| 1 | 0 | 3 | 4 | 3 | 4 |
Toyota Prius vs. BMW 3-Series Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Toyota Prius vs. BMW 3-Series Invoice Comparison
Lowest Total Price: $34,010 Toyota Prius V | |||
| Difference: $20,635 | |||
Lowest Total Invoice: $31,266 Toyota Prius V | |||
| Difference: $20,209 | |||
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| Model Year | 2010 | 2018 | 2018 |
| Model | Prius | 3-Series | 3-Series |
| Trim | V | 328d | 330i |
| Body | 4dr Hatch | 4dr Wagon | 4dr Wagon |
| Base Price | $28,070 | $45,950 | $44,450 |
| Base Invoice | $26,129 | $43,415 | $42,020 |
| Advanced Technology Package | 5,180 | ||
| Convenience Tier | 850 | 850 | |
| Executive Tier | 3,100 | 3,100 | |
| Obstacle detection, rear | 600 | 600 | |
| Premium Tier | 2,900 | 2,900 | |
| Metallic paint (extra cost) | 550 | 550 | |
| Adaptive cruise control, all-speed | 1,200 | 1,200 | |
| Advanced Technology Package | 4,377 | ||
| Convenience Tier | 780 | 780 | |
| Executive Tier | 2,850 | 2,850 | |
| Obstacle detection, rear | 550 | 550 | |
| Premium Tier | 2,670 | 2,670 | |
| Metallic paint (extra cost) | 505 | 505 | |
| Adaptive cruise control, all-speed | 1,105 | 1,105 | |
| Options (change) | 5,180 | 9,200 | 9,200 |
| Options (change) | 4,377 | 8,460 | 8,460 |
| Destination | 760 | 995 | 995 |
| Total Price | $34,010 | $56,145 | $54,645 |
| Total Invoice | $31,266 | $52,870 | $51,475 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Toyota Prius dealer quotes or BMW 3-Series dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Toyota Prius vs. BMW 3-Series
| Lowest Adjusted Price and Invoice: Toyota Prius V | |||
| TrueDelta Adjusted Price Difference: $11,390 | |||
| TrueDelta Adjusted Invoice Difference: $11,500 | |||
| Model Year | 2010 | 2018 | 2018 |
| Model | Prius | 3-Series | 3-Series |
| Trim | V | 328d | 330i |
| Body | 4dr Hatch | 4dr Wagon | 4dr Wagon |
| Engine | 98hp I4 H | 180hp I4 D | 248hp I4 |
| Transmission | CVT | T8 | T8 |
| Drivetrain | FWD | AWD | AWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | ?, 8 | 205, 9 | 205, 9 |
| Tire (rear if not all the same) | 215/45-17 | 225/50-17 | 225/50-17 |
| Total Price | $34,010 | $56,145 | $54,645 |
| Adjustments for Features | 0 | -9,145 | -9,245 |
| Feature-Adjusted Total Price | $34,010 | $47,000 | $45,400 |
| Cost Above Minimum | $0 | $1,600 | $0 |
| Total Invoice | $31,266 | $52,870 | $51,475 |
| Adjustments for Features | 0 | -8,612 | -8,709 |
| Feature-Adjusted Total Invoice | $31,266 | $44,258 | $42,766 |
| Cost Above Minimum | $0 | $1,492 | $0 |
Features Comparison: Toyota Prius vs. BMW 3-Series
| Model Year | 2010 | 2018 | 2018 |
| Model | Prius | 3-Series | 3-Series |
| Trim | V | 328d | 330i |
| Body | 4dr Hatch | 4dr Wagon | 4dr Wagon |
| Transmission and Drivetrain | |||
| CVT | $1000 | ||
| 8-speed manually-shiftable automatic | $1300 | $1300 | |
| FWD | $0 | ||
| AWD | $1700 | $1700 | |
| Accessories | |||
| Adaptive cruise control | $600 | ||
| Adaptive cruise control, all-speed | $850 | $850 | |
| Hands-free trunk or liftgate | $100 | $100 | |
| Remote app | $25 | $25 | |
| Remote window/roof operation | $15 | $15 | |
| Brakes, Airbags, and Other Safety | |||
| Around view cameras | $500 | $500 | |
| Forward collision warning | $200 | $200 | |
| Hill descent control | $250 | $250 | |
| Knee airbag, passenger | $75 | $75 | |
| Lane departure prevention | $150 | ||
| Lane departure warning | $200 | ||
| Obstacle detection, front | $150 | $150 | |
| Obstacle detection, rear | $250 | $250 | |
| Radar- or camera-based collision preparation system | $0 | ||
| Rearview camera | $200 | ||
| Temporary spare tire | $150 | ||
| Tires, run-flat | $150 | $150 | |
| Wide-view front camera | $150 | $150 | |
| Cargo Management | |||
| Air-conditioned storage compartment | $50 | $50 | |
| Cargo area partition net | $40 | $40 | |
| Liftglass or two-piece tailgate | $150 | $150 | |
| Overhead sunglass holder | $25 | ||
| Climate Control | |||
| Automatic air recirculation | $100 | $100 | |
| Dual-zone climate control | $125 | $125 | |
| Heated windshield washer nozzles | $15 | $15 | |
| Ionizing air filtration | $50 | ||
| Rain-sensing wipers | $175 | $175 | |
| Rear air vents with manual controls | $150 | $150 | |
| Residual heat | $50 | $50 | |
| Variable intermittent wipers | $75 | ||
| Water-repellent front-door glass | $15 | ||
| Engine / Motor | |||
| Automatic start / stop | $150 | $150 | |
| Regenerative braking | $0 | $0 | |
| Exterior | |||
| Panoramic sunroof | $1200 | $1200 | |
| Infotainment | |||
| 4G LTE connectivity | $0 | $0 | |
| App support | $0 | $0 | |
| CD changer, in-dash | $325 | ||
| CD player | $125 | $125 | |
| DVD-compatible player | $0 | $0 | |
| Handwriting recognition | $200 | $200 | |
| HD radio | $50 | $50 | |
| In-vehicle Internet | $150 | $150 | |
| Media drive | $15 | $15 | |
| Navigation map updates, three years | $0 | $0 | |
| S Voice support | $0 | $0 | |
| Satellite radio | $200 | ||
| Satellite radio - one year subscription | $250 | $250 | |
| Siri Eyes Free support | $0 | $0 | |
| Traffic + travel information | $25 | $25 | |
| Traffic information | $25 | ||
| USB port | $25 | $25 | |
| Voice control for external devices | $0 | $0 | |
| Instruments, Lights, and Mirrors | |||
| Auto-dimming driver-side mirror | $75 | $75 | |
| Auto-dimming headlights | $200 | $200 | |
| Automatic headlights | $125 | $125 | |
| Automatic-off headlights | $25 | ||
| Compass | $0 | $0 | |
| Digital instruments | $0 | ||
| Head-up display (HUD) | $350 | $350 | |
| Headlight washers | $50 | ||
| Interior ambient lighting | $150 | $150 | |
| Large color reconfigurable instrument cluster display | $250 | $250 | |
| Large energy flow and fuel economy display | $25 | ||
| Mirror tilt-down in reverse | $25 | $25 | |
| Power-folding mirrors | $50 | $50 | |
| Steering-linked headlights | $150 | $150 | |
| Tachometer | $75 | $75 | |
| Turn signals on or near mirrors | $25 | $25 | |
| Seats and Interior Trim | |||
| Door sill trim plates | $100 | $100 | |
| Floor mats | $75 | $75 | |
| Manual height adjuster, driver seat | $50 | ||
| Manual thigh support length adjuster, driver seat | $50 | $50 | |
| Manual thigh support length adjuster, passenger seat | $50 | $50 | |
| Memory system, driver seat | $200 | $200 | |
| Power 4-way lumbar adjuster, driver seat | $150 | $150 | |
| Power 4-way lumbar adjuster, passenger seat | $150 | $150 | |
| Power fore-aft adjuster, driver seat | $100 | $100 | |
| Power fore-aft adjuster, passenger seat | $100 | $100 | |
| Power height adjuster, driver seat | $100 | $100 | |
| Power height adjuster, passenger seat | $100 | $100 | |
| Power lumbar adjuster, driver seat | $100 | ||
| Power recliner, driver seat | $100 | $100 | |
| Power recliner, passenger seat | $100 | $100 | |
| Power seatback bolsters, driver seat | $100 | $100 | |
| Power seatback bolsters, passenger seat | $100 | $100 | |
| Power tilt adjuster, driver seat | $100 | $100 | |
| Power tilt adjuster, passenger seat | $100 | $100 | |
| Wood trim | $300 | $300 | |
| Transmission | |||
| Launch control | $100 | ||
| Steering-wheel-mounted transmission controls | $100 | $100 | |
| Total Value of Features | $3,265 | $12,410 | $12,510 |
| Value of Feature Adjustments | $0 | $9,145 | $9,245 |
| Value of Feature Adjustments | 0 | -8,612 | -8,709 |
Specifications Comparison: Toyota Prius vs. BMW 3-Series
| Model Year | 2010 | 2018 |
| Model | Prius | 3-Series |
| Body | 4dr Hatch | 4dr Wagon |
| Wheelbase | 106.3 in | 110.6 in |
| Length | 175.6 in | 182.0 in |
| Width | 68.7 in | 71.3 in |
| Height | 58.7 in | 56.3 in |
| Curb Weight | 3,043 lb. | 3,663 lb. |
| Fuel Capacity | 11.9 gal. | 15.8 gal. |
| Row 1 Headroom | 38.6 in | 40.4 in |
| Row 1 Shoulder Room | 54.9 in | 55.1 in |
| Row 1 Hip Room | 52.7 in | 0.0 in |
| Row 1 Legroom | 42.5 in | 42.0 in |
| Row 2 Headroom | 37.6 in | 38.3 in |
| Row 2 Shoulder Room | 53.1 in | 55.1 in |
| Row 2 Hip Room | 51.2 in | 0.0 in |
| Row 2 Legroom | 36.0 in | 35.0 in |
| Cargo Volume, Minimum | 21.6 ft3 | 17.5 ft3 |
| Cargo Volume, Maximum | 39.6 ft3 | 53.0 ft3 |
Option Package Details
Toyota Prius V
| Advanced Technology Package | ||
| Feature | Value | Requested? |
| Adaptive cruise control | 450 | Yes |
| Radar- or camera-based collision preparation system | 0 | No |
| Lane departure warning system | 200 | No |
| Parking guidance system - active | 500 | Yes |
| Lane departure prevention system | 150 | No |
| Telematics service, such as OnStar | 200 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | Yes |
| Bluetooth audio streaming | 25 | Yes |
| Navigation system | 600 | Yes |
| Rearview camera | 200 | Yes |
| Total Requested | 2100 | 86% |
| Total Not Requested | 350 | 14% |
Option Package Details
BMW 3-Series 328d
| Obstacle detection, rear | ||
| Feature | Value | Requested? |
| Obstacle detection, rear | 250 | No |
| Obstacle detection, front | 150 | No |
| Total Requested | 0 | 0% |
| Total Not Requested | 400 | 100% |
| Adaptive cruise control, all-speed | ||
| Feature | Value | Requested? |
| Adaptive cruise control, all-speed | 700 | No |
| Forward collision warning | 200 | No |
| Total Requested | 0 | 0% |
| Total Not Requested | 900 | 100% |
| Convenience Tier | ||
| Feature | Value | Requested? |
| Power 4-way lumbar adjuster, driver seat | 150 | No |
| Power 4-way lumbar adjuster, passenger seat | 150 | No |
| Proximity key | 250 | Yes |
| Satellite radio - one year subscription | 250 | No |
| Hands-free trunk or liftgate | 100 | No |
| Total Requested | 250 | 28% |
| Total Not Requested | 650 | 72% |
| Executive Tier | ||
| Feature | Value | Requested? |
| Leather seating surfaces | 900 | Yes |
| Large color reconfigurable instrument cluster display | 250 | No |
| Around view cameras | 300 | No |
| Wide-view front camera | 150 | No |
| Steering-linked headlights | 150 | No |
| Auto-dimming headlights | 200 | No |
| Semi-automated parking system | 500 | Yes |
| Total Requested | 1400 | 57% |
| Total Not Requested | 1050 | 43% |
| Premium Tier | ||
| Feature | Value | Requested? |
| Heated front seats | 200 | Yes |
| Head-up display (HUD) | 350 | No |
| In-vehicle Internet | 150 | No |
| Handwriting recognition | 200 | No |
| Siri Eyes Free support | 0 | No |
| S Voice support | 0 | No |
| 4G LTE connectivity | 0 | No |
| Navigation map updates, three years | 0 | No |
| DVD-compatible player | 0 | No |
| Voice control for nav and audio | 100 | Yes |
| Media drive | 15 | No |
| Remote app | 25 | No |
| Navigation system | 600 | Yes |
| Traffic + travel information | 25 | No |
| Total Requested | 900 | 54% |
| Total Not Requested | 765 | 46% |
Option Package Details
BMW 3-Series 330i
| Obstacle detection, rear | ||
| Feature | Value | Requested? |
| Obstacle detection, rear | 250 | No |
| Obstacle detection, front | 150 | No |
| Total Requested | 0 | 0% |
| Total Not Requested | 400 | 100% |
| Adaptive cruise control, all-speed | ||
| Feature | Value | Requested? |
| Adaptive cruise control, all-speed | 700 | No |
| Forward collision warning | 200 | No |
| Total Requested | 0 | 0% |
| Total Not Requested | 900 | 100% |
| Convenience Tier | ||
| Feature | Value | Requested? |
| Power 4-way lumbar adjuster, driver seat | 150 | No |
| Power 4-way lumbar adjuster, passenger seat | 150 | No |
| Proximity key | 250 | Yes |
| Satellite radio - one year subscription | 250 | No |
| Hands-free trunk or liftgate | 100 | No |
| Total Requested | 250 | 28% |
| Total Not Requested | 650 | 72% |
| Executive Tier | ||
| Feature | Value | Requested? |
| Leather seating surfaces | 900 | Yes |
| Large color reconfigurable instrument cluster display | 250 | No |
| Around view cameras | 300 | No |
| Wide-view front camera | 150 | No |
| Steering-linked headlights | 150 | No |
| Auto-dimming headlights | 200 | No |
| Semi-automated parking system | 500 | Yes |
| Total Requested | 1400 | 57% |
| Total Not Requested | 1050 | 43% |
| Premium Tier | ||
| Feature | Value | Requested? |
| Heated front seats | 200 | Yes |
| Head-up display (HUD) | 350 | No |
| In-vehicle Internet | 150 | No |
| Handwriting recognition | 200 | No |
| Siri Eyes Free support | 0 | No |
| S Voice support | 0 | No |
| 4G LTE connectivity | 0 | No |
| Navigation map updates, three years | 0 | No |
| DVD-compatible player | 0 | No |
| Voice control for nav and audio | 100 | Yes |
| Media drive | 15 | No |
| Remote app | 25 | No |
| Navigation system | 600 | Yes |
| Traffic + travel information | 25 | No |
| Total Requested | 900 | 54% |
| Total Not Requested | 765 | 46% |
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