Toyota Prius Toyota Prius 2010 Toyota Prius c Toyota Prius c 2012

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Toyota Prius vs. Toyota Prius c Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius vs. Toyota Prius c Invoice Comparison

Lowest Total Price: $23,635

Toyota Prius c Three   
Difference: $2,955

Lowest Total Invoice: $22,005

Toyota Prius c Three   
Difference: $2,821

Calculate Payments

  Down Payment Interest Rate Term
Model Year2010201020122012
ModelPriusPriusPrius cPrius c
TrimIIIIVThreeFour
Body4dr Hatch4dr Hatch4dr Hatch4dr Hatch
Base Price $22,000 $23,800 $21,635 $23,230
Base Invoice $20,900 $22,156 $20,140 $21,625
Navigation Package 2,030 2,480    
Solar Roof Package 1,800 1,800    
Alloy wheels     390  
Sunroof     850 850
Navigation Package 1,726 2,124    
Solar Roof Package 1,440 1,440    
Alloy wheels     348  
Sunroof     757 757
Options (change) 3,830 4,280 1,240 850
Options (change) 3,166 3,564 1,105 757
Destination 760 760 760 760
Total Price $26,590 $28,840 $23,635 $24,840
Total Invoice $24,826 $26,480 $22,005 $23,142

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Toyota Prius dealer quotes or Toyota Prius c dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Toyota Prius vs. Toyota Prius c

Lowest Adjusted Price and Invoice: Toyota Prius c Three
TrueDelta Adjusted Price Difference: $2,400
TrueDelta Adjusted Invoice Difference: $2,253
Model Year2010201020122012
ModelPriusPriusPrius cPrius c
TrimIIIIVThreeFour
Body4dr Hatch4dr Hatch4dr Hatch4dr Hatch
Engine98hp I4 H98hp I4 H73hp I4 H73hp I4 H
TransmissionCVTCVTCVTCVT
DrivetrainFWDFWDFWDFWD
EPA Fuel Economy (city/highway)51/48 MPG51/48 MPG53/46 MPG53/46 MPG
Audio (watts, speakers)?, 8?, 8?, 6?, 6
Tire (rear if not all the same)195/65-15195/65-15175/65-15175/65-15
Total Price$26,590$28,840$23,635$24,840
Adjustments for Features-555-2,4200-350
Feature-Adjusted Total Price$26,035$26,420$23,635$24,490
Cost Above Minimum$0$385$0$855
Total Invoice$24,826$26,480$22,005$23,142
Adjustments for Features-518-2,2220-326
Feature-Adjusted Total Invoice$24,308$24,258$22,005$22,816
Cost Above Minimum$50$0$0$811

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Features Comparison: Toyota Prius vs. Toyota Prius c

Model Year2010201020122012
ModelPriusPriusPrius cPrius c
TrimIIIIVThreeFour
Body4dr Hatch4dr Hatch4dr Hatch4dr Hatch
Transmission and Drivetrain 
CVT$1000$1000$1000$1000
FWD$0$0$0$0
Accessories 
Remote climate control$25$25  
Universal garage door opener $100  
Brakes, Airbags, and Other Safety 
4-wheel disc brakes$150$150  
Rearview camera$200$200  
Seat cushion airbag, driver  $75$75
Seat cushion airbag, passenger  $75$75
Cargo Management 
Overhead sunglass holder$25$25  
Climate Control 
Ionizing air filtration $50  
Water-repellent front-door glass $15  
Engine / Motor 
Automatic start / stop  $150$150
Exterior 
Solar panel$300$300  
Infotainment 
App support  $0$0
CD changer, in-dash$325$325  
CD player  $125$125
HD radio  $50$50
SMS text-to-speech reader  $25$25
Telematics service, such as OnStar $200  
Traffic + travel information  $25$25
Traffic information$25$25  
USB port  $25$25
Instruments, Lights, and Mirrors 
Auto-dimming rearview mirror $150  
Automatic-off headlights$25$25  
Detailed driving style feedback  $100$100
Fog lights   $125
Heated mirrors$25$25 $25
Illuminated visor mirror, driver$50$50  
Illuminated visor mirror, passenger$50$50  
Turn signals on or near mirrors  $25$25
Visor mirror, driver  $10$10
Visor mirror, passenger  $10$10
Seats and Interior Trim 
Center armrest(s), second row$50$50  
Heated front seats $200 $200
Leather seating surfaces $900  
Leather-wrapped steering wheel $150  
Power lumbar adjuster, driver seat $100  
Synthetic leather seating surfaces   $0
Total Value of Features$2,250$4,115$1,695$2,045
Value of Feature Adjustments$555$2,420$0$350
Value of Feature Adjustments-518-2,2220-326

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Specifications Comparison: Toyota Prius vs. Toyota Prius c

Model Year20102012
ModelPriusPrius c
Body4dr Hatch4dr Hatch
Wheelbase106.3 in100.4 in
Length175.6 in157.3 in
Width68.7 in66.7 in
Height58.7 in56.9 in
Curb Weight3,042 lb.2,500 lb.
Fuel Capacity11.9 gal.9.5 gal.
Row 1 Headroom38.6 in38.6 in
Row 1 Shoulder Room54.9 in52.3 in
Row 1 Hip Room52.7 in51.0 in
Row 1 Legroom42.5 in41.7 in
Row 2 Headroom37.6 in37.0 in
Row 2 Shoulder Room53.1 in51.7 in
Row 2 Hip Room51.2 in50.8 in
Row 2 Legroom36.0 in35.0 in
Cargo Volume,
Minimum
21.6 ft317.1 ft3
Cargo Volume,
Maximum
39.6 ft30.0 ft3

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Option Package Details
Toyota Prius III

Navigation Package
FeatureValueRequested?
Navigation system600Yes
Rearview camera200No
Voice control for nav and audio100Yes
Traffic information25Yes
Bluetooth audio streaming25Yes
Total Requested75079%
Total Not Requested20021%
Solar Roof Package
FeatureValueRequested?
Sunroof900Yes
Solar panel300No
Remote air conditioning25No
Total Requested90073%
Total Not Requested32527%

Option Package Details
Toyota Prius IV

Navigation Package
FeatureValueRequested?
Telematics service, such as OnStar200No
Navigation system600Yes
Rearview camera200No
Voice control for nav and audio100Yes
Traffic information25Yes
Bluetooth audio streaming25Yes
Total Requested75065%
Total Not Requested40035%
Solar Roof Package
FeatureValueRequested?
Sunroof900Yes
Solar panel300No
Remote air conditioning25No
Total Requested90073%
Total Not Requested32527%

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