BMW 7-Series BMW 7-Series 2010 Audi A4 / S4 Audi A4 / S4 2019

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BMW 7-Series vs. Audi A4 / S4 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 7-Series vs. Audi A4 / S4 Invoice Comparison

Lowest Total Price: $63,070

Audi A4 / S4 S4   
Difference: $31,505

Lowest Total Invoice: $59,231

Audi A4 / S4 S4   
Difference: $27,869

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  Down Payment Interest Rate Term
Model Year20102019
Model7-SeriesA4 / S4
Trim750iS4
Body4dr Sedan4dr Sedan
Base Price $82,000 $50,200
Base Invoice $75,620 $47,188
Luxury Seating Package 2,800  
Adaptive cruise control, all-speed 2,400  
Driver Assistance Package 1,350 1,800
Rearview camera 750  
Active steering 1,750 1,150
Head-up display (HUD) 1,300  
Satellite radio - one year subscription 350  
Cold Weather Package   500
Warm Weather Package   950
Prestige Package   4,400
S Sport Package   2,500
Metallic paint (extra cost)   575
Luxury Seating Package 2,550  
Adaptive cruise control, all-speed 2,135  
Driver Assistance Package 1,230 1,674
Rearview camera 685  
Active steering 1,595 1,070
Head-up display (HUD) 1,090  
Satellite radio - one year subscription 320  
Cold Weather Package   466
Warm Weather Package   884
Prestige Package   4,092
S Sport Package   2,326
Metallic paint (extra cost)   536
Options (change) 10,700 11,875
Options (change) 9,605 11,048
Destination 875 995
Gas Tax 1,000 0
Total Price $94,575 $63,070
Total Invoice $87,100 $59,231

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: BMW 7-Series vs. Audi A4 / S4

Lowest Adjusted Price and Invoice: Audi A4 / S4 S4
TrueDelta Adjusted Price Difference: $35,465
TrueDelta Adjusted Invoice Difference: $31,588
Model Year20102019
Model7-SeriesA4 / S4
Trim750iS4
Body4dr Sedan4dr Sedan
Engine400hp V8349hp V6
TransmissionT6T8
DrivetrainRWDAWD
EPA Fuel Economy (city/highway)13/19 MPG21/30 MPG
Audio (watts, speakers)205, 10755, 19
Tire (rear if not all the same)245/50-18245/40-18
Total Price$94,575$63,070
Adjustments for Features0-3,960
Feature-Adjusted Total Price$94,575$59,110
Total Invoice$87,100$59,231
Adjustments for Features0-3,719
Feature-Adjusted Total Invoice$87,100$55,512

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Features Comparison: BMW 7-Series vs. Audi A4 / S4

Model Year20102019
Model7-SeriesA4 / S4
Trim750iS4
Body4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100 
8-speed manually-shiftable automatic $1300
RWD$0 
AWD $1700
Accessories 
Adaptive cruise control, all-speed$850 
Adaptive cruise control, all-speed, topography and road sign aware $1100
Low-speed semi-autonomous driving $100
Proximity key $250
Remote app $25
Remote window/roof operation$15 
Sunshade, rear, power$225 
Sunshades, second row $125
Sunshades, second row, power$225 
Tilt/telescoping steering wheel, manual $250
Tilt/telescoping steering wheel, power$350 
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats$0 
Around view cameras $500
Automatic braking, high-speed or partial $200
Automatic braking, low-speed $200
Collision preparation system, rear $100
Cross-traffic warning, rear $100
Driver drowsiness monitor $150
Evasive maneuver assist $200
Following distance indicator $25
Lane keeping assist $400
Passenger side camera$200 
Pedestrian detection $50
Rearview camera$200 
Rollover sensor $50
Secondary collision brake assist $25
Temporary spare tire $150
Tires, run-flat$150 
Torque vectoring, brake-based $100
Turn assist $25
Vehicle exit assist $25
Wide-view front camera $150
Wide-view rear camera $0
Cargo Management 
Rear seat pass-through$100 
Ski sack$50 
Climate Control 
Rear dual-zone climate control$125 
Residual heat$50 
Wiper de-icer$25 
Drivetrain 
Active rear differential $500
Engine / Motor 
Automatic start / stop $150
Exterior 
Body kit $0
Laminated front side windows $200
Painted brake calipers (optional) $0
Rear spoiler $200
Infotainment 
4G LTE connectivity $0
Android Auto support $100
Apple CarPlay support $100
Bluetooth audio streaming $25
CD player$125 
CD player, remote $100
DVD-compatible player $0
Handwriting recognition $200
In-vehicle Internet $150
Satellite radio $200
Satellite radio - one year subscription$250 
SD Card slot $25
Surround sound $250
Traffic + travel information $25
Traffic information$25 
Wi-Fi hotspot $50
Instruments, Lights, and Mirrors 
Boost gauge $75
Cornering lights$50 
Fog light, rear $100
Headlight washers$50 
Illuminated vanity mirrors, rear seat$100 
Interior ambient lighting$150 
Interior ambient lighting, configurable $150
Large color reconfigurable instrument cluster display $250
LED headlights $1000
Mirror tilt-down in reverse$25 
Predictive efficiency assist $0
Road sign information $75
Steering-linked headlights$150 
Xenon HID headlights$500 
Seats and Interior Trim 
Aluminum trim $100
Door sill trim plates$100 
Folding second row seats $300
Illuminated door sill trim plates $200
Leather door panel trim$250 
Manual thigh support length adjuster, driver seat $50
Manual thigh support length adjuster, passenger seat $50
Memory system, passenger seat$150 
Metal pedals $75
Power headrest height adjuster, driver seat$50 
Power headrest height adjuster, passenger seat$50 
Power seatback bolsters, driver seat$100 
Power seatback bolsters, passenger seat$100 
Power thigh support length adjuster, driver seat$100 
Power thigh support length adjuster, passenger seat$100 
Power upper seatback recliner, driver seat$100 
Power upper seatback recliner, passenger seat$100 
Synthetic suede door panel trim $250
Upholstered door armrests (optional) $0
Upholstered instrument panel$300 
Wood trim$300 
Suspension, Wheels, and Tires 
Rear wheel steering$1500 
Sport suspension (upgrade) $0
Transmission 
Launch control $100
Total Value of Features$8,390$12,350
Value of Feature Adjustments$0$3,960
Value of Feature Adjustments0-3,719

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Specifications Comparison: BMW 7-Series vs. Audi A4 / S4

Model Year20102019
Model7-SeriesA4 / S4
Body4dr Sedan4dr Sedan
Wheelbase120.9 in111.0 in
Length199.8 in186.1 in
Width74.9 in72.5 in
Height58.3 in56.2 in
Curb Weight4,950 lb.3,858 lb.
Fuel Capacity21.7 gal.16.9 gal.
Row 1 Headroom40.6 in38.9 in
Row 1 Shoulder Room59.2 in55.9 in
Row 1 Legroom41.2 in41.3 in
Row 2 Headroom38.5 in37.4 in
Row 2 Shoulder Room57.2 in54.5 in
Row 2 Legroom38.4 in35.7 in
Cargo Volume17.7 ft313.0 ft3

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Option Package Details
BMW 7-Series 750i

Luxury Seating Package
FeatureValueRequested?
Cooled or ventilated front seats300Yes
Sunshades, second row, power225No
Sunshade, rear, power225No
Massage, driver seat100Yes
Massage, passenger seat100Yes
Heated steering wheel100Yes
Ski sack50No
Heated second row seats200Yes
Rear seat pass-through100No
Total Requested80057%
Total Not Requested60043%
Driver Assistance Package
FeatureValueRequested?
Auto-dimming headlights200Yes
Lane departure warning system200Yes
Blind spot warning system200Yes
Total Requested600100%
Total Not Requested00%

Option Package Details
Audi A4 / S4 S4

Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Heated steering wheel100Yes
Total Requested300100%
Total Not Requested00%
Warm Weather Package
FeatureValueRequested?
Cooled or ventilated front seats300Yes
Sunshades, second row125Yes
Total Requested425100%
Total Not Requested00%
Driver Assistance Package
FeatureValueRequested?
Auto-dimming headlights200Yes
Lane departure warning200Yes
Road sign information75No
Turn assist25No
Lane keeping assist400No
Following distance indicator25No
Low-speed semi-autonomous driving100No
Evasive maneuver assist200No
Predictive efficiency assist0No
Adaptive cruise control, all-speed, topography and road sign aware950No
Total Requested40018%
Total Not Requested177582%
Prestige Package
FeatureValueRequested?
Head-up display (HUD)350Yes
Laminated front side windows200No
Around view cameras300No
Wide-view front camera150No
Wide-view rear camera0No
Interior ambient lighting, configurable0No
Upholstered door armrests (optional)0No
Large color reconfigurable instrument cluster display250No
Handwriting recognition200No
Remote app25No
Speed limit information0No
4G LTE connectivity0No
DVD-compatible player0No
Voice control for nav and audio75Yes
Media drive15Yes
Traffic + travel information25No
In-vehicle Internet150No
Wi-Fi hotspot50No
Navigation system600Yes
Total Requested104044%
Total Not Requested135056%
S Sport Package
FeatureValueRequested?
Adaptive dampers - electrical500Yes
Active rear differential500No
Painted brake calipers (optional)0No
Total Requested50050%
Total Not Requested50050%

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