| 1 | 0 | 3 | 4 | 3 | 4 |
Audi A8 vs. BMW 7-Series Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Audi A8 vs. BMW 7-Series Invoice Comparison
Lowest Total Price: $100,575 BMW 7-Series 740Li | ||||
| Difference: $10,200 | ||||
Lowest Total Invoice: $92,570 BMW 7-Series 740Li | ||||
| Difference: $10,514 | ||||
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| Model Year | 2011 | 2013 | 2013 | 2013 |
| Model | A8 | 7-Series | 7-Series | 7-Series |
| Trim | A8 L | 740Li | 750Li | 760Li |
| Body | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. |
| Base Price | $84,000 | $77,600 | $90,500 | $140,700 |
| Base Invoice | $78,120 | $71,570 | $83,440 | $129,625 |
| Driver Assistance Package | 3,000 | 1,900 | 1,900 | |
| Premium Package | 2,000 | |||
| Drive Select Plus Package | 2,300 | |||
| Executive Rear Seat Package | 12,500 | |||
| Night vision | 2,300 | 2,600 | 2,600 | 2,600 |
| Synthetic suede headliner | 1,500 | 1,100 | 1,100 | |
| LED headlights | 1,400 | 1,900 | 1,900 | |
| Heated steering wheel | 300 | |||
| Laminated front side windows | 600 | |||
| Entertainment system with dual headrest screens | 2,800 | 2,800 | 2,700 | |
| Sunshade, rear, power | 1,000 | 1,000 | ||
| Executive Package | 4,800 | |||
| Cold Weather Package | 800 | 800 | ||
| Enhanced Active Cruise Control | 2,400 | 2,400 | 2,400 | |
| Active steering | 1,750 | 1,750 | ||
| M Sport Package | 0 | 0 | ||
| Massage, driver seat | 1,000 | 1,000 | ||
| Massage, second row seats | 200 | |||
| Driver Assistance Package | 2,790 | 1,730 | 1,730 | |
| Premium Package | 1,860 | |||
| Drive Select Plus Package | 2,139 | |||
| Executive Rear Seat Package | 11,626 | |||
| Night vision | 2,139 | 2,365 | 2,365 | 2,365 |
| Synthetic suede headliner | 1,396 | 1,000 | 1,000 | |
| LED headlights | 1,302 | 1,730 | 1,730 | |
| Heated steering wheel | 279 | |||
| Laminated front side windows | 558 | |||
| Entertainment system with dual headrest screens | 2,550 | 2,550 | 2,455 | |
| Sunshade, rear, power | 910 | 910 | ||
| Executive Package | 4,370 | |||
| Cold Weather Package | 730 | 730 | ||
| Enhanced Active Cruise Control | 2,185 | 2,185 | 2,185 | |
| Active steering | 1,595 | 1,595 | ||
| M Sport Package | 0 | 0 | ||
| Massage, driver seat | 910 | 910 | ||
| Massage, second row seats | 180 | |||
| Options (change) | 25,900 | 22,050 | 17,250 | 7,900 |
| Options (change) | 24,089 | 20,075 | 15,705 | 7,185 |
| Destination | 875 | 925 | 925 | 925 |
| Gas Tax | 0 | 0 | 0 | 1,700 |
| Total Price | $110,775 | $100,575 | $108,675 | $151,225 |
| Total Invoice | $103,084 | $92,570 | $100,070 | $139,435 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Audi A8 dealer quotes or BMW 7-Series dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Audi A8 vs. BMW 7-Series
| Lowest Adjusted Price and Invoice: BMW 7-Series 740Li | ||||
| TrueDelta Adjusted Price Difference: $8,850 | ||||
| TrueDelta Adjusted Invoice Difference: $9,251 | ||||
| Model Year | 2011 | 2013 | 2013 | 2013 |
| Model | A8 | 7-Series | 7-Series | 7-Series |
| Trim | A8 L | 740Li | 750Li | 760Li |
| Body | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. |
| Engine | 372hp V8 | 315hp I6 | 445hp V8 | 535hp V12 |
| Transmission | T8 | T8 | T8 | T8 |
| Drivetrain | AWD | RWD | RWD | RWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 630, 14 | 600, 16 | 600, 16 | 600, 16 |
| Tire (rear if not all the same) | 255/45-19 | 245/45-19 | 245/45-19 | 245/45-19 |
| Total Price | $110,775 | $100,575 | $108,675 | $151,225 |
| Adjustments for Features | -2,000 | -650 | 0 | -3,275 |
| Feature-Adjusted Total Price | $108,775 | $99,925 | $108,675 | $147,950 |
| Cost Above Minimum | $0 | $0 | $8,750 | $48,025 |
| Total Invoice | $103,084 | $92,570 | $100,070 | $139,435 |
| Adjustments for Features | -1,861 | -598 | 0 | -3,020 |
| Feature-Adjusted Total Invoice | $101,223 | $91,972 | $100,070 | $136,415 |
| Cost Above Minimum | $0 | $0 | $8,098 | $44,443 |
Features Comparison: Audi A8 vs. BMW 7-Series
| Model Year | 2011 | 2013 | 2013 | 2013 |
| Model | A8 | 7-Series | 7-Series | 7-Series |
| Trim | A8 L | 740Li | 750Li | 760Li |
| Body | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. |
| Transmission and Drivetrain | ||||
| 8-speed manually-shiftable automatic | $1300 | $1300 | $1300 | $1300 |
| AWD | $1700 | |||
| RWD | $0 | $0 | $0 | |
| Accessories | ||||
| AC power outlet | $100 | |||
| Hands-free trunk or liftgate | $100 | $100 | $100 | |
| Remote app | $25 | $25 | $25 | |
| Brakes, Airbags, and Other Safety | ||||
| Animal detection, night | $50 | $50 | $50 | |
| Around view cameras | $500 | $500 | $500 | |
| Automatic braking, high-speed or partial | $200 | $200 | $200 | |
| Driver drowsiness monitor | $150 | $150 | $150 | |
| Full-size spare tire | $225 | |||
| Lane departure collision mitigation | $50 | $50 | $50 | |
| Rear side airbags | $300 | |||
| Rearview camera | $200 | |||
| Rollover sensor | $50 | |||
| Tires, run-flat | $150 | $150 | $150 | |
| Wide-view front camera | $150 | $150 | $150 | |
| Cargo Management | ||||
| Air-conditioned storage compartment | $50 | $50 | $50 | |
| Rear seat pass-through | $100 | $100 | $100 | |
| Refrigerated storage compartment | $250 | |||
| Second-row high console | $250 | |||
| Ski sack | $50 | $50 | $50 | |
| Climate Control | ||||
| Wiper de-icer | $25 | $25 | $25 | |
| Drivetrain | ||||
| Active rear differential | $500 | |||
| Engine / Motor | ||||
| Automatic start / stop | $150 | $150 | $150 | |
| Regenerative braking | $0 | $0 | $0 | |
| Exterior | ||||
| Black exterior trim (optional) | $0 | $0 | ||
| Laminated front side windows | $200 | $200 | ||
| Laminated rear side windows | $100 | |||
| Infotainment | ||||
| App support | $0 | $0 | ||
| CD changer, remote | $200 | $200 | $200 | |
| Handwriting recognition | $200 | |||
| Satellite radio | $200 | |||
| Satellite radio - one year subscription | $250 | $250 | $250 | |
| SD Card slot | $25 | |||
| SMS text-to-speech reader | $25 | $25 | $25 | |
| Telematics service, such as OnStar | $200 | $200 | $200 | |
| Text dictation | $50 | $50 | $50 | |
| Voice control for external devices | $0 | $0 | $0 | |
| Instruments, Lights, and Mirrors | ||||
| Analog clock | $25 | |||
| Auto-dimming headlights | $200 | $200 | $200 | |
| Compass | $0 | $0 | $0 | |
| Fog light, rear | $100 | |||
| Fog lights | $125 | $125 | ||
| Head-up display (HUD) | $350 | $350 | ||
| Interior ambient lighting | $150 | |||
| Interior ambient lighting, configurable | $150 | $150 | $150 | |
| Seats and Interior Trim | ||||
| Ceramic controls | $0 | |||
| Cooled or ventilated front seats | $300 | $300 | $300 | |
| Cooled or ventilated second row seats | $200 | $200 | ||
| Foldaway tray table, second row | $75 | |||
| Massage, passenger seat | $100 | $100 | $100 | |
| Massage, second row seats | $150 | $150 | ||
| Memory system, second row seats | $150 | |||
| Power 4-way lumbar adjuster, passenger seat | $150 | $150 | $150 | |
| Power 4-way lumbar adjuster, second row seats | $225 | $225 | ||
| Power footrest, right rear seat | $250 | |||
| Power headrest height adjuster, second row seats | $75 | |||
| Power recliner, second row seats | $150 | $150 | ||
| Power seat belt height adjusters, front row | $25 | |||
| Power seatback bolsters, passenger seat | $100 | $100 | $100 | |
| Power thigh bolsters, driver seat | $100 | |||
| Power thigh support length adjuster, passenger seat | $100 | $100 | $100 | |
| Power tilt adjuster, second row seats | $150 | |||
| Power upper seatback recliner, passenger seat | $100 | $100 | $100 | |
| Power upper seatback recliner, second row seats | $150 | |||
| Upholstered instrument panel | $300 | $300 | $300 | |
| Upholstered instrument panel, leather | $1000 | |||
| Suspension, Wheels, and Tires | ||||
| Active stabilizer bars | $500 | |||
| Air suspension, auto-leveling and height adjustable | $1000 | |||
| Rear air springs, auto-leveling | $350 | $350 | $350 | |
| Rear wheel steering | $1500 | $1500 | $1500 | |
| Transmission | ||||
| Steering-wheel-mounted transmission controls | $100 | $100 | $100 | |
| Total Value of Features | $8,925 | $7,575 | $6,925 | $10,200 |
| Value of Feature Adjustments | $2,000 | $650 | $0 | $3,275 |
| Value of Feature Adjustments | -1,861 | -598 | 0 | -3,020 |
Specifications Comparison: Audi A8 vs. BMW 7-Series
| Model Year | 2011 | 2013 |
| Model | A8 | 7-Series |
| Body | 4dr Sedan, ext. | 4dr Sedan, ext. |
| Wheelbase | 122.9 in | 126.4 in |
| Length | 207.4 in | 205.3 in |
| Width | 76.7 in | 74.9 in |
| Height | 57.9 in | 58.7 in |
| Curb Weight | 4,454 lb. | 4,351 lb. |
| Fuel Capacity | 23.8 gal. | 21.7 gal. |
| Row 1 Headroom | 37.2 in | 40.8 in |
| Row 1 Shoulder Room | 59.1 in | 59.2 in |
| Row 1 Legroom | 41.4 in | 41.2 in |
| Row 2 Headroom | 39.1 in | 38.9 in |
| Row 2 Shoulder Room | 57.8 in | 57.6 in |
| Row 2 Legroom | 42.9 in | 44.3 in |
| Cargo Volume | 13.2 ft3 | 17.7 ft3 |
Option Package Details
Audi A8 A8 L
| Driver Assistance Package | ||
| Feature | Value | Requested? |
| Radar- or camera-based collision preparation system | 0 | Yes |
| Lane departure warning system | 200 | Yes |
| Adaptive cruise control, all-speed | 700 | Yes |
| Blind spot warning system | 200 | Yes |
| Automatic braking, low-speed | 200 | Yes |
| Forward collision alert | 200 | Yes |
| Total Requested | 1500 | 100% |
| Total Not Requested | 0 | 0% |
| Premium Package | ||
| Feature | Value | Requested? |
| Wood trim, expanded coverage | 0 | No |
| Cooled or ventilated front seats | 300 | Yes |
| Power thigh bolsters, driver seat | 100 | No |
| Power seatback bolsters, driver | 100 | Yes |
| Power thigh bolsters, passenger seat | 100 | No |
| Power seatback bolsters, passenger seat | 100 | No |
| Massage, driver seat | 100 | Yes |
| Massage, passenger seat | 100 | No |
| Total Requested | 500 | 56% |
| Total Not Requested | 400 | 44% |
| Drive Select Plus Package | ||
| Feature | Value | Requested? |
| Active steering | 1000 | Yes |
| Active rear differential | 500 | No |
| Total Requested | 1000 | 67% |
| Total Not Requested | 500 | 33% |
| Executive Rear Seat Package | ||
| Feature | Value | Requested? |
| Cooled or ventilated second row seats | 200 | Yes |
| Second-row buckets | 500 | No |
| Second-row high console | 250 | No |
| Massage, second row seats | 150 | Yes |
| AC power outlet | 100 | No |
| Refrigerated storage compartment | 200 | No |
| Foldaway tray table, second row | 75 | No |
| Entertainment system with dual headrest screens | 1200 | Yes |
| Power footrest, right rear seat | 250 | No |
| Rear air vents with automatic controls | 150 | Yes |
| Power recliner, second row seats | 150 | Yes |
| Power 4-way lumbar adjuster, second row seats | 225 | Yes |
| Memory system, second row seats | 150 | No |
| Rear dual-zone climate control | 125 | Yes |
| Heated second row seats | 200 | Yes |
| Illuminated vanity mirrors, rear seat | 100 | Yes |
| Total Requested | 2500 | 62% |
| Total Not Requested | 1525 | 38% |
Option Package Details
BMW 7-Series 740Li
| Entertainment system with dual headrest screens | ||
| Feature | Value | Requested? |
| Entertainment system with dual headrest screens | 1200 | Yes |
| CD changer, remote | 200 | No |
| DVD-compatible player | 0 | Yes |
| Rear seat audio controls | 25 | No |
| Total Requested | 1200 | 84% |
| Total Not Requested | 225 | 16% |
| Night vision | ||
| Feature | Value | Requested? |
| Night vision | 1750 | Yes |
| Pedestrian detection, night | 50 | Yes |
| Animal detection, night | 50 | No |
| Total Requested | 1800 | 97% |
| Total Not Requested | 50 | 3% |
| Sunshade, rear, power | ||
| Feature | Value | Requested? |
| Sunshade, rear, power | 225 | Yes |
| Sunshades, second row, power | 225 | Yes |
| Total Requested | 450 | 100% |
| Total Not Requested | 0 | 0% |
| Active steering | ||
| Feature | Value | Requested? |
| Active steering | 1000 | Yes |
| Rear wheel steering | 1500 | No |
| Total Requested | 1000 | 40% |
| Total Not Requested | 1500 | 60% |
| LED headlights | ||
| Feature | Value | Requested? |
| LED headlights | 500 | Yes |
| Auto-dimming headlights | 200 | No |
| Total Requested | 500 | 71% |
| Total Not Requested | 200 | 29% |
| Massage, driver seat | ||
| Feature | Value | Requested? |
| Massage, driver seat | 100 | Yes |
| Massage, passenger seat | 100 | No |
| Total Requested | 100 | 50% |
| Total Not Requested | 100 | 50% |
| Executive Package | ||
| Feature | Value | Requested? |
| Cooled or ventilated front seats | 300 | Yes |
| Power door closers | 300 | Yes |
| Power decklid | 350 | Yes |
| Head-up display (HUD) | 350 | No |
| Surround sound | 250 | Yes |
| Unbranded, 600W, 16 speakers (with subwoofer) | 350 | No |
| Smartphone integration | 0 | No |
| App support | 0 | No |
| Power thigh support adjuster, driver seat | 100 | Yes |
| Power seatback bolsters, driver | 100 | Yes |
| Power upper seatback recliner, driver seat | 100 | Yes |
| Power thigh support adjuster, passenger seat | 100 | No |
| Power seatback bolsters, passenger seat | 100 | No |
| Power upper seatback recliner, passenger seat | 100 | No |
| Memory system, passenger seat | 150 | Yes |
| Front sport buckets | 100 | No |
| Total Requested | 1650 | 60% |
| Total Not Requested | 1100 | 40% |
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Heated second row seats | 200 | Yes |
| Rear seat pass-through | 100 | No |
| Heated steering wheel | 100 | Yes |
| Ski sack | 50 | No |
| Total Requested | 300 | 67% |
| Total Not Requested | 150 | 33% |
| Enhanced Active Cruise Control | ||
| Feature | Value | Requested? |
| Adaptive cruise control, all-speed | 700 | Yes |
| Automatic braking, low-speed | 200 | Yes |
| Automatic braking, high-speed | 200 | No |
| Forward collision alert | 200 | Yes |
| Total Requested | 1100 | 85% |
| Total Not Requested | 200 | 15% |
| Driver Assistance Package | ||
| Feature | Value | Requested? |
| Lane departure warning system | 200 | Yes |
| Blind spot warning system | 200 | Yes |
| Around view cameras | 300 | No |
| Wide-view front camera | 150 | No |
| Speed limit information | 0 | No |
| Lane departure collision mitigation | 50 | No |
| Total Requested | 400 | 44% |
| Total Not Requested | 500 | 56% |
| M Sport Package | ||
| Feature | Value | Requested? |
| Special exterior trim | 0 | No |
| Sport front fascia (optional) | 0 | No |
| Steering-wheel-mounted transmission controls | 100 | Yes |
| Dark-colored headliner (optional) | 0 | No |
| 245/45YR19 tires | 200 | No |
| 275/40YR19 tires | 200 | No |
| Black exterior trim (optional) | 0 | No |
| Total Requested | 100 | 20% |
| Total Not Requested | 400 | 80% |
Option Package Details
BMW 7-Series 750Li
| Sunshade, rear, power | ||
| Feature | Value | Requested? |
| Sunshade, rear, power | 225 | Yes |
| Sunshades, second row, power | 225 | Yes |
| Total Requested | 450 | 100% |
| Total Not Requested | 0 | 0% |
| Night vision | ||
| Feature | Value | Requested? |
| Night vision | 1750 | Yes |
| Pedestrian detection, night | 50 | Yes |
| Animal detection, night | 50 | No |
| Total Requested | 1800 | 97% |
| Total Not Requested | 50 | 3% |
| Entertainment system with dual headrest screens | ||
| Feature | Value | Requested? |
| Entertainment system with dual headrest screens | 1200 | Yes |
| CD changer, remote | 200 | No |
| DVD-compatible player | 0 | Yes |
| Rear seat audio controls | 25 | No |
| Total Requested | 1200 | 84% |
| Total Not Requested | 225 | 16% |
| Massage, driver seat | ||
| Feature | Value | Requested? |
| Massage, driver seat | 100 | Yes |
| Massage, passenger seat | 100 | No |
| Total Requested | 100 | 50% |
| Total Not Requested | 100 | 50% |
| LED headlights | ||
| Feature | Value | Requested? |
| LED headlights | 500 | Yes |
| Auto-dimming headlights | 200 | No |
| Total Requested | 500 | 71% |
| Total Not Requested | 200 | 29% |
| Active steering | ||
| Feature | Value | Requested? |
| Active steering | 1000 | Yes |
| Rear wheel steering | 1500 | No |
| Total Requested | 1000 | 40% |
| Total Not Requested | 1500 | 60% |
| Driver Assistance Package | ||
| Feature | Value | Requested? |
| Lane departure warning system | 200 | Yes |
| Blind spot warning system | 200 | Yes |
| Around view cameras | 300 | No |
| Wide-view front camera | 150 | No |
| Speed limit information | 0 | No |
| Lane departure collision mitigation | 50 | No |
| Total Requested | 400 | 44% |
| Total Not Requested | 500 | 56% |
| Enhanced Active Cruise Control | ||
| Feature | Value | Requested? |
| Adaptive cruise control, all-speed | 700 | Yes |
| Automatic braking, low-speed | 200 | Yes |
| Automatic braking, high-speed | 200 | No |
| Forward collision alert | 200 | Yes |
| Total Requested | 1100 | 85% |
| Total Not Requested | 200 | 15% |
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Heated second row seats | 200 | Yes |
| Rear seat pass-through | 100 | No |
| Heated steering wheel | 100 | Yes |
| Ski sack | 50 | No |
| Total Requested | 300 | 67% |
| Total Not Requested | 150 | 33% |
| M Sport Package | ||
| Feature | Value | Requested? |
| Special exterior trim | 0 | No |
| Sport front fascia (optional) | 0 | No |
| Steering-wheel-mounted transmission controls | 100 | Yes |
| Dark-colored headliner (optional) | 0 | No |
| 245/45YR19 tires | 200 | No |
| 275/40YR19 tires | 200 | No |
| Black exterior trim (optional) | 0 | No |
| Total Requested | 100 | 20% |
| Total Not Requested | 400 | 80% |
Option Package Details
BMW 7-Series 760Li
| Night vision | ||
| Feature | Value | Requested? |
| Night vision | 1750 | Yes |
| Pedestrian detection, night | 50 | Yes |
| Animal detection, night | 50 | No |
| Total Requested | 1800 | 97% |
| Total Not Requested | 50 | 3% |
| Entertainment system with dual headrest screens | ||
| Feature | Value | Requested? |
| Entertainment system with dual headrest screens | 1200 | Yes |
| Rear seat audio controls | 25 | No |
| Total Requested | 1200 | 98% |
| Total Not Requested | 25 | 2% |
| Enhanced Active Cruise Control | ||
| Feature | Value | Requested? |
| Adaptive cruise control, all-speed | 700 | Yes |
| Automatic braking, low-speed | 200 | Yes |
| Automatic braking, high-speed | 200 | No |
| Forward collision alert | 200 | Yes |
| Total Requested | 1100 | 85% |
| Total Not Requested | 200 | 15% |
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