| 1 | 0 | 3 | 4 | 3 | 4 |
Toyota Prius vs. BMW 3-Series Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Toyota Prius vs. BMW 3-Series Invoice Comparison
Lowest Total Price: $34,010 Toyota Prius V | ||
| Difference: $11,735 | ||
Lowest Total Invoice: $31,266 Toyota Prius V | ||
| Difference: $10,949 | ||
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| Model Year | 2010 | 2012 |
| Model | Prius | 3-Series |
| Trim | V | 328i |
| Body | 4dr Hatch | 4dr Wagon |
| Base Price | $28,070 | $37,500 |
| Base Invoice | $26,129 | $34,680 |
| Advanced Technology Package | 5,180 | |
| Steering-linked headlights | 900 | |
| Navigation system | 2,150 | |
| Satellite radio - one year subscription | 350 | |
| Adaptive cruise control | 2,400 | |
| Proximity key | 500 | |
| Heated front seats | 500 | |
| Metallic paint (extra cost) | 550 | |
| Advanced Technology Package | 4,377 | |
| Steering-linked headlights | 820 | |
| Navigation system | 1,955 | |
| Satellite radio - one year subscription | 320 | |
| Adaptive cruise control | 2,135 | |
| Proximity key | 455 | |
| Heated front seats | 455 | |
| Metallic paint (extra cost) | 500 | |
| Options (change) | 5,180 | 7,350 |
| Options (change) | 4,377 | 6,640 |
| Destination | 760 | 895 |
| Total Price | $34,010 | $45,745 |
| Total Invoice | $31,266 | $42,215 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Toyota Prius dealer quotes or BMW 3-Series dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Toyota Prius vs. BMW 3-Series
| Lowest Adjusted Price and Invoice: Toyota Prius V | ||
| TrueDelta Adjusted Price Difference: $12,165 | ||
| TrueDelta Adjusted Invoice Difference: $11,344 | ||
| Model Year | 2010 | 2012 |
| Model | Prius | 3-Series |
| Trim | V | 328i |
| Body | 4dr Hatch | 4dr Wagon |
| Engine | 98hp I4 H | 230hp I6 |
| Transmission | CVT | M6 |
| Drivetrain | FWD | RWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG |
| Audio (watts, speakers) | ?, 8 | 180, 8 |
| Tire (rear if not all the same) | 215/45-17 | 225/45-17 |
| Total Price | $34,010 | $45,745 |
| Adjustments for Features | -430 | 0 |
| Feature-Adjusted Total Price | $33,580 | $45,745 |
| Total Invoice | $31,266 | $42,215 |
| Adjustments for Features | -395 | 0 |
| Feature-Adjusted Total Invoice | $30,871 | $42,215 |
Features Comparison: Toyota Prius vs. BMW 3-Series
| Model Year | 2010 | 2012 |
| Model | Prius | 3-Series |
| Trim | V | 328i |
| Body | 4dr Hatch | 4dr Wagon |
| Transmission and Drivetrain | ||
| CVT | $1000 | |
| 6-speed manual | $150 | |
| FWD | $0 | |
| RWD | $0 | |
| Accessories | ||
| Remote app | $25 | |
| Remote window/roof operation | $15 | |
| Semi-automated parking system | $500 | |
| Universal garage door opener | $100 | |
| Brakes, Airbags, and Other Safety | ||
| Knee airbag, driver | $75 | |
| Lane departure prevention | $150 | |
| Lane departure warning | $200 | |
| Radar- or camera-based collision preparation system | $0 | |
| Rearview camera | $200 | |
| Temporary spare tire | $150 | |
| Tires, run-flat | $150 | |
| Cargo Management | ||
| Air-conditioned storage compartment | $50 | |
| Cargo area partition net | $40 | |
| Liftglass or two-piece tailgate | $150 | |
| Overhead sunglass holder | $25 | |
| Climate Control | ||
| Automatic air recirculation | $100 | |
| Dual-zone climate control | $125 | |
| Heated windshield washer nozzles | $15 | |
| Ionizing air filtration | $50 | |
| Rain-sensing wipers | $175 | |
| Rear air vents with manual controls | $150 | |
| Residual heat | $50 | |
| Variable intermittent wipers | $75 | |
| Water-repellent front-door glass | $15 | |
| Exterior | ||
| Bright-finished exhaust tip(s) | $25 | |
| Panoramic sunroof | $1200 | |
| Rear spoiler | $200 | |
| Infotainment | ||
| CD changer, in-dash | $325 | |
| CD player | $125 | |
| DVD-compatible player | $0 | |
| HD radio | $50 | |
| iPod integration | $100 | |
| Media drive | $15 | |
| Satellite radio | $200 | |
| Satellite radio - one year subscription | $250 | |
| SMS text-to-speech reader | $25 | |
| Voice control for external devices | $0 | |
| Instruments, Lights, and Mirrors | ||
| Auto-dimming rearview mirror | $150 | |
| Automatic headlights | $125 | |
| Automatic-off headlights | $25 | |
| Digital instruments | $0 | |
| Headlight washers | $50 | |
| Interior ambient lighting | $150 | |
| Large energy flow and fuel economy display | $25 | |
| LED headlights | $1000 | |
| Mirror tilt-down in reverse | $25 | |
| Steering-linked headlights | $150 | |
| Tachometer | $75 | |
| Turn signals on or near mirrors | $25 | |
| Xenon HID headlights | $500 | |
| Seats and Interior Trim | ||
| Manual height adjuster, driver seat | $50 | |
| Manual tilt adjuster, driver seat | $50 | |
| Manual tilt adjuster, passenger seat | $50 | |
| Power lumbar adjuster, driver seat | $100 | |
| Wood trim | $300 | |
| Suspension, Wheels, and Tires | ||
| Electronic systems calibration selector | $200 | |
| Total Value of Features | $4,865 | $4,435 |
| Value of Feature Adjustments | $430 | $0 |
| Value of Feature Adjustments | -395 | 0 |
Specifications Comparison: Toyota Prius vs. BMW 3-Series
| Model Year | 2010 | 2012 |
| Model | Prius | 3-Series |
| Body | 4dr Hatch | 4dr Wagon |
| Wheelbase | 106.3 in | 108.7 in |
| Length | 175.6 in | 178.2 in |
| Width | 68.7 in | 71.5 in |
| Height | 58.7 in | 55.8 in |
| Curb Weight | 3,043 lb. | 3,463 lb. |
| Fuel Capacity | 11.9 gal. | 15.9 gal. |
| Row 1 Headroom | 38.6 in | 37.4 in |
| Row 1 Shoulder Room | 54.9 in | 55.4 in |
| Row 1 Hip Room | 52.7 in | 0.0 in |
| Row 1 Legroom | 42.5 in | 41.5 in |
| Row 2 Headroom | 37.6 in | 38.0 in |
| Row 2 Shoulder Room | 53.1 in | 55.1 in |
| Row 2 Hip Room | 51.2 in | 0.0 in |
| Row 2 Legroom | 36.0 in | 34.6 in |
| Cargo Volume, Minimum | 21.6 ft3 | 24.8 ft3 |
| Cargo Volume, Maximum | 39.6 ft3 | 58.0 ft3 |
Option Package Details
Toyota Prius V
| Advanced Technology Package | ||
| Feature | Value | Requested? |
| Adaptive cruise control | 450 | Yes |
| Radar- or camera-based collision preparation system | 0 | No |
| Lane departure warning system | 200 | No |
| Parking guidance system - active | 500 | No |
| Lane departure prevention system | 150 | No |
| Telematics service, such as OnStar | 200 | Yes |
| Navigation system | 600 | Yes |
| Rearview camera | 200 | No |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | Yes |
| Bluetooth audio streaming | 25 | Yes |
| Total Requested | 1400 | 57% |
| Total Not Requested | 1050 | 43% |
Option Package Details
BMW 3-Series 328i
| Steering-linked headlights | ||
| Feature | Value | Requested? |
| Steering-linked headlights | 150 | No |
| Xenon HID headlights | 500 | Yes |
| Total Requested | 500 | 77% |
| Total Not Requested | 150 | 23% |
| Navigation system | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| DVD-compatible player | 0 | No |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | Yes |
| Media drive, large | 15 | No |
| Telematics service, such as OnStar | 200 | Yes |
| Bluetooth cell phone link | 100 | Yes |
| SMS text-to-speech reader | 25 | No |
| Bluetooth audio streaming | 25 | Yes |
| Remote app | 25 | No |
| Total Requested | 1050 | 94% |
| Total Not Requested | 65 | 6% |
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