Audi A8 Audi A8 2010 BMW 7-Series BMW 7-Series 2015

We are 103,000+ car owners sharing real-world car information.

Join Us

Audi A8 vs. BMW 7-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Audi A8 vs. BMW 7-Series Invoice Comparison

Lowest Total Price: $91,275

Audi A8 A8 L   
Difference: $270

Lowest Total Invoice: $84,860

BMW 7-Series 740Li   
Difference: $83

Calculate Payments

  Down Payment Interest Rate Term
Model Year2010201520152015201520152015
ModelA87-Series7-Series7-Series7-Series7-Series7-Series
TrimA8 L740Li740Ld750LiActiveHybrid 7760LiAlpina B7
Body4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.
Base Price $78,400 $78,000 $82,500 $91,000 $84,300 $141,200 $132,200
Base Invoice $72,912 $72,440 $76,580 $84,400 $78,235 $130,585 $122,305
Rear air vents with automatic controls 600            
Technology Package 3,600            
Cold Weather Package 500 800 800 800 550    
Power 4-way lumbar adjuster, second row seats 350            
Upholstered instrument panel, leather 6,400            
Laminated front side windows 600            
Upgraded leather upholstery   2,800 2,800   2,800    
M Sport Edition   4,000 4,000 4,000 4,000 4,000  
Driver Assistance Plus   1,900 1,900   1,900   1,900
Adaptive cruise control, all-speed   1,200 1,200   1,200   1,200
Sunshades, second row, power   750 750   750    
Synthetic suede headliner   1,100 1,100   1,100    
Rear air vents with automatic controls 558            
Technology Package 3,347            
Cold Weather Package 466 730 730 730 500    
Power 4-way lumbar adjuster, second row seats 325            
Upholstered instrument panel, leather 5,952            
Laminated front side windows 558            
Upgraded leather upholstery   2,550 2,550   2,550    
M Sport Edition   3,640 3,640 3,640 3,640 3,640  
Driver Assistance Plus   1,730 1,730   1,730   1,730
Adaptive cruise control, all-speed   1,095 1,095   1,095   1,095
Sunshades, second row, power   680 680   680    
Synthetic suede headliner   1,000 1,000   1,000    
Options (change) 12,050 12,550 12,550 4,800 12,300 4,000 3,100
Options (change) 11,206 11,425 11,425 4,370 11,195 3,640 2,825
Destination 825 995 995 995 995 995 995
Gas Tax 0 0 0 0 0 1,700 0
Total Price $91,275 $91,545 $96,045 $96,795 $97,595 $147,895 $136,295
Total Invoice $84,943 $84,860 $89,000 $89,765 $90,425 $136,920 $126,125

Return to top

While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Audi A8 dealer quotes or BMW 7-Series dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Audi A8 vs. BMW 7-Series

Lowest Adjusted Price and Invoice: BMW 7-Series 740Li
TrueDelta Adjusted Price Difference: $345
TrueDelta Adjusted Invoice Difference: $653
Model Year2010201520152015201520152015
ModelA87-Series7-Series7-Series7-Series7-Series7-Series
TrimA8 L740Li740Ld750LiActiveHybrid 7760LiAlpina B7
Body4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.
Engine350hp V8315hp I6255hp I6 D445hp V8350hp I6 H535hp V12540hp V8
TransmissionT6T8T8T8T8T8T8
DrivetrainAWDRWDAWDRWDRWDRWDRWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)200, 12600, 16600, 16600, 16600, 161200, 16600, 16
Tire (rear if not all the same)255/45-18245/45-19245/45-19245/45-19245/45-19245/45-19245/35-21
Total Price$91,275$91,545$96,045$96,795$97,595$147,895$136,295
Adjustments for Features0-615-2,565-1,215-640-5,865-2,040
Feature-Adjusted Total Price$91,275$90,930$93,480$95,580$96,955$142,030$134,255
Cost Above Minimum$0$0$2,550$4,650$6,025$51,100$43,325
Total Invoice$84,943$84,860$89,000$89,765$90,425$136,920$126,125
Adjustments for Features0-570-2,377-1,127-593-5,430-1,888
Feature-Adjusted Total Invoice$84,943$84,290$86,623$88,638$89,832$131,490$124,237
Cost Above Minimum$0$0$2,333$4,348$5,542$47,200$39,947

Return to top

Features Comparison: Audi A8 vs. BMW 7-Series

Model Year2010201520152015201520152015
ModelA87-Series7-Series7-Series7-Series7-Series7-Series
TrimA8 L740Li740Ld750LiActiveHybrid 7760LiAlpina B7
Body4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100      
8-speed manually-shiftable automatic $1300$1300$1300$1300$1300$1300
AWD$1700 $1700    
RWD $0 $0$0$0$0
Accessories 
Adaptive cruise control$600      
Adaptive cruise control, all-speed $850$850$850$850$850$850
Hands-free trunk or liftgate $100$100$100$100$100$100
Remote app $25$25$25$25$25$25
Sunshades, second row$125  $125 $125$125
Sunshades, second row, power $225$225 $225  
Brakes, Airbags, and Other Safety 
Around view cameras $500$500$500$500$500$500
Automatic braking, high-speed or partial $200$200$200$200$200$200
Automatic braking, low-speed $200$200$200$200$200$200
Driver drowsiness monitor $150$150$150$150$150$150
Forward collision warning $200$200$200$200$200$200
Full-size spare tire$225      
Hill descent control  $250    
Lane departure collision mitigation $50$50$50$50$50$50
Pedestrian detection $50$50$50$50$50$50
Radar- or camera-based collision preparation system $0$0$0$0$0$0
Rear side airbags$300      
Rearview camera$200      
Rollover sensor $50$50$50$50$50$50
Tires, run-flat $150$150$150$150$150 
Wide-view front camera $150$150$150$150$150$150
Cargo Management 
Air-conditioned storage compartment $50$50$50$50$50$50
Climate Control 
Wiper de-icer $25$25$25$25$25$25
Engine / Motor 
Automatic start / stop $150$150$150$150$150$150
Raised top speed limiter      $0
Regenerative braking $0$0$0$0$0$0
Exterior 
Black exterior trim (optional) $0$0$0$0$0 
Bodyside moldings$75      
Laminated front side windows$200    $200 
Laminated rear side windows     $100 
Rear spoiler      $200
Infotainment 
App support $0$0$0$0$0$0
Aux input $50$50$50$50$50$50
Bluetooth audio streaming $25$25$25$25$25$25
CD changer, remote$200    $200$200
CD player $125$125$125$125$125$125
Concierge Services - 3 year subscription $150$150$150$150$150$150
DVD-compatible player $0$0$0$0$0$0
Handwriting recognition $200$200$200$200$200$200
HD radio $50$50$50$50$50$50
In-vehicle Internet $150$150$150$150$150$150
iPod integration$100      
Media drive $15$15$15$15$15$15
MP3-compatible player $50$50$50$50$50$50
S Voice support $0$0$0$0$0$0
Satellite radio$200      
Satellite radio - one year subscription $250$250$250$250$250$250
Siri Eyes Free support $0$0$0$0$0$0
Telematics service, such as OnStar $200$200$200$200$200$200
Traffic + travel information $25$25$25$25$25$25
USB port $25$25$25$25$25$25
Voice control for external devices $0$0$0$0$0$0
Instruments, Lights, and Mirrors 
Auto-dimming headlights   $200 $200$200
Compass $0$0$0$0$0$0
Fog light, rear$100      
Fog lights$125     $125
Head-up display (HUD) $350$350$350$350$350$350
Interior ambient lighting$150      
Interior ambient lighting, configurable $150$150$150$150$150$150
Large color reconfigurable instrument cluster display $250$250$250$250$250 
Large energy flow and fuel economy display    $25  
LED headlights   $1000 $1000$1000
Xenon HID headlights$500$500$500 $500  
Seats and Interior Trim 
Ceramic controls   $0 $0$0
Cooled or ventilated second row seats     $200 
Massage, driver seat     $100$100
Massage, passenger seat     $100$100
Power 4-way lumbar adjuster, second row seats$225    $225 
Power headrest height adjuster, second row seats     $75 
Power recliner, second row seats     $150 
Power seatback bolsters, driver seat $100$100$100$100$100$100
Power seatback bolsters, passenger seat $100$100$100$100$100$100
Power tilt adjuster, second row seats     $150 
Power upper seatback recliner, second row seats     $150 
Suspension, Wheels, and Tires 
Active stabilizer bars     $500$500
Active steering     $1000 
Air suspension, auto-leveling and height adjustable$1000      
Electronic systems calibration selector $200$200$200$200$200$200
Rear air springs, auto-leveling $350$350$350$350$350$350
Rear wheel steering     $1500 
Sport suspension (upgrade)      $0
Total Value of Features$7,125$7,740$9,690$8,340$7,765$12,990$9,165
Value of Feature Adjustments$0$615$2,565$1,215$640$5,865$2,040
Value of Feature Adjustments0-570-2,377-1,127-593-5,430-1,888

Return to top

Specifications Comparison: Audi A8 vs. BMW 7-Series

Model Year20102015
ModelA87-Series
Body4dr Sedan, ext.4dr Sedan, ext.
Wheelbase121.0 in126.4 in
Length204.4 in205.3 in
Width74.6 in74.9 in
Height57.3 in58.7 in
Curb Weight4,400 lb.4,351 lb.
Fuel Capacity23.8 gal.21.7 gal.
Row 1 Headroom37.4 in40.8 in
Row 1 Shoulder Room59.1 in59.2 in
Row 1 Legroom41.3 in41.2 in
Row 2 Headroom38.3 in38.9 in
Row 2 Shoulder Room57.5 in57.6 in
Row 2 Legroom42.3 in44.3 in
Cargo Volume14.6 ft317.7 ft3

Return to top

Option Package Details
Audi A8 A8 L

Technology Package
FeatureValueRequested?
Adaptive cruise control450Yes
Lane departure warning system200Yes
Blind spot warning system200Yes
Total Requested850100%
Total Not Requested00%
Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Rear seat pass-through100Yes
Heated steering wheel100Yes
Ski sack50Yes
Steering-wheel-mounted transmission controls100Yes
Total Requested550100%
Total Not Requested00%

Option Package Details
BMW 7-Series 740Li

Upgraded leather upholstery
FeatureValueRequested?
Upgraded leather upholstery0No
Upholstered instrument panel, leather700Yes
Total Requested700100%
Total Not Requested00%
Adaptive cruise control, all-speed
FeatureValueRequested?
Adaptive cruise control, all-speed700No
Lane departure warning system200Yes
Automatic braking, high-speed200No
Forward collision warning200No
Total Requested20015%
Total Not Requested110085%
Sunshades, second row, power
FeatureValueRequested?
Sunshades, second row, power225No
Sunshade, rear, power225Yes
Total Requested22550%
Total Not Requested22550%
M Sport Edition
FeatureValueRequested?
Sunshade, rear, power225Yes
Sport front fascia (optional)0No
Steering-wheel-mounted transmission controls100Yes
Dark-colored headliner (optional)0No
Black exterior trim (optional)0No
Cooled or ventilated front seats300Yes
Power door closers300Yes
Power decklid350Yes
Head-up display (HUD)350No
Surround sound250Yes
Concierge Services - 3 year subscription150No
Harman/Kardon, 600W, 16 speakers (with subwoofer)350No
245/45VR19 tires400No
Power thigh support adjuster, driver seat100Yes
Power seatback bolsters, driver seat100No
Power upper seatback recliner, driver seat100Yes
Power thigh support adjuster, passenger seat100Yes
Power seatback bolsters, passenger seat100No
Power upper seatback recliner, passenger seat100Yes
Memory system, passenger seat150Yes
Front sport buckets100No
Total Requested207557%
Total Not Requested155043%
Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Rear seat pass-through100Yes
Heated steering wheel100Yes
Ski sack50Yes
Total Requested450100%
Total Not Requested00%
Driver Assistance Plus
FeatureValueRequested?
Lane departure warning system200Yes
Blind spot warning system200Yes
Around view cameras300No
Automatic braking, low-speed200No
Forward collision warning200No
Wide-view front camera150No
Speed limit information0No
Lane departure collision mitigation50No
Pedestrian detection50No
Total Requested40030%
Total Not Requested95070%

Option Package Details
BMW 7-Series 740Ld

Upgraded leather upholstery
FeatureValueRequested?
Upgraded leather upholstery0No
Upholstered instrument panel, leather700Yes
Total Requested700100%
Total Not Requested00%
Adaptive cruise control, all-speed
FeatureValueRequested?
Adaptive cruise control, all-speed700No
Lane departure warning system200Yes
Automatic braking, high-speed200No
Forward collision warning200No
Total Requested20015%
Total Not Requested110085%
Sunshades, second row, power
FeatureValueRequested?
Sunshades, second row, power225No
Sunshade, rear, power225Yes
Total Requested22550%
Total Not Requested22550%
M Sport Edition
FeatureValueRequested?
Sunshade, rear, power225Yes
Sport front fascia (optional)0No
Steering-wheel-mounted transmission controls100Yes
Dark-colored headliner (optional)0No
Black exterior trim (optional)0No
Cooled or ventilated front seats300Yes
Power door closers300Yes
Power decklid350Yes
Head-up display (HUD)350No
Surround sound250Yes
Concierge Services - 3 year subscription150No
Harman/Kardon, 600W, 16 speakers (with subwoofer)350No
245/45VR19 tires400No
Power thigh support adjuster, driver seat100Yes
Power seatback bolsters, driver seat100No
Power upper seatback recliner, driver seat100Yes
Power thigh support adjuster, passenger seat100Yes
Power seatback bolsters, passenger seat100No
Power upper seatback recliner, passenger seat100Yes
Memory system, passenger seat150Yes
Front sport buckets100No
Total Requested207557%
Total Not Requested155043%
Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Rear seat pass-through100Yes
Heated steering wheel100Yes
Ski sack50Yes
Total Requested450100%
Total Not Requested00%
Driver Assistance Plus
FeatureValueRequested?
Lane departure warning system200Yes
Blind spot warning system200Yes
Around view cameras300No
Automatic braking, low-speed200No
Forward collision warning200No
Wide-view front camera150No
Speed limit information0No
Lane departure collision mitigation50No
Pedestrian detection50No
Total Requested40030%
Total Not Requested95070%

Option Package Details
BMW 7-Series 750Li

M Sport Edition
FeatureValueRequested?
Adaptive cruise control, all-speed700No
Automatic braking, high-speed200No
Sport front fascia (optional)0No
Steering-wheel-mounted transmission controls100Yes
Dark-colored headliner (optional)0No
Black exterior trim (optional)0No
Cooled or ventilated front seats300Yes
Sunshades, second row125Yes
Sunshade, rear, power225Yes
Synthetic suede headliner650Yes
Ceramic controls0No
Lane departure warning system200Yes
Blind spot warning system200Yes
Around view cameras300No
Automatic braking, low-speed200No
Forward collision warning200No
Wide-view front camera150No
Speed limit information0No
Lane departure collision mitigation50No
Pedestrian detection50No
245/45VR19 tires400No
Total Requested180044%
Total Not Requested225056%
Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Rear seat pass-through100Yes
Heated steering wheel100Yes
Ski sack50Yes
Total Requested450100%
Total Not Requested00%

Option Package Details
BMW 7-Series ActiveHybrid 7

Upgraded leather upholstery
FeatureValueRequested?
Upgraded leather upholstery0No
Upholstered instrument panel, leather700Yes
Total Requested700100%
Total Not Requested00%
Adaptive cruise control, all-speed
FeatureValueRequested?
Adaptive cruise control, all-speed700No
Lane departure warning system200Yes
Automatic braking, high-speed200No
Forward collision warning200No
Total Requested20015%
Total Not Requested110085%
Sunshades, second row, power
FeatureValueRequested?
Sunshades, second row, power225No
Sunshade, rear, power225Yes
Total Requested22550%
Total Not Requested22550%
M Sport Edition
FeatureValueRequested?
Sunshade, rear, power225Yes
Sport front fascia (optional)0No
Steering-wheel-mounted transmission controls100Yes
Dark-colored headliner (optional)0No
Black exterior trim (optional)0No
Cooled or ventilated front seats300Yes
Power door closers300Yes
Power decklid350Yes
Head-up display (HUD)350No
Surround sound250Yes
Concierge Services - 3 year subscription150No
Harman/Kardon, 600W, 16 speakers (with subwoofer)350No
245/45VR19 tires400No
Power thigh support adjuster, driver seat100Yes
Power seatback bolsters, driver seat100No
Power upper seatback recliner, driver seat100Yes
Power thigh support adjuster, passenger seat100Yes
Power seatback bolsters, passenger seat100No
Power upper seatback recliner, passenger seat100Yes
Memory system, passenger seat150Yes
Front sport buckets150No
Total Requested207556%
Total Not Requested160044%
Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Heated steering wheel100Yes
Total Requested300100%
Total Not Requested00%
Driver Assistance Plus
FeatureValueRequested?
Lane departure warning system200Yes
Blind spot warning system200Yes
Around view cameras300No
Automatic braking, low-speed200No
Forward collision warning200No
Wide-view front camera150No
Speed limit information0No
Lane departure collision mitigation50No
Pedestrian detection50No
Total Requested40030%
Total Not Requested95070%

Option Package Details
BMW 7-Series 760Li

M Sport Edition
FeatureValueRequested?
Bang & Olufsen, 1200W, 16 speakers (with subwoofer)350No
Sport front fascia (optional)0No
Steering-wheel-mounted transmission controls100Yes
Dark-colored headliner (optional)0No
Black exterior trim (optional)0No
Adaptive cruise control, all-speed700No
Automatic braking, high-speed200No
245/45VR19 tires400No
Lane departure warning system200Yes
Blind spot warning system200Yes
Around view cameras300No
Automatic braking, low-speed200No
Forward collision warning200No
Wide-view front camera150No
Speed limit information0No
Lane departure collision mitigation50No
Pedestrian detection50No
Total Requested50016%
Total Not Requested260084%

Option Package Details
BMW 7-Series Alpina B7

Adaptive cruise control, all-speed
FeatureValueRequested?
Adaptive cruise control, all-speed700No
Lane departure warning system200Yes
Automatic braking, high-speed200No
Forward collision warning200No
Total Requested20015%
Total Not Requested110085%
Driver Assistance Plus
FeatureValueRequested?
Lane departure warning system200Yes
Blind spot warning system200Yes
Around view cameras300No
Automatic braking, low-speed200No
Forward collision warning200No
Wide-view front camera150No
Speed limit information0No
Lane departure collision mitigation50No
Pedestrian detection50No
Total Requested40030%
Total Not Requested95070%

Was this information useful?

We're glad we could help! Share this page:

We're so sorry! Tell us how we can improve it.

See TrueDelta's information for all Sedans
See TrueDelta's information for all Audi models.