Toyota Prius Toyota Prius 2008 BMW 3-Series BMW 3-Series 2018

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Toyota Prius vs. BMW 3-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius vs. BMW 3-Series Invoice Comparison

Lowest Total Price: $25,179

Toyota Prius   
Difference: $24,816

Lowest Total Invoice: $22,841

Toyota Prius   
Difference: $24,359

Calculate Payments

  Down Payment Interest Rate Term
Model Year2008200820182018
ModelPriusPrius3-Series3-Series
TrimBaseTouring328d330i
Body4dr Hatch4dr Hatch4dr Wagon4dr Wagon
Base Price $22,875 $23,770 $45,950 $44,450
Base Invoice $21,064 $21,816 $43,415 $42,020
Package 6 4,550 4,175    
Floor mats 184 184    
Navigation system     1,700 1,700
Convenience Tier     850 850
Metallic paint (extra cost)     550 550
Leather seating surfaces     1,450 1,450
Package 6 4,095 3,758    
Floor mats 112 112    
Navigation system     1,565 1,565
Convenience Tier     780 780
Metallic paint (extra cost)     505 505
Leather seating surfaces     1,335 1,335
Options (change) 4,734 4,359 4,550 4,550
Options (change) 4,207 3,870 4,185 4,185
Destination 720 720 995 995
Gas Tax -3,150 -3,150 0 0
Total Price $25,179 $25,699 $51,495 $49,995
Total Invoice $22,841 $23,256 $48,595 $47,200

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: Toyota Prius vs. BMW 3-Series

Lowest Adjusted Price and Invoice: Toyota Prius
TrueDelta Adjusted Price Difference: $15,821
TrueDelta Adjusted Invoice Difference: $15,867
Model Year2008200820182018
ModelPriusPrius3-Series3-Series
TrimBaseTouring328d330i
Body4dr Hatch4dr Hatch4dr Wagon4dr Wagon
Engine76hp I4 H76hp I4 H180hp I4 D248hp I4
TransmissionCVTCVTT8T8
DrivetrainFWDFWDAWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 9?, 9205, 9205, 9
Tire (rear if not all the same)185/65-15195/55-16225/50-17225/50-17
Total Price$25,179$25,699$51,495$49,995
Adjustments for Features00-8,895-8,995
Feature-Adjusted Total Price$25,179$25,699$42,600$41,000
Cost Above Minimum$0$520$1,600$0
Total Invoice$22,841$23,256$48,595$47,200
Adjustments for Features00-8,394-8,492
Feature-Adjusted Total Invoice$22,841$23,256$40,201$38,708
Cost Above Minimum$0$415$1,493$0

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Features Comparison: Toyota Prius vs. BMW 3-Series

Model Year2008200820182018
ModelPriusPrius3-Series3-Series
TrimBaseTouring328d330i
Body4dr Hatch4dr Hatch4dr Wagon4dr Wagon
Transmission and Drivetrain 
CVT$1000$1000  
8-speed manually-shiftable automatic  $1300$1300
FWD$0$0  
AWD  $1700$1700
Accessories 
Hands-free trunk or liftgate  $100$100
Remote app  $25$25
Remote window/roof operation  $15$15
Tilt steering wheel, manual$150$150  
Tilt/telescoping steering wheel, manual  $250$250
Brakes, Airbags, and Other Safety 
4-wheel disc brakes  $150$150
Active or whiplash-reducing head restraints, front seats  $0$0
Hill descent control  $250$250
Knee airbag, driver  $75$75
Knee airbag, passenger  $75$75
Temporary spare tire$150$150  
Tires, run-flat  $150$150
Cargo Management 
Air-conditioned storage compartment  $50$50
Cargo area partition net  $40$40
Cargo mat$40$40  
Console with shifter  $150$150
Console without shifter$150$150  
Liftglass or two-piece tailgate  $150$150
Overhead sunglass holder$25$25  
Climate Control 
Automatic air recirculation  $100$100
Dual-zone climate control  $125$125
Heated windshield washer nozzles  $15$15
Rain-sensing wipers  $175$175
Rear air vents with manual controls  $150$150
Residual heat  $50$50
Variable intermittent wipers$75$75  
Engine / Motor 
Automatic start / stop  $150$150
Regenerative braking  $0$0
Exterior 
Larger rear spoiler $200  
Panoramic sunroof  $1200$1200
Rear spoiler$200 $200$200
Infotainment 
4G LTE connectivity  $0$0
App support  $0$0
Bluetooth audio streaming  $25$25
CD changer, in-dash$325$325  
CD player  $125$125
DVD-compatible player  $0$0
Handwriting recognition  $200$200
HD radio  $50$50
In-vehicle Internet  $150$150
Media drive  $15$15
Navigation map updates, three years  $0$0
S Voice support  $0$0
Satellite radio - one year subscription  $250$250
Siri Eyes Free support  $0$0
Telematics service, such as OnStar  $200$200
Traffic + travel information  $25$25
USB port  $25$25
Voice control for external devices  $0$0
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror  $75$75
Automatic headlights  $125$125
Compass  $0$0
Digital instruments$0$0  
Interior ambient lighting  $150$150
Large energy flow and fuel economy display$25$25  
LED headlights  $1000$1000
Mirror tilt-down in reverse  $25$25
Power-folding mirrors  $50$50
Tachometer  $75$75
Turn signals on or near mirrors  $25$25
Xenon HID headlights$500$500  
Seats and Interior Trim 
Door sill trim plates  $100$100
Manual thigh support length adjuster, driver seat  $50$50
Manual thigh support length adjuster, passenger seat  $50$50
Memory system, driver seat  $200$200
Power 4-way lumbar adjuster, driver seat  $150$150
Power 4-way lumbar adjuster, passenger seat  $150$150
Power fore-aft adjuster, driver seat  $100$100
Power fore-aft adjuster, passenger seat  $100$100
Power height adjuster, driver seat  $100$100
Power height adjuster, passenger seat  $100$100
Power recliner, driver seat  $100$100
Power recliner, passenger seat  $100$100
Power seatback bolsters, driver seat  $100$100
Power seatback bolsters, passenger seat  $100$100
Power tilt adjuster, driver seat  $100$100
Power tilt adjuster, passenger seat  $100$100
Wood trim  $300$300
Suspension, Wheels, and Tires 
Electronic systems calibration selector  $200$200
Sport suspension (upgrade) $0  
Transmission 
Launch control   $100
Steering-wheel-mounted transmission controls  $100$100
Total Value of Features$2,640$2,640$11,535$11,635
Value of Feature Adjustments$0$0$8,895$8,995
Value of Feature Adjustments00-8,394-8,492

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Specifications Comparison: Toyota Prius vs. BMW 3-Series

Model Year20082018
ModelPrius3-Series
Body4dr Hatch4dr Wagon
Wheelbase106.3 in110.6 in
Length175.0 in182.0 in
Width67.9 in71.3 in
Height58.1 in56.3 in
Curb Weight2,891 lb.3,663 lb.
Fuel Capacity11.9 gal.15.8 gal.
Row 1 Headroom39.1 in40.4 in
Row 1 Shoulder Room55.3 in55.1 in
Row 1 Hip Room51.0 in0.0 in
Row 1 Legroom41.9 in42.0 in
Row 2 Headroom37.1 in38.3 in
Row 2 Shoulder Room53.0 in55.1 in
Row 2 Hip Room51.6 in0.0 in
Row 2 Legroom38.6 in35.0 in
Cargo Volume,
Minimum
14.4 ft317.5 ft3
Cargo Volume,
Maximum
14.453.0 ft3

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Option Package Details
Toyota Prius

Package 6
FeatureValueRequested?
Leather seating surfaces900Yes
Leather-wrapped steering wheel150Yes
Navigation system600Yes
Voice control for nav and audio100Yes
Fog lights125Yes
Xenon HID headlights500Yes
Auto-dimming rearview mirror150Yes
Bluetooth cell phone link100Yes
Alarm100No
CD changer, in-dash200No
Universal garage door opener100Yes
JBL, 9 speakers350No
Stability control400Yes
Proximity key250Yes
Aux input50Yes
Rearview camera200Yes
MP3-compatible player50Yes
Total Requested367585%
Total Not Requested65015%

Option Package Details
Toyota Prius Touring

Package 6
FeatureValueRequested?
Leather seating surfaces900Yes
Leather-wrapped steering wheel150Yes
Navigation system600Yes
Voice control for nav and audio100Yes
Auto-dimming rearview mirror150Yes
Bluetooth cell phone link100Yes
Alarm100No
CD changer, in-dash200No
Universal garage door opener100Yes
JBL, 9 speakers350No
Stability control400Yes
Proximity key250Yes
Aux input50Yes
Rearview camera200Yes
MP3-compatible player50Yes
Total Requested305082%
Total Not Requested65018%

Option Package Details
BMW 3-Series 328d

Navigation system
FeatureValueRequested?
DVD-compatible player0No
Voice control for nav and audio100Yes
Media drive15No
In-vehicle Internet150No
Handwriting recognition200No
Siri Eyes Free support0No
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
Navigation system600Yes
Traffic + travel information25No
Remote app25No
Total Requested70063%
Total Not Requested41537%
Convenience Tier
FeatureValueRequested?
Power 4-way lumbar adjuster, driver seat150No
Power 4-way lumbar adjuster, passenger seat150No
Proximity key250Yes
Satellite radio - one year subscription250No
Hands-free trunk or liftgate100No
Total Requested25028%
Total Not Requested65072%

Option Package Details
BMW 3-Series 330i

Navigation system
FeatureValueRequested?
DVD-compatible player0No
Voice control for nav and audio100Yes
Media drive15No
In-vehicle Internet150No
Handwriting recognition200No
Siri Eyes Free support0No
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
Navigation system600Yes
Traffic + travel information25No
Remote app25No
Total Requested70063%
Total Not Requested41537%
Convenience Tier
FeatureValueRequested?
Power 4-way lumbar adjuster, driver seat150No
Power 4-way lumbar adjuster, passenger seat150No
Proximity key250Yes
Satellite radio - one year subscription250No
Hands-free trunk or liftgate100No
Total Requested25028%
Total Not Requested65072%

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