BMW 1-Series BMW 1-Series 2012 Toyota Prius Toyota Prius 2008

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BMW 1-Series vs. Toyota Prius Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 1-Series vs. Toyota Prius Invoice Comparison

Lowest Total Price: $25,179

Toyota Prius   
Difference: $12,466

Lowest Total Invoice: $22,841

Toyota Prius   
Difference: $11,989

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  Down Payment Interest Rate Term
Model Year2012201220082008
Model1-Series1-SeriesPriusPrius
Trim128i135iBaseTouring
Body2dr Coupe2dr Coupe4dr Hatch4dr Hatch
Base Price $31,200 $39,300 $22,875 $23,770
Base Invoice $28,885 $36,335 $21,064 $21,816
Navigation system 2,150 2,150    
Metallic paint (extra cost) 550 550    
Proximity key 500 500    
Xenon HID headlights 900      
Leather seating surfaces 1,450      
Premium Package   1,750    
Package 6     4,550 4,175
Floor mats     184 184
Navigation system 1,955 1,955    
Metallic paint (extra cost) 500 500    
Proximity key 455 455    
Xenon HID headlights 820      
Leather seating surfaces 1,320      
Premium Package   1,595    
Package 6     4,095 3,758
Floor mats     112 112
Options (change) 5,550 4,950 4,734 4,359
Options (change) 5,050 4,505 4,207 3,870
Destination 895 895 720 720
Gas Tax 0 0 -3,150 -3,150
Total Price $37,645 $45,145 $25,179 $25,699
Total Invoice $34,830 $41,735 $22,841 $23,256

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: BMW 1-Series vs. Toyota Prius

Lowest Adjusted Price and Invoice: Toyota Prius
TrueDelta Adjusted Price Difference: $13,266
TrueDelta Adjusted Invoice Difference: $12,715
Model Year2012201220082008
Model1-Series1-SeriesPriusPrius
Trim128i135iBaseTouring
Body2dr Coupe2dr Coupe4dr Hatch4dr Hatch
Engine230hp I6300hp I676hp I4 H76hp I4 H
TransmissionM6M6CVTCVT
DrivetrainRWDRWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)180, 8180, 8?, 9?, 9
Tire (rear if not all the same)205/50-17215/40-18185/65-15195/55-16
Total Price$37,645$45,145$25,179$25,699
Adjustments for Features0-3,230-800-800
Feature-Adjusted Total Price$37,645$41,915$24,379$24,899
Cost Above Minimum$0$4,270$0$520
Total Invoice$34,830$41,735$22,841$23,256
Adjustments for Features0-2,986-726-724
Feature-Adjusted Total Invoice$34,830$38,749$22,115$22,532
Cost Above Minimum$0$3,919$0$417

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Features Comparison: BMW 1-Series vs. Toyota Prius

Model Year2012201220082008
Model1-Series1-SeriesPriusPrius
Trim128i135iBaseTouring
Body2dr Coupe2dr Coupe4dr Hatch4dr Hatch
Transmission and Drivetrain 
6-speed manual$150$150  
CVT  $1000$1000
RWD$0$0  
FWD  $0$0
Accessories 
Power rear side windows  $200$200
Remote window/roof operation$15$15  
Tilt steering wheel, manual  $150$150
Tilt/telescoping steering wheel, manual$250$250  
Universal garage door opener $100$100$100
Brakes, Airbags, and Other Safety 
4-wheel disc brakes$150$150  
Active or whiplash-reducing head restraints, front seats$0$0  
Rearview camera  $200$200
Temporary spare tire  $150$150
Tires, run-flat$150$150  
Cargo Management 
Cargo cover  $75$75
Cargo mat  $40$40
Console with shifter$150$150  
Console without shifter  $150$150
Overhead sunglass holder  $25$25
Second-row low console$100$100  
Climate Control 
Automatic air recirculation$100$100  
Dual-zone climate control$125$125  
Heated windshield washer nozzles$15$15  
Rain-sensing wipers$175$175  
Rear wiper  $175$175
Variable intermittent wipers  $75$75
Exterior 
Bright-finished exhaust tip(s)$25$25  
Larger rear spoiler   $200
Rear spoiler $200$200 
Sport rocker panels (optional) $0  
Sunroof $900  
Infotainment 
Bluetooth cell phone link  $100$100
CD changer, in-dash  $325$325
CD player$125$125  
DVD-compatible player$0$0  
HD radio$50$50  
iPod integration$100$100  
Media drive$15$15  
Traffic information$25$25  
Voice control for external devices$0$0  
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror $75  
Auto-dimming passenger-side mirror $75  
Auto-dimming rearview mirror $150$150$150
Automatic headlights$125$125  
Compass $0  
Cornering lights$50$50  
Digital instruments  $0$0
Headlight washers $50  
Illuminated visor mirror, driver $50$50$50
Illuminated visor mirror, passenger $50$50$50
Interior ambient lighting $150  
Large energy flow and fuel economy display  $25$25
Mirror tilt-down in reverse$25$25  
Power-folding mirrors $50  
Steering-linked headlights$150$150  
Tachometer$75$75  
Turn signals on or near mirrors$25$25  
Visor mirror, driver$10   
Visor mirror, passenger$10   
Seats and Interior Trim 
Aluminum trim$100   
Center armrest(s), second row  $50$50
Door sill trim plates$100$100  
Manual tilt adjuster, driver seat$50   
Manual tilt adjuster, passenger seat$50   
Memory system, driver seat $200  
Power 4-way lumbar adjuster, driver seat $150  
Power 4-way lumbar adjuster, passenger seat $150  
Power fore-aft adjuster, driver seat $100  
Power fore-aft adjuster, passenger seat $100  
Power height adjuster, driver seat $100  
Power height adjuster, passenger seat $100  
Power recliner, driver seat $100  
Power recliner, passenger seat $100  
Power tilt adjuster, driver seat $100  
Power tilt adjuster, passenger seat $100  
Wood trim $300  
Suspension, Wheels, and Tires 
Sport suspension (upgrade) $0 $0
Total Value of Features$2,490$5,720$3,290$3,290
Value of Feature Adjustments$0$3,230$800$800
Value of Feature Adjustments0-2,986-726-724

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Specifications Comparison: BMW 1-Series vs. Toyota Prius

Model Year20122008
Model1-SeriesPrius
Body2dr Coupe4dr Hatch
Wheelbase104.7 in106.3 in
Length172.2 in175.0 in
Width68.8 in67.9 in
Height56.0 in58.1 in
Curb Weight3,209 lb.2,891 lb.
Fuel Capacity14.0 gal.11.9 gal.
Row 1 Headroom37.9 in39.1 in
Row 1 Shoulder Room54.0 in55.3 in
Row 1 Hip Room0.0 in51.0 in
Row 1 Legroom41.4 in41.9 in
Row 2 Headroom37.1 in37.1 in
Row 2 Shoulder Room53.4 in53.0 in
Row 2 Hip Room0.0 in51.6 in
Row 2 Legroom32.0 in38.6 in
Cargo Volume10.0 ft314.4 ft3

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Option Package Details
BMW 1-Series 128i

Navigation system
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0No
Voice control for nav and audio100Yes
Traffic information25No
Media drive, large15No
Total Requested70095%
Total Not Requested405%

Option Package Details
BMW 1-Series 135i

Premium Package
FeatureValueRequested?
Leather seating surfaces900Yes
Illuminated visor mirror, driver40Yes
Illuminated visor mirror, passenger40Yes
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Auto-dimming driver-side mirror75No
Compass0No
Power-folding mirrors50No
Auto-dimming passenger-side mirror75No
Interior ambient lighting150No
Total Requested123078%
Total Not Requested35022%
Navigation system
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0No
Voice control for nav and audio100Yes
Traffic information25No
Media drive, large15No
Total Requested70095%
Total Not Requested405%

Option Package Details
Toyota Prius

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%
Package 6
FeatureValueRequested?
Leather seating surfaces900Yes
Leather-wrapped steering wheel150Yes
Navigation system600Yes
Voice control for nav and audio100Yes
Fog lights125Yes
Xenon HID headlights500Yes
CD changer, in-dash200No
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Bluetooth cell phone link100No
Alarm100No
JBL, 9 speakers350No
Stability control400Yes
Rearview camera200No
MP3-compatible player50Yes
Proximity key250Yes
Aux input50Yes
Total Requested337578%
Total Not Requested95022%

Option Package Details
Toyota Prius Touring

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%
Package 6
FeatureValueRequested?
Leather seating surfaces900Yes
Leather-wrapped steering wheel150Yes
Navigation system600Yes
Voice control for nav and audio100Yes
CD changer, in-dash200No
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Bluetooth cell phone link100No
Alarm100No
JBL, 9 speakers350No
Stability control400Yes
Rearview camera200No
MP3-compatible player50Yes
Proximity key250Yes
Aux input50Yes
Total Requested275074%
Total Not Requested95026%

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