Ability to carry 7 people in a vehicle that gets an average of 23 miles per gallon. Although not yet used, the capability to tow 3500 lbs in a vehicle that weighs less then 4000 lbs was considered when purchasing the car.
Best in class, especially considering V-6 engine gets only 1 MPG less than the I-4.
Smooth shifting with V-8 type power but 4 cylinder like gas mileage.
STD side air bags and ESC (electronic stability control)
Toyota s have built a reputation for long lasting engines and high customer satisfaction. Have had this vehicle almost 20 months. No trips to dealer yet.