| 1 | 0 | 3 | 4 | 3 | 4 |
Toyota Prius vs. BMW 3-Series Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Toyota Prius vs. BMW 3-Series Invoice Comparison
Lowest Total Price: $24,195 Toyota Prius | |||
| Difference: $17,355 | |||
Lowest Total Invoice: $21,984 Toyota Prius | |||
| Difference: $16,436 | |||
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| Model Year | 2007 | 2007 | 2009 |
| Model | Prius | Prius | 3-Series |
| Trim | Base | Touring | 328i |
| Body | 4dr Hatch | 4dr Hatch | 4dr Wagon |
| Base Price | $22,175 | $23,070 | $35,400 |
| Base Invoice | $20,419 | $21,171 | $32,750 |
| Package 6 | 4,550 | 4,175 | |
| Navigation system | 2,100 | ||
| Steering-linked headlights | 800 | ||
| Metallic paint (extra cost) | 475 | ||
| Proximity key | 500 | ||
| Leather seating surfaces | 1,450 | ||
| Package 6 | 4,095 | 3,758 | |
| Navigation system | 1,910 | ||
| Steering-linked headlights | 730 | ||
| Metallic paint (extra cost) | 430 | ||
| Proximity key | 455 | ||
| Leather seating surfaces | 1,320 | ||
| Options (change) | 4,550 | 4,175 | 5,325 |
| Options (change) | 4,095 | 3,758 | 4,845 |
| Destination | 620 | 620 | 825 |
| Gas Tax | -3,150 | -3,150 | 0 |
| Total Price | $24,195 | $24,715 | $41,550 |
| Total Invoice | $21,984 | $22,399 | $38,420 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Toyota Prius dealer quotes or BMW 3-Series dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Toyota Prius vs. BMW 3-Series
| Lowest Adjusted Price and Invoice: Toyota Prius | |||
| TrueDelta Adjusted Price Difference: $15,945 | |||
| TrueDelta Adjusted Invoice Difference: $15,132 | |||
| Model Year | 2007 | 2007 | 2009 |
| Model | Prius | Prius | 3-Series |
| Trim | Base | Touring | 328i |
| Body | 4dr Hatch | 4dr Hatch | 4dr Wagon |
| Engine | 76hp I4 H | 76hp I4 H | 230hp I6 |
| Transmission | CVT | CVT | M6 |
| Drivetrain | FWD | FWD | RWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | ?, 9 | ?, 9 | ?, 10 |
| Tire (rear if not all the same) | 185/65-15 | 195/55-16 | 205/55-16 |
| Total Price | $24,195 | $24,715 | $41,550 |
| Adjustments for Features | 0 | 0 | -1,410 |
| Feature-Adjusted Total Price | $24,195 | $24,715 | $40,140 |
| Cost Above Minimum | $0 | $520 | $0 |
| Total Invoice | $21,984 | $22,399 | $38,420 |
| Adjustments for Features | 0 | 0 | -1,304 |
| Feature-Adjusted Total Invoice | $21,984 | $22,399 | $37,116 |
| Cost Above Minimum | $0 | $415 | $0 |
Features Comparison: Toyota Prius vs. BMW 3-Series
| Model Year | 2007 | 2007 | 2009 |
| Model | Prius | Prius | 3-Series |
| Trim | Base | Touring | 328i |
| Body | 4dr Hatch | 4dr Hatch | 4dr Wagon |
| Transmission and Drivetrain | |||
| CVT | $1000 | $1000 | |
| 6-speed manual | $150 | ||
| FWD | $0 | $0 | |
| RWD | $0 | ||
| Accessories | |||
| Remote window/roof operation | $15 | ||
| Tilt steering wheel, manual | $150 | $150 | |
| Tilt/telescoping steering wheel, manual | $250 | ||
| Universal garage door opener | $100 | $100 | |
| Brakes, Airbags, and Other Safety | |||
| 4-wheel disc brakes | $150 | ||
| Active or whiplash-reducing head restraints, front seats | $0 | ||
| Rearview camera | $200 | $200 | |
| Tires, run-flat | $150 | ||
| Cargo Management | |||
| Air-conditioned storage compartment | $50 | ||
| Cargo area partition net | $40 | ||
| Console with shifter | $150 | ||
| Console without shifter | $150 | $150 | |
| Overhead sunglass holder | $25 | $25 | |
| Roof rails | $250 | ||
| Climate Control | |||
| Dual-zone climate control | $125 | ||
| Heated windshield washer nozzles | $15 | ||
| Rain-sensing wipers | $175 | ||
| Rear air vents with manual controls | $150 | ||
| Residual heat | $50 | ||
| Variable intermittent wipers | $75 | $75 | |
| Exterior | |||
| Bright-finished exhaust tip(s) | $25 | ||
| Larger rear spoiler | $200 | ||
| Panoramic sunroof | $1200 | ||
| Rear spoiler | $200 | ||
| Infotainment | |||
| Bluetooth cell phone link | $100 | $100 | |
| CD changer, in-dash | $325 | $325 | |
| CD player | $125 | ||
| Media drive | $15 | ||
| Traffic information | $25 | ||
| Instruments, Lights, and Mirrors | |||
| Auto-dimming rearview mirror | $150 | $150 | |
| Automatic headlights | $125 | ||
| Digital instruments | $0 | $0 | |
| Large energy flow and fuel economy display | $25 | $25 | |
| Mirror tilt-down in reverse | $25 | ||
| Steering-linked headlights | $150 | ||
| Tachometer | $75 | ||
| Turn signals on or near mirrors | $25 | ||
| Seats and Interior Trim | |||
| Manual height adjuster, driver seat | $50 | ||
| Manual height adjuster, passenger seat | $50 | ||
| Wood trim | $300 | ||
| Suspension, Wheels, and Tires | |||
| Sport suspension (upgrade) | $0 | ||
| Total Value of Features | $2,500 | $2,500 | $3,910 |
| Value of Feature Adjustments | $0 | $0 | $1,410 |
| Value of Feature Adjustments | 0 | 0 | -1,304 |
Specifications Comparison: Toyota Prius vs. BMW 3-Series
| Model Year | 2007 | 2009 |
| Model | Prius | 3-Series |
| Body | 4dr Hatch | 4dr Wagon |
| Wheelbase | 106.3 in | 108.7 in |
| Length | 175.0 in | 178.2 in |
| Width | 67.9 in | 71.5 in |
| Height | 58.1 in | 55.8 in |
| Curb Weight | 2,891 lb. | 3,463 lb. |
| Fuel Capacity | 11.9 gal. | 15.9 gal. |
| Row 1 Headroom | 39.1 in | 38.5 in |
| Row 1 Shoulder Room | 55.3 in | 55.4 in |
| Row 1 Hip Room | 51.0 in | 0.0 in |
| Row 1 Legroom | 41.9 in | 41.5 in |
| Row 2 Headroom | 37.1 in | 38.0 in |
| Row 2 Shoulder Room | 53.0 in | 55.1 in |
| Row 2 Hip Room | 51.6 in | 0.0 in |
| Row 2 Legroom | 38.6 in | 34.6 in |
| Cargo Volume, Minimum | 16.1 ft3 | 24.8 ft3 |
| Cargo Volume, Maximum | 16.1 | 58.0 ft3 |
Option Package Details
Toyota Prius
| Package 6 | ||
| Feature | Value | Requested? |
| Leather seating surfaces | 900 | Yes |
| Leather-wrapped steering wheel | 150 | Yes |
| Navigation system | 600 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Fog lights | 125 | Yes |
| Xenon HID headlights | 500 | Yes |
| CD changer, in-dash | 200 | No |
| Universal garage door opener | 100 | No |
| Auto-dimming rearview mirror | 150 | No |
| Bluetooth cell phone link | 100 | No |
| Alarm | 100 | No |
| JBL, 9 speakers | 350 | No |
| Stability control | 400 | Yes |
| Rearview camera | 200 | No |
| MP3-compatible player | 50 | Yes |
| Proximity key | 250 | Yes |
| Aux input | 50 | Yes |
| Total Requested | 3125 | 72% |
| Total Not Requested | 1200 | 28% |
Option Package Details
Toyota Prius Touring
| Package 6 | ||
| Feature | Value | Requested? |
| Leather seating surfaces | 900 | Yes |
| Leather-wrapped steering wheel | 150 | Yes |
| Navigation system | 600 | Yes |
| Voice control for nav and audio | 100 | Yes |
| CD changer, in-dash | 200 | No |
| Universal garage door opener | 100 | No |
| Auto-dimming rearview mirror | 150 | No |
| Bluetooth cell phone link | 100 | No |
| Alarm | 100 | No |
| JBL, 9 speakers | 350 | No |
| Stability control | 400 | Yes |
| Rearview camera | 200 | No |
| MP3-compatible player | 50 | Yes |
| Proximity key | 250 | Yes |
| Aux input | 50 | Yes |
| Total Requested | 2500 | 68% |
| Total Not Requested | 1200 | 32% |
Option Package Details
BMW 3-Series 328i
| Navigation system | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | No |
| Media drive, large | 15 | No |
| Total Requested | 700 | 95% |
| Total Not Requested | 40 | 5% |
| Steering-linked headlights | ||
| Feature | Value | Requested? |
| Steering-linked headlights | 150 | No |
| Xenon HID headlights | 500 | Yes |
| Total Requested | 500 | 77% |
| Total Not Requested | 150 | 23% |
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