| 1 | 0 | 3 | 4 | 3 | 4 |
Audi A8 vs. BMW 7-Series Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Audi A8 vs. BMW 7-Series Invoice Comparison
Lowest Total Price: $98,495 BMW 7-Series 740Li | ||||
| Difference: $12,280 | ||||
Lowest Total Invoice: $91,190 BMW 7-Series 740Li | ||||
| Difference: $11,894 | ||||
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| Model Year | 2011 | 2015 | 2015 | 2015 |
| Model | A8 | 7-Series | 7-Series | 7-Series |
| Trim | A8 L | 740Li | 750Li | 760Li |
| Body | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. |
| Base Price | $84,000 | $78,000 | $91,000 | $141,200 |
| Base Invoice | $78,120 | $72,440 | $84,400 | $130,585 |
| Night vision | 2,300 | 2,300 | 2,300 | 2,300 |
| Premium Package | 2,000 | |||
| Executive Rear Seat Package | 12,500 | |||
| Driver Assistance Package | 3,000 | |||
| Drive Select Plus Package | 2,300 | |||
| Laminated front side windows | 600 | |||
| Heated steering wheel | 300 | |||
| LED headlights | 1,400 | 1,900 | ||
| Synthetic suede headliner | 1,500 | 1,100 | ||
| M Sport Edition | 4,000 | 4,000 | 4,000 | |
| Cold Weather Package | 800 | 800 | ||
| Driver Assistance Plus | 1,900 | |||
| Entertainment system with dual headrest screens | 2,800 | 2,800 | 2,700 | |
| Active steering | 1,750 | 1,750 | ||
| Adaptive cruise control, all-speed | 1,200 | |||
| Massage, driver seat | 1,000 | 1,000 | ||
| Sunshades, second row, power | 750 | 1,000 | 1,000 | |
| Massage, second row seats | 200 | |||
| Night vision | 2,139 | 2,095 | 2,095 | 2,095 |
| Premium Package | 1,860 | |||
| Executive Rear Seat Package | 11,626 | |||
| Driver Assistance Package | 2,790 | |||
| Drive Select Plus Package | 2,139 | |||
| Laminated front side windows | 558 | |||
| Heated steering wheel | 279 | |||
| LED headlights | 1,302 | 1,730 | ||
| Synthetic suede headliner | 1,396 | 1,000 | ||
| M Sport Edition | 3,640 | 3,640 | 3,640 | |
| Cold Weather Package | 730 | 730 | ||
| Driver Assistance Plus | 1,730 | |||
| Entertainment system with dual headrest screens | 2,550 | 2,550 | 2,455 | |
| Active steering | 1,595 | 1,595 | ||
| Adaptive cruise control, all-speed | 1,095 | |||
| Massage, driver seat | 910 | 910 | ||
| Sunshades, second row, power | 680 | 910 | 910 | |
| Massage, second row seats | 180 | |||
| Options (change) | 25,900 | 19,500 | 13,650 | 10,200 |
| Options (change) | 24,089 | 17,755 | 12,430 | 9,280 |
| Destination | 875 | 995 | 995 | 995 |
| Gas Tax | 0 | 0 | 0 | 1,700 |
| Total Price | $110,775 | $98,495 | $105,645 | $154,095 |
| Total Invoice | $103,084 | $91,190 | $97,825 | $142,560 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Audi A8 dealer quotes or BMW 7-Series dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Audi A8 vs. BMW 7-Series
| Lowest Adjusted Price and Invoice: BMW 7-Series 740Li | ||||
| TrueDelta Adjusted Price Difference: $11,705 | ||||
| TrueDelta Adjusted Invoice Difference: $11,359 | ||||
| Model Year | 2011 | 2015 | 2015 | 2015 |
| Model | A8 | 7-Series | 7-Series | 7-Series |
| Trim | A8 L | 740Li | 750Li | 760Li |
| Body | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. |
| Engine | 372hp V8 | 315hp I6 | 445hp V8 | 535hp V12 |
| Transmission | T8 | T8 | T8 | T8 |
| Drivetrain | AWD | RWD | RWD | RWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 630, 14 | 600, 16 | 600, 16 | 1200, 16 |
| Tire (rear if not all the same) | 255/45-19 | 245/45-19 | 245/45-19 | 245/45-19 |
| Total Price | $110,775 | $98,495 | $105,645 | $154,095 |
| Adjustments for Features | -575 | 0 | -700 | -2,600 |
| Feature-Adjusted Total Price | $110,200 | $98,495 | $104,945 | $151,495 |
| Cost Above Minimum | $0 | $0 | $6,450 | $53,000 |
| Total Invoice | $103,084 | $91,190 | $97,825 | $142,560 |
| Adjustments for Features | -535 | 0 | -648 | -2,405 |
| Feature-Adjusted Total Invoice | $102,549 | $91,190 | $97,177 | $140,155 |
| Cost Above Minimum | $0 | $0 | $5,987 | $48,965 |
Features Comparison: Audi A8 vs. BMW 7-Series
| Model Year | 2011 | 2015 | 2015 | 2015 |
| Model | A8 | 7-Series | 7-Series | 7-Series |
| Trim | A8 L | 740Li | 750Li | 760Li |
| Body | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. |
| Transmission and Drivetrain | ||||
| 8-speed manually-shiftable automatic | $1300 | $1300 | $1300 | $1300 |
| AWD | $1700 | |||
| RWD | $0 | $0 | $0 | |
| Accessories | ||||
| AC power outlet | $100 | |||
| Hands-free trunk or liftgate | $100 | $100 | $100 | |
| Remote app | $25 | $25 | $25 | |
| Brakes, Airbags, and Other Safety | ||||
| Animal detection, night | $50 | $50 | $50 | |
| Around view cameras | $500 | $500 | $500 | |
| Automatic braking, high-speed or partial | $200 | $200 | $200 | |
| Driver drowsiness monitor | $150 | $150 | $150 | |
| Full-size spare tire | $225 | |||
| Lane departure collision mitigation | $50 | $50 | $50 | |
| Pedestrian detection | $50 | $50 | $50 | |
| Rear side airbags | $300 | |||
| Rearview camera | $200 | |||
| Tires, run-flat | $150 | $150 | $150 | |
| Wide-view front camera | $150 | $150 | $150 | |
| Cargo Management | ||||
| Air-conditioned storage compartment | $50 | $50 | $50 | |
| Rear seat pass-through | $100 | $100 | $100 | |
| Refrigerated storage compartment | $250 | |||
| Second-row high console | $250 | |||
| Ski sack | $50 | $50 | $50 | |
| Climate Control | ||||
| Wiper de-icer | $25 | $25 | $25 | |
| Drivetrain | ||||
| Active rear differential | $500 | |||
| Engine / Motor | ||||
| Automatic start / stop | $150 | $150 | $150 | |
| Regenerative braking | $0 | $0 | $0 | |
| Exterior | ||||
| Black exterior trim (optional) | $0 | $0 | $0 | |
| Laminated front side windows | $200 | $200 | ||
| Laminated rear side windows | $100 | |||
| Infotainment | ||||
| App support | $0 | $0 | $0 | |
| CD changer, remote | $200 | $200 | $200 | |
| Concierge Services - 3 year subscription | $150 | $150 | $150 | |
| In-vehicle Internet | $150 | $150 | $150 | |
| S Voice support | $0 | $0 | $0 | |
| Satellite radio | $200 | |||
| Satellite radio - one year subscription | $250 | $250 | $250 | |
| SD Card slot | $25 | |||
| Siri Eyes Free support | $0 | $0 | $0 | |
| Telematics service, such as OnStar | $200 | $200 | $200 | |
| Traffic + travel information | $25 | $25 | $25 | |
| Traffic information | $25 | |||
| Voice control for external devices | $0 | $0 | $0 | |
| Instruments, Lights, and Mirrors | ||||
| Analog clock | $25 | |||
| Auto-dimming headlights | $200 | $200 | $200 | |
| Compass | $0 | $0 | $0 | |
| Fog light, rear | $100 | |||
| Fog lights | $125 | |||
| Head-up display (HUD) | $350 | $350 | $350 | |
| Interior ambient lighting | $150 | |||
| Interior ambient lighting, configurable | $150 | $150 | $150 | |
| Large color reconfigurable instrument cluster display | $250 | $250 | $250 | |
| Seats and Interior Trim | ||||
| Ceramic controls | $0 | $0 | ||
| Cooled or ventilated second row seats | $200 | $200 | ||
| Foldaway tray table, second row | $75 | |||
| Massage, passenger seat | $100 | $100 | $100 | |
| Massage, second row seats | $150 | $150 | ||
| Memory system, second row seats | $150 | |||
| Power 4-way lumbar adjuster, passenger seat | $150 | $150 | $150 | |
| Power 4-way lumbar adjuster, second row seats | $225 | $225 | ||
| Power footrest, right rear seat | $250 | |||
| Power headrest height adjuster, second row seats | $75 | |||
| Power recliner, second row seats | $150 | $150 | ||
| Power seat belt height adjusters, front row | $25 | |||
| Power seatback bolsters, passenger seat | $100 | $100 | $100 | |
| Power thigh bolsters, driver seat | $100 | |||
| Power thigh support length adjuster, passenger seat | $100 | $100 | $100 | |
| Power tilt adjuster, second row seats | $150 | |||
| Power upper seatback recliner, passenger seat | $100 | $100 | $100 | |
| Power upper seatback recliner, second row seats | $150 | |||
| Upholstered instrument panel | $300 | $300 | ||
| Upholstered instrument panel, leather | $1000 | $1000 | ||
| Suspension, Wheels, and Tires | ||||
| Active stabilizer bars | $500 | |||
| Air suspension, auto-leveling and height adjustable | $1000 | |||
| Rear air springs, auto-leveling | $350 | $350 | $350 | |
| Rear wheel steering | $1500 | $1500 | $1500 | |
| Total Value of Features | $8,300 | $7,725 | $8,425 | $10,325 |
| Value of Feature Adjustments | $575 | $0 | $700 | $2,600 |
| Value of Feature Adjustments | -535 | 0 | -648 | -2,405 |
Specifications Comparison: Audi A8 vs. BMW 7-Series
| Model Year | 2011 | 2015 |
| Model | A8 | 7-Series |
| Body | 4dr Sedan, ext. | 4dr Sedan, ext. |
| Wheelbase | 122.9 in | 126.4 in |
| Length | 207.4 in | 205.3 in |
| Width | 76.7 in | 74.9 in |
| Height | 57.9 in | 58.7 in |
| Curb Weight | 4,454 lb. | 4,351 lb. |
| Fuel Capacity | 23.8 gal. | 21.7 gal. |
| Row 1 Headroom | 37.2 in | 40.8 in |
| Row 1 Shoulder Room | 59.1 in | 59.2 in |
| Row 1 Legroom | 41.4 in | 41.2 in |
| Row 2 Headroom | 39.1 in | 38.9 in |
| Row 2 Shoulder Room | 57.8 in | 57.6 in |
| Row 2 Legroom | 42.9 in | 44.3 in |
| Cargo Volume | 13.2 ft3 | 17.7 ft3 |
Option Package Details
Audi A8 A8 L
| Premium Package | ||
| Feature | Value | Requested? |
| Wood trim, expanded coverage | 0 | No |
| Cooled or ventilated front seats | 300 | Yes |
| Power thigh bolsters, driver seat | 100 | No |
| Power seatback bolsters, driver | 100 | Yes |
| Power thigh bolsters, passenger seat | 100 | No |
| Power seatback bolsters, passenger seat | 100 | No |
| Massage, driver seat | 100 | Yes |
| Massage, passenger seat | 100 | No |
| Total Requested | 500 | 56% |
| Total Not Requested | 400 | 44% |
| Executive Rear Seat Package | ||
| Feature | Value | Requested? |
| Cooled or ventilated second row seats | 200 | Yes |
| Second-row buckets | 500 | No |
| Second-row high console | 250 | No |
| Massage, second row seats | 150 | Yes |
| AC power outlet | 100 | No |
| Refrigerated storage compartment | 200 | No |
| Foldaway tray table, second row | 75 | No |
| Entertainment system with dual headrest screens | 1200 | Yes |
| Power footrest, right rear seat | 250 | No |
| Heated second row seats | 200 | Yes |
| Illuminated vanity mirrors, rear seat | 100 | Yes |
| Rear air vents with automatic controls | 150 | Yes |
| Power recliner, second row seats | 150 | Yes |
| Power 4-way lumbar adjuster, second row seats | 225 | Yes |
| Memory system, second row seats | 150 | No |
| Rear dual-zone climate control | 125 | Yes |
| Total Requested | 2500 | 62% |
| Total Not Requested | 1525 | 38% |
| Driver Assistance Package | ||
| Feature | Value | Requested? |
| Radar- or camera-based collision preparation system | 0 | Yes |
| Lane departure warning system | 200 | Yes |
| Adaptive cruise control, all-speed | 700 | Yes |
| Blind spot warning system | 200 | Yes |
| Automatic braking, low-speed | 200 | Yes |
| Forward collision alert | 200 | Yes |
| Total Requested | 1500 | 100% |
| Total Not Requested | 0 | 0% |
| Drive Select Plus Package | ||
| Feature | Value | Requested? |
| Active steering | 1000 | Yes |
| Active rear differential | 500 | No |
| Total Requested | 1000 | 67% |
| Total Not Requested | 500 | 33% |
Option Package Details
BMW 7-Series 740Li
| Night vision | ||
| Feature | Value | Requested? |
| Night vision | 1750 | Yes |
| Pedestrian detection, night | 50 | Yes |
| Animal detection, night | 50 | No |
| Total Requested | 1800 | 97% |
| Total Not Requested | 50 | 3% |
| Entertainment system with dual headrest screens | ||
| Feature | Value | Requested? |
| Entertainment system with dual headrest screens | 1200 | Yes |
| CD changer, remote | 200 | No |
| Rear seat audio controls | 25 | No |
| Total Requested | 1200 | 84% |
| Total Not Requested | 225 | 16% |
| Active steering | ||
| Feature | Value | Requested? |
| Active steering | 1000 | Yes |
| Rear wheel steering | 1500 | No |
| Total Requested | 1000 | 40% |
| Total Not Requested | 1500 | 60% |
| LED headlights | ||
| Feature | Value | Requested? |
| LED headlights | 500 | Yes |
| Auto-dimming headlights | 200 | No |
| Total Requested | 500 | 71% |
| Total Not Requested | 200 | 29% |
| Adaptive cruise control, all-speed | ||
| Feature | Value | Requested? |
| Adaptive cruise control, all-speed | 700 | Yes |
| Lane departure warning system | 200 | Yes |
| Automatic braking, high-speed | 200 | No |
| Forward collision warning | 200 | Yes |
| Total Requested | 1100 | 85% |
| Total Not Requested | 200 | 15% |
| Massage, driver seat | ||
| Feature | Value | Requested? |
| Massage, driver seat | 100 | Yes |
| Massage, passenger seat | 100 | No |
| Total Requested | 100 | 50% |
| Total Not Requested | 100 | 50% |
| Sunshades, second row, power | ||
| Feature | Value | Requested? |
| Sunshades, second row, power | 225 | Yes |
| Sunshade, rear, power | 225 | Yes |
| Total Requested | 450 | 100% |
| Total Not Requested | 0 | 0% |
| M Sport Edition | ||
| Feature | Value | Requested? |
| Sunshade, rear, power | 225 | Yes |
| Sport front fascia (optional) | 0 | No |
| Steering-wheel-mounted transmission controls | 100 | Yes |
| Dark-colored headliner (optional) | 0 | No |
| Black exterior trim (optional) | 0 | No |
| Cooled or ventilated front seats | 300 | Yes |
| Power door closers | 300 | Yes |
| Power decklid | 350 | Yes |
| Head-up display (HUD) | 350 | No |
| Surround sound | 250 | Yes |
| Concierge Services - 3 year subscription | 150 | No |
| Harman/Kardon, 600W, 16 speakers (with subwoofer) | 350 | No |
| 245/45VR19 tires | 400 | No |
| Power thigh support adjuster, driver seat | 100 | Yes |
| Power seatback bolsters, driver seat | 100 | Yes |
| Power upper seatback recliner, driver seat | 100 | Yes |
| Power thigh support adjuster, passenger seat | 100 | No |
| Power seatback bolsters, passenger seat | 100 | No |
| Power upper seatback recliner, passenger seat | 100 | No |
| Memory system, passenger seat | 150 | Yes |
| Front sport buckets | 100 | No |
| Total Requested | 1975 | 54% |
| Total Not Requested | 1650 | 46% |
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Heated second row seats | 200 | Yes |
| Rear seat pass-through | 100 | No |
| Heated steering wheel | 100 | Yes |
| Ski sack | 50 | No |
| Total Requested | 300 | 67% |
| Total Not Requested | 150 | 33% |
| Driver Assistance Plus | ||
| Feature | Value | Requested? |
| Lane departure warning system | 200 | Yes |
| Blind spot warning system | 200 | Yes |
| Around view cameras | 300 | No |
| Automatic braking, low-speed | 200 | Yes |
| Forward collision warning | 200 | Yes |
| Wide-view front camera | 150 | No |
| Speed limit information | 0 | No |
| Lane departure collision mitigation | 50 | No |
| Pedestrian detection | 50 | No |
| Total Requested | 800 | 59% |
| Total Not Requested | 550 | 41% |
Option Package Details
BMW 7-Series 750Li
| Night vision | ||
| Feature | Value | Requested? |
| Night vision | 1750 | Yes |
| Pedestrian detection, night | 50 | Yes |
| Animal detection, night | 50 | No |
| Total Requested | 1800 | 97% |
| Total Not Requested | 50 | 3% |
| Entertainment system with dual headrest screens | ||
| Feature | Value | Requested? |
| Entertainment system with dual headrest screens | 1200 | Yes |
| CD changer, remote | 200 | No |
| Rear seat audio controls | 25 | No |
| Total Requested | 1200 | 84% |
| Total Not Requested | 225 | 16% |
| Active steering | ||
| Feature | Value | Requested? |
| Active steering | 1000 | Yes |
| Rear wheel steering | 1500 | No |
| Total Requested | 1000 | 40% |
| Total Not Requested | 1500 | 60% |
| Massage, driver seat | ||
| Feature | Value | Requested? |
| Massage, driver seat | 100 | Yes |
| Massage, passenger seat | 100 | No |
| Total Requested | 100 | 50% |
| Total Not Requested | 100 | 50% |
| Sunshades, second row, power | ||
| Feature | Value | Requested? |
| Sunshades, second row, power | 100 | Yes |
| Sunshade, rear, power | 225 | Yes |
| Total Requested | 325 | 100% |
| Total Not Requested | 0 | 0% |
| M Sport Edition | ||
| Feature | Value | Requested? |
| Adaptive cruise control, all-speed | 700 | Yes |
| Automatic braking, high-speed | 200 | No |
| Sport front fascia (optional) | 0 | No |
| Steering-wheel-mounted transmission controls | 100 | Yes |
| Dark-colored headliner (optional) | 0 | No |
| Black exterior trim (optional) | 0 | No |
| Cooled or ventilated front seats | 300 | Yes |
| Sunshades, second row | 125 | Yes |
| Sunshade, rear, power | 225 | Yes |
| Synthetic suede headliner | 650 | Yes |
| Ceramic controls | 0 | No |
| Lane departure warning system | 200 | Yes |
| Blind spot warning system | 200 | Yes |
| Around view cameras | 300 | No |
| Automatic braking, low-speed | 200 | Yes |
| Forward collision warning | 200 | Yes |
| Wide-view front camera | 150 | No |
| Speed limit information | 0 | No |
| Lane departure collision mitigation | 50 | No |
| Pedestrian detection | 50 | No |
| 245/45VR19 tires | 400 | No |
| Total Requested | 2900 | 72% |
| Total Not Requested | 1150 | 28% |
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Heated second row seats | 200 | Yes |
| Rear seat pass-through | 100 | No |
| Heated steering wheel | 100 | Yes |
| Ski sack | 50 | No |
| Total Requested | 300 | 67% |
| Total Not Requested | 150 | 33% |
Option Package Details
BMW 7-Series 760Li
| Night vision | ||
| Feature | Value | Requested? |
| Night vision | 1750 | Yes |
| Pedestrian detection, night | 50 | Yes |
| Animal detection, night | 50 | No |
| Total Requested | 1800 | 97% |
| Total Not Requested | 50 | 3% |
| Entertainment system with dual headrest screens | ||
| Feature | Value | Requested? |
| Entertainment system with dual headrest screens | 1200 | Yes |
| Rear seat audio controls | 25 | No |
| Total Requested | 1200 | 98% |
| Total Not Requested | 25 | 2% |
| M Sport Edition | ||
| Feature | Value | Requested? |
| Bang & Olufsen, 1200W, 16 speakers (with subwoofer) | 350 | No |
| Sport front fascia (optional) | 0 | No |
| Steering-wheel-mounted transmission controls | 100 | Yes |
| Dark-colored headliner (optional) | 0 | No |
| Black exterior trim (optional) | 0 | No |
| Adaptive cruise control, all-speed | 700 | Yes |
| Automatic braking, high-speed | 200 | No |
| 245/45VR19 tires | 400 | No |
| Lane departure warning system | 200 | Yes |
| Blind spot warning system | 200 | Yes |
| Around view cameras | 300 | No |
| Automatic braking, low-speed | 200 | Yes |
| Forward collision warning | 200 | Yes |
| Wide-view front camera | 150 | No |
| Speed limit information | 0 | No |
| Lane departure collision mitigation | 50 | No |
| Pedestrian detection | 50 | No |
| Total Requested | 1600 | 52% |
| Total Not Requested | 1500 | 48% |
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