Toyota Prius Toyota Prius 2010 Toyota Matrix Toyota Matrix 2010

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Toyota Prius vs. Toyota Matrix Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius vs. Toyota Matrix Invoice Comparison

Lowest Total Price: $23,260

Toyota Matrix S   
Difference: $3,330

Lowest Total Invoice: $20,963

Toyota Matrix S   
Difference: $3,863

Calculate Payments

  Down Payment Interest Rate Term
Model Year2010201020102010
ModelPriusPriusMatrixMatrix
TrimIIIIVSXRS
Body4dr Hatch4dr Hatch4dr Hatch4dr Hatch
Base Price $22,000 $23,800 $18,610 $20,920
Base Invoice $20,900 $22,156 $17,028 $19,141
Solar Roof Package 1,800 1,800    
Navigation Package 2,030 2,480    
215/45WR17     880  
Navigation system     1,520 1,300
Cruise control     250  
Sunroof     890 890
Rear spoiler     200  
Sport Package     160  
Solar Roof Package 1,440 1,440    
Navigation Package 1,726 2,124    
215/45WR17     704  
Navigation system     1,281 1,105
Cruise control     200  
Sunroof     712 712
Rear spoiler     160  
Sport Package     128  
Options (change) 3,830 4,280 3,900 2,190
Options (change) 3,166 3,564 3,185 1,817
Destination 760 760 750 750
Total Price $26,590 $28,840 $23,260 $23,860
Total Invoice $24,826 $26,480 $20,963 $21,708

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Toyota Prius dealer quotes or Toyota Matrix dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Toyota Prius vs. Toyota Matrix

Lowest Adjusted Price and Invoice: Toyota Matrix S
TrueDelta Adjusted Price Difference: $825
TrueDelta Adjusted Invoice Difference: $1,505
Model Year2010201020102010
ModelPriusPriusMatrixMatrix
TrimIIIIVSXRS
Body4dr Hatch4dr Hatch4dr Hatch4dr Hatch
Engine98hp I4 H98hp I4 H158hp I4158hp I4
TransmissionCVTCVTM5M5
DrivetrainFWDFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 8?, 8?, 6?, 6
Tire (rear if not all the same)195/65-15195/65-15215/45-17215/45-18
Total Price$26,590$28,840$23,260$23,860
Adjustments for Features-2,505-4,37000
Feature-Adjusted Total Price$24,085$24,470$23,260$23,860
Cost Above Minimum$0$385$0$600
Total Invoice$24,826$26,480$20,963$21,708
Adjustments for Features-2,339-4,01200
Feature-Adjusted Total Invoice$22,487$22,468$20,963$21,708
Cost Above Minimum$19$0$0$745

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Features Comparison: Toyota Prius vs. Toyota Matrix

Model Year2010201020102010
ModelPriusPriusMatrixMatrix
TrimIIIIVSXRS
Body4dr Hatch4dr Hatch4dr Hatch4dr Hatch
Transmission and Drivetrain 
CVT$1000$1000  
5-speed manual  $0$0
FWD$0$0$0$0
Accessories 
AC power outlet  $100$100
Proximity key$250$250  
Remote climate control$25$25  
Universal garage door opener $100  
Brakes, Airbags, and Other Safety 
Knee airbag, driver$75$75  
Rearview camera$200$200  
Cargo Management 
Overhead sunglass holder$25$25  
Climate Control 
Automatic climate control, front$200$200  
Ionizing air filtration $50  
Water-repellent front-door glass $15  
Exterior 
Solar panel$300$300  
Infotainment 
Bluetooth audio streaming$25$25  
Bluetooth cell phone link$100$100  
CD changer, in-dash$325$325  
CD player  $125$125
Satellite radio$200$200  
Telematics service, such as OnStar $200  
Voice control for nav and audio$100$100  
Instruments, Lights, and Mirrors 
Auto-dimming rearview mirror $150$150$150
Automatic-off headlights$25$25  
Digital instruments$0$0  
Fog lights  $125$125
Heated mirrors$25$25  
Illuminated visor mirror, driver$50$50  
Illuminated visor mirror, passenger$50$50  
Large energy flow and fuel economy display$25$25  
Tachometer  $75$75
Trip computer$150$150  
Visor mirror, driver  $10$10
Visor mirror, passenger  $10$10
Seats and Interior Trim 
Center armrest(s), second row$50$50  
Folding passenger seat  $150$150
Heated front seats $200  
Leather seating surfaces $900  
Leather-wrapped steering wheel $150$150$150
Power lumbar adjuster, driver seat $100  
Suspension, Wheels, and Tires 
Electronic systems calibration selector$200$200  
Sport suspension (upgrade)   $0
Total Value of Features$3,400$5,265$895$895
Value of Feature Adjustments$2,505$4,370$0$0
Value of Feature Adjustments-2,339-4,01200

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Specifications Comparison: Toyota Prius vs. Toyota Matrix

Model Year20102010
ModelPriusMatrix
Body4dr Hatch4dr Hatch
Wheelbase106.3 in102.4 in
Length175.6 in171.9 in
Width68.7 in69.5 in
Height58.7 in61.4 in
Curb Weight3,043 lb.2,866 lb.
Fuel Capacity11.9 gal.13.2 gal.
Row 1 Headroom38.6 in40.5 in
Row 1 Shoulder Room54.9 in53.3 in
Row 1 Hip Room52.7 in52.3 in
Row 1 Legroom42.5 in41.6 in
Row 2 Headroom37.6 in39.3 in
Row 2 Shoulder Room53.1 in52.6 in
Row 2 Hip Room51.2 in43.7 in
Row 2 Legroom36.0 in36.2 in
Cargo Volume,
Minimum
21.6 ft319.8 ft3
Cargo Volume,
Maximum
39.6 ft361.5 ft3

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Option Package Details
Toyota Prius III

Solar Roof Package
FeatureValueRequested?
Sunroof900Yes
Solar panel300No
Remote air conditioning25No
Total Requested90073%
Total Not Requested32527%
Navigation Package
FeatureValueRequested?
Navigation system600Yes
Rearview camera200No
Voice control for nav and audio100No
Traffic information25Yes
Bluetooth audio streaming25No
Total Requested62566%
Total Not Requested32534%

Option Package Details
Toyota Prius IV

Solar Roof Package
FeatureValueRequested?
Sunroof900Yes
Solar panel300No
Remote air conditioning25No
Total Requested90073%
Total Not Requested32527%
Navigation Package
FeatureValueRequested?
Telematics service, such as OnStar200No
Traffic information25Yes
Bluetooth audio streaming25No
Navigation system600Yes
Rearview camera200No
Voice control for nav and audio100No
Total Requested62554%
Total Not Requested52546%

Option Package Details
Toyota Matrix S

215/45WR17 tires
FeatureValueRequested?
215/45WR17 tires400No
Alloy wheels350Yes
Total Requested35047%
Total Not Requested40053%
Navigation system
FeatureValueRequested?
Navigation system600Yes
Traffic information25Yes
Audio controls on steering wheel125Yes
Leather-wrapped steering wheel150Yes
Total Requested900100%
Total Not Requested00%
Sunroof
FeatureValueRequested?
Sunroof900Yes
Auto-dimming rearview mirror150Yes
Total Requested1050100%
Total Not Requested00%
Sport Package
FeatureValueRequested?
Sport front fascia (optional)0No
Sport rear fascia, e.g. diffuser (optional)0No
Total Requested0100%
Total Not Requested00%

Option Package Details
Toyota Matrix XRS

Navigation system
FeatureValueRequested?
Navigation system600Yes
Traffic information25Yes
Total Requested625100%
Total Not Requested00%
Sunroof
FeatureValueRequested?
Sunroof900Yes
Auto-dimming rearview mirror150Yes
Total Requested1050100%
Total Not Requested00%

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