Toyota Prius Toyota Prius 2010 Toyota Matrix Toyota Matrix 2012

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Toyota Prius vs. Toyota Matrix Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius vs. Toyota Matrix Invoice Comparison

Lowest Total Price: $22,975

Toyota Matrix S   
Difference: $3,615

Lowest Total Invoice: $21,215

Toyota Matrix S   
Difference: $3,611

Calculate Payments

  Down Payment Interest Rate Term
Model Year201020102012
ModelPriusPriusMatrix
TrimIIIIVS
Body4dr Hatch4dr Hatch4dr Hatch
Base Price $22,000 $23,800 $19,565
Base Invoice $20,900 $22,156 $18,097
Solar Roof Package 1,800 1,800  
Navigation Package 2,030 2,480  
Sport Package     1,240
Premium Package     1,410
Solar Roof Package 1,440 1,440  
Navigation Package 1,726 2,124  
Sport Package     1,103
Premium Package     1,255
Options (change) 3,830 4,280 2,650
Options (change) 3,166 3,564 2,358
Destination 760 760 760
Total Price $26,590 $28,840 $22,975
Total Invoice $24,826 $26,480 $21,215

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Toyota Prius dealer quotes or Toyota Matrix dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Toyota Prius vs. Toyota Matrix

Lowest Adjusted Price and Invoice: Toyota Matrix S
TrueDelta Adjusted Price Difference: $560
TrueDelta Adjusted Invoice Difference: $748
Model Year201020102012
ModelPriusPriusMatrix
TrimIIIIVS
Body4dr Hatch4dr Hatch4dr Hatch
Engine98hp I4 H98hp I4 H158hp I4
TransmissionCVTCVTM5
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 8?, 8?, 6
Tire (rear if not all the same)195/65-15195/65-15215/45-17
Total Price$26,590$28,840$22,975
Adjustments for Features-3,055-4,9200
Feature-Adjusted Total Price$23,535$23,920$22,975
Cost Above Minimum$0$385$0
Total Invoice$24,826$26,480$21,215
Adjustments for Features-2,852-4,5170
Feature-Adjusted Total Invoice$21,974$21,963$21,215
Cost Above Minimum$11$0$0

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Features Comparison: Toyota Prius vs. Toyota Matrix

Model Year201020102012
ModelPriusPriusMatrix
TrimIIIIVS
Body4dr Hatch4dr Hatch4dr Hatch
Transmission and Drivetrain 
CVT$1000$1000 
5-speed manual  $0
FWD$0$0$0
Accessories 
AC power outlet  $100
Proximity key$250$250 
Remote climate control$25$25 
Universal garage door opener $100 
Brakes, Airbags, and Other Safety 
Knee airbag, driver$75$75 
Rearview camera$200$200 
Cargo Management 
Overhead sunglass holder$25$25 
Climate Control 
Automatic climate control, front$200$200 
Ionizing air filtration $50 
Water-repellent front-door glass $15 
Exterior 
Solar panel$300$300 
Infotainment 
CD changer, in-dash$325$325 
CD player  $125
Navigation system$600$600 
Telematics service, such as OnStar $200 
Traffic information$25$25 
USB port  $25
Voice control for nav and audio$100$100 
Instruments, Lights, and Mirrors 
Auto-dimming rearview mirror $150 
Automatic-off headlights$25$25 
Digital instruments$0$0 
Fog lights  $125
Illuminated visor mirror, driver$50$50 
Illuminated visor mirror, passenger$50$50 
Large energy flow and fuel economy display$25$25 
Tachometer  $75
Trip computer$150$150 
Visor mirror, driver  $10
Visor mirror, passenger  $10
Seats and Interior Trim 
Center armrest(s), second row$50$50 
Folding passenger seat  $150
Heated front seats $200 
Leather seating surfaces $900 
Leather-wrapped steering wheel $150 
Power lumbar adjuster, driver seat $100 
Suspension, Wheels, and Tires 
Electronic systems calibration selector$200$200 
Total Value of Features$3,675$5,540$620
Value of Feature Adjustments$3,055$4,920$0
Value of Feature Adjustments-2,852-4,5170

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Specifications Comparison: Toyota Prius vs. Toyota Matrix

Model Year20102012
ModelPriusMatrix
Body4dr Hatch4dr Hatch
Wheelbase106.3 in102.4 in
Length175.6 in171.9 in
Width68.7 in69.5 in
Height58.7 in61.4 in
Curb Weight3,043 lb.2,866 lb.
Fuel Capacity11.9 gal.13.2 gal.
Row 1 Headroom38.6 in40.5 in
Row 1 Shoulder Room54.9 in53.3 in
Row 1 Hip Room52.7 in52.3 in
Row 1 Legroom42.5 in41.6 in
Row 2 Headroom37.6 in39.3 in
Row 2 Shoulder Room53.1 in52.6 in
Row 2 Hip Room51.2 in43.7 in
Row 2 Legroom36.0 in36.2 in
Cargo Volume,
Minimum
21.6 ft319.8 ft3
Cargo Volume,
Maximum
39.6 ft361.5 ft3

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Option Package Details
Toyota Prius III

Solar Roof Package
FeatureValueRequested?
Sunroof900Yes
Solar panel300No
Remote air conditioning25No
Total Requested90073%
Total Not Requested32527%
Navigation Package
FeatureValueRequested?
Navigation system600No
Rearview camera200No
Voice control for nav and audio100No
Traffic information25No
Bluetooth audio streaming25Yes
Total Requested253%
Total Not Requested92597%

Option Package Details
Toyota Prius IV

Solar Roof Package
FeatureValueRequested?
Sunroof900Yes
Solar panel300No
Remote air conditioning25No
Total Requested90073%
Total Not Requested32527%
Navigation Package
FeatureValueRequested?
Telematics service, such as OnStar200No
Traffic information25No
Bluetooth audio streaming25Yes
Navigation system600No
Rearview camera200No
Voice control for nav and audio100No
Total Requested252%
Total Not Requested112598%

Option Package Details
Toyota Matrix S

Sport Package
FeatureValueRequested?
Alloy wheels350Yes
Rear spoiler200Yes
215/45WR17 tires400No
Sport front fascia (optional)0No
Sport rear fascia, e.g. diffuser (optional)0No
Total Requested55058%
Total Not Requested40042%
Premium Package
FeatureValueRequested?
Sunroof900Yes
Satellite radio200Yes
Bluetooth cell phone link100Yes
USB port25No
Bluetooth audio streaming25Yes
Total Requested122598%
Total Not Requested252%

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