Toyota Prius Toyota Prius 2008 Ford Taurus Ford Taurus 2010

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Toyota Prius vs. Ford Taurus Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius vs. Ford Taurus Invoice Comparison

Lowest Total Price: $25,228

Toyota Prius   
Difference: $17,117

Lowest Total Invoice: $22,875

Toyota Prius   
Difference: $15,876

Calculate Payments

  Down Payment Interest Rate Term
Model Year200820082010
ModelPriusPriusTaurus
TrimBaseTouringSHO
Body4dr Hatch4dr Hatch4dr Sedan
Base Price $22,875 $23,770 $37,770
Base Invoice $21,064 $21,816 $34,663
Package 6 4,550 4,175  
Cargo net 49 49  
Floor mats 184 184  
Navigation system     1,750
Package 401B     2,000
Package 6 4,095 3,758  
Cargo net 34 34  
Floor mats 112 112  
Navigation system     1,523
Package 401B     1,740
Options (change) 4,783 4,408 3,750
Options (change) 4,241 3,904 3,263
Destination 720 720 825
Gas Tax -3,150 -3,150 0
Total Price $25,228 $25,748 $42,345
Total Invoice $22,875 $23,290 $38,751

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Toyota Prius dealer quotes or Ford Taurus dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Toyota Prius vs. Ford Taurus

Lowest Adjusted Price and Invoice: Toyota Prius
TrueDelta Adjusted Price Difference: $11,512
TrueDelta Adjusted Invoice Difference: $10,747
Model Year200820082010
ModelPriusPriusTaurus
TrimBaseTouringSHO
Body4dr Hatch4dr Hatch4dr Sedan
Engine76hp I4 H76hp I4 H365hp V6
TransmissionCVTCVTT6
DrivetrainFWDFWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 9?, 9390, 12
Tire (rear if not all the same)185/65-15195/55-16255/45-19
Total Price$25,228$25,748$42,345
Adjustments for Features00-5,605
Feature-Adjusted Total Price$25,228$25,748$36,740
Cost Above Minimum$0$520$0
Total Invoice$22,875$23,290$38,751
Adjustments for Features00-5,129
Feature-Adjusted Total Invoice$22,875$23,290$33,622
Cost Above Minimum$0$415$0

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Features Comparison: Toyota Prius vs. Ford Taurus

Model Year200820082010
ModelPriusPriusTaurus
TrimBaseTouringSHO
Body4dr Hatch4dr Hatch4dr Sedan
Transmission and Drivetrain 
CVT$1000$1000 
6-speed manually-shiftable automatic  $1100
FWD$0$0 
AWD  $1700
Accessories 
Keyless entry keypad  $50
Tilt steering wheel, manual$150$150 
Tilt/telescoping steering wheel, manual  $250
Brakes, Airbags, and Other Safety 
4-wheel disc brakes  $150
911 assist  $25
Obstacle detection, rear  $250
Rollover sensor  $50
Safety key  $5
Vehicle health reports  $0
Cargo Management 
Cargo cover$75$75 
Cargo mat$40$40 
Console with shifter  $150
Console without shifter$150$150 
Climate Control 
Dual-zone climate control  $125
Rear air vents  $100
Rear wiper$175$175 
Exterior 
Bright-finished exhaust tip(s)  $25
Larger rear spoiler $200 
Rear spoiler$200 $200
Sunroof  $900
Infotainment 
Bluetooth audio streaming  $25
CD changer, in-dash$325$325 
CD player  $125
DVD-compatible player  $0
Media drive  $15
Satellite radio  $200
SMS text-to-speech reader  $25
Surround sound  $250
Traffic + travel information  $25
USB port  $25
Voice control for external devices  $0
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror  $75
Automatic headlights  $125
Compass  $0
Digital instruments$0$0 
Fog lights$125$125 
Interior ambient lighting  $150
Large energy flow and fuel economy display$25$25 
Tachometer  $75
Seats and Interior Trim 
Cooled or ventilated front seats  $300
Door sill trim plates  $100
Heated front seats  $200
Memory system, driver seat  $200
Metal pedals  $75
Power fore-aft adjuster, driver seat  $100
Power height adjuster, driver seat  $100
Power lumbar adjuster, driver seat  $100
Power lumbar adjuster, passenger seat  $100
Power recliner, driver seat  $100
Power recliner, passenger seat  $100
Power tilt adjuster, driver seat  $100
Synthetic suede inserts in leather seating surfaces  $0
Suspension, Wheels, and Tires 
Sport suspension (upgrade) $0$0
Transmission 
Steering-wheel-mounted transmission controls  $100
Total Value of Features$2,265$2,265$7,870
Value of Feature Adjustments$0$0$5,605
Value of Feature Adjustments00-5,129

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Specifications Comparison: Toyota Prius vs. Ford Taurus

Model Year20082010
ModelPriusTaurus
Body4dr Hatch4dr Sedan
Wheelbase106.3 in112.9 in
Length175.0 in202.9 in
Width67.9 in76.2 in
Height58.1 in60.7 in
Curb Weight2,891 lb.4,016 lb.
Fuel Capacity11.9 gal.20.0 gal.
Row 1 Headroom39.1 in39.0 in
Row 1 Shoulder Room55.3 in57.9 in
Row 1 Hip Room51.0 in56.3 in
Row 1 Legroom41.9 in41.9 in
Row 2 Headroom37.1 in37.8 in
Row 2 Shoulder Room53.0 in56.9 in
Row 2 Hip Room51.6 in55.8 in
Row 2 Legroom38.6 in38.1 in
Cargo Volume14.4 ft320.1 ft3

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Option Package Details
Toyota Prius

Package 6
FeatureValueRequested?
Leather seating surfaces900Yes
Leather-wrapped steering wheel150Yes
Navigation system600Yes
Voice control for nav and audio100Yes
Fog lights125No
Xenon HID headlights500Yes
CD changer, in-dash200No
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Bluetooth cell phone link100Yes
Alarm100No
JBL, 9 speakers350No
Stability control400Yes
Rearview camera200Yes
MP3-compatible player50Yes
Proximity key250Yes
Aux input50Yes
Total Requested355082%
Total Not Requested77518%

Option Package Details
Toyota Prius Touring

Package 6
FeatureValueRequested?
Leather seating surfaces900Yes
Leather-wrapped steering wheel150Yes
Navigation system600Yes
Voice control for nav and audio100Yes
CD changer, in-dash200No
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Bluetooth cell phone link100Yes
Alarm100No
JBL, 9 speakers350No
Stability control400Yes
Rearview camera200Yes
MP3-compatible player50Yes
Proximity key250Yes
Aux input50Yes
Total Requested305082%
Total Not Requested65018%

Option Package Details
Ford Taurus SHO

Navigation system
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0No
Voice control for nav and audio75Yes
Media drive, large15No
Total Requested67598%
Total Not Requested152%
Package 401B
FeatureValueRequested?
Heated front seats200No
Cooled or ventilated front seats300No
Sunroof900No
Surround sound250No
Sony, 390W, 12 speakers (with subwoofer)350No
Total Requested00%
Total Not Requested2000100%

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