Toyota Prius Toyota Prius 2010 Toyota RAV4 Toyota RAV4 2012

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Toyota Prius vs. Toyota RAV4 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius vs. Toyota RAV4 Invoice Comparison

Lowest Total Price: $27,790

Toyota RAV4 Limited   
Difference: $1,050

Lowest Total Invoice: $26,037

Toyota RAV4 Limited   
Difference: $443

Calculate Payments

  Down Payment Interest Rate Term
Model Year20102012
ModelPriusRAV4
TrimIVLimited
Body4dr Hatch4dr SUV
Base Price $23,800 $25,330
Base Invoice $22,156 $23,684
Navigation Package 2,480  
Solar Roof Package 1,800  
Rearview camera   475
Premium Plus Value Package   1,175
Navigation Package 2,124  
Solar Roof Package 1,440  
Rearview camera   424
Premium Plus Value Package   1,119
Options (change) 4,280 1,650
Options (change) 3,564 1,543
Destination 760 810
Total Price $28,840 $27,790
Total Invoice $26,480 $26,037

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Toyota Prius dealer quotes or Toyota RAV4 dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Toyota Prius vs. Toyota RAV4

Lowest Adjusted Price and Invoice: Toyota RAV4 Limited
TrueDelta Adjusted Price Difference: $1,615
TrueDelta Adjusted Invoice Difference: $972
Model Year20102012
ModelPriusRAV4
TrimIVLimited
Body4dr Hatch4dr SUV
Engine98hp I4 H179hp I4
TransmissionCVTA4
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG
Audio (watts, speakers)?, 8?, 6
Tire (rear if not all the same)195/65-15225/65-17
Total Price$28,840$27,790
Adjustments for Features0-565
Feature-Adjusted Total Price$28,840$27,225
Total Invoice$26,480$26,037
Adjustments for Features0-529
Feature-Adjusted Total Invoice$26,480$25,508

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Features Comparison: Toyota Prius vs. Toyota RAV4

Model Year20102012
ModelPriusRAV4
TrimIVLimited
Body4dr Hatch4dr SUV
Transmission and Drivetrain 
CVT$1000 
4-speed automatic $800
FWD$0$0
Accessories 
AC power outlet $100
Remote climate control$25 
Universal garage door opener$100 
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats$0 
Full-size spare tire $225
Knee airbag, driver$75 
Rollover sensor $50
Temporary spare tire$150 
Cargo Management 
Cargo net $40
Roof rack $300
Climate Control 
Dual-zone climate control $125
Ionizing air filtration$50 
Water-repellent front-door glass$15 
Exterior 
Deep-tinted rear windows $275
External spare tire shell $100
Externally-mounted spare $0
Rear bumper protector $40
Solar panel$300 
Wheel-lip moldings $75
Infotainment 
App support $0
CD changer, in-dash$325 
CD player $125
HD radio $50
SMS text-to-speech reader $25
Telematics service, such as OnStar$200 
Traffic + travel information $25
Traffic information$25 
USB port $25
Instruments, Lights, and Mirrors 
Automatic headlights $125
Automatic-off headlights$25 
Digital instruments$0 
Fog lights $125
Large energy flow and fuel economy display$25 
Tachometer $75
Trip computer$150 
Turn signals on or near mirrors $25
Seats and Interior Trim 
Manual fore-aft adjuster, second row seats $75
Manual height adjuster, driver seat$50 
Manual recliner, second row seats $75
Power fore-aft adjuster, driver seat $100
Power height adjuster, driver seat $100
Power recliner, driver seat $100
Power tilt adjuster, driver seat $100
Suspension, Wheels, and Tires 
Electronic systems calibration selector$200 
Total Value of Features$2,715$3,280
Value of Feature Adjustments$0$565
Value of Feature Adjustments0-529

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Specifications Comparison: Toyota Prius vs. Toyota RAV4

Model Year20102012
ModelPriusRAV4
Body4dr Hatch4dr SUV
Wheelbase106.3 in104.7 in
Length175.6 in181.1 in
Width68.7 in71.5 in
Height58.7 in66.3 in
Curb Weight3,043 lb.3,361 lb.
Fuel Capacity11.9 gal.15.9 gal.
Row 1 Headroom38.6 in40.8 in
Row 1 Shoulder Room54.9 in57.1 in
Row 1 Hip Room52.7 in53.8 in
Row 1 Legroom42.5 in41.8 in
Row 2 Headroom37.6 in39.7 in
Row 2 Shoulder Room53.1 in55.3 in
Row 2 Hip Room51.2 in52.4 in
Row 2 Legroom36.0 in38.3 in
Row 3 Headroom0.0 in37.2 in
Row 3 Shoulder Room0.0 in52.6 in
Row 3 Hip Room0.0 in43.3 in
Row 3 Legroom0.0 in30.0 in
Cargo Volume,
Minimum
21.6 ft312.3 ft3
Cargo Volume,
Behind R2
21.637.2 ft3
Cargo Volume,
Maximum
39.6 ft373.0 ft3

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Option Package Details
Toyota Prius IV

Navigation Package
FeatureValueRequested?
Telematics service, such as OnStar200No
Navigation system600Yes
Rearview camera200Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Bluetooth audio streaming25Yes
Total Requested95083%
Total Not Requested20017%
Solar Roof Package
FeatureValueRequested?
Sunroof900Yes
Solar panel300No
Remote air conditioning25No
Total Requested90073%
Total Not Requested32527%

Option Package Details
Toyota RAV4 Limited

Rearview camera
FeatureValueRequested?
Rearview camera200Yes
Auto-dimming rearview mirror150Yes
Total Requested350100%
Total Not Requested00%
Premium Plus Value Package
FeatureValueRequested?
Sunroof900Yes
Daytime running lights (optional)0No
AC power outlet100No
Leather seating surfaces900Yes
Heated front seats200Yes
Power tilt adjuster, driver seat100No
Power recliner, driver seat100No
Power lumbar adjuster, driver seat100Yes
Power fore-aft adjuster, driver seat100No
Power height adjuster, driver seat50No
Total Requested210082%
Total Not Requested45018%

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