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Toyota Prius vs. Kia Sportage Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius vs. Kia Sportage Invoice Comparison

Lowest Total Price: $23,520

Kia Sportage EX   
Difference: $5,320

Lowest Total Invoice: $21,945

Kia Sportage EX   
Difference: $4,535

Calculate Payments

  Down Payment Interest Rate Term
Model Year20102008
ModelPriusSportage
TrimIVEX
Body4dr Hatch4dr SUV
Base Price $23,800 $21,395
Base Invoice $22,156 $20,000
Solar Roof Package 1,800  
Navigation Package 2,480  
Luxury Package   1,300
Rear spoiler   150
Solar Roof Package 1,440  
Navigation Package 2,124  
Luxury Package   1,150
Rear spoiler   120
Options (change) 4,280 1,450
Options (change) 3,564 1,270
Destination 760 675
Total Price $28,840 $23,520
Total Invoice $26,480 $21,945

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Toyota Prius dealer quotes or Kia Sportage dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Toyota Prius vs. Kia Sportage

Lowest Adjusted Price and Invoice: Kia Sportage EX
TrueDelta Adjusted Price Difference: $4,170
TrueDelta Adjusted Invoice Difference: $3,479
Model Year20102008
ModelPriusSportage
TrimIVEX
Body4dr Hatch4dr SUV
Engine98hp I4 H173hp V6
TransmissionCVTT4
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG
Audio (watts, speakers)?, 8200, 7
Tire (rear if not all the same)195/65-15235/60-16
Total Price$28,840$23,520
Adjustments for Features-1,1500
Feature-Adjusted Total Price$27,690$23,520
Total Invoice$26,480$21,945
Adjustments for Features-1,0560
Feature-Adjusted Total Invoice$25,424$21,945

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Features Comparison: Toyota Prius vs. Kia Sportage

Model Year20102008
ModelPriusSportage
TrimIVEX
Body4dr Hatch4dr SUV
Transmission and Drivetrain 
CVT$1000 
4-speed manually-shiftable automatic $900
FWD$0$0
Accessories 
Proximity key$250 
Remote climate control$25 
Tilt steering wheel, manual $150
Tilt/telescoping steering wheel, manual$250 
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats$0 
Brake assist$50 
Knee airbag, driver$75 
Rearview camera$200 
Cargo Management 
Cargo net $40
Liftglass or two-piece tailgate $150
Roof rails $250
Climate Control 
Automatic climate control, front$200 
Ionizing air filtration$50 
Water-repellent front-door glass$15 
Wiper de-icer $25
Exterior 
Bodyside cladding $350
Bright-finished exhaust tip(s) $25
Deep-tinted rear windows $275
Rear bumper protector $40
Skid plates $150
Solar panel$300 
Tow hook(s), front $40
Tow hook(s), rear $25
Wheel-lip moldings $75
Infotainment 
Audio controls on steering wheel$125 
Aux input$50 
Bluetooth audio streaming$25 
Bluetooth cell phone link$100 
Cassette player $50
MP3-compatible player$50 
Navigation system$600 
Satellite radio$200 
Telematics service, such as OnStar$200 
Traffic information$25 
Voice control for nav and audio$100 
Instruments, Lights, and Mirrors 
Automatic headlights $125
Automatic-off headlights$25 
Digital instruments$0 
Fog lights $125
Illuminated visor mirror, driver$50 
Illuminated visor mirror, passenger$50 
Large energy flow and fuel economy display$25 
Outside temperature display$50 
Tachometer $75
Visor mirror, driver $10
Visor mirror, passenger $10
Seats and Interior Trim 
Floor mats $75
Folding passenger seat $150
Manual recliner, second row seats $75
Manual tilt adjuster, driver seat $50
Power lumbar adjuster, driver seat$100 
Suspension, Wheels, and Tires 
Electronic systems calibration selector$200 
Total Value of Features$4,390$3,240
Value of Feature Adjustments$1,150$0
Value of Feature Adjustments-1,0560

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See a complete comparison of Toyota Prius vs. Kia Sportage features.

Specifications Comparison: Toyota Prius vs. Kia Sportage

Model Year20102008
ModelPriusSportage
Body4dr Hatch4dr SUV
Wheelbase106.3 in103.5 in
Length175.6 in171.3 in
Width68.7 in70.9 in
Height58.7 in66.7 in
Curb Weight3,043 lb.3,231 lb.
Fuel Capacity11.9 gal.15.3 gal.
Row 1 Headroom38.6 in40.7 in
Row 1 Shoulder Room54.9 in56.7 in
Row 1 Hip Room52.7 in54.6 in
Row 1 Legroom42.5 in42.1 in
Row 2 Headroom37.6 in39.4 in
Row 2 Shoulder Room53.1 in56.3 in
Row 2 Hip Room51.2 in54.6 in
Row 2 Legroom36.0 in37.2 in
Cargo Volume,
Minimum		21.6 ft323.6 ft3
Cargo Volume,
Maximum		39.6 ft366.6 ft3

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See a complete comparison of Toyota Prius vs. Kia Sportage specs.

Option Package Details
Toyota Prius IV

Solar Roof Package
FeatureValueRequested?
Sunroof900Yes
Solar panel300No
Remote air conditioning25No
Total Requested90073%
Total Not Requested32527%
Navigation Package
FeatureValueRequested?
Telematics service, such as OnStar200No
Rearview camera200No
Voice control for nav and audio100No
Traffic information25No
Bluetooth audio streaming25No
Navigation system600No
Total Requested00%
Total Not Requested1150100%

Option Package Details
Kia Sportage EX

Luxury Package
FeatureValueRequested?
Leather seating surfaces900Yes
Heated front seats200Yes
CD changer, in-dash200Yes
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Automatic headlights125No
Body color fascias / fenders (optional)0No
Unbranded, 200W, 7 speakers (with subwoofer)350No
Total Requested155077%
Total Not Requested47523%

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