Toyota Prius Toyota Prius 2018 Ford Taurus Ford Taurus 2017

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Toyota Prius vs. Ford Taurus Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius vs. Ford Taurus Invoice Comparison

Lowest Total Price: $32,603

Toyota Prius Four   
Difference: $9,002

Lowest Total Invoice: $30,191

Toyota Prius Four   
Difference: $9,194

Calculate Payments

  Down Payment Interest Rate Term
Model Year201820172017
ModelPriusTaurusTaurus
TrimFourLimitedSHO
Body4dr Hatch4dr Sedan4dr Sedan
Base Price $29,685 $36,855 $42,520
Base Invoice $27,634 $34,829 $40,182
Advanced Technology Package 1,350    
Floor mats 225    
All-weather floor mats 100 90 90
Cargo net 49    
Illuminated door sill trim plates 299    
Navigation system   795 795
Driver Assist Package   1,995 1,995
Sunroof   995 995
Advanced Technology Package 1,202    
Floor mats 140    
All-weather floor mats 60 86 86
Cargo net 35    
Illuminated door sill trim plates 225    
Navigation system   755 755
Driver Assist Package   1,895 1,895
Sunroof   945 945
Options (change) 2,023 3,875 3,875
Options (change) 1,662 3,681 3,681
Destination 895 875 875
Total Price $32,603 $41,605 $47,270
Total Invoice $30,191 $39,385 $44,738

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: Toyota Prius vs. Ford Taurus

Lowest Adjusted Price and Invoice: Toyota Prius Four
TrueDelta Adjusted Price Difference: $6,137
TrueDelta Adjusted Invoice Difference: $6,482
Model Year201820172017
ModelPriusTaurusTaurus
TrimFourLimitedSHO
Body4dr Hatch4dr Sedan4dr Sedan
Engine95hp I4 H288hp V6365hp V6
TransmissionCVTT6T6
DrivetrainFWDFWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 6390, 12390, 12
Tire (rear if not all the same)195/65-15255/45-19245/45-20
Total Price$32,603$41,605$47,270
Adjustments for Features0-2,865-5,440
Feature-Adjusted Total Price$32,603$38,740$41,830
Cost Above Minimum$0$0$3,090
Total Invoice$30,191$39,385$44,738
Adjustments for Features0-2,712-5,149
Feature-Adjusted Total Invoice$30,191$36,673$39,589
Cost Above Minimum$0$0$2,916

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Features Comparison: Toyota Prius vs. Ford Taurus

Model Year201820172017
ModelPriusTaurusTaurus
TrimFourLimitedSHO
Body4dr Hatch4dr Sedan4dr Sedan
Transmission and Drivetrain 
CVT$1000  
6-speed manually-shiftable automatic $1100$1100
FWD$0$0 
AWD  $1700
Accessories 
Adaptive cruise control $600$600
Adaptive cruise control, all-speed$850  
Heated steering wheel $100$100
Keyless entry keypad $50$50
Power-adjustable pedals $125$125
Remote start $150$150
Semi-automated parking system $500$500
Sunshade, rear, power $225$225
Tilt/telescoping steering wheel, manual$250  
Tilt/telescoping steering wheel, power $350$350
Brakes, Airbags, and Other Safety 
911 assist $25$25
Active or whiplash-reducing head restraints, front seats$0  
Automatic braking, high-speed or partial$200  
Automatic braking, low-speed$200  
Curve control $50$50
Driver drowsiness monitor $150$150
Knee airbag, driver$75  
Obstacle detection, front $150$150
Obstacle detection, rear $250$250
Pedestrian detection$50  
Rollover sensor $50$50
Safety key $5$5
Seat cushion airbag, passenger$75  
Temporary spare tire $150$150
Torque vectoring, brake-based $100$100
Vehicle health reports $0$0
Cargo Management 
Cargo cover$75  
Cargo mat$40  
Console with shifter $150$150
Console without shifter$150  
Climate Control 
Dual-zone climate control $125$125
Rear air vents $100$100
Rear wiper$175  
Engine / Motor 
Automatic start / stop$150  
Exterior 
Active grille shutters$0  
Bright-finished exhaust tip(s) $25$25
Rear spoiler  $200
Infotainment 
Android Auto support $100$100
Apple CarPlay support $100$100
DVD-compatible player$0  
Siri Eyes Free support$0  
Surround sound $250$250
Voice control for external devices $0$0
Wireless charging station$75  
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror $75$75
Compass $0$0
Detailed driving style feedback$100  
Digital instruments$0  
Head-up display (HUD)$350  
Interior ambient lighting $150$150
Large color reconfigurable instrument cluster display $250$250
Large energy flow and fuel economy display$25  
LED headlights, single projector or low beam only$750  
Tachometer $75$75
Turn signals on or near mirrors$25  
Xenon HID headlights  $500
Seats and Interior Trim 
Cooled or ventilated front seats $300$300
Door sill trim plates $100$100
Heated second row seats $200$200
Illuminated door sill trim plates$200  
Leather seating surfaces $900$900
Leather-wrapped steering wheel  $150
Memory system, driver seat $200$200
Metal pedals  $75
Power fore-aft adjuster, passenger seat $100$100
Power height adjuster, passenger seat $100$100
Power lumbar adjuster, passenger seat $100$100
Power recliner, passenger seat $100$100
Power tilt adjuster, passenger seat $100$100
Synthetic leather seating surfaces$0  
Synthetic suede inserts in leather seating surfaces  $0
Wood/leather-wrapped steering wheel $150 
Suspension, Wheels, and Tires 
Alloy wheels$350$350 
Electronic systems calibration selector$200  
Machined alloy wheels  $350
Sport suspension (upgrade)  $0
Transmission 
Steering-wheel-mounted transmission controls  $100
Total Value of Features$5,365$8,230$10,805
Value of Feature Adjustments$0$2,865$5,440
Value of Feature Adjustments0-2,712-5,149

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Specifications Comparison: Toyota Prius vs. Ford Taurus

Model Year20182017
ModelPriusTaurus
Body4dr Hatch4dr Sedan
Wheelbase106.3 in112.9 in
Length178.7 in202.9 in
Width69.3 in76.2 in
Height58.1 in60.7 in
Curb Weight3,076 lb.3,970 lb.
Fuel Capacity11.3 gal.20.0 gal.
Row 1 Headroom39.4 in39.0 in
Row 1 Shoulder Room55.0 in57.9 in
Row 1 Hip Room53.4 in56.3 in
Row 1 Legroom43.2 in41.9 in
Row 2 Headroom37.4 in37.8 in
Row 2 Shoulder Room53.0 in56.9 in
Row 2 Hip Room51.9 in55.8 in
Row 2 Legroom33.4 in38.1 in
Cargo Volume,
Minimum
24.6 ft320.1 ft3
Cargo Volume,
Maximum
62.7 ft320.1 ft3

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Option Package Details
Toyota Prius Four

Advanced Technology Package
FeatureValueRequested?
Sunroof900Yes
Head-up display (HUD)350No
Total Requested90072%
Total Not Requested35028%

Option Package Details
Ford Taurus Limited

Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio75Yes
Traffic + travel information25Yes
Total Requested700100%
Total Not Requested00%
Driver Assist Package
FeatureValueRequested?
Adaptive cruise control450Yes
Obstacle detection, front150No
Radar- or camera-based collision preparation system0Yes
Lane departure warning system200Yes
Semi-automated parking system500No
Driver drowsiness monitor150No
Forward collision warning200Yes
Lane departure prevention system, steering-based200Yes
Total Requested105057%
Total Not Requested80043%

Option Package Details
Ford Taurus SHO

Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio75Yes
Traffic + travel information25Yes
Total Requested700100%
Total Not Requested00%
Driver Assist Package
FeatureValueRequested?
Adaptive cruise control450Yes
Obstacle detection, front150No
Radar- or camera-based collision preparation system0Yes
Lane departure warning system200Yes
Semi-automated parking system500No
Driver drowsiness monitor150No
Forward collision warning200Yes
Lane departure prevention system, steering-based200Yes
Total Requested105057%
Total Not Requested80043%

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