2010 Toyota Prius Toyota Prius 2010 2019 Toyota Prius Toyota Prius 2019

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2010 Toyota Prius vs. 2019 Toyota Prius Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

2010 Toyota Prius vs. 2019 Toyota Prius Invoice Comparison

Lowest Total Price: $25,120

2019 Toyota Prius L   
Difference: $9,110

Calculate Payments

  Down Payment Interest Rate Term
Model Year20102019201920192019
ModelPriusPriusPriusPriusPrius
TrimVLLEXLELimited
Body4dr Hatch4dr Hatch4dr Hatch4dr Hatch4dr Hatch
Base Price $28,070 $23,770 $24,980 $27,820 $32,200
Advanced Technology Package 5,180        
Paint, special white 220 395 395 395 395
Advanced Technology Package 4,377        
Paint, special white 176 352 352 352 352
Options (change) 5,400 395 395 395 395
Options (change) 4,553 352 352 352 352
Destination 760 955 955 955 955
Total Price $34,230 $25,120 $26,330 $29,170 $33,550

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: 2010 Toyota Prius vs. 2019 Toyota Prius

Lowest Adjusted Price and Invoice: 2019 Toyota Prius L
TrueDelta Adjusted Price Difference: $6,570
TrueDelta Adjusted Invoice Difference: $27,520
Model Year20102019201920192019
ModelPriusPriusPriusPriusPrius
TrimVLLEXLELimited
Body4dr Hatch4dr Hatch4dr Hatch4dr Hatch4dr Hatch
Engine98hp I4 H96hp I4 H96hp I4 H96hp I4 H96hp I4 H
TransmissionCVTCVTCVTCVTCVT
DrivetrainFWDFWDFWDFWDFWD
EPA Fuel Economy (city/highway)51/48 MPG58/53 MPG58/53 MPG58/53 MPG58/53 MPG
Audio (watts, speakers)?, 8?, 6?, 6?, 6?, 6
Tire (rear if not all the same)215/45-17195/65-15195/65-15215/45-17215/45-17
Total Price$34,230$25,120$26,330$29,170$33,550
Adjustments for Features-2,865-325-150-1500
Feature-Adjusted Total Price$31,365$24,795$26,180$29,020$33,550
Cost Above Minimum$0$0$1,385$4,225$8,755

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Features Comparison: 2010 Toyota Prius vs. 2019 Toyota Prius

Model Year20102019201920192019
ModelPriusPriusPriusPriusPrius
TrimVLLEXLELimited
Body4dr Hatch4dr Hatch4dr Hatch4dr Hatch4dr Hatch
Transmission and Drivetrain 
CVT$1000$1000$1000$1000$1000
FWD$0$0$0$0$0
Accessories 
Adaptive cruise control$600    
Adaptive cruise control, all-speed $850$850$850$850
Semi-automated parking system$500    
Universal garage door opener$100    
Brakes, Airbags, and Other Safety 
Automatic braking, high-speed or partial $200$200$200$200
Automatic braking, low-speed $200$200$200$200
Forward collision warning $200$200$200$200
Lane departure prevention$150    
Lane departure prevention, steering-based $200$200$200$200
Pedestrian detection $50$50$50$50
Seat cushion airbag, passenger $75$75$75$75
Temporary spare tire$150$150$150$150 
Cargo Management 
Console with shifter$150    
Console without shifter $150$150$150$150
Climate Control 
Ionizing air filtration$50    
Rear wiper$175$175   
Water-repellent front-door glass$15    
Engine / Motor 
Automatic start / stop $150$150$150$150
Exterior 
Active grille shutters $0$0$0$0
Rear spoiler$200    
Infotainment 
CD changer, in-dash$325    
CD player $125$125$125$125
Navigation system$600    
Satellite radio$200    
Siri Eyes Free support $0$0$0$0
SMS text-to-speech reader $25$25$25$25
Telematics service, such as OnStar$200    
Traffic information$25    
USB port $25$25$25$25
Voice control for audio system $25$25$25$25
Voice control for nav and audio$100    
Instruments, Lights, and Mirrors 
Auto-dimming headlights $200$200$200$200
Auto-dimming rearview mirror$150    
Detailed driving style feedback $100$100$100$100
Fog lights$125    
Headlight washers$50    
LED headlights$1000    
LED headlights, single projector or low beam only $750$750$750$750
Turn signals on or near mirrors $25$25$25$25
Seats and Interior Trim 
Heated front seats$200    
Leather seating surfaces$900    
Leather-wrapped steering wheel$150    
Power lumbar adjuster, driver seat$100    
Total Value of Features$7,215$4,675$4,500$4,500$4,350
Value of Feature Adjustments$2,865$325$150$150$0
Value of Feature Adjustments-2,632-17-7-70

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Specifications Comparison: 2010 Toyota Prius vs. 2019 Toyota Prius

Model Year20102019
ModelPriusPrius
Body4dr Hatch4dr Hatch
Wheelbase106.3 in106.3 in
Length175.6 in180.0 in
Width68.7 in69.3 in
Height58.7 in57.9 in
Curb Weight3,042 lb.3,010 lb.
Fuel Capacity11.9 gal.11.3 gal.
Row 1 Headroom38.6 in39.4 in
Row 1 Shoulder Room54.9 in55.0 in
Row 1 Hip Room52.7 in53.4 in
Row 1 Legroom42.5 in42.3 in
Row 2 Headroom37.6 in37.4 in
Row 2 Shoulder Room53.1 in53.0 in
Row 2 Hip Room51.2 in51.9 in
Row 2 Legroom36.0 in33.4 in
Cargo Volume,
Minimum
21.6 ft327.4 ft3
Cargo Volume,
Maximum
39.6 ft365.5 ft3

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Option Package Details
2010 Toyota Prius V

Advanced Technology Package
FeatureValueRequested?
Adaptive cruise control450Yes
Radar- or camera-based collision preparation system0Yes
Lane departure warning system200Yes
Parking guidance system - active500No
Lane departure prevention system150Yes
Telematics service, such as OnStar200No
Navigation system600No
Rearview camera200Yes
Voice control for nav and audio100No
Traffic information25No
Bluetooth audio streaming25Yes
Total Requested102542%
Total Not Requested142558%

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