Toyota Prius Toyota Prius 2020 Ford Taurus Ford Taurus 2010

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Toyota Prius vs. Ford Taurus Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius vs. Ford Taurus Invoice Comparison

Lowest Total Price: $28,553

Toyota Prius LE   
Difference: $8,707

Calculate Payments

  Down Payment Interest Rate Term
Model Year2020202020102010
ModelPriusPriusTaurusTaurus
TrimLELimitedLimitedSHO
Body4dr Hatch4dr Hatch4dr Sedan4dr Sedan
Base Price $25,535 $32,500 $31,770 $37,770
Advanced Technology Package 1,350 1,350    
Floor mats 225 225    
All-weather floor mats 100 100 75 75
Cargo net 49 49    
Illuminated door sill trim plates 299 299    
Adaptive cruise control     1,195 1,195
Sunroof     895  
Package 303B     2,500  
Package 401B       2,000
Advanced Technology Package 1,202 1,202    
Floor mats 140 140    
All-weather floor mats 60 60 65 65
Cargo net 35 35    
Illuminated door sill trim plates 225 225    
Adaptive cruise control     1,040 1,040
Sunroof     779  
Package 303B     2,175  
Package 401B       1,740
Options (change) 2,023 2,023 4,665 3,270
Options (change) 1,662 1,662 4,059 2,845
Destination 995 995 825 825
Total Price $28,553 $35,518 $37,260 $41,865

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: Toyota Prius vs. Ford Taurus

Lowest Adjusted Price and Invoice: Toyota Prius LE
TrueDelta Adjusted Price Difference: $6,017
TrueDelta Adjusted Invoice Difference: $28,901
Model Year2020202020102010
ModelPriusPriusTaurusTaurus
TrimLELimitedLimitedSHO
Body4dr Hatch4dr Hatch4dr Sedan4dr Sedan
Engine96hp I4 H96hp I4 H263hp V6365hp V6
TransmissionCVTCVTT6T6
DrivetrainFWDFWDFWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 6?, 6390, 12390, 12
Tire (rear if not all the same)195/65-15215/45-17255/45-19255/45-19
Total Price$28,553$35,518$37,260$41,865
Adjustments for Features-1500-2,840-3,915
Feature-Adjusted Total Price$28,403$35,518$34,420$37,950
Cost Above Minimum$0$7,115$0$3,530

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Features Comparison: Toyota Prius vs. Ford Taurus

Model Year2020202020102010
ModelPriusPriusTaurusTaurus
TrimLELimitedLimitedSHO
Body4dr Hatch4dr Hatch4dr Sedan4dr Sedan
Transmission and Drivetrain 
CVT$1000$1000  
6-speed manually-shiftable automatic  $1100$1100
FWD$0$0$0 
AWD   $1700
Accessories 
Adaptive cruise control  $600$600
Adaptive cruise control, all-speed$850$850  
Keyless entry keypad  $50$50
Power-adjustable pedals  $125 
Sunshade, rear, power  $225 
Universal garage door opener  $100$100
Brakes, Airbags, and Other Safety 
911 assist  $25$25
Active or whiplash-reducing head restraints, front seats$0$0  
Automatic braking, high-speed or partial$200$200  
Automatic braking, low-speed$200$200  
Blind spot warning system  $200 
Cross-traffic warning, rear  $100 
Knee airbag, driver$75$75  
Lane departure prevention, steering-based$200$200  
Lane departure warning$200$200  
Obstacle detection, rear  $250$250
Pedestrian detection$50$50  
Rollover sensor  $50$50
Safety key  $5$5
Seat cushion airbag, passenger$75$75  
Temporary spare tire$150 $150$150
Vehicle health reports  $0$0
Cargo Management 
Cargo cover$75$75  
Cargo mat$40$40  
Console with shifter  $150$150
Console without shifter$150$150  
Climate Control 
Dual-zone climate control  $125$125
Rain-sensing wipers  $175 
Rear air vents  $100$100
Variable intermittent wipers$75$75 $75
Engine / Motor 
Automatic start / stop$150$150  
Exterior 
Active grille shutters$0$0  
Bright-finished exhaust tip(s)  $25$25
Rear spoiler   $200
Infotainment 
CD changer, in-dash  $325$325
CD player$125$125  
Satellite radio  $200$200
Siri Eyes Free support$0$0  
Surround sound  $250$250
Traffic + travel information  $25$25
Voice control for external devices  $0$0
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror  $75$75
Auto-dimming headlights$200$200$200 
Auto-dimming rearview mirror  $150$150
Automatic headlights  $125$125
Automatic-off headlights$25$25  
Compass  $0$0
Detailed driving style feedback$100$100  
Digital instruments$0$0  
Head-up display (HUD)$350$350  
Interior ambient lighting  $150$150
Large energy flow and fuel economy display$25$25  
LED headlights, single projector or low beam only$750$750  
Tachometer  $75$75
Turn signals on or near mirrors$25$25  
Xenon HID headlights   $500
Seats and Interior Trim 
Cooled or ventilated front seats  $300$300
Door sill trim plates  $100$100
Heated front seats  $200$200
Heated second row seats  $200 
Illuminated door sill trim plates$200$200  
Leather seating surfaces  $900$900
Leather-wrapped steering wheel   $150
Manual height adjuster, driver seat$50$50  
Memory system, driver seat  $200$200
Metal pedals   $75
Power fore-aft adjuster, driver seat  $100$100
Power height adjuster, driver seat  $100$100
Power lumbar adjuster, driver seat  $100$100
Power lumbar adjuster, passenger seat  $100$100
Power recliner, driver seat  $100$100
Power recliner, passenger seat  $100$100
Power tilt adjuster, driver seat  $100$100
Synthetic suede inserts in leather seating surfaces   $0
Wood/leather-wrapped steering wheel  $150 
Suspension, Wheels, and Tires 
Alloy wheels$350$350 $350
Chrome-clad alloy wheels  $600 
Electronic systems calibration selector$200$200  
Sport suspension (upgrade)   $0
Transmission 
Steering-wheel-mounted transmission controls  $100$100
Total Value of Features$5,890$5,740$8,580$9,655
Value of Feature Adjustments$150$0$2,840$3,915
Value of Feature Adjustments-140-2,603-3,585

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Specifications Comparison: Toyota Prius vs. Ford Taurus

Model Year20202010
ModelPriusTaurus
Body4dr Hatch4dr Sedan
Wheelbase106.3 in112.9 in
Length180.0 in202.9 in
Width69.3 in76.2 in
Height57.9 in60.7 in
Curb Weight3,011 lb.4,016 lb.
Fuel Capacity11.3 gal.20.0 gal.
Row 1 Headroom39.4 in39.0 in
Row 1 Shoulder Room55.0 in57.9 in
Row 1 Hip Room53.4 in56.3 in
Row 1 Legroom42.3 in41.9 in
Row 2 Headroom37.4 in37.8 in
Row 2 Shoulder Room53.0 in56.9 in
Row 2 Hip Room51.9 in55.8 in
Row 2 Legroom33.4 in38.1 in
Cargo Volume,
Minimum
27.4 ft320.1 ft3
Cargo Volume,
Maximum
65.5 ft320.1 ft3

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Option Package Details
Toyota Prius LE

Advanced Technology Package
FeatureValueRequested?
Sunroof900Yes
Head-up display (HUD)350No
Total Requested90072%
Total Not Requested35028%

Option Package Details
Toyota Prius Limited

Advanced Technology Package
FeatureValueRequested?
Sunroof900Yes
Head-up display (HUD)350No
Total Requested90072%
Total Not Requested35028%

Option Package Details
Ford Taurus Limited

Adaptive cruise control
FeatureValueRequested?
Adaptive cruise control450Yes
Radar- or camera-based collision preparation system0Yes
Forward collision alert200Yes
Total Requested650100%
Total Not Requested00%
Package 303B
FeatureValueRequested?
Heated front seats200No
Heated second row seats200No
Cooled or ventilated front seats300No
Sunshade, rear, power225No
Blind spot warning system200No
Rear cross-traffic detection100No
Rain-sensing wipers100No
Auto-dimming driver-side mirror75No
Power-adjustable pedals125No
Surround sound250No
Auto-dimming headlights200Yes
Proximity key250Yes
Sony, 390W, 12 speakers (with subwoofer)350No
Total Requested45017%
Total Not Requested212583%

Option Package Details
Ford Taurus SHO

Adaptive cruise control
FeatureValueRequested?
Adaptive cruise control450Yes
Radar- or camera-based collision preparation system0Yes
Forward collision alert200Yes
Total Requested650100%
Total Not Requested00%
Package 401B
FeatureValueRequested?
Heated front seats200No
Cooled or ventilated front seats300No
Sunroof900Yes
Surround sound250No
Sony, 390W, 12 speakers (with subwoofer)350No
Total Requested90045%
Total Not Requested110055%

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