| 1 | 0 | 3 | 4 | 3 | 4 |
Toyota Prius vs. BMW 3-Series Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Toyota Prius vs. BMW 3-Series Invoice Comparison
Lowest Total Price: $35,335 Toyota Prius Five | ||||
| Difference: $15,010 | ||||
Lowest Total Invoice: $32,730 Toyota Prius Five | ||||
| Difference: $14,280 | ||||
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| Model Year | 2014 | 2014 | 2016 | 2016 |
| Model | Prius | Prius | 3-Series | 3-Series |
| Trim | Five | Plug-in Hybrid Advanced | 328i | 328d |
| Body | 4dr Hatch | 4dr Hatch | 4dr Wagon | 4dr Wagon |
| Base Price | $30,005 | $34,905 | $42,650 | $44,150 |
| Base Invoice | $27,930 | $33,509 | $39,920 | $41,300 |
| Advanced Technology Package | 4,320 | |||
| Floor mats | 200 | 200 | ||
| Technology Package | 2,610 | 2,750 | 2,750 | |
| Premium Package | 1,700 | 1,700 | ||
| Adaptive cruise control, all-speed | 1,200 | 1,200 | ||
| Heated front seats | 500 | 500 | ||
| Metallic paint (extra cost) | 550 | 550 | ||
| Advanced Technology Package | 3,863 | |||
| Floor mats | 127 | 127 | ||
| Technology Package | 2,322 | 2,505 | 2,505 | |
| Premium Package | 1,545 | 1,545 | ||
| Adaptive cruise control, all-speed | 1,090 | 1,090 | ||
| Heated front seats | 455 | 455 | ||
| Metallic paint (extra cost) | 500 | 500 | ||
| Options (change) | 4,520 | 2,810 | 6,700 | 6,700 |
| Options (change) | 3,990 | 2,449 | 6,095 | 6,095 |
| Destination | 810 | 810 | 995 | 995 |
| Gas Tax | 0 | -2,500 | 0 | 0 |
| Total Price | $35,335 | $36,025 | $50,345 | $51,845 |
| Total Invoice | $32,730 | $34,268 | $47,010 | $48,390 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Toyota Prius dealer quotes or BMW 3-Series dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Toyota Prius vs. BMW 3-Series
| Lowest Adjusted Price and Invoice: Toyota Prius Five | ||||
| TrueDelta Adjusted Price Difference: $8,240 | ||||
| TrueDelta Adjusted Invoice Difference: $7,955 | ||||
| Model Year | 2014 | 2014 | 2016 | 2016 |
| Model | Prius | Prius | 3-Series | 3-Series |
| Trim | Five | Plug-in Hybrid Advanced | 328i | 328d |
| Body | 4dr Hatch | 4dr Hatch | 4dr Wagon | 4dr Wagon |
| Engine | 98hp I4 H | 98hp I4 PiH | 240hp I4 | 180hp I4 D |
| Transmission | CVT | CVT | T8 | T8 |
| Drivetrain | FWD | FWD | AWD | AWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 120, 8 | 120, 8 | 205, 9 | 205, 9 |
| Tire (rear if not all the same) | 215/45-17 | 195/65-15 | 225/50-17 | 225/50-17 |
| Total Price | $35,335 | $36,025 | $50,345 | $51,845 |
| Adjustments for Features | -450 | 0 | -7,220 | -7,120 |
| Feature-Adjusted Total Price | $34,885 | $36,025 | $43,125 | $44,725 |
| Cost Above Minimum | $0 | $1,140 | $0 | $1,600 |
| Total Invoice | $32,730 | $34,268 | $47,010 | $48,390 |
| Adjustments for Features | -417 | 0 | -6,742 | -6,646 |
| Feature-Adjusted Total Invoice | $32,313 | $34,268 | $40,268 | $41,744 |
| Cost Above Minimum | $0 | $1,955 | $0 | $1,476 |
Features Comparison: Toyota Prius vs. BMW 3-Series
| Model Year | 2014 | 2014 | 2016 | 2016 |
| Model | Prius | Prius | 3-Series | 3-Series |
| Trim | Five | Plug-in Hybrid Advanced | 328i | 328d |
| Body | 4dr Hatch | 4dr Hatch | 4dr Wagon | 4dr Wagon |
| Transmission and Drivetrain | ||||
| CVT | $1000 | $1000 | ||
| 8-speed manually-shiftable automatic | $1300 | $1300 | ||
| FWD | $0 | $0 | ||
| AWD | $1700 | $1700 | ||
| Accessories | ||||
| Adaptive cruise control | $600 | $600 | ||
| Adaptive cruise control, all-speed | $850 | $850 | ||
| Hands-free trunk or liftgate | $100 | $100 | ||
| Remote app | $25 | $25 | $25 | |
| Remote climate control | $25 | |||
| Remote window/roof operation | $15 | $15 | ||
| Brakes, Airbags, and Other Safety | ||||
| Forward collision warning | $200 | $200 | ||
| Hill descent control | $250 | $250 | ||
| Knee airbag, passenger | $75 | $75 | ||
| Lane departure prevention | $150 | |||
| Lane departure warning | $200 | |||
| Radar- or camera-based collision preparation system | $0 | $0 | ||
| Rearview camera | $200 | $200 | ||
| Temporary spare tire | $150 | |||
| Tires, run-flat | $150 | $150 | ||
| Cargo Management | ||||
| Air-conditioned storage compartment | $50 | $50 | ||
| Cargo area partition net | $40 | $40 | ||
| Cargo mat | $40 | $40 | ||
| Liftglass or two-piece tailgate | $150 | $150 | ||
| Overhead sunglass holder | $25 | $25 | ||
| Climate Control | ||||
| Automatic air recirculation | $100 | $100 | ||
| Dual-zone climate control | $125 | $125 | ||
| Heated windshield washer nozzles | $15 | $15 | ||
| Rain-sensing wipers | $175 | $175 | ||
| Rear air vents with manual controls | $150 | $150 | ||
| Residual heat | $50 | $50 | ||
| Variable intermittent wipers | $75 | $75 | ||
| Engine / Motor | ||||
| 4 kWh battery pack | $0 | |||
| Regenerative braking | $0 | $0 | ||
| Exterior | ||||
| Black exterior trim (optional) | $0 | $0 | ||
| Panoramic sunroof | $1200 | $1200 | ||
| Infotainment | ||||
| 4G LTE connectivity | $0 | $0 | ||
| Handwriting recognition | $200 | $200 | ||
| In-vehicle Internet | $150 | $150 | ||
| Media drive | $15 | $15 | ||
| Navigation map updates, three years | $0 | $0 | ||
| S Voice support | $0 | $0 | ||
| Satellite radio | $200 | $200 | ||
| Satellite radio - one year subscription | $250 | $250 | ||
| Siri Eyes Free support | $0 | $0 | ||
| SMS text-to-speech reader | $25 | $25 | ||
| Voice control for external devices | $0 | $0 | ||
| Instruments, Lights, and Mirrors | ||||
| Auto-dimming driver-side mirror | $75 | $75 | ||
| Auto-dimming passenger-side mirror | $75 | $75 | ||
| Compass | $0 | $0 | ||
| Digital instruments | $0 | $0 | ||
| Headlight washers | $50 | $50 | ||
| Interior ambient lighting | $150 | $150 | ||
| Large energy flow and fuel economy display | $25 | $25 | ||
| Mirror tilt-down in reverse | $25 | $25 | ||
| Power-folding mirrors | $50 | $50 | ||
| Tachometer | $75 | $75 | ||
| Turn signals on or near mirrors | $25 | $25 | ||
| Seats and Interior Trim | ||||
| Door sill trim plates | $100 | $100 | ||
| Manual thigh support length adjuster, driver seat | $50 | $50 | ||
| Manual thigh support length adjuster, passenger seat | $50 | $50 | ||
| Memory system, driver seat | $200 | $200 | ||
| Power 4-way lumbar adjuster, driver seat | $150 | $150 | ||
| Power 4-way lumbar adjuster, passenger seat | $150 | $150 | ||
| Power fore-aft adjuster, passenger seat | $100 | $100 | ||
| Power height adjuster, passenger seat | $100 | $100 | ||
| Power lumbar adjuster, driver seat | $100 | $100 | ||
| Power recliner, passenger seat | $100 | $100 | ||
| Power seatback bolsters, driver seat | $100 | $100 | ||
| Power seatback bolsters, passenger seat | $100 | $100 | ||
| Power tilt adjuster, passenger seat | $100 | $100 | ||
| Wood trim | $300 | $300 | ||
| Transmission | ||||
| Launch control | $100 | |||
| Steering-wheel-mounted transmission controls | $100 | $100 | ||
| Total Value of Features | $2,840 | $2,390 | $9,610 | $9,510 |
| Value of Feature Adjustments | $450 | $0 | $7,220 | $7,120 |
| Value of Feature Adjustments | -417 | 0 | -6,742 | -6,646 |
Specifications Comparison: Toyota Prius vs. BMW 3-Series
| Model Year | 2014 | 2016 |
| Model | Prius | 3-Series |
| Body | 4dr Hatch | 4dr Wagon |
| Wheelbase | 106.3 in | 110.6 in |
| Length | 176.4 in | 182.0 in |
| Width | 68.7 in | 71.3 in |
| Height | 58.7 in | 56.3 in |
| Curb Weight | 3,043 lb. | 3,621 lb. |
| Fuel Capacity | 11.9 gal. | 15.8 gal. |
| Row 1 Headroom | 38.6 in | 40.4 in |
| Row 1 Shoulder Room | 54.9 in | 55.1 in |
| Row 1 Hip Room | 52.7 in | 0.0 in |
| Row 1 Legroom | 42.5 in | 42.0 in |
| Row 2 Headroom | 37.6 in | 38.3 in |
| Row 2 Shoulder Room | 53.1 in | 55.1 in |
| Row 2 Hip Room | 51.2 in | 0.0 in |
| Row 2 Legroom | 36.0 in | 35.0 in |
| Cargo Volume, Minimum | 21.6 ft3 | 17.5 ft3 |
| Cargo Volume, Maximum | 39.6 ft3 | 53.0 ft3 |
Option Package Details
Toyota Prius Five
| Advanced Technology Package | ||
| Feature | Value | Requested? |
| Adaptive cruise control | 450 | Yes |
| Telematics service, such as OnStar | 200 | Yes |
| Head-up display (HUD) | 350 | Yes |
| Radar- or camera-based collision preparation system | 0 | No |
| Lane departure warning system | 200 | No |
| Lane departure prevention system | 150 | No |
| Total Requested | 1000 | 74% |
| Total Not Requested | 350 | 26% |
Option Package Details
Toyota Prius Plug-in Hybrid Advanced
| Technology Package | ||
| Feature | Value | Requested? |
| Fog lights | 125 | Yes |
| Adaptive cruise control | 450 | Yes |
| Headlight washers | 50 | No |
| Radar- or camera-based collision preparation system | 0 | No |
| LED headlights | 1000 | Yes |
| Total Requested | 1575 | 97% |
| Total Not Requested | 50 | 3% |
Option Package Details
BMW 3-Series 328i
| Adaptive cruise control, all-speed | ||
| Feature | Value | Requested? |
| Adaptive cruise control, all-speed | 700 | No |
| Forward collision warning | 200 | No |
| Total Requested | 0 | 0% |
| Total Not Requested | 900 | 100% |
| Premium Package | ||
| Feature | Value | Requested? |
| LED headlights | 1000 | Yes |
| Proximity key | 250 | Yes |
| Satellite radio - one year subscription | 250 | No |
| Hands-free trunk or liftgate | 100 | No |
| Power 4-way lumbar adjuster, driver seat | 150 | No |
| Power 4-way lumbar adjuster, passenger seat | 150 | No |
| Total Requested | 1250 | 66% |
| Total Not Requested | 650 | 34% |
| Technology Package | ||
| Feature | Value | Requested? |
| Head-up display (HUD) | 350 | Yes |
| Media drive | 15 | No |
| In-vehicle Internet | 150 | No |
| Handwriting recognition | 200 | No |
| Siri Eyes Free support | 0 | No |
| S Voice support | 0 | No |
| 4G LTE connectivity | 0 | No |
| Navigation map updates, three years | 0 | No |
| DVD-compatible player | 0 | Yes |
| Voice control for nav and audio | 100 | Yes |
| App support | 0 | Yes |
| Remote app | 25 | No |
| Navigation system | 600 | Yes |
| Traffic + travel information | 25 | Yes |
| Total Requested | 1075 | 73% |
| Total Not Requested | 390 | 27% |
Option Package Details
BMW 3-Series 328d
| Adaptive cruise control, all-speed | ||
| Feature | Value | Requested? |
| Adaptive cruise control, all-speed | 700 | No |
| Forward collision warning | 200 | No |
| Total Requested | 0 | 0% |
| Total Not Requested | 900 | 100% |
| Premium Package | ||
| Feature | Value | Requested? |
| LED headlights | 1000 | Yes |
| Proximity key | 250 | Yes |
| Satellite radio - one year subscription | 250 | No |
| Hands-free trunk or liftgate | 100 | No |
| Power 4-way lumbar adjuster, driver seat | 150 | No |
| Power 4-way lumbar adjuster, passenger seat | 150 | No |
| Total Requested | 1250 | 66% |
| Total Not Requested | 650 | 34% |
| Technology Package | ||
| Feature | Value | Requested? |
| Head-up display (HUD) | 350 | Yes |
| Media drive | 15 | No |
| In-vehicle Internet | 150 | No |
| Handwriting recognition | 200 | No |
| Siri Eyes Free support | 0 | No |
| S Voice support | 0 | No |
| 4G LTE connectivity | 0 | No |
| Navigation map updates, three years | 0 | No |
| DVD-compatible player | 0 | Yes |
| Voice control for nav and audio | 100 | Yes |
| App support | 0 | Yes |
| Remote app | 25 | No |
| Navigation system | 600 | Yes |
| Traffic + travel information | 25 | Yes |
| Total Requested | 1075 | 73% |
| Total Not Requested | 390 | 27% |
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