BMW 7-Series BMW 7-Series 2012 Audi A6 / S6 Audi A6 / S6 2018

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BMW 7-Series vs. Audi A6 / S6 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 7-Series vs. Audi A6 / S6 Invoice Comparison

Lowest Total Price: $85,800

Audi A6 / S6 S6 4.0 TFSI   
Difference: $49,095

Lowest Total Invoice: $79,870

Audi A6 / S6 S6 4.0 TFSI   
Difference: $44,515

Calculate Payments

  Down Payment Interest Rate Term
Model Year20122018
Model7-SeriesA6 / S6
TrimAlpina B7S6 4.0 TFSI
Body4dr Sedan4dr Sedan
Base Price $122,600 $71,900
Base Invoice $112,970 $66,868
Driver Assistance Package 2,100 2,000
Adaptive cruise control, all-speed 2,400  
Night vision 2,600 2,500
AWD 3,000  
Prestige Package   2,500
Comfort Seating Package   1,850
Cold Weather Package   500
Synthetic suede headliner   3,000
Metallic paint (extra cost)   575
Driver Assistance Package 1,910 1,860
Adaptive cruise control, all-speed 2,185  
Night vision 2,365 2,326
AWD 2,760  
Prestige Package   2,326
Comfort Seating Package   1,722
Cold Weather Package   467
Synthetic suede headliner   2,790
Metallic paint (extra cost)   536
Options (change) 10,100 12,925
Options (change) 9,220 12,027
Destination 895 975
Gas Tax 1,300 0
Total Price $134,895 $85,800
Total Invoice $124,385 $79,870

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Dealer Price Quotes

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TrueDelta Value Comparison: BMW 7-Series vs. Audi A6 / S6

Lowest Adjusted Price and Invoice: Audi A6 / S6 S6 4.0 TFSI
TrueDelta Adjusted Price Difference: $49,395
TrueDelta Adjusted Invoice Difference: $44,794
Model Year20122018
Model7-SeriesA6 / S6
TrimAlpina B7S6 4.0 TFSI
Body4dr Sedan4dr Sedan
Engine500hp V8450hp V8
TransmissionT6S7
DrivetrainAWDAWD
EPA Fuel Economy (city/highway)14/20 MPG16/24 MPG
Audio (watts, speakers)600, 16630, 14
Tire (rear if not all the same)245/35-21255/35-20
Total Price$134,895$85,800
Adjustments for Features0-300
Feature-Adjusted Total Price$134,895$85,500
Total Invoice$124,385$79,870
Adjustments for Features0-279
Feature-Adjusted Total Invoice$124,385$79,591

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Features Comparison: BMW 7-Series vs. Audi A6 / S6

Model Year20122018
Model7-SeriesA6 / S6
TrimAlpina B7S6 4.0 TFSI
Body4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100 
7-speed automated manual $1200
AWD$1700$1700
Accessories 
Hands-free trunk or liftgate $100
Power door closers$300 
Remote app$25 
Remote window/roof operation$15 
Sunshades, second row $125
Sunshades, second row, power$225 
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats$0 
Automatic braking, low-speed $200
Collision preparation system, rear $100
Hill descent control$250 
Lane departure prevention, steering-based $200
Rollover sensor $50
Secondary collision brake assist $25
Temporary spare tire $150
Tires, run-flat$150 
Wide-view rear camera $0
Cargo Management 
Air-conditioned storage compartment$50 
Cargo net $40
Ski sack$50 
Climate Control 
Wiper de-icer$25 
Engine / Motor 
Automatic start / stop $150
Dual-mode exhaust, switchable $500
Regenerative braking $0
Exterior 
Laminated front side windows $200
Rear spoiler$200 
Infotainment 
4G LTE connectivity $0
Android Auto support $100
Apple CarPlay support $100
CD changer, remote$200 
Handwriting recognition $200
In-vehicle Internet $150
Satellite radio $200
Satellite radio - one year subscription$250 
SD Card slot $25
SMS text-to-speech reader$25 
Telematics service, such as OnStar$200 
Traffic + travel information $25
Traffic information$25 
Voice control for external devices$0 
Wi-Fi hotspot $50
Instruments, Lights, and Mirrors 
Cornering lights$50 
Fog light, rear $100
Fog lights$125 
Headlight washers$50 
Illuminated vanity mirrors, rear seat$100 
LED headlights $1000
Steering-linked headlights$150 
Xenon HID headlights$500 
Seats and Interior Trim 
Door sill trim plates$100 
Folding second row seats $300
Illuminated door sill trim plates $200
Metal pedals $75
Power headrest height adjuster, driver seat$50 
Power headrest height adjuster, passenger seat$50 
Power thigh bolsters, driver seat $100
Power thigh bolsters, passenger seat $100
Power upper seatback recliner, driver seat$100 
Power upper seatback recliner, passenger seat$100 
Upholstered instrument panel, leather$1000 
Suspension, Wheels, and Tires 
Active stabilizer bars$500 
Adaptive dampers - electrical$500 
Air suspension, auto-leveling and height adjustable $1000
Total Value of Features$8,165$8,465
Value of Feature Adjustments$0$300
Value of Feature Adjustments0-279

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Specifications Comparison: BMW 7-Series vs. Audi A6 / S6

Model Year20122018
Model7-SeriesA6 / S6
Body4dr Sedan4dr Sedan
Wheelbase120.9 in114.6 in
Length199.8 in194.2 in
Width74.9 in73.8 in
Height58.3 in57.8 in
Curb Weight4,773 lb.4,398 lb.
Fuel Capacity21.7 gal.19.8 gal.
Row 1 Headroom40.6 in37.2 in
Row 1 Shoulder Room59.2 in57.5 in
Row 1 Legroom41.2 in41.3 in
Row 2 Headroom38.5 in37.8 in
Row 2 Shoulder Room57.2 in56.3 in
Row 2 Legroom38.4 in37.4 in
Cargo Volume17.7 ft314.1 ft3

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Option Package Details
BMW 7-Series Alpina B7

Driver Assistance Package
FeatureValueRequested?
Auto-dimming headlights200Yes
Lane departure warning system200Yes
Blind spot warning system200Yes
Around view cameras300Yes
Wide-view front camera150Yes
Total Requested1050100%
Total Not Requested00%

Option Package Details
Audi A6 / S6 S6 4.0 TFSI

Night vision
FeatureValueRequested?
Night vision1750Yes
Pedestrian detection, night50Yes
Total Requested1800100%
Total Not Requested00%
Prestige Package
FeatureValueRequested?
Sunshades, second row125Yes
Sunshade, rear, power225Yes
Power trunk closer350Yes
Head-up display (HUD)350Yes
Around view cameras300Yes
Wide-view front camera150Yes
Hands-free trunk or liftgate100No
Wide-view rear camera0No
Total Requested150094%
Total Not Requested1006%
Driver Assistance Package
FeatureValueRequested?
Auto-dimming headlights200Yes
Radar- or camera-based collision preparation system0Yes
Lane departure warning200Yes
Adaptive cruise control, all-speed700Yes
Automatic braking, low-speed200No
Forward collision warning200Yes
Lane departure prevention, steering-based200No
Total Requested130076%
Total Not Requested40024%
Comfort Seating Package
FeatureValueRequested?
Cooled or ventilated front seats300Yes
Power thigh support length adjuster, driver seat100Yes
Power thigh bolsters, driver seat100No
Power seatback bolsters, driver seat100Yes
Power thigh support length adjuster, passenger seat100Yes
Power thigh bolsters, passenger seat100No
Power seatback bolsters, passenger seat100Yes
Memory system, passenger seat150Yes
Massage, driver seat100Yes
Massage, passenger seat100Yes
Total Requested105084%
Total Not Requested20016%
Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Heated steering wheel100Yes
Total Requested300100%
Total Not Requested00%

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