Audi A8 / S8 Audi A8 / S8 2014 BMW 7-Series BMW 7-Series 2015

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Audi A8 / S8 vs. BMW 7-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Audi A8 / S8 vs. BMW 7-Series Invoice Comparison

Lowest Total Price: $100,145

Audi A8 / S8 A8 L 3.0 TDI   
Difference: $1,100

Lowest Total Invoice: $93,200

Audi A8 / S8 A8 L 3.0 TDI   
Difference: $535

Calculate Payments

  Down Payment Interest Rate Term
Model Year20142015
ModelA8 / S87-Series
TrimA8 L 3.0 TDI740Ld
Body4dr Sedan, ext.4dr Sedan, ext.
Base Price $82,500 $82,500
Base Invoice $76,727 $76,580
Driver Assistance Package 3,250  
Premium Package 4,000  
Luxury Package 3,400  
Cold Weather Package 800 800
Night vision 2,300 2,300
Entertainment system with dual headrest screens 3,000 2,800
LED headlights   1,900
Massage, driver seat   1,000
M Sport Edition   4,000
Driver Assistance Plus   1,900
Adaptive cruise control, all-speed   1,200
Synthetic suede headliner   1,100
Sunshades, second row, power   750
Driver Assistance Package 3,023  
Premium Package 3,720  
Luxury Package 3,162  
Cold Weather Package 744 730
Night vision 2,139 2,095
Entertainment system with dual headrest screens 2,790 2,550
LED headlights   1,730
Massage, driver seat   910
M Sport Edition   3,640
Driver Assistance Plus   1,730
Adaptive cruise control, all-speed   1,095
Synthetic suede headliner   1,000
Sunshades, second row, power   680
Options (change) 16,750 17,750
Options (change) 15,578 16,160
Destination 895 995
Total Price $100,145 $101,245
Total Invoice $93,200 $93,735

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: Audi A8 / S8 vs. BMW 7-Series

Lowest Adjusted Price and Invoice: Audi A8 / S8 A8 L 3.0 TDI
TrueDelta Adjusted Price Difference: $825
TrueDelta Adjusted Invoice Difference: $280
Model Year20142015
ModelA8 / S87-Series
TrimA8 L 3.0 TDI740Ld
Body4dr Sedan, ext.4dr Sedan, ext.
Engine240hp V6 D255hp I6 D
TransmissionT8T8
DrivetrainAWDAWD
EPA Fuel Economy (city/highway)24/36 MPG23/31 MPG
Audio (watts, speakers)630, 14600, 16
Tire (rear if not all the same)255/45-19245/45-19
Total Price$100,145$101,245
Adjustments for Features0-275
Feature-Adjusted Total Price$100,145$100,970
Total Invoice$93,200$93,735
Adjustments for Features0-255
Feature-Adjusted Total Invoice$93,200$93,480

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Features Comparison: Audi A8 / S8 vs. BMW 7-Series

Model Year20142015
ModelA8 / S87-Series
TrimA8 L 3.0 TDI740Ld
Body4dr Sedan, ext.4dr Sedan, ext.
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300$1300
AWD$1700$1700
Accessories 
Remote app $25
Brakes, Airbags, and Other Safety 
Animal detection, night $50
Automatic braking, high-speed or partial $200
Collision preparation system, rear$100 
Driver drowsiness monitor $150
Full-size spare tire$225 
Hill descent control $250
Lane departure collision mitigation $50
Pedestrian detection $50
Rear side airbags$300 
Tires, run-flat $150
Wide-view rear camera$0 
Climate Control 
Wiper de-icer $25
Engine / Motor 
Automatic start / stop $150
Regenerative braking $0
Exterior 
Black exterior trim (optional) $0
Laminated front side windows$200 
Laminated rear side windows$100 
Infotainment 
App support $0
CD changer, remote $200
Concierge Services - 3 year subscription $150
S Voice support $0
Satellite radio$200 
Satellite radio - one year subscription $250
SD Card slot$25 
Siri Eyes Free support $0
Telematics service, such as OnStar $200
Voice control for external devices $0
Wi-Fi hotspot$50 
Instruments, Lights, and Mirrors 
Analog clock$25 
Compass $0
Fog light, rear$100 
Fog lights$125 
Head-up display (HUD) $350
Illuminated vanity mirrors, rear seat $100
Interior ambient lighting$150 
Interior ambient lighting, configurable $150
Large color reconfigurable instrument cluster display $250
Seats and Interior Trim 
Power seat belt height adjusters, front row$25 
Power thigh bolsters, driver seat$100 
Power thigh bolsters, passenger seat$100 
Suspension, Wheels, and Tires 
Air suspension, auto-leveling and height adjustable$1000 
Rear air springs, auto-leveling $350
Total Value of Features$5,825$6,100
Value of Feature Adjustments$0$275
Value of Feature Adjustments0-255

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Specifications Comparison: Audi A8 / S8 vs. BMW 7-Series

Model Year20142015
ModelA8 / S87-Series
Body4dr Sedan, ext.4dr Sedan, ext.
Wheelbase122.9 in126.4 in
Length207.4 in205.3 in
Width76.7 in74.9 in
Height57.9 in58.7 in
Curb Weight4,564 lb.4,685 lb.
Fuel Capacity23.8 gal.21.7 gal.
Row 1 Headroom37.2 in40.8 in
Row 1 Shoulder Room59.1 in59.2 in
Row 1 Legroom41.4 in41.2 in
Row 2 Headroom39.1 in38.9 in
Row 2 Shoulder Room57.8 in57.6 in
Row 2 Legroom42.9 in44.3 in
Cargo Volume13.2 ft317.7 ft3

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Option Package Details
Audi A8 / S8 A8 L 3.0 TDI

Driver Assistance Package
FeatureValueRequested?
Auto-dimming headlights200Yes
Lane departure warning system200Yes
Around view cameras300Yes
Wide-view front camera150Yes
Wide-view rear camera0No
Radar- or camera-based collision preparation system0Yes
Adaptive cruise control, all-speed700Yes
Automatic braking, low-speed200Yes
Forward collision alert200Yes
Total Requested1950100%
Total Not Requested00%
Premium Package
FeatureValueRequested?
Cooled or ventilated front seats300Yes
Power thigh bolsters, driver seat100No
Power seatback bolsters, driver100Yes
Power thigh bolsters, passenger seat100No
Power seatback bolsters, passenger seat100Yes
Massage, driver seat100Yes
Massage, passenger seat100Yes
Blind spot warning system200Yes
LED headlights500Yes
Collision preparation system, rear100No
Total Requested140082%
Total Not Requested30018%
Luxury Package
FeatureValueRequested?
Upgraded leather upholstery0No
Leather upholstery, extended coverage0No
Laminated front side windows200No
Synthetic suede headliner650Yes
Upholstered door panels, leather250Yes
Laminated rear side windows100No
Total Requested90075%
Total Not Requested30025%
Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Rear seat pass-through100Yes
Heated steering wheel100Yes
Ski sack50Yes
Total Requested450100%
Total Not Requested00%

Option Package Details
BMW 7-Series 740Ld

LED headlights
FeatureValueRequested?
LED headlights500Yes
Auto-dimming headlights200Yes
Total Requested700100%
Total Not Requested00%
Night vision
FeatureValueRequested?
Night vision1750Yes
Pedestrian detection, night50Yes
Animal detection, night50No
Total Requested180097%
Total Not Requested503%
Massage, driver seat
FeatureValueRequested?
Massage, driver seat100Yes
Massage, passenger seat100Yes
Total Requested200100%
Total Not Requested00%
Entertainment system with dual headrest screens
FeatureValueRequested?
Entertainment system with dual headrest screens1200Yes
CD changer, remote200No
Rear seat audio controls25No
Total Requested120084%
Total Not Requested22516%
Adaptive cruise control, all-speed
FeatureValueRequested?
Adaptive cruise control, all-speed700Yes
Lane departure warning system200Yes
Automatic braking, high-speed200No
Forward collision warning200Yes
Total Requested110085%
Total Not Requested20015%
Sunshades, second row, power
FeatureValueRequested?
Sunshades, second row, power225Yes
Sunshade, rear, power225Yes
Total Requested450100%
Total Not Requested00%
M Sport Edition
FeatureValueRequested?
Sunshade, rear, power225Yes
Sport front fascia (optional)0No
Steering-wheel-mounted transmission controls100Yes
Dark-colored headliner (optional)0No
Black exterior trim (optional)0No
Cooled or ventilated front seats300Yes
Power door closers300Yes
Power decklid350Yes
Head-up display (HUD)350No
Surround sound250Yes
Concierge Services - 3 year subscription150No
Harman/Kardon, 600W, 16 speakers (with subwoofer)350No
245/45VR19 tires400No
Power thigh support adjuster, driver seat100Yes
Power seatback bolsters, driver seat100Yes
Power upper seatback recliner, driver seat100Yes
Power thigh support adjuster, passenger seat100Yes
Power seatback bolsters, passenger seat100Yes
Power upper seatback recliner, passenger seat100Yes
Memory system, passenger seat150Yes
Front sport buckets100No
Total Requested227563%
Total Not Requested135037%
Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Rear seat pass-through100Yes
Heated steering wheel100Yes
Ski sack50Yes
Total Requested450100%
Total Not Requested00%
Driver Assistance Plus
FeatureValueRequested?
Lane departure warning system200Yes
Blind spot warning system200Yes
Around view cameras300Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Wide-view front camera150Yes
Speed limit information0No
Lane departure collision mitigation50No
Pedestrian detection50No
Total Requested125093%
Total Not Requested1007%

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