Toyota Prius Toyota Prius 2018 BMW 7-Series BMW 7-Series 2007

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Toyota Prius vs. BMW 7-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius vs. BMW 7-Series Invoice Comparison

Lowest Total Price: $32,155

Toyota Prius Four   
Difference: $52,015

Lowest Total Invoice: $29,871

Toyota Prius Four   
Difference: $47,529

Calculate Payments

  Down Payment Interest Rate Term
Model Year201820072007
ModelPrius7-Series7-Series
TrimFour750Li760Li
Body4dr Hatch4dr Sedan, ext.4dr Sedan, ext.
Base Price $29,685 $78,900 $122,600
Base Invoice $27,634 $72,590 $112,790
Advanced Technology Package 1,350    
Floor mats 225    
HD radio   500 500
Satellite radio   595 595
Proximity key   1,000 1,000
Adaptive cruise control   2,400 2,400
Advanced Technology Package 1,202    
Floor mats 140    
HD radio   450 450
Satellite radio   540 540
Proximity key   910 910
Adaptive cruise control   2,135 2,135
Options (change) 1,575 4,495 4,495
Options (change) 1,342 4,035 4,035
Destination 895 775 775
Gas Tax 0 0 1,700
Total Price $32,155 $84,170 $129,570
Total Invoice $29,871 $77,400 $119,300

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Toyota Prius dealer quotes or BMW 7-Series dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Toyota Prius vs. BMW 7-Series

Lowest Adjusted Price and Invoice: Toyota Prius Four
TrueDelta Adjusted Price Difference: $49,750
TrueDelta Adjusted Invoice Difference: $45,446
Model Year201820072007
ModelPrius7-Series7-Series
TrimFour750Li760Li
Body4dr Hatch4dr Sedan, ext.4dr Sedan, ext.
Engine95hp I4 H360hp V8438hp V12
TransmissionCVTT6T6
DrivetrainFWDRWDRWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 6200, 10420, 13
Tire (rear if not all the same)195/65-15245/50-18245/45-19
Total Price$32,155$84,170$129,570
Adjustments for Features0-2,265-7,515
Feature-Adjusted Total Price$32,155$81,905$122,055
Cost Above Minimum$0$0$40,150
Total Invoice$29,871$77,400$119,300
Adjustments for Features0-2,083-6,919
Feature-Adjusted Total Invoice$29,871$75,317$112,381
Cost Above Minimum$0$0$37,064

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Features Comparison: Toyota Prius vs. BMW 7-Series

Model Year201820072007
ModelPrius7-Series7-Series
TrimFour750Li760Li
Body4dr Hatch4dr Sedan, ext.4dr Sedan, ext.
Transmission and Drivetrain 
CVT$1000  
6-speed manually-shiftable automatic $1100$1100
FWD$0  
RWD $0$0
Accessories 
Adaptive cruise control $600$600
Adaptive cruise control, all-speed$850  
Heated steering wheel  $100
Integrated hands-free telephone $500$500
Power door closers  $300
Power trunk closer  $350
Remote window/roof operation $15$15
Sunshade, rear, power  $225
Sunshades, second row, power  $225
Tilt/telescoping steering wheel, manual$250  
Tilt/telescoping steering wheel, power $350$350
Brakes, Airbags, and Other Safety 
Automatic braking, high-speed or partial$200  
Automatic braking, low-speed$200  
Blind spot warning system$200  
Cross-traffic warning, rear$100  
Forward collision warning$200  
Knee airbag, passenger $75$75
Lane departure prevention, steering-based$200  
Lane departure warning$200  
Obstacle detection, front $150$150
Obstacle detection, rear $250$250
Pedestrian detection$50  
Radar- or camera-based collision preparation system$0  
Rearview camera$200  
Seat cushion airbag, passenger$75  
Cargo Management 
Air-conditioned storage compartment $50$50
Cargo cover$75  
Cargo mat$40  
Overhead sunglass holder$25  
Rear seat pass-through  $100
Ski sack  $50
Climate Control 
Dual-zone climate control $125$125
Heated windshield washer nozzles $15$15
Rear air vents with manual controls $150$150
Rear dual-zone climate control $125$125
Rear wiper$175  
Residual heat $50$50
Wiper de-icer $25$25
Engine / Motor 
Automatic start / stop$150  
Exterior 
Active grille shutters$0  
Infotainment 
App support$0  
Aux input$50  
Bluetooth audio streaming$25  
CD changer, in-dash  $325
CD player$125$125 
DVD-compatible player$0  
MP3-compatible player$50 $50
Siri Eyes Free support$0  
SMS text-to-speech reader$25  
Surround sound  $250
Telematics service, such as OnStar $200$200
Traffic + travel information$25  
Wireless charging station$75  
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror $75$75
Auto-dimming headlights$200  
Auto-dimming passenger-side mirror $75$75
Compass $0$0
Detailed driving style feedback$100  
Digital instruments$0  
Fog light, rear $100$100
Fog lights $125$125
Head-up display (HUD)$350  
Headlight washers $50$50
Illuminated vanity mirrors, rear seat $100$100
Large energy flow and fuel economy display$25  
LED headlights, single projector or low beam only$750  
Mirror tilt-down in reverse $25$25
Power-folding mirrors $50$50
Steering-linked headlights $150$150
Tachometer $75$75
Xenon HID headlights $500$500
Seats and Interior Trim 
Cooled or ventilated front seats  $300
Cooled or ventilated second row seats  $200
Folding second row seats$300  
Heated second row seats  $200
Leather seating surfaces $900$900
Leather-wrapped steering wheel $150$150
Massage, driver seat  $100
Memory system, driver seat $200$200
Memory system, passenger seat $150$150
Power 4-way lumbar adjuster, driver seat $150$150
Power 4-way lumbar adjuster, passenger seat $150$150
Power 4-way lumbar adjuster, second row seats  $225
Power fore-aft adjuster, passenger seat $100$100
Power headrest height adjuster, driver seat $50$50
Power headrest height adjuster, passenger seat $50$50
Power headrest height adjuster, second row seats  $75
Power height adjuster, passenger seat $100$100
Power lumbar adjuster, driver seat$100  
Power recliner, passenger seat $100$100
Power recliner, second row seats  $150
Power seat belt height adjusters, front row $25$25
Power seatback bolsters, driver seat $100$100
Power seatback bolsters, passenger seat $100$100
Power thigh support length adjuster, driver seat $100$100
Power thigh support length adjuster, passenger seat $100$100
Power tilt adjuster, passenger seat $100$100
Power tilt adjuster, second row seats  $150
Power upper seatback recliner, driver seat $100$100
Power upper seatback recliner, passenger seat $100$100
Power upper seatback recliner, second row seats  $150
Synthetic leather seating surfaces$0  
Upholstered instrument panel, leather  $1000
Wood trim $300$300
Suspension, Wheels, and Tires 
Active stabilizer bars $500$500
Adaptive dampers - electrical  $500
Electronic systems calibration selector$200  
Rear air springs, auto-leveling  $350
Total Value of Features$6,590$8,855$14,105
Value of Feature Adjustments$0$2,265$7,515
Value of Feature Adjustments0-2,083-6,919

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Specifications Comparison: Toyota Prius vs. BMW 7-Series

Model Year20182007
ModelPrius7-Series
Body4dr Hatch4dr Sedan, ext.
Wheelbase106.3 in123.2 in
Length178.7 in203.9 in
Width69.3 in74.9 in
Height58.1 in58.7 in
Curb Weight3,076 lb.4,553 lb.
Fuel Capacity11.3 gal.23.3 gal.
Row 1 Headroom39.4 in39.2 in
Row 1 Shoulder Room55.0 in59.3 in
Row 1 Hip Room53.4 in0.0 in
Row 1 Legroom43.2 in41.3 in
Row 2 Headroom37.4 in38.5 in
Row 2 Shoulder Room53.0 in58.9 in
Row 2 Hip Room51.9 in0.0 in
Row 2 Legroom33.4 in43.4 in
Cargo Volume,
Minimum
24.6 ft318.0 ft3
Cargo Volume,
Maximum
62.7 ft318.0 ft3

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Option Package Details
Toyota Prius Four

Advanced Technology Package
FeatureValueRequested?
Sunroof900Yes
Head-up display (HUD)350No
Total Requested90072%
Total Not Requested35028%

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