Toyota Prius Toyota Prius 2018 Ford Taurus Ford Taurus 2011

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Toyota Prius vs. Ford Taurus Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius vs. Ford Taurus Invoice Comparison

Lowest Total Price: $32,603

Toyota Prius Four   
Difference: $7,262

Lowest Total Invoice: $30,191

Toyota Prius Four   
Difference: $6,256

Calculate Payments

  Down Payment Interest Rate Term
Model Year201820112011
ModelPriusTaurusTaurus
TrimFourLimitedSHO
Body4dr Hatch4dr Sedan4dr Sedan
Base Price $29,685 $32,155 $38,155
Base Invoice $27,634 $29,635 $35,035
Advanced Technology Package 1,350    
Floor mats 225    
All-weather floor mats 100 75 75
Cargo net 49    
Illuminated door sill trim plates 299    
Navigation system   1,850 1,550
Adaptive cruise control   1,195 1,195
Sunroof   995  
Package 303A   2,800  
Package 402A     3,100
Advanced Technology Package 1,202    
Floor mats 140    
All-weather floor mats 60 65 65
Cargo net 35    
Illuminated door sill trim plates 225    
Navigation system   1,610 1,349
Adaptive cruise control   1,040 1,040
Sunroof   866  
Package 303A   2,436  
Package 402A     2,697
Options (change) 2,023 6,915 5,920
Options (change) 1,662 6,017 5,151
Destination 895 795 795
Total Price $32,603 $39,865 $44,870
Total Invoice $30,191 $36,447 $40,981

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: Toyota Prius vs. Ford Taurus

Lowest Adjusted Price and Invoice: Toyota Prius Four
TrueDelta Adjusted Price Difference: $6,482
TrueDelta Adjusted Invoice Difference: $5,543
Model Year201820112011
ModelPriusTaurusTaurus
TrimFourLimitedSHO
Body4dr Hatch4dr Sedan4dr Sedan
Engine95hp I4 H263hp V6365hp V6
TransmissionCVTT6T6
DrivetrainFWDFWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 6390, 12390, 12
Tire (rear if not all the same)195/65-15255/45-19255/45-19
Total Price$32,603$39,865$44,870
Adjustments for Features0-780-3,005
Feature-Adjusted Total Price$32,603$39,085$41,865
Cost Above Minimum$0$0$2,780
Total Invoice$30,191$36,447$40,981
Adjustments for Features0-713-2,745
Feature-Adjusted Total Invoice$30,191$35,734$38,236
Cost Above Minimum$0$0$2,502

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Features Comparison: Toyota Prius vs. Ford Taurus

Model Year201820112011
ModelPriusTaurusTaurus
TrimFourLimitedSHO
Body4dr Hatch4dr Sedan4dr Sedan
Transmission and Drivetrain 
CVT$1000  
6-speed manually-shiftable automatic $1100$1100
FWD$0$0 
AWD  $1700
Accessories 
Adaptive cruise control $600$600
Adaptive cruise control, all-speed$850  
Keyless entry keypad $50$50
Power-adjustable pedals $125$125
Sunshade, rear, power $225$225
Brakes, Airbags, and Other Safety 
911 assist $25$25
Active or whiplash-reducing head restraints, front seats$0  
Automatic braking, high-speed or partial$200  
Automatic braking, low-speed$200  
Knee airbag, driver$75  
Lane departure prevention, steering-based$200  
Lane departure warning$200  
Obstacle detection, rear $250$250
Pedestrian detection$50  
Rollover sensor $50$50
Safety key $5$5
Seat cushion airbag, passenger$75  
Temporary spare tire $150$150
Vehicle health reports $0$0
Cargo Management 
Cargo cover$75  
Cargo mat$40  
Console with shifter $150$150
Console without shifter$150  
Climate Control 
Dual-zone climate control $125$125
Rear air vents $100$100
Rear wiper$175  
Engine / Motor 
Automatic start / stop$150  
Exterior 
Active grille shutters$0  
Bright-finished exhaust tip(s) $25$25
Rear spoiler  $200
Infotainment 
App support$0  
Media drive $15$15
Navigation, turn-by-turn $25$25
Siri Eyes Free support$0  
SMS text-to-speech reader$25  
Surround sound $250$250
Voice control for external devices $0$0
Wireless charging station$75  
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror $75$75
Compass $0$0
Detailed driving style feedback$100  
Digital instruments$0  
Head-up display (HUD)$350  
Interior ambient lighting $150$150
Large energy flow and fuel economy display$25  
LED headlights, single projector or low beam only$750  
Tachometer $75$75
Turn signals on or near mirrors$25  
Xenon HID headlights  $500
Seats and Interior Trim 
Cooled or ventilated front seats $300$300
Door sill trim plates $100$100
Heated second row seats $200$200
Illuminated door sill trim plates$200  
Leather seating surfaces $900$900
Leather-wrapped steering wheel  $150
Memory system, driver seat $200$200
Metal pedals  $75
Power lumbar adjuster, passenger seat $100$100
Power recliner, passenger seat $100$100
Synthetic leather seating surfaces$0  
Synthetic suede inserts in leather seating surfaces  $0
Wood/leather-wrapped steering wheel $150 
Suspension, Wheels, and Tires 
Alloy wheels$350 $350
Chrome-clad alloy wheels $600 
Electronic systems calibration selector$200  
Sport suspension (upgrade)  $0
Transmission 
Steering-wheel-mounted transmission controls $100$100
Total Value of Features$5,540$6,320$8,545
Value of Feature Adjustments$0$780$3,005
Value of Feature Adjustments0-713-2,745

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Specifications Comparison: Toyota Prius vs. Ford Taurus

Model Year20182011
ModelPriusTaurus
Body4dr Hatch4dr Sedan
Wheelbase106.3 in112.9 in
Length178.7 in202.9 in
Width69.3 in76.2 in
Height58.1 in60.7 in
Curb Weight3,076 lb.4,016 lb.
Fuel Capacity11.3 gal.20.0 gal.
Row 1 Headroom39.4 in39.0 in
Row 1 Shoulder Room55.0 in57.9 in
Row 1 Hip Room53.4 in56.3 in
Row 1 Legroom43.2 in41.9 in
Row 2 Headroom37.4 in37.8 in
Row 2 Shoulder Room53.0 in56.9 in
Row 2 Hip Room51.9 in55.8 in
Row 2 Legroom33.4 in38.1 in
Cargo Volume,
Minimum
24.6 ft320.1 ft3
Cargo Volume,
Maximum
62.7 ft320.1 ft3

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Option Package Details
Toyota Prius Four

Advanced Technology Package
FeatureValueRequested?
Sunroof900Yes
Head-up display (HUD)350No
Total Requested90072%
Total Not Requested35028%

Option Package Details
Ford Taurus Limited

Adaptive cruise control
FeatureValueRequested?
Adaptive cruise control450Yes
Radar- or camera-based collision preparation system0Yes
Forward collision alert200Yes
Total Requested650100%
Total Not Requested00%
Navigation system
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0Yes
Voice control for nav and audio75Yes
HD radio50Yes
Media drive, large15No
Total Requested72598%
Total Not Requested152%
Package 303A
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200No
Cooled or ventilated front seats300No
Sunshade, rear, power225No
Rain-sensing wipers100Yes
Auto-dimming driver-side mirror75No
Power-adjustable pedals125No
Surround sound250No
Auto-dimming headlights200Yes
Proximity key250Yes
Blind spot warning system200Yes
Rear cross-traffic detection100Yes
Sony, 390W, 12 speakers (with subwoofer)350No
Total Requested105041%
Total Not Requested152559%

Option Package Details
Ford Taurus SHO

Adaptive cruise control
FeatureValueRequested?
Adaptive cruise control450Yes
Radar- or camera-based collision preparation system0Yes
Forward collision alert200Yes
Total Requested650100%
Total Not Requested00%
Package 402A
FeatureValueRequested?
Heated second row seats200No
Sunshade, rear, power225No
Heated front seats200Yes
Cooled or ventilated front seats300No
Sunroof900Yes
Surround sound250No
Sony, 390W, 12 speakers (with subwoofer)350No
Rain-sensing wipers100Yes
Power-adjustable pedals125No
Auto-dimming headlights200Yes
Blind spot warning system200Yes
Rear cross-traffic detection100Yes
Total Requested170054%
Total Not Requested145046%
Navigation system
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0Yes
Voice control for nav and audio75Yes
HD radio50Yes
Media drive, large15No
Total Requested72598%
Total Not Requested152%

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