Toyota Prius Toyota Prius 2010 Kia Sportage Kia Sportage 2018

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Toyota Prius vs. Kia Sportage Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius vs. Kia Sportage Invoice Comparison

Lowest Total Price: $28,840

Toyota Prius IV   
Difference: $205

Lowest Total Invoice: $26,480

Toyota Prius IV   
Difference: $1,063

Calculate Payments

  Down Payment Interest Rate Term
Model Year201020182018
ModelPriusSportageSportage
TrimIVEXSX
Body4dr Hatch4dr SUV4dr SUV
Base Price $23,800 $26,300 $32,800
Base Invoice $22,156 $24,966 $31,043
Navigation Package 2,480    
Solar Roof Package 1,800    
Premium Package   1,700  
Cargo cover   150 150
Navigation Package 2,124    
Solar Roof Package 1,440    
Premium Package   1,562  
Cargo cover   120 120
Options (change) 4,280 1,850 150
Options (change) 3,564 1,682 120
Destination 760 895 895
Total Price $28,840 $29,045 $33,845
Total Invoice $26,480 $27,543 $32,058

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Toyota Prius dealer quotes or Kia Sportage dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Toyota Prius vs. Kia Sportage

Lowest Adjusted Price and Invoice: Kia Sportage EX
TrueDelta Adjusted Price Difference: $1,855
TrueDelta Adjusted Invoice Difference: $890
Model Year201020182018
ModelPriusSportageSportage
TrimIVEXSX
Body4dr Hatch4dr SUV4dr SUV
Engine98hp I4 H181hp I4240hp I4
TransmissionCVTT6T6
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 8160, 6320, 8
Tire (rear if not all the same)195/65-15225/55-18245/45-19
Total Price$28,840$29,045$33,845
Adjustments for Features0-2,060-6,010
Feature-Adjusted Total Price$28,840$26,985$27,835
Cost Above Minimum$0$0$850
Total Invoice$26,480$27,543$32,058
Adjustments for Features0-1,953-5,693
Feature-Adjusted Total Invoice$26,480$25,590$26,365
Cost Above Minimum$0$0$775

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Features Comparison: Toyota Prius vs. Kia Sportage

Model Year201020182018
ModelPriusSportageSportage
TrimIVEXSX
Body4dr Hatch4dr SUV4dr SUV
Transmission and Drivetrain 
CVT$1000  
6-speed manually-shiftable automatic $1100$1100
FWD$0$0$0
Accessories 
Heated steering wheel $100$100
Power liftgate  $350
Proximity trunk or liftgate opener  $125
Remote climate control$25  
Brakes, Airbags, and Other Safety 
911 assist $25$25
Automatic braking, high-speed or partial $200$200
Automatic braking, low-speed $200$200
Blind spot warning system $200$200
Cross-traffic warning, rear $100$100
Forward collision warning $200$200
Hill descent control $250$250
Knee airbag, driver$75  
Lane departure warning $200$200
Obstacle detection, front  $150
Obstacle detection, rear  $250
Pedestrian detection  $50
Rollover sensor $50$50
Temporary spare tire$150 $150
Vehicle health reports $0$0
Cargo Management 
Roof rails $250$250
Climate Control 
Dual-zone climate control $125$125
Interior air filter$0  
Rear air vents $100$100
Water-repellent front-door glass$15  
Wiper de-icer $25$25
Exterior 
Bright-finished exhaust tip(s)  $25
Deep-tinted rear windows $275$275
Panoramic sunroof $1200$1200
Solar panel$300  
Sunroof$900  
Wheel-lip moldings $75$75
Infotainment 
Android Auto support $100$100
App support $0$0
Apple CarPlay support $100$100
CD changer, in-dash$325  
CD player $125$125
HD radio  $50
Navigation system$600 $600
SMS text-to-speech reader $25$25
Surround sound  $250
Telematics service, such as OnStar$200  
Traffic information$25 $25
USB port $25$25
Voice control for external devices $0$0
Voice control for nav and audio$100 $100
Instruments, Lights, and Mirrors 
Auto-dimming headlights  $200
Automatic headlights $125$125
Automatic-off headlights$25  
Compass $0$0
Digital instruments$0  
Fog lights $125$125
Large energy flow and fuel economy display$25  
Outside temperature display$50  
Power-folding mirrors $50$50
Steering-linked headlights  $150
Tachometer $75$75
Turn signals on or near mirrors $25$25
Xenon HID headlights  $500
Seats and Interior Trim 
Cooled or ventilated front seats  $300
Door sill trim plates  $100
Manual height adjuster, driver seat$50  
Manual recliner, second row seats $75$75
Metal pedals  $75
Power fore-aft adjuster, driver seat $100$100
Power fore-aft adjuster, passenger seat  $100
Power height adjuster, driver seat $100$100
Power height adjuster, passenger seat  $100
Power recliner, driver seat $100$100
Power recliner, passenger seat  $100
Power tilt adjuster, driver seat $100$100
Power tilt adjuster, passenger seat  $100
Transmission 
Steering-wheel-mounted transmission controls  $100
Total Value of Features$3,865$5,925$9,875
Value of Feature Adjustments$0$2,060$6,010
Value of Feature Adjustments0-1,953-5,693

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Specifications Comparison: Toyota Prius vs. Kia Sportage

Model Year20102018
ModelPriusSportage
Body4dr Hatch4dr SUV
Wheelbase106.3 in105.1 in
Length175.6 in176.4 in
Width68.7 in73.0 in
Height58.7 in64.8 in
Curb Weight3,043 lb.3,306 lb.
Fuel Capacity11.9 gal.16.4 gal.
Row 1 Headroom38.6 in39.3 in
Row 1 Shoulder Room54.9 in57.1 in
Row 1 Hip Room52.7 in54.3 in
Row 1 Legroom42.5 in41.5 in
Row 2 Headroom37.6 in39.1 in
Row 2 Shoulder Room53.1 in55.1 in
Row 2 Hip Room51.2 in51.2 in
Row 2 Legroom36.0 in38.2 in
Cargo Volume,
Minimum
21.6 ft330.7 ft3
Cargo Volume,
Maximum
39.6 ft360.1 ft3

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Option Package Details
Toyota Prius IV

Navigation Package
FeatureValueRequested?
Telematics service, such as OnStar200No
Navigation system600Yes
Rearview camera200Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Bluetooth audio streaming25Yes
Total Requested95083%
Total Not Requested20017%
Solar Roof Package
FeatureValueRequested?
Sunroof900Yes
Solar panel300No
Remote air conditioning25No
Total Requested90073%
Total Not Requested32527%

Option Package Details
Kia Sportage EX

Premium Package
FeatureValueRequested?
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Heated steering wheel100No
Compass0No
Panoramic sunroof1200No
Interior lights, additional0No
Total Requested25016%
Total Not Requested130084%

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