BMW 1-Series BMW 1-Series 2012 Toyota Prius Toyota Prius 2010

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BMW 1-Series vs. Toyota Prius Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 1-Series vs. Toyota Prius Invoice Comparison

Lowest Total Price: $28,840

Toyota Prius IV   
Difference: $10,455

Lowest Total Invoice: $26,480

Toyota Prius IV   
Difference: $9,850

Calculate Payments

  Down Payment Interest Rate Term
Model Year201220122010
Model1-Series1-SeriesPrius
Trim128i135iIV
Body2dr Coupe2dr Coupe4dr Hatch
Base Price $31,200 $39,300 $23,800
Base Invoice $28,885 $36,335 $22,156
BMW Assist 650 650  
Navigation system 2,150 2,150  
Metallic paint (extra cost) 550 550  
Proximity key 500 500  
Sunroof 1,050    
Leather seating surfaces 1,450    
Heated front seats 500 500  
Satellite radio - one year subscription 350 350  
Premium Package   1,750  
Solar Roof Package     1,800
Navigation Package     2,480
BMW Assist 590 590  
Navigation system 1,955 1,955  
Metallic paint (extra cost) 500 500  
Proximity key 455 455  
Sunroof 955    
Leather seating surfaces 1,320    
Heated front seats 455 455  
Satellite radio - one year subscription 320 320  
Premium Package   1,595  
Solar Roof Package     1,440
Navigation Package     2,124
Options (change) 7,200 6,450 4,280
Options (change) 6,550 5,870 3,564
Destination 895 895 760
Total Price $39,295 $46,645 $28,840
Total Invoice $36,330 $43,100 $26,480

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation BMW 1-Series dealer quotes or Toyota Prius dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: BMW 1-Series vs. Toyota Prius

Lowest Adjusted Price and Invoice: Toyota Prius IV
TrueDelta Adjusted Price Difference: $12,130
TrueDelta Adjusted Invoice Difference: $11,388
Model Year201220122010
Model1-Series1-SeriesPrius
Trim128i135iIV
Body2dr Coupe2dr Coupe4dr Hatch
Engine230hp I6300hp I698hp I4 H
TransmissionM6M6CVT
DrivetrainRWDRWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)180, 8180, 8?, 8
Tire (rear if not all the same)205/50-17215/40-18195/65-15
Total Price$39,295$46,645$28,840
Adjustments for Features0-3,030-1,675
Feature-Adjusted Total Price$39,295$43,615$27,165
Cost Above Minimum$0$4,320$0
Total Invoice$36,330$43,100$26,480
Adjustments for Features0-2,800-1,538
Feature-Adjusted Total Invoice$36,330$40,300$24,942
Cost Above Minimum$0$3,970$0

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Features Comparison: BMW 1-Series vs. Toyota Prius

Model Year201220122010
Model1-Series1-SeriesPrius
Trim128i135iIV
Body2dr Coupe2dr Coupe4dr Hatch
Transmission and Drivetrain 
6-speed manual$150$150 
CVT  $1000
RWD$0$0 
FWD  $0
Accessories 
Power rear side windows  $200
Remote app$25$25 
Remote climate control  $25
Remote window/roof operation$15$15 
Universal garage door opener $100$100
Brakes, Airbags, and Other Safety 
Knee airbag, driver  $75
Rearview camera  $200
Temporary spare tire  $150
Tires, run-flat$150$150 
Cargo Management 
Cargo cover  $75
Overhead sunglass holder  $25
Second-row low console$100$100 
Climate Control 
Automatic air recirculation$100$100 
Dual-zone climate control$125$125 
Heated windshield washer nozzles$15$15 
Ionizing air filtration  $50
Rain-sensing wipers$175$175 
Rear wiper  $175
Variable intermittent wipers  $75
Water-repellent front-door glass  $15
Exterior 
Bright-finished exhaust tip(s)$25$25 
Rear spoiler $200$200
Solar panel  $300
Sport rocker panels (optional) $0 
Infotainment 
CD changer, in-dash  $325
CD player$125$125 
DVD-compatible player$0$0 
HD radio$50$50 
iPod integration$100$100 
Media drive$15$15 
Satellite radio  $200
Satellite radio - one year subscription$250$250 
SMS text-to-speech reader$25$25 
Voice control for external devices$0$0 
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror $75 
Auto-dimming passenger-side mirror $75 
Auto-dimming rearview mirror $150$150
Automatic headlights$125$125 
Automatic-off headlights  $25
Compass $0 
Cornering lights $50 
Digital instruments  $0
Fog lights$125$125 
Headlight washers $50 
Illuminated visor mirror, driver $50$50
Illuminated visor mirror, passenger $50$50
Interior ambient lighting $150 
Large energy flow and fuel economy display  $25
Mirror tilt-down in reverse$25$25 
Power-folding mirrors $50 
Steering-linked headlights $150 
Tachometer$75$75 
Turn signals on or near mirrors$25$25 
Visor mirror, driver$10  
Visor mirror, passenger$10  
Xenon HID headlights $500 
Seats and Interior Trim 
Aluminum trim$100  
Center armrest(s), second row  $50
Door sill trim plates$100$100 
Floor mats$75$75 
Manual height adjuster, driver seat  $50
Manual tilt adjuster, driver seat$50  
Manual tilt adjuster, passenger seat$50  
Memory system, driver seat $200 
Power 4-way lumbar adjuster, driver seat $150 
Power 4-way lumbar adjuster, passenger seat $150 
Power fore-aft adjuster, driver seat $100 
Power fore-aft adjuster, passenger seat $100 
Power height adjuster, driver seat $100 
Power height adjuster, passenger seat $100 
Power lumbar adjuster, driver seat  $100
Power recliner, driver seat $100 
Power recliner, passenger seat $100 
Power tilt adjuster, driver seat $100 
Power tilt adjuster, passenger seat $100 
Wood trim $300 
Suspension, Wheels, and Tires 
Electronic systems calibration selector  $200
Sport suspension (upgrade) $0 
Total Value of Features$2,215$5,245$3,890
Value of Feature Adjustments$0$3,030$1,675
Value of Feature Adjustments0-2,800-1,538

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Specifications Comparison: BMW 1-Series vs. Toyota Prius

Model Year20122010
Model1-SeriesPrius
Body2dr Coupe4dr Hatch
Wheelbase104.7 in106.3 in
Length172.2 in175.6 in
Width68.8 in68.7 in
Height56.0 in58.7 in
Curb Weight3,209 lb.3,043 lb.
Fuel Capacity14.0 gal.11.9 gal.
Row 1 Headroom37.9 in38.6 in
Row 1 Shoulder Room54.0 in54.9 in
Row 1 Hip Room0.0 in52.7 in
Row 1 Legroom41.4 in42.5 in
Row 2 Headroom37.1 in37.6 in
Row 2 Shoulder Room53.4 in53.1 in
Row 2 Hip Room0.0 in51.2 in
Row 2 Legroom32.0 in36.0 in
Cargo Volume,
Minimum
10.0 ft321.6 ft3
Cargo Volume,
Maximum
10.039.6 ft3

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Option Package Details
BMW 1-Series 128i

BMW Assist
FeatureValueRequested?
Telematics service, such as OnStar200Yes
Bluetooth cell phone link100Yes
SMS text-to-speech reader25No
Bluetooth audio streaming25Yes
Remote app25No
Total Requested32587%
Total Not Requested5013%
Navigation system
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0No
Voice control for nav and audio100Yes
Traffic information25Yes
Media drive, large15No
Total Requested72598%
Total Not Requested152%

Option Package Details
BMW 1-Series 135i

Premium Package
FeatureValueRequested?
Leather seating surfaces900Yes
Illuminated visor mirror, driver40Yes
Illuminated visor mirror, passenger40Yes
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Auto-dimming driver-side mirror75No
Compass0No
Power-folding mirrors50No
Auto-dimming passenger-side mirror75No
Interior ambient lighting150No
Total Requested123078%
Total Not Requested35022%
BMW Assist
FeatureValueRequested?
Telematics service, such as OnStar200Yes
Bluetooth cell phone link100Yes
SMS text-to-speech reader25No
Bluetooth audio streaming25Yes
Remote app25No
Total Requested32587%
Total Not Requested5013%
Navigation system
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0No
Voice control for nav and audio100Yes
Traffic information25Yes
Media drive, large15No
Total Requested72598%
Total Not Requested152%

Option Package Details
Toyota Prius IV

Solar Roof Package
FeatureValueRequested?
Sunroof900Yes
Solar panel300No
Remote air conditioning25No
Total Requested90073%
Total Not Requested32527%
Navigation Package
FeatureValueRequested?
Telematics service, such as OnStar200Yes
Navigation system600Yes
Rearview camera200No
Voice control for nav and audio100Yes
Traffic information25Yes
Bluetooth audio streaming25Yes
Total Requested95083%
Total Not Requested20017%

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