| 1 | 0 | 3 | 4 | 3 | 4 |
Toyota Prius vs. BMW 7-Series Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Toyota Prius vs. BMW 7-Series Invoice Comparison
Lowest Total Price: $24,379 Toyota Prius | ||||||
| Difference: $57,916 | ||||||
Lowest Total Invoice: $22,096 Toyota Prius | ||||||
| Difference: $54,374 | ||||||
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| Model Year | 2007 | 2007 | 2016 | 2016 | 2016 | 2016 |
| Model | Prius | Prius | 7-Series | 7-Series | 7-Series | 7-Series |
| Trim | Base | Touring | 740i | 740i M Sport | 750i | 750i M Sport |
| Body | 4dr Hatch | 4dr Hatch | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. |
| Base Price | $22,175 | $23,070 | $81,300 | $84,700 | $94,400 | $97,400 |
| Base Invoice | $20,419 | $21,171 | $75,475 | $78,570 | $87,530 | $90,260 |
| Package 6 | 4,550 | 4,175 | ||||
| Floor mats | 184 | 184 | ||||
| Package 6 | 4,095 | 3,758 | ||||
| Floor mats | 112 | 112 | ||||
| Options (change) | 4,734 | 4,359 | 0 | 0 | 0 | 0 |
| Options (change) | 4,207 | 3,870 | 0 | 0 | 0 | 0 |
| Destination | 620 | 620 | 995 | 995 | 995 | 995 |
| Gas Tax | -3,150 | -3,150 | 0 | 0 | 0 | 0 |
| Total Price | $24,379 | $24,899 | $82,295 | $85,695 | $95,395 | $98,395 |
| Total Invoice | $22,096 | $22,511 | $76,470 | $79,565 | $88,525 | $91,255 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Toyota Prius dealer quotes or BMW 7-Series dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Toyota Prius vs. BMW 7-Series
| Lowest Adjusted Price and Invoice: Toyota Prius | ||||||
| TrueDelta Adjusted Price Difference: $47,311 | ||||||
| TrueDelta Adjusted Invoice Difference: $44,520 | ||||||
| Model Year | 2007 | 2007 | 2016 | 2016 | 2016 | 2016 |
| Model | Prius | Prius | 7-Series | 7-Series | 7-Series | 7-Series |
| Trim | Base | Touring | 740i | 740i M Sport | 750i | 750i M Sport |
| Body | 4dr Hatch | 4dr Hatch | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. |
| Engine | 76hp I4 H | 76hp I4 H | 320hp I6 | 320hp I6 | 445hp V8 | 445hp V8 |
| Transmission | CVT | CVT | T8 | T8 | T8 | T8 |
| Drivetrain | FWD | FWD | RWD | RWD | RWD | RWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | ?, 9 | ?, 9 | 600, 16 | 600, 16 | 600, 16 | 600, 16 |
| Tire (rear if not all the same) | 185/65-15 | 195/55-16 | 245/50-18 | 245/45-19 | 245/45-19 | 245/45-19 |
| Total Price | $24,379 | $24,899 | $82,295 | $85,695 | $95,395 | $98,395 |
| Adjustments for Features | 0 | 0 | -10,605 | -10,605 | -11,705 | -11,705 |
| Feature-Adjusted Total Price | $24,379 | $24,899 | $71,690 | $75,090 | $83,690 | $86,690 |
| Cost Above Minimum | $0 | $520 | $0 | $3,400 | $12,000 | $15,000 |
| Total Invoice | $22,096 | $22,511 | $76,470 | $79,565 | $88,525 | $91,255 |
| Adjustments for Features | 0 | 0 | -9,854 | -9,846 | -10,862 | -10,856 |
| Feature-Adjusted Total Invoice | $22,096 | $22,511 | $66,616 | $69,719 | $77,663 | $80,399 |
| Cost Above Minimum | $0 | $415 | $0 | $3,103 | $11,047 | $13,783 |
Features Comparison: Toyota Prius vs. BMW 7-Series
| Model Year | 2007 | 2007 | 2016 | 2016 | 2016 | 2016 |
| Model | Prius | Prius | 7-Series | 7-Series | 7-Series | 7-Series |
| Trim | Base | Touring | 740i | 740i M Sport | 750i | 750i M Sport |
| Body | 4dr Hatch | 4dr Hatch | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. |
| Transmission and Drivetrain | ||||||
| CVT | $1000 | $1000 | ||||
| 8-speed manually-shiftable automatic | $1300 | $1300 | $1300 | $1300 | ||
| FWD | $0 | $0 | ||||
| RWD | $0 | $0 | $0 | $0 | ||
| Accessories | ||||||
| Hands-free trunk or liftgate | $100 | $100 | $100 | $100 | ||
| Power door closers | $300 | $300 | $300 | $300 | ||
| Power trunk closer | $350 | $350 | $350 | $350 | ||
| Remote app | $25 | $25 | $25 | $25 | ||
| Remote window/roof operation | $15 | $15 | $15 | $15 | ||
| Sunshade, rear, power | $225 | $225 | $225 | $225 | ||
| Tilt steering wheel, manual | $150 | $150 | ||||
| Tilt/telescoping steering wheel, power | $350 | $350 | $350 | $350 | ||
| Brakes, Airbags, and Other Safety | ||||||
| 4-wheel disc brakes | $150 | $150 | $150 | $150 | ||
| Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | $0 | ||
| Brake- or yaw-sensor-initiated collision preparation system | $0 | $0 | $0 | $0 | ||
| Driver drowsiness monitor | $150 | $150 | $150 | $150 | ||
| Knee airbag, driver | $75 | $75 | $75 | $75 | ||
| Knee airbag, passenger | $75 | $75 | $75 | $75 | ||
| Obstacle detection, front | $150 | $150 | $150 | $150 | ||
| Obstacle detection, rear | $250 | $250 | $250 | $250 | ||
| Rollover sensor | $50 | $50 | $50 | $50 | ||
| Tires, run-flat | $150 | $150 | $150 | $150 | ||
| Cargo Management | ||||||
| Air-conditioned storage compartment | $50 | $50 | $50 | $50 | ||
| Cargo cover | $75 | $75 | ||||
| Cargo mat | $40 | $40 | ||||
| Console with shifter | $150 | $150 | $150 | $150 | ||
| Console without shifter | $150 | $150 | ||||
| Overhead sunglass holder | $25 | $25 | ||||
| Rear seat pass-through | $100 | $100 | $100 | $100 | ||
| Climate Control | ||||||
| Dual-zone climate control | $125 | $125 | $125 | $125 | ||
| Heated windshield washer nozzles | $15 | $15 | $15 | $15 | ||
| Rain-sensing wipers | $175 | $175 | $175 | $175 | ||
| Rear air vents with automatic controls | $250 | $250 | $250 | $250 | ||
| Rear dual-zone climate control | $125 | $125 | $125 | $125 | ||
| Rear wiper | $175 | $175 | ||||
| Residual heat | $50 | $50 | $50 | $50 | ||
| Variable intermittent wipers | $75 | $75 | ||||
| Wiper de-icer | $25 | $25 | $25 | $25 | ||
| Engine / Motor | ||||||
| Automatic start / stop | $150 | $150 | $150 | $150 | ||
| Regenerative braking | $0 | $0 | $0 | $0 | ||
| Exterior | ||||||
| Active grille shutters | $0 | $0 | $0 | $0 | ||
| Black exterior trim (optional) | $0 | $0 | ||||
| Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | ||
| Larger rear spoiler | $200 | |||||
| Panoramic sunroof | $1200 | $1200 | $1200 | $1200 | ||
| Rear spoiler | $200 | |||||
| Infotainment | ||||||
| 4G LTE connectivity | $0 | $0 | $0 | $0 | ||
| App support | $0 | $0 | $0 | $0 | ||
| Bluetooth audio streaming | $25 | $25 | $25 | $25 | ||
| CD changer, in-dash | $325 | $325 | ||||
| CD player | $125 | $125 | $125 | $125 | ||
| Concierge Services - 3 year subscription | $150 | $150 | $150 | $150 | ||
| DVD-compatible player | $0 | $0 | $0 | $0 | ||
| Gesture control system | $100 | $100 | $100 | $100 | ||
| Handwriting recognition | $200 | $200 | $200 | $200 | ||
| HD radio | $50 | $50 | $50 | $50 | ||
| In-vehicle Internet | $150 | $150 | $150 | $150 | ||
| Media drive | $15 | $15 | $15 | $15 | ||
| Navigation map updates, three years | $0 | $0 | $0 | $0 | ||
| S Voice support | $0 | $0 | $0 | $0 | ||
| Satellite radio | $200 | $200 | $200 | $200 | ||
| Siri Eyes Free support | $0 | $0 | $0 | $0 | ||
| SMS text-to-speech reader | $25 | $25 | $25 | $25 | ||
| Surround sound | $250 | $250 | $250 | $250 | ||
| Telematics service, such as OnStar | $200 | $200 | $200 | $200 | ||
| Text dictation | $50 | $50 | $50 | $50 | ||
| Traffic + travel information | $25 | $25 | $25 | $25 | ||
| Voice control for external devices | $0 | $0 | $0 | $0 | ||
| Wi-Fi hotspot | $50 | $50 | $50 | $50 | ||
| Wireless charging station | $75 | $75 | $75 | $75 | ||
| Instruments, Lights, and Mirrors | ||||||
| Auto-dimming driver-side mirror | $75 | $75 | $75 | $75 | ||
| Auto-dimming headlights | $200 | $200 | $200 | $200 | ||
| Auto-dimming passenger-side mirror | $75 | $75 | $75 | $75 | ||
| Automatic headlights | $125 | $125 | $125 | $125 | ||
| Compass | $0 | $0 | $0 | $0 | ||
| Cornering lights | $50 | $50 | $50 | $50 | ||
| Digital instruments | $0 | $0 | ||||
| Head-up display (HUD) | $350 | $350 | ||||
| Illuminated vanity mirrors, rear seat | $100 | $100 | $100 | $100 | ||
| Interior ambient lighting, configurable | $150 | $150 | $150 | $150 | ||
| Large color reconfigurable instrument cluster display | $250 | $250 | $250 | $250 | ||
| Large energy flow and fuel economy display | $25 | $25 | ||||
| LED headlights | $1000 | $1000 | $1000 | $1000 | ||
| Mirror tilt-down in reverse | $25 | $25 | $25 | $25 | ||
| Power-folding mirrors | $50 | $50 | $50 | $50 | ||
| Steering-linked headlights | $150 | $150 | $150 | $150 | ||
| Tachometer | $75 | $75 | $75 | $75 | ||
| Turn signals on or near mirrors | $25 | $25 | $25 | $25 | ||
| Xenon HID headlights | $500 | $500 | ||||
| Seats and Interior Trim | ||||||
| Folding second row seats | $300 | $300 | ||||
| Heated front seats | $200 | $200 | $200 | $200 | ||
| Memory system, driver seat | $200 | $200 | $200 | $200 | ||
| Memory system, passenger seat | $150 | $150 | ||||
| Power 4-way lumbar adjuster, driver seat | $150 | $150 | $150 | $150 | ||
| Power 4-way lumbar adjuster, passenger seat | $150 | $150 | $150 | $150 | ||
| Power fore-aft adjuster, driver seat | $100 | $100 | $100 | $100 | ||
| Power fore-aft adjuster, passenger seat | $100 | $100 | $100 | $100 | ||
| Power headrest height adjuster, driver seat | $50 | $50 | $50 | $50 | ||
| Power headrest height adjuster, passenger seat | $50 | $50 | $50 | $50 | ||
| Power height adjuster, driver seat | $100 | $100 | $100 | $100 | ||
| Power height adjuster, passenger seat | $100 | $100 | $100 | $100 | ||
| Power recliner, driver seat | $100 | $100 | $100 | $100 | ||
| Power recliner, passenger seat | $100 | $100 | $100 | $100 | ||
| Power seatback bolsters, driver seat | $100 | $100 | ||||
| Power seatback bolsters, passenger seat | $100 | $100 | ||||
| Power thigh support length adjuster, driver seat | $100 | $100 | ||||
| Power thigh support length adjuster, passenger seat | $100 | $100 | ||||
| Power tilt adjuster, driver seat | $100 | $100 | $100 | $100 | ||
| Power tilt adjuster, passenger seat | $100 | $100 | $100 | $100 | ||
| Power upper seatback recliner, driver seat | $100 | $100 | ||||
| Power upper seatback recliner, passenger seat | $100 | $100 | ||||
| Upholstered instrument panel | $300 | $300 | $300 | $300 | ||
| Wood trim | $300 | $300 | $300 | $300 | ||
| Suspension, Wheels, and Tires | ||||||
| Adaptive dampers - electrical | $500 | $500 | $500 | $500 | ||
| Electronic systems calibration selector | $200 | $200 | $200 | $200 | ||
| Rear air springs, auto-leveling | $350 | $350 | $350 | $350 | ||
| Sport suspension (upgrade) | $0 | |||||
| Transmission | ||||||
| Launch control | $100 | $100 | $100 | $100 | ||
| Steering-wheel-mounted transmission controls | $100 | $100 | $100 | $100 | ||
| Total Value of Features | $3,040 | $3,040 | $13,645 | $13,645 | $14,745 | $14,745 |
| Value of Feature Adjustments | $0 | $0 | $10,605 | $10,605 | $11,705 | $11,705 |
| Value of Feature Adjustments | 0 | 0 | -9,854 | -9,846 | -10,862 | -10,856 |
Specifications Comparison: Toyota Prius vs. BMW 7-Series
| Model Year | 2007 | 2016 |
| Model | Prius | 7-Series |
| Body | 4dr Hatch | 4dr Sedan, ext. |
| Wheelbase | 106.3 in | 126.4 in |
| Length | 175.0 in | 206.6 in |
| Width | 67.9 in | 74.8 in |
| Height | 58.1 in | 58.2 in |
| Curb Weight | 2,891 lb. | 4,226 lb. |
| Fuel Capacity | 11.9 gal. | 20.6 gal. |
| Row 1 Headroom | 39.1 in | 39.9 in |
| Row 1 Shoulder Room | 55.3 in | 61.2 in |
| Row 1 Hip Room | 51.0 in | 0.0 in |
| Row 1 Legroom | 41.9 in | 41.4 in |
| Row 2 Headroom | 37.1 in | 38.9 in |
| Row 2 Shoulder Room | 53.0 in | 61.0 in |
| Row 2 Hip Room | 51.6 in | 0.0 in |
| Row 2 Legroom | 38.6 in | 44.4 in |
| Cargo Volume | 16.1 ft3 | 18.2 ft3 |
Option Package Details
Toyota Prius
| Package 6 | ||
| Feature | Value | Requested? |
| Leather seating surfaces | 900 | Yes |
| Leather-wrapped steering wheel | 150 | Yes |
| Navigation system | 600 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Fog lights | 125 | Yes |
| Xenon HID headlights | 500 | Yes |
| CD changer, in-dash | 200 | No |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Bluetooth cell phone link | 100 | Yes |
| Alarm | 100 | No |
| JBL, 9 speakers | 350 | No |
| Stability control | 400 | Yes |
| Rearview camera | 200 | Yes |
| MP3-compatible player | 50 | Yes |
| Proximity key | 250 | Yes |
| Aux input | 50 | Yes |
| Total Requested | 3675 | 85% |
| Total Not Requested | 650 | 15% |
Option Package Details
Toyota Prius Touring
| Package 6 | ||
| Feature | Value | Requested? |
| Leather seating surfaces | 900 | Yes |
| Leather-wrapped steering wheel | 150 | Yes |
| Navigation system | 600 | Yes |
| Voice control for nav and audio | 100 | Yes |
| CD changer, in-dash | 200 | No |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Bluetooth cell phone link | 100 | Yes |
| Alarm | 100 | No |
| JBL, 9 speakers | 350 | No |
| Stability control | 400 | Yes |
| Rearview camera | 200 | Yes |
| MP3-compatible player | 50 | Yes |
| Proximity key | 250 | Yes |
| Aux input | 50 | Yes |
| Total Requested | 3050 | 82% |
| Total Not Requested | 650 | 18% |
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