Toyota Prius Toyota Prius 2016 BMW 3-Series BMW 3-Series 2010

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Toyota Prius vs. BMW 3-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius vs. BMW 3-Series Invoice Comparison

Lowest Total Price: $27,085

Toyota Prius Three   
Difference: $14,740

Lowest Total Invoice: $25,272

Toyota Prius Three   
Difference: $13,403

Calculate Payments

  Down Payment Interest Rate Term
Model Year20162016201620162010
ModelPriusPriusPriusPrius3-Series
TrimThreeThree TouringFourFour Touring328i
Body4dr Hatch4dr Hatch4dr Hatch4dr Hatch4dr Wagon
Base Price $26,250 $28,100 $28,650 $30,000 $35,700
Base Invoice $24,437 $26,158 $26,671 $27,927 $33,025
Steering-linked headlights         900
Navigation system         2,100
Metallic paint (extra cost)         550
HD radio         350
Heated front seats         500
Proximity key         500
Satellite radio - one year subscription         350
Steering-linked headlights         820
Navigation system         1,910
Metallic paint (extra cost)         500
HD radio         315
Heated front seats         455
Proximity key         455
Satellite radio - one year subscription         320
Options (change) 0 0 0 0 5,250
Options (change) 0 0 0 0 4,775
Destination 835 835 835 835 875
Total Price $27,085 $28,935 $29,485 $30,835 $41,825
Total Invoice $25,272 $26,993 $27,506 $28,762 $38,675

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Toyota Prius dealer quotes or BMW 3-Series dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Toyota Prius vs. BMW 3-Series

Lowest Adjusted Price and Invoice: Toyota Prius Three Touring
TrueDelta Adjusted Price Difference: $12,905
TrueDelta Adjusted Invoice Difference: $11,713
Model Year20162016201620162010
ModelPriusPriusPriusPrius3-Series
TrimThreeThree TouringFourFour Touring328i
Body4dr Hatch4dr Hatch4dr Hatch4dr Hatch4dr Wagon
Engine95hp I4 H95hp I4 H95hp I4 H95hp I4 H230hp I6
TransmissionCVTCVTCVTCVTM6
DrivetrainFWDFWDFWDFWDRWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 6?, 6?, 6?, 6?, 6
Tire (rear if not all the same)195/65-15215/45-17195/65-15215/45-17225/45-17
Total Price$27,085$28,935$29,485$30,835$41,825
Adjustments for Features0-2,075-1,150-3,225-2,060
Feature-Adjusted Total Price$27,085$26,860$28,335$27,610$39,765
Cost Above Minimum$225$0$1,475$750$0
Total Invoice$25,272$26,993$27,506$28,762$38,675
Adjustments for Features0-1,936-1,073-3,008-1,905
Feature-Adjusted Total Invoice$25,272$25,057$26,433$25,754$36,770
Cost Above Minimum$215$0$1,376$697$0

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Features Comparison: Toyota Prius vs. BMW 3-Series

Model Year20162016201620162010
ModelPriusPriusPriusPrius3-Series
TrimThreeThree TouringFourFour Touring328i
Body4dr Hatch4dr Hatch4dr Hatch4dr Hatch4dr Wagon
Transmission and Drivetrain 
CVT$1000$1000$1000$1000 
6-speed manual    $150
FWD$0$0$0$0 
RWD    $0
Accessories 
Adaptive cruise control, all-speed $850 $850 
Cruise control$150 $150 $150
Remote window/roof operation    $15
Universal garage door opener  $100$100 
Brakes, Airbags, and Other Safety 
Automatic braking, high-speed or partial $200 $200 
Automatic braking, low-speed $200 $200 
Blind spot warning system  $200$200 
Cross-traffic warning, rear  $100$100 
Forward collision warning $200 $200 
Knee airbag, driver$75$75$75$75 
Lane departure prevention, steering-based $200 $200 
Lane departure warning $200 $200 
Pedestrian detection $50 $50 
Radar- or camera-based collision preparation system $0 $0 
Rearview camera$200$200$200$200 
Seat cushion airbag, passenger$75$75$75$75 
Temporary spare tire$150$150   
Tires, run-flat    $150
Cargo Management 
Air-conditioned storage compartment    $50
Cargo area partition net    $40
Console with shifter    $150
Console without shifter$150$150$150$150 
Liftglass or two-piece tailgate    $150
Overhead sunglass holder$25$25$25$25 
Climate Control 
Automatic air recirculation    $100
Dual-zone climate control    $125
Heated windshield washer nozzles    $15
Rain-sensing wipers  $175$175$175
Rear air vents with manual controls    $150
Variable intermittent wipers$75$75   
Engine / Motor 
Automatic start / stop$150$150$150$150 
Exterior 
Active grille shutters$0$0$0$0 
Bright-finished exhaust tip(s)    $25
Panoramic sunroof    $1200
Infotainment 
App support$0$0$0$0 
Bluetooth audio streaming$25$25$25$25 
Bluetooth cell phone link$100$100$100$100 
DVD-compatible player$0$0$0$0 
iPod integration    $100
Media drive    $15
Satellite radio$200$200$200$200 
Satellite radio - one year subscription    $250
Siri Eyes Free support$0$0$0$0 
SMS text-to-speech reader$25$25$25$25 
Traffic + travel information$25$25$25$25 
Traffic information    $25
USB port$25$25$25$25 
Wireless charging station$75$75$75$75 
Instruments, Lights, and Mirrors 
Auto-dimming headlights $200 $200 
Auto-dimming rearview mirror  $150$150 
Detailed driving style feedback$100$100$100$100 
Digital instruments$0$0$0$0 
Fog lights $125 $125$125
Interior ambient lighting    $150
Large energy flow and fuel economy display$25$25$25$25 
LED headlights, single projector or low beam only$750$750$750$750 
Mirror tilt-down in reverse    $25
Steering-linked headlights    $150
Tachometer    $75
Xenon HID headlights    $500
Seats and Interior Trim 
Heated front seats  $200$200$200
Leather seating surfaces    $900
Leather-wrapped steering wheel    $150
Manual height adjuster, driver seat$50$50  $50
Manual height adjuster, passenger seat    $50
Power fore-aft adjuster, driver seat  $100$100 
Power height adjuster, driver seat  $100$100 
Power lumbar adjuster, driver seat  $100$100 
Power recliner, driver seat  $100$100 
Power tilt adjuster, driver seat  $100$100 
Synthetic leather seating surfaces $0$0$0 
Wood trim    $300
Suspension, Wheels, and Tires 
Electronic systems calibration selector$200$200$200$200 
Total Value of Features$3,650$5,725$4,800$6,875$5,710
Value of Feature Adjustments$0$2,075$1,150$3,225$2,060
Value of Feature Adjustments0-1,936-1,073-3,008-1,905

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Specifications Comparison: Toyota Prius vs. BMW 3-Series

Model Year20162010
ModelPrius3-Series
Body4dr Hatch4dr Wagon
Wheelbase106.3 in108.7 in
Length178.7 in178.2 in
Width69.3 in71.5 in
Height58.1 in55.8 in
Curb Weight3,076 lb.3,463 lb.
Fuel Capacity11.3 gal.15.9 gal.
Row 1 Headroom39.4 in38.5 in
Row 1 Shoulder Room55.0 in55.4 in
Row 1 Hip Room53.4 in0.0 in
Row 1 Legroom43.2 in41.5 in
Row 2 Headroom37.4 in38.0 in
Row 2 Shoulder Room53.0 in55.1 in
Row 2 Hip Room51.9 in0.0 in
Row 2 Legroom33.4 in34.6 in
Cargo Volume,
Minimum
24.6 ft324.8 ft3
Cargo Volume,
Maximum
62.7 ft358.0 ft3

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Option Package Details
BMW 3-Series 328i

Steering-linked headlights
FeatureValueRequested?
Steering-linked headlights150No
Xenon HID headlights500Yes
Total Requested50077%
Total Not Requested15023%
Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Media drive, large15No
Total Requested72598%
Total Not Requested152%

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