| 1 | 0 | 3 | 4 | 3 | 4 |
Toyota Prius vs. BMW 3-Series Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Toyota Prius vs. BMW 3-Series Invoice Comparison
Lowest Total Price: $33,649 Toyota Prius Four | |||
| Difference: $20,646 | |||
Lowest Total Invoice: $31,130 Toyota Prius Four | |||
| Difference: $19,475 | |||
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| Model Year | 2016 | 2016 | 2016 |
| Model | Prius | 3-Series | 3-Series |
| Trim | Four | 328i | 328d |
| Body | 4dr Hatch | 4dr Wagon | 4dr Wagon |
| Base Price | $28,650 | $42,650 | $44,150 |
| Base Invoice | $26,671 | $39,920 | $41,300 |
| Advanced Technology Package | 1,935 | ||
| Premium Convenience Package | 1,705 | ||
| Floor mats | 225 | ||
| Illuminated door sill trim plates | 299 | ||
| Premium Package | 1,700 | 1,700 | |
| Technology Package | 2,750 | 2,750 | |
| Driver Assistance Plus | 1,700 | 1,700 | |
| Driver Assistance Package | 950 | 950 | |
| Lighting Package | 800 | 800 | |
| Adaptive cruise control, all-speed | 1,200 | 1,200 | |
| Semi-automated parking system | 500 | 500 | |
| Heated front seats | 500 | 500 | |
| Metallic paint (extra cost) | 550 | 550 | |
| Advanced Technology Package | 1,722 | ||
| Premium Convenience Package | 1,537 | ||
| Floor mats | 140 | ||
| Illuminated door sill trim plates | 225 | ||
| Premium Package | 1,545 | 1,545 | |
| Technology Package | 2,505 | 2,505 | |
| Driver Assistance Plus | 1,545 | 1,545 | |
| Driver Assistance Package | 865 | 865 | |
| Lighting Package | 730 | 730 | |
| Adaptive cruise control, all-speed | 1,090 | 1,090 | |
| Semi-automated parking system | 455 | 455 | |
| Heated front seats | 455 | 455 | |
| Metallic paint (extra cost) | 500 | 500 | |
| Options (change) | 4,164 | 10,650 | 10,650 |
| Options (change) | 3,624 | 9,690 | 9,690 |
| Destination | 835 | 995 | 995 |
| Total Price | $33,649 | $54,295 | $55,795 |
| Total Invoice | $31,130 | $50,605 | $51,985 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Toyota Prius dealer quotes or BMW 3-Series dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Toyota Prius vs. BMW 3-Series
| Lowest Adjusted Price and Invoice: Toyota Prius Four | |||
| TrueDelta Adjusted Price Difference: $14,076 | |||
| TrueDelta Adjusted Invoice Difference: $13,352 | |||
| Model Year | 2016 | 2016 | 2016 |
| Model | Prius | 3-Series | 3-Series |
| Trim | Four | 328i | 328d |
| Body | 4dr Hatch | 4dr Wagon | 4dr Wagon |
| Engine | 95hp I4 H | 240hp I4 | 180hp I4 D |
| Transmission | CVT | T8 | T8 |
| Drivetrain | FWD | AWD | AWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | ?, 10 | 205, 9 | 205, 9 |
| Tire (rear if not all the same) | 195/65-15 | 225/50-17 | 225/50-17 |
| Total Price | $33,649 | $54,295 | $55,795 |
| Adjustments for Features | 0 | -6,570 | -6,470 |
| Feature-Adjusted Total Price | $33,649 | $47,725 | $49,325 |
| Cost Above Minimum | $0 | $0 | $1,600 |
| Total Invoice | $31,130 | $50,605 | $51,985 |
| Adjustments for Features | 0 | -6,123 | -6,028 |
| Feature-Adjusted Total Invoice | $31,130 | $44,482 | $45,957 |
| Cost Above Minimum | $0 | $0 | $1,475 |
Features Comparison: Toyota Prius vs. BMW 3-Series
| Model Year | 2016 | 2016 | 2016 |
| Model | Prius | 3-Series | 3-Series |
| Trim | Four | 328i | 328d |
| Body | 4dr Hatch | 4dr Wagon | 4dr Wagon |
| Transmission and Drivetrain | |||
| CVT | $1000 | ||
| 8-speed manually-shiftable automatic | $1300 | $1300 | |
| FWD | $0 | ||
| AWD | $1700 | $1700 | |
| Accessories | |||
| Hands-free trunk or liftgate | $100 | $100 | |
| Remote app | $25 | $25 | |
| Remote window/roof operation | $15 | $15 | |
| Brakes, Airbags, and Other Safety | |||
| Around view cameras | $500 | $500 | |
| Automatic braking, high-speed or partial | $200 | ||
| Cross-traffic warning, rear | $100 | ||
| Driver drowsiness monitor | $150 | $150 | |
| Hill descent control | $250 | $250 | |
| Knee airbag, passenger | $75 | $75 | |
| Lane departure prevention, steering-based | $200 | ||
| Radar- or camera-based collision preparation system | $0 | ||
| Rearview camera | $200 | ||
| Seat cushion airbag, passenger | $75 | ||
| Tires, run-flat | $150 | $150 | |
| Wide-view front camera | $150 | $150 | |
| Cargo Management | |||
| Air-conditioned storage compartment | $50 | $50 | |
| Cargo area partition net | $40 | $40 | |
| Cargo mat | $40 | ||
| Console with shifter | $150 | $150 | |
| Console without shifter | $150 | ||
| Liftglass or two-piece tailgate | $150 | $150 | |
| Overhead sunglass holder | $25 | ||
| Climate Control | |||
| Automatic air recirculation | $100 | $100 | |
| Dual-zone climate control | $125 | $125 | |
| Heated windshield washer nozzles | $15 | $15 | |
| Rear air vents with manual controls | $150 | $150 | |
| Residual heat | $50 | $50 | |
| Engine / Motor | |||
| Regenerative braking | $0 | $0 | |
| Exterior | |||
| Active grille shutters | $0 | ||
| Black exterior trim (optional) | $0 | $0 | |
| Panoramic sunroof | $1200 | $1200 | |
| Rear spoiler | $200 | $200 | |
| Sunroof | $900 | ||
| Infotainment | |||
| 4G LTE connectivity | $0 | $0 | |
| Handwriting recognition | $200 | $200 | |
| In-vehicle Internet | $150 | $150 | |
| Media drive | $15 | $15 | |
| Navigation map updates, three years | $0 | $0 | |
| S Voice support | $0 | $0 | |
| Satellite radio | $200 | ||
| Satellite radio - one year subscription | $250 | $250 | |
| SMS text-to-speech reader | $25 | ||
| Voice control for external devices | $0 | $0 | |
| Wireless charging station | $75 | ||
| Instruments, Lights, and Mirrors | |||
| Auto-dimming driver-side mirror | $75 | $75 | |
| Auto-dimming passenger-side mirror | $75 | $75 | |
| Compass | $0 | $0 | |
| Detailed driving style feedback | $100 | ||
| Digital instruments | $0 | ||
| Fog lights | $125 | $125 | |
| Interior ambient lighting | $150 | $150 | |
| Large energy flow and fuel economy display | $25 | ||
| LED headlights | $1000 | $1000 | |
| LED headlights, single projector or low beam only | $750 | ||
| Mirror tilt-down in reverse | $25 | $25 | |
| Power-folding mirrors | $50 | $50 | |
| Steering-linked headlights | $150 | $150 | |
| Tachometer | $75 | $75 | |
| Seats and Interior Trim | |||
| Door sill trim plates | $100 | $100 | |
| Illuminated door sill trim plates | $200 | ||
| Leather-wrapped steering wheel | $150 | $150 | |
| Manual thigh support length adjuster, driver seat | $50 | $50 | |
| Manual thigh support length adjuster, passenger seat | $50 | $50 | |
| Memory system, driver seat | $200 | $200 | |
| Power 4-way lumbar adjuster, driver seat | $150 | $150 | |
| Power 4-way lumbar adjuster, passenger seat | $150 | $150 | |
| Power fore-aft adjuster, passenger seat | $100 | $100 | |
| Power height adjuster, passenger seat | $100 | $100 | |
| Power lumbar adjuster, driver seat | $100 | ||
| Power recliner, passenger seat | $100 | $100 | |
| Power seatback bolsters, driver seat | $100 | $100 | |
| Power seatback bolsters, passenger seat | $100 | $100 | |
| Power tilt adjuster, passenger seat | $100 | $100 | |
| Wood trim | $300 | $300 | |
| Transmission | |||
| Launch control | $100 | ||
| Steering-wheel-mounted transmission controls | $100 | $100 | |
| Total Value of Features | $4,365 | $10,935 | $10,835 |
| Value of Feature Adjustments | $0 | $6,570 | $6,470 |
| Value of Feature Adjustments | 0 | -6,123 | -6,028 |
Specifications Comparison: Toyota Prius vs. BMW 3-Series
| Model Year | 2016 | 2016 |
| Model | Prius | 3-Series |
| Body | 4dr Hatch | 4dr Wagon |
| Wheelbase | 106.3 in | 110.6 in |
| Length | 178.7 in | 182.0 in |
| Width | 69.3 in | 71.3 in |
| Height | 58.1 in | 56.3 in |
| Curb Weight | 3,076 lb. | 3,621 lb. |
| Fuel Capacity | 11.3 gal. | 15.8 gal. |
| Row 1 Headroom | 39.4 in | 40.4 in |
| Row 1 Shoulder Room | 55.0 in | 55.1 in |
| Row 1 Hip Room | 53.4 in | 0.0 in |
| Row 1 Legroom | 43.2 in | 42.0 in |
| Row 2 Headroom | 37.4 in | 38.3 in |
| Row 2 Shoulder Room | 53.0 in | 55.1 in |
| Row 2 Hip Room | 51.9 in | 0.0 in |
| Row 2 Legroom | 33.4 in | 35.0 in |
| Cargo Volume, Minimum | 24.6 ft3 | 17.5 ft3 |
| Cargo Volume, Maximum | 62.7 ft3 | 53.0 ft3 |
Option Package Details
Toyota Prius Four
| Advanced Technology Package | ||
| Feature | Value | Requested? |
| Sunroof | 900 | Yes |
| Head-up display (HUD) | 350 | Yes |
| Adaptive cruise control, all-speed | 700 | Yes |
| Automatic braking, low-speed | 200 | Yes |
| Automatic braking, high-speed or partial | 200 | No |
| Lane departure prevention system, steering-based | 200 | No |
| Pedestrian detection | 50 | Yes |
| Auto-dimming headlights | 200 | Yes |
| Radar- or camera-based collision preparation system | 0 | No |
| Lane departure warning system | 200 | Yes |
| Forward collision warning | 200 | Yes |
| Total Requested | 2800 | 88% |
| Total Not Requested | 400 | 12% |
| Premium Convenience Package | ||
| Feature | Value | Requested? |
| Telematics service, such as OnStar | 200 | Yes |
| Obstacle detection, front | 150 | Yes |
| Obstacle detection, rear | 250 | Yes |
| JBL, 10 speakers | 350 | No |
| Parking guidance system - active | 500 | Yes |
| Total Requested | 1100 | 76% |
| Total Not Requested | 350 | 24% |
Option Package Details
BMW 3-Series 328i
| Adaptive cruise control, all-speed | ||
| Feature | Value | Requested? |
| Adaptive cruise control, all-speed | 700 | Yes |
| Forward collision warning | 200 | Yes |
| Total Requested | 900 | 100% |
| Total Not Requested | 0 | 0% |
| Premium Package | ||
| Feature | Value | Requested? |
| LED headlights | 1000 | No |
| Power 4-way lumbar adjuster, driver seat | 150 | No |
| Power 4-way lumbar adjuster, passenger seat | 150 | No |
| Proximity key | 250 | Yes |
| Satellite radio - one year subscription | 250 | No |
| Hands-free trunk or liftgate | 100 | No |
| Total Requested | 250 | 13% |
| Total Not Requested | 1650 | 87% |
| Technology Package | ||
| Feature | Value | Requested? |
| Head-up display (HUD) | 350 | Yes |
| Siri Eyes Free support | 0 | Yes |
| S Voice support | 0 | No |
| 4G LTE connectivity | 0 | No |
| Navigation map updates, three years | 0 | No |
| DVD-compatible player | 0 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Media drive | 15 | No |
| In-vehicle Internet | 150 | No |
| Handwriting recognition | 200 | No |
| Navigation system | 600 | Yes |
| Traffic + travel information | 25 | Yes |
| App support | 0 | Yes |
| Remote app | 25 | No |
| Total Requested | 1075 | 73% |
| Total Not Requested | 390 | 27% |
| Driver Assistance Plus | ||
| Feature | Value | Requested? |
| Lane departure warning system | 200 | Yes |
| Blind spot warning system | 200 | Yes |
| Around view cameras | 300 | No |
| Automatic braking, low-speed | 200 | Yes |
| Driver drowsiness monitor | 150 | No |
| Forward collision warning | 200 | Yes |
| Wide-view front camera | 150 | No |
| Speed limit information | 0 | No |
| Pedestrian detection | 50 | Yes |
| Total Requested | 850 | 59% |
| Total Not Requested | 600 | 41% |
| Driver Assistance Package | ||
| Feature | Value | Requested? |
| Obstacle detection, front | 150 | Yes |
| Obstacle detection, rear | 250 | Yes |
| Rearview camera | 200 | Yes |
| Total Requested | 600 | 100% |
| Total Not Requested | 0 | 0% |
| Lighting Package | ||
| Feature | Value | Requested? |
| Steering-linked headlights | 150 | No |
| Auto-dimming headlights | 200 | Yes |
| Total Requested | 200 | 57% |
| Total Not Requested | 150 | 43% |
Option Package Details
BMW 3-Series 328d
| Adaptive cruise control, all-speed | ||
| Feature | Value | Requested? |
| Adaptive cruise control, all-speed | 700 | Yes |
| Forward collision warning | 200 | Yes |
| Total Requested | 900 | 100% |
| Total Not Requested | 0 | 0% |
| Premium Package | ||
| Feature | Value | Requested? |
| LED headlights | 1000 | No |
| Power 4-way lumbar adjuster, driver seat | 150 | No |
| Power 4-way lumbar adjuster, passenger seat | 150 | No |
| Proximity key | 250 | Yes |
| Satellite radio - one year subscription | 250 | No |
| Hands-free trunk or liftgate | 100 | No |
| Total Requested | 250 | 13% |
| Total Not Requested | 1650 | 87% |
| Technology Package | ||
| Feature | Value | Requested? |
| Head-up display (HUD) | 350 | Yes |
| Siri Eyes Free support | 0 | Yes |
| S Voice support | 0 | No |
| 4G LTE connectivity | 0 | No |
| Navigation map updates, three years | 0 | No |
| DVD-compatible player | 0 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Media drive | 15 | No |
| In-vehicle Internet | 150 | No |
| Handwriting recognition | 200 | No |
| Navigation system | 600 | Yes |
| Traffic + travel information | 25 | Yes |
| App support | 0 | Yes |
| Remote app | 25 | No |
| Total Requested | 1075 | 73% |
| Total Not Requested | 390 | 27% |
| Driver Assistance Plus | ||
| Feature | Value | Requested? |
| Lane departure warning system | 200 | Yes |
| Blind spot warning system | 200 | Yes |
| Around view cameras | 300 | No |
| Automatic braking, low-speed | 200 | Yes |
| Driver drowsiness monitor | 150 | No |
| Forward collision warning | 200 | Yes |
| Wide-view front camera | 150 | No |
| Speed limit information | 0 | No |
| Pedestrian detection | 50 | Yes |
| Total Requested | 850 | 59% |
| Total Not Requested | 600 | 41% |
| Driver Assistance Package | ||
| Feature | Value | Requested? |
| Obstacle detection, front | 150 | Yes |
| Obstacle detection, rear | 250 | Yes |
| Rearview camera | 200 | Yes |
| Total Requested | 600 | 100% |
| Total Not Requested | 0 | 0% |
| Lighting Package | ||
| Feature | Value | Requested? |
| Steering-linked headlights | 150 | No |
| Auto-dimming headlights | 200 | Yes |
| Total Requested | 200 | 57% |
| Total Not Requested | 150 | 43% |
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