$15,045$14,145$13,995$25,145$21,370
Value of Feature Adjustments$0$8,205$8,205$9,955$10,205$9,305$9,155$20,305$16,530
Value of Feature Adjustments0-7,704-7,698-9,307-9,535-8,726-8,580-18,996-15,462

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Specifications Comparison: Toyota Prius vs. BMW 7-Series

Model Year20102017
ModelPrius7-Series
Body4dr Hatch4dr Sedan, ext.
Wheelbase106.3 in126.4 in
Length175.6 in206.6 in
Width68.7 in74.8 in
Height58.7 in58.2 in
Curb Weight3,043 lb.4,226 lb.
Fuel Capacity11.9 gal.20.6 gal.
Row 1 Headroom38.6 in39.9 in
Row 1 Shoulder Room54.9 in61.2 in
Row 1 Hip Room52.7 in0.0 in
Row 1 Legroom42.5 in41.4 in
Row 2 Headroom37.6 in38.9 in
Row 2 Shoulder Room53.1 in61.0 in
Row 2 Hip Room51.2 in0.0 in
Row 2 Legroom36.0 in44.4 in
Cargo Volume,
Minimum
21.6 ft318.2 ft3
Cargo Volume,
Maximum
39.6 ft318.2 ft3

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Option Package Details
Toyota Prius V

Advanced Technology Package
FeatureValueRequested?
Adaptive cruise control450No
Radar- or camera-based collision preparation system0No
Lane departure warning system200Yes
Parking guidance system - active500Yes
Lane departure prevention system150No
Telematics service, such as OnStar200Yes
Navigation system600Yes
Rearview camera200Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Bluetooth audio streaming25Yes
Total Requested185076%
Total Not Requested60024%

Option Package Details
BMW 7-Series 740i

Ionizing air filtration
FeatureValueRequested?
Ionizing air filtration50Yes
Fragrance atomizer200No
Total Requested5020%
Total Not Requested20080%

Option Package Details
BMW 7-Series 740i M Sport

Ionizing air filtration
FeatureValueRequested?
Ionizing air filtration50Yes
Fragrance atomizer200No
Total Requested5020%
Total Not Requested20080%

Option Package Details
BMW 7-Series 740e iPerformance

Ionizing air filtration
FeatureValueRequested?
Ionizing air filtration50Yes
Fragrance atomizer200No
Total Requested5020%
Total Not Requested20080%

Option Package Details
BMW 7-Series 740e iPerformance M Sport

Ionizing air filtration
FeatureValueRequested?
Ionizing air filtration50Yes
Fragrance atomizer200No
Total Requested5020%
Total Not Requested20080%

Option Package Details
BMW 7-Series 750i

Ionizing air filtration
FeatureValueRequested?
Ionizing air filtration50Yes
Fragrance atomizer200No
Total Requested5020%
Total Not Requested20080%

Option Package Details
BMW 7-Series 750i M Sport

Ionizing air filtration
FeatureValueRequested?
Ionizing air filtration50Yes
Fragrance atomizer200No
Total Requested5020%
Total Not Requested20080%

Option Package Details
BMW 7-Series M760i

Ionizing air filtration
FeatureValueRequested?
Ionizing air filtration50Yes
Fragrance atomizer200No
Total Requested5020%
Total Not Requested20080%

Option Package Details
BMW 7-Series Alpina B7

Ionizing air filtration
FeatureValueRequested?
Ionizing air filtration50Yes
Fragrance atomizer200No
Total Requested5020%
Total Not Requested20080%

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