Toyota Prius Toyota Prius 2016 BMW 7-Series BMW 7-Series 2010

We are 103,000+ car owners sharing real-world car information.

Join Us

Toyota Prius vs. BMW 7-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius vs. BMW 7-Series Invoice Comparison

Lowest Total Price: $31,944

Toyota Prius Four   
Difference: $61,981

Lowest Total Invoice: $29,593

Toyota Prius Four   
Difference: $56,952

Calculate Payments

  Down Payment Interest Rate Term
Model Year201620102010
ModelPrius7-Series7-Series
TrimFour750Li760Li
Body4dr Hatch4dr Sedan, ext.4dr Sedan, ext.
Base Price $28,650 $85,900 $137,000
Base Invoice $26,671 $79,210 $126,220
Advanced Technology Package 1,935    
Floor mats 225    
Illuminated door sill trim plates 299    
Driver Assistance Package   1,350  
Adaptive cruise control, all-speed   2,400 2,400
Rearview camera   750  
Head-up display (HUD)   1,300  
Satellite radio - one year subscription   350  
Advanced Technology Package 1,722    
Floor mats 140    
Illuminated door sill trim plates 225    
Driver Assistance Package   1,230  
Adaptive cruise control, all-speed   2,135 2,135
Rearview camera   685  
Head-up display (HUD)   1,090  
Satellite radio - one year subscription   320  
Options (change) 2,459 6,150 2,400
Options (change) 2,087 5,460 2,135
Destination 835 875 875
Gas Tax 0 1,000 1,700
Total Price $31,944 $93,925 $141,975
Total Invoice $29,593 $86,545 $130,930

Return to top

While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Toyota Prius dealer quotes or BMW 7-Series dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Toyota Prius vs. BMW 7-Series

Lowest Adjusted Price and Invoice: Toyota Prius Four
TrueDelta Adjusted Price Difference: $56,926
TrueDelta Adjusted Invoice Difference: $52,294
Model Year201620102010
ModelPrius7-Series7-Series
TrimFour750Li760Li
Body4dr Hatch4dr Sedan, ext.4dr Sedan, ext.
Engine95hp I4 H400hp V8535hp V12
TransmissionCVTT6T8
DrivetrainFWDRWDRWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 6205, 10600, 16
Tire (rear if not all the same)195/65-15245/50-18245/45-19
Total Price$31,944$93,925$141,975
Adjustments for Features0-5,055-13,405
Feature-Adjusted Total Price$31,944$88,870$128,570
Cost Above Minimum$0$0$39,700
Total Invoice$29,593$86,545$130,930
Adjustments for Features0-4,658-12,362
Feature-Adjusted Total Invoice$29,593$81,887$118,568
Cost Above Minimum$0$0$36,681

Return to top

Features Comparison: Toyota Prius vs. BMW 7-Series

Model Year201620102010
ModelPrius7-Series7-Series
TrimFour750Li760Li
Body4dr Hatch4dr Sedan, ext.4dr Sedan, ext.
Transmission and Drivetrain 
CVT$1000  
6-speed manually-shiftable automatic $1100 
8-speed manually-shiftable automatic  $1300
FWD$0  
RWD $0$0
Accessories 
Heated steering wheel  $100
Power door closers  $300
Power trunk closer  $350
Proximity key$250 $250
Remote window/roof operation $15$15
Sunshade, rear, power  $225
Sunshades, second row, power  $225
Tilt/telescoping steering wheel, manual$250  
Tilt/telescoping steering wheel, power $350$350
Brakes, Airbags, and Other Safety 
Around view cameras  $500
Automatic braking, high-speed or partial$200  
Automatic braking, low-speed$200  
Cross-traffic warning, rear$100  
Knee airbag, passenger $75$75
Lane departure prevention, steering-based$200  
Obstacle detection, front $150$150
Obstacle detection, rear $250$250
Passenger side camera $200 
Pedestrian detection$50  
Rearview camera$200$200 
Seat cushion airbag, passenger$75  
Tires, run-flat $150$150
Cargo Management 
Air-conditioned storage compartment $50$50
Cargo cover$75  
Cargo mat$40  
Console with shifter $150$150
Console without shifter$150  
Overhead sunglass holder$25  
Rear seat pass-through  $100
Ski sack  $50
Climate Control 
Automatic air recirculation $100$100
Dual-zone climate control $125$125
Heated windshield washer nozzles $15$15
Rear air vents with automatic controls $250$250
Rear dual-zone climate control $125$125
Rear wiper$175  
Residual heat $50$50
Wiper de-icer $25$25
Engine / Motor 
Automatic start / stop$150  
Regenerative braking $0$0
Exterior 
Active grille shutters$0  
Bright-finished exhaust tip(s) $25$25
Infotainment 
App support$0  
Bluetooth audio streaming$25  
CD changer, remote  $200
DVD-compatible player$0 $0
Media drive $15$15
Satellite radio$200  
Satellite radio - one year subscription $250$250
Siri Eyes Free support$0  
SMS text-to-speech reader$25  
Surround sound  $250
Telematics service, such as OnStar $200$200
Traffic + travel information$25  
Traffic information $25$25
Wireless charging station$75  
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror $75$75
Auto-dimming passenger-side mirror $75$75
Compass $0$0
Cornering lights $50$50
Detailed driving style feedback$100  
Digital instruments$0  
Fog lights $125$125
Headlight washers $50$50
Illuminated vanity mirrors, rear seat $100$100
Interior ambient lighting $150$150
Large energy flow and fuel economy display$25  
LED headlights, single projector or low beam only$750  
Mirror tilt-down in reverse $25$25
Power-folding mirrors $50$50
Steering-linked headlights $150$150
Tachometer $75$75
Xenon HID headlights $500$500
Seats and Interior Trim 
Ceramic controls  $0
Cooled or ventilated front seats  $300
Cooled or ventilated second row seats  $200
Door sill trim plates $100$100
Folding second row seats$300  
Heated second row seats  $200
Illuminated door sill trim plates$200  
Leather door panel trim $250$250
Leather seating surfaces $900$900
Leather-wrapped steering wheel $150$150
Massage, driver seat  $100
Massage, passenger seat  $100
Memory system, driver seat $200$200
Memory system, passenger seat $150$150
Power 4-way lumbar adjuster, driver seat $150$150
Power 4-way lumbar adjuster, passenger seat $150$150
Power 4-way lumbar adjuster, second row seats  $225
Power fore-aft adjuster, passenger seat $100$100
Power headrest height adjuster, driver seat $50$50
Power headrest height adjuster, passenger seat $50$50
Power headrest height adjuster, second row seats  $75
Power height adjuster, passenger seat $100$100
Power lumbar adjuster, driver seat$100  
Power recliner, passenger seat $100$100
Power recliner, second row seats  $150
Power seatback bolsters, driver seat $100$100
Power seatback bolsters, passenger seat $100$100
Power thigh support length adjuster, driver seat $100$100
Power thigh support length adjuster, passenger seat $100$100
Power tilt adjuster, passenger seat $100$100
Power tilt adjuster, second row seats  $150
Power upper seatback recliner, driver seat $100$100
Power upper seatback recliner, passenger seat $100$100
Power upper seatback recliner, second row seats  $150
Synthetic leather seating surfaces$0  
Synthetic suede headliner  $650
Upholstered instrument panel $300 
Upholstered instrument panel, leather  $1000
Wood trim $300$300
Suspension, Wheels, and Tires 
Active stabilizer bars  $500
Active steering  $1000
Adaptive dampers - electrical $500$500
Rear air springs, auto-leveling $350$350
Rear wheel steering  $1500
Transmission 
Steering-wheel-mounted transmission controls $100$100
Total Value of Features$4,965$10,020$18,370
Value of Feature Adjustments$0$5,055$13,405
Value of Feature Adjustments0-4,658-12,362

Return to top

Specifications Comparison: Toyota Prius vs. BMW 7-Series

Model Year20162010
ModelPrius7-Series
Body4dr Hatch4dr Sedan, ext.
Wheelbase106.3 in126.4 in
Length178.7 in205.3 in
Width69.3 in74.9 in
Height58.1 in58.7 in
Curb Weight3,076 lb.4,641 lb.
Fuel Capacity11.3 gal.21.7 gal.
Row 1 Headroom39.4 in40.8 in
Row 1 Shoulder Room55.0 in59.2 in
Row 1 Hip Room53.4 in0.0 in
Row 1 Legroom43.2 in41.2 in
Row 2 Headroom37.4 in38.9 in
Row 2 Shoulder Room53.0 in57.6 in
Row 2 Hip Room51.9 in0.0 in
Row 2 Legroom33.4 in44.3 in
Cargo Volume,
Minimum
24.6 ft317.7 ft3
Cargo Volume,
Maximum
62.7 ft317.7 ft3

Return to top

Option Package Details
Toyota Prius Four

Advanced Technology Package
FeatureValueRequested?
Sunroof900Yes
Head-up display (HUD)350Yes
Adaptive cruise control, all-speed700Yes
Automatic braking, low-speed200No
Automatic braking, high-speed or partial200No
Lane departure prevention system, steering-based200No
Pedestrian detection50No
Auto-dimming headlights200Yes
Radar- or camera-based collision preparation system0Yes
Lane departure warning system200Yes
Forward collision warning200Yes
Total Requested255080%
Total Not Requested65020%

Option Package Details
BMW 7-Series 750Li

Adaptive cruise control, all-speed
FeatureValueRequested?
Adaptive cruise control, all-speed700Yes
Radar- or camera-based collision preparation system0Yes
Forward collision alert200Yes
Total Requested900100%
Total Not Requested00%
Rearview camera
FeatureValueRequested?
Rearview camera200Yes
Passenger side camera200No
Total Requested20050%
Total Not Requested20050%
Driver Assistance Package
FeatureValueRequested?
Auto-dimming headlights200Yes
Lane departure warning system200Yes
Blind spot warning system200Yes
Total Requested600100%
Total Not Requested00%

Option Package Details
BMW 7-Series 760Li

Adaptive cruise control, all-speed
FeatureValueRequested?
Adaptive cruise control, all-speed700Yes
Radar- or camera-based collision preparation system0Yes
Forward collision alert200Yes
Total Requested900100%
Total Not Requested00%

Was this information useful?

We're glad we could help! Share this page:

We're so sorry! Tell us how we can improve it.

See TrueDelta's information for all Hatchbacks
See TrueDelta's information for all Toyota models.