Toyota Prius Toyota Prius 2010 BMW 3-Series BMW 3-Series 2009

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Toyota Prius vs. BMW 3-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius vs. BMW 3-Series Invoice Comparison

Lowest Total Price: $34,010

Toyota Prius V   
Difference: $11,785

Lowest Total Invoice: $31,266

Toyota Prius V   
Difference: $10,969

Calculate Payments

  Down Payment Interest Rate Term
Model Year20102009
ModelPrius3-Series
TrimV328i
Body4dr Hatch4dr Wagon
Base Price $28,070 $35,400
Base Invoice $26,129 $32,750
Advanced Technology Package 5,180  
Telematics service, such as OnStar   750
Navigation system   2,100
Steering-linked headlights   800
Metallic paint (extra cost)   475
Heated front seats   500
Proximity key   500
Leather seating surfaces   1,450
Adaptive cruise control   2,400
Satellite radio - one year subscription   595
Advanced Technology Package 4,377  
Telematics service, such as OnStar   685
Navigation system   1,910
Steering-linked headlights   730
Metallic paint (extra cost)   430
Heated front seats   455
Proximity key   455
Leather seating surfaces   1,320
Adaptive cruise control   2,135
Satellite radio - one year subscription   540
Options (change) 5,180 9,570
Options (change) 4,377 8,660
Destination 760 825
Total Price $34,010 $45,795
Total Invoice $31,266 $42,235

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Toyota Prius dealer quotes or BMW 3-Series dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Toyota Prius vs. BMW 3-Series

Lowest Adjusted Price and Invoice: Toyota Prius V
TrueDelta Adjusted Price Difference: $12,190
TrueDelta Adjusted Invoice Difference: $11,341
Model Year20102009
ModelPrius3-Series
TrimV328i
Body4dr Hatch4dr Wagon
Engine98hp I4 H230hp I6
TransmissionCVTM6
DrivetrainFWDRWD
EPA Fuel Economy (city/highway)/ MPG/ MPG
Audio (watts, speakers)?, 8?, 10
Tire (rear if not all the same)215/45-17205/55-16
Total Price$34,010$45,795
Adjustments for Features-4050
Feature-Adjusted Total Price$33,605$45,795
Total Invoice$31,266$42,235
Adjustments for Features-3720
Feature-Adjusted Total Invoice$30,894$42,235

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Features Comparison: Toyota Prius vs. BMW 3-Series

Model Year20102009
ModelPrius3-Series
TrimV328i
Body4dr Hatch4dr Wagon
Transmission and Drivetrain 
CVT$1000 
6-speed manual $150
FWD$0 
RWD $0
Accessories 
Remote window/roof operation $15
Semi-automated parking system$500 
Universal garage door opener$100 
Brakes, Airbags, and Other Safety 
Knee airbag, driver$75 
Lane departure prevention$150 
Lane departure warning$200 
Radar- or camera-based collision preparation system$0 
Rearview camera$200 
Temporary spare tire$150 
Tires, run-flat $150
Cargo Management 
Air-conditioned storage compartment $50
Cargo area partition net $40
Liftglass or two-piece tailgate $150
Overhead sunglass holder$25 
Roof rails $250
Climate Control 
Automatic air recirculation $100
Dual-zone climate control $125
Heated windshield washer nozzles $15
Ionizing air filtration$50 
Rain-sensing wipers $175
Rear air vents with manual controls $150
Residual heat $50
Variable intermittent wipers$75 
Water-repellent front-door glass$15 
Exterior 
Bright-finished exhaust tip(s) $25
Panoramic sunroof $1200
Rear spoiler$200 
Infotainment 
Bluetooth audio streaming$25 
CD changer, in-dash$325 
CD player $125
Media drive $15
Satellite radio$200 
Satellite radio - one year subscription $250
Instruments, Lights, and Mirrors 
Auto-dimming rearview mirror$150 
Automatic headlights $125
Automatic-off headlights$25 
Digital instruments$0 
Headlight washers$50 
Interior ambient lighting $150
Large energy flow and fuel economy display$25 
LED headlights$1000 
Mirror tilt-down in reverse $25
Steering-linked headlights $150
Tachometer $75
Turn signals on or near mirrors $25
Xenon HID headlights $500
Seats and Interior Trim 
Manual height adjuster, passenger seat $50
Power lumbar adjuster, driver seat$100 
Wood trim $300
Suspension, Wheels, and Tires 
Electronic systems calibration selector$200 
Total Value of Features$4,840$4,435
Value of Feature Adjustments$405$0
Value of Feature Adjustments-3720

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Specifications Comparison: Toyota Prius vs. BMW 3-Series

Model Year20102009
ModelPrius3-Series
Body4dr Hatch4dr Wagon
Wheelbase106.3 in108.7 in
Length175.6 in178.2 in
Width68.7 in71.5 in
Height58.7 in55.8 in
Curb Weight3,043 lb.3,463 lb.
Fuel Capacity11.9 gal.15.9 gal.
Row 1 Headroom38.6 in38.5 in
Row 1 Shoulder Room54.9 in55.4 in
Row 1 Hip Room52.7 in0.0 in
Row 1 Legroom42.5 in41.5 in
Row 2 Headroom37.6 in38.0 in
Row 2 Shoulder Room53.1 in55.1 in
Row 2 Hip Room51.2 in0.0 in
Row 2 Legroom36.0 in34.6 in
Cargo Volume,
Minimum
21.6 ft324.8 ft3
Cargo Volume,
Maximum
39.6 ft358.0 ft3

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Option Package Details
Toyota Prius V

Advanced Technology Package
FeatureValueRequested?
Adaptive cruise control450Yes
Radar- or camera-based collision preparation system0No
Lane departure warning system200No
Parking guidance system - active500No
Lane departure prevention system150No
Telematics service, such as OnStar200Yes
Rearview camera200No
Voice control for nav and audio100Yes
Traffic information25Yes
Bluetooth audio streaming25No
Navigation system600Yes
Total Requested137556%
Total Not Requested107544%

Option Package Details
BMW 3-Series 328i

Telematics service, such as OnStar
FeatureValueRequested?
Telematics service, such as OnStar200Yes
Bluetooth cell phone link100Yes
Total Requested300100%
Total Not Requested00%
Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Media drive, large15No
Total Requested72598%
Total Not Requested152%
Steering-linked headlights
FeatureValueRequested?
Steering-linked headlights150No
Xenon HID headlights500Yes
Total Requested50077%
Total Not Requested15023%

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