Toyota Prius Toyota Prius 2008 BMW 7-Series BMW 7-Series 2007

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Toyota Prius vs. BMW 7-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius vs. BMW 7-Series Invoice Comparison

Lowest Total Price: $25,179

Toyota Prius   
Difference: $55,496

Lowest Total Invoice: $22,841

Toyota Prius   
Difference: $51,434

Calculate Payments

  Down Payment Interest Rate Term
Model Year2008200820072007
ModelPriusPrius7-Series7-Series
TrimBaseTouring750Li760Li
Body4dr Hatch4dr Hatch4dr Sedan, ext.4dr Sedan, ext.
Base Price $22,875 $23,770 $78,900 $122,600
Base Invoice $21,064 $21,816 $72,590 $112,790
Package 6 4,550 4,175    
Floor mats 184 184    
Proximity key     1,000 1,000
Package 6 4,095 3,758    
Floor mats 112 112    
Proximity key     910 910
Options (change) 4,734 4,359 1,000 1,000
Options (change) 4,207 3,870 910 910
Destination 720 720 775 775
Gas Tax -3,150 -3,150 0 1,700
Total Price $25,179 $25,699 $80,675 $126,075
Total Invoice $22,841 $23,256 $74,275 $116,175

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Toyota Prius dealer quotes or BMW 7-Series dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Toyota Prius vs. BMW 7-Series

Lowest Adjusted Price and Invoice: Toyota Prius
TrueDelta Adjusted Price Difference: $49,556
TrueDelta Adjusted Invoice Difference: $45,965
Model Year2008200820072007
ModelPriusPrius7-Series7-Series
TrimBaseTouring750Li760Li
Body4dr Hatch4dr Hatch4dr Sedan, ext.4dr Sedan, ext.
Engine76hp I4 H76hp I4 H360hp V8438hp V12
TransmissionCVTCVTT6T6
DrivetrainFWDFWDRWDRWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 9?, 9200, 10420, 13
Tire (rear if not all the same)185/65-15195/55-16245/50-18245/45-19
Total Price$25,179$25,699$80,675$126,075
Adjustments for Features00-5,940-11,190
Feature-Adjusted Total Price$25,179$25,699$74,735$114,885
Cost Above Minimum$0$520$0$40,150
Total Invoice$22,841$23,256$74,275$116,175
Adjustments for Features00-5,469-10,311
Feature-Adjusted Total Invoice$22,841$23,256$68,806$105,864
Cost Above Minimum$0$415$0$37,058

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Features Comparison: Toyota Prius vs. BMW 7-Series

Model Year2008200820072007
ModelPriusPrius7-Series7-Series
TrimBaseTouring750Li760Li
Body4dr Hatch4dr Hatch4dr Sedan, ext.4dr Sedan, ext.
Transmission and Drivetrain 
CVT$1000$1000  
6-speed manually-shiftable automatic  $1100$1100
FWD$0$0  
RWD  $0$0
Accessories 
Heated steering wheel   $100
Integrated hands-free telephone  $500$500
Power door closers   $300
Power trunk closer   $350
Remote window/roof operation  $15$15
Sunshade, rear, power   $225
Sunshades, second row, power   $225
Tilt steering wheel, manual$150$150  
Tilt/telescoping steering wheel, power  $350$350
Brakes, Airbags, and Other Safety 
4-wheel disc brakes  $150$150
Active or whiplash-reducing head restraints, front seats  $0$0
Knee airbag, driver  $75$75
Knee airbag, passenger  $75$75
Obstacle detection, front  $150$150
Obstacle detection, rear  $250$250
Rearview camera$200$200  
Cargo Management 
Air-conditioned storage compartment  $50$50
Cargo cover$75$75  
Cargo mat$40$40  
Overhead sunglass holder$25$25  
Rear seat pass-through   $100
Ski sack   $50
Climate Control 
Dual-zone climate control  $125$125
Heated windshield washer nozzles  $15$15
Rain-sensing wipers  $175$175
Rear air vents with manual controls  $150$150
Rear dual-zone climate control  $125$125
Rear wiper$175$175  
Residual heat  $50$50
Variable intermittent wipers$75$75  
Wiper de-icer  $25$25
Exterior 
Larger rear spoiler $200  
Rear spoiler$200   
Sunroof  $900$900
Infotainment 
Aux input$50$50  
CD changer, in-dash$325$325 $325
CD player  $125 
MP3-compatible player$50$50 $50
Surround sound   $250
Telematics service, such as OnStar  $200$200
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror  $75$75
Auto-dimming passenger-side mirror  $75$75
Automatic headlights  $125$125
Compass  $0$0
Digital instruments$0$0  
Fog light, rear  $100$100
Headlight washers  $50$50
Illuminated vanity mirrors, rear seat  $100$100
Large energy flow and fuel economy display$25$25  
Mirror tilt-down in reverse  $25$25
Power-folding mirrors  $50$50
Steering-linked headlights  $150$150
Tachometer  $75$75
Turn signals on or near mirrors  $25$25
Seats and Interior Trim 
Cooled or ventilated front seats   $300
Cooled or ventilated second row seats   $200
Folding second row seats$300$300  
Heated front seats  $200$200
Heated second row seats   $200
Massage, driver seat   $100
Memory system, driver seat  $200$200
Memory system, passenger seat  $150$150
Power 4-way lumbar adjuster, driver seat  $150$150
Power 4-way lumbar adjuster, passenger seat  $150$150
Power 4-way lumbar adjuster, second row seats   $225
Power fore-aft adjuster, driver seat  $100$100
Power fore-aft adjuster, passenger seat  $100$100
Power headrest height adjuster, driver seat  $50$50
Power headrest height adjuster, passenger seat  $50$50
Power headrest height adjuster, second row seats   $75
Power height adjuster, driver seat  $100$100
Power height adjuster, passenger seat  $100$100
Power recliner, driver seat  $100$100
Power recliner, passenger seat  $100$100
Power recliner, second row seats   $150
Power seat belt height adjusters, front row  $25$25
Power seatback bolsters, driver seat  $100$100
Power seatback bolsters, passenger seat  $100$100
Power thigh support length adjuster, driver seat  $100$100
Power thigh support length adjuster, passenger seat  $100$100
Power tilt adjuster, driver seat  $100$100
Power tilt adjuster, passenger seat  $100$100
Power tilt adjuster, second row seats   $150
Power upper seatback recliner, driver seat  $100$100
Power upper seatback recliner, passenger seat  $100$100
Power upper seatback recliner, second row seats   $150
Upholstered instrument panel, leather   $1000
Wood trim  $300$300
Suspension, Wheels, and Tires 
Active stabilizer bars  $500$500
Adaptive dampers - electrical   $500
Rear air springs, auto-leveling   $350
Sport suspension (upgrade) $0  
Total Value of Features$2,690$2,690$8,630$13,880
Value of Feature Adjustments$0$0$5,940$11,190
Value of Feature Adjustments00-5,469-10,311

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Specifications Comparison: Toyota Prius vs. BMW 7-Series

Model Year20082007
ModelPrius7-Series
Body4dr Hatch4dr Sedan, ext.
Wheelbase106.3 in123.2 in
Length175.0 in203.9 in
Width67.9 in74.9 in
Height58.1 in58.7 in
Curb Weight2,891 lb.4,553 lb.
Fuel Capacity11.9 gal.23.3 gal.
Row 1 Headroom39.1 in39.2 in
Row 1 Shoulder Room55.3 in59.3 in
Row 1 Hip Room51.0 in0.0 in
Row 1 Legroom41.9 in41.3 in
Row 2 Headroom37.1 in38.5 in
Row 2 Shoulder Room53.0 in58.9 in
Row 2 Hip Room51.6 in0.0 in
Row 2 Legroom38.6 in43.4 in
Cargo Volume14.4 ft318.0 ft3

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Option Package Details
Toyota Prius

Package 6
FeatureValueRequested?
Leather seating surfaces900Yes
Leather-wrapped steering wheel150Yes
Navigation system600Yes
Voice control for nav and audio100Yes
Fog lights125Yes
Xenon HID headlights500Yes
CD changer, in-dash200Yes
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Bluetooth cell phone link100Yes
Alarm100No
JBL, 9 speakers350No
Stability control400Yes
Rearview camera200No
MP3-compatible player50Yes
Proximity key250Yes
Aux input50No
Total Requested362584%
Total Not Requested70016%

Option Package Details
Toyota Prius Touring

Package 6
FeatureValueRequested?
Leather seating surfaces900Yes
Leather-wrapped steering wheel150Yes
Navigation system600Yes
Voice control for nav and audio100Yes
CD changer, in-dash200Yes
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Bluetooth cell phone link100Yes
Alarm100No
JBL, 9 speakers350No
Stability control400Yes
Rearview camera200No
MP3-compatible player50Yes
Proximity key250Yes
Aux input50No
Total Requested300081%
Total Not Requested70019%

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