BMW 7-Series BMW 7-Series 2010 Ford Taurus Ford Taurus 2014

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BMW 7-Series vs. Ford Taurus Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 7-Series vs. Ford Taurus Invoice Comparison

Lowest Total Price: $47,185

Ford Taurus SHO   
Difference: $47,640

Lowest Total Invoice: $43,402

Ford Taurus SHO   
Difference: $44,073

Calculate Payments

  Down Payment Interest Rate Term
Model Year20102014
Model7-SeriesTaurus
Trim750iSHO
Body4dr Sedan4dr Sedan
Base Price $82,000 $39,980
Base Invoice $75,620 $36,882
Luxury Seating Package 2,800  
Adaptive cruise control, all-speed 2,400  
Driver Assistance Package 1,350  
Rearview camera 750  
AWD 3,000  
Satellite radio - one year subscription 350  
Multicontour seats   595
Package 301A / 401A   2,000
Navigation system   795
Driver Assist Package   1,995
Sunroof   995
Luxury Seating Package 2,550  
Adaptive cruise control, all-speed 2,135  
Driver Assistance Package 1,230  
Rearview camera 685  
AWD 2,760  
Satellite radio - one year subscription 320  
Multicontour seats   531
Package 301A / 401A   1,785
Navigation system   710
Driver Assist Package   1,781
Sunroof   888
Options (change) 10,650 6,380
Options (change) 9,680 5,695
Destination 875 825
Gas Tax 1,300 0
Total Price $94,825 $47,185
Total Invoice $87,475 $43,402

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: BMW 7-Series vs. Ford Taurus

Lowest Adjusted Price and Invoice: Ford Taurus SHO
TrueDelta Adjusted Price Difference: $45,565
TrueDelta Adjusted Invoice Difference: $42,159
Model Year20102014
Model7-SeriesTaurus
Trim750iSHO
Body4dr Sedan4dr Sedan
Engine400hp V8365hp V6
TransmissionT6T6
DrivetrainAWDAWD
EPA Fuel Economy (city/highway)14/20 MPG17/25 MPG
Audio (watts, speakers)205, 10390, 12
Tire (rear if not all the same)245/50-18255/45-19
Total Price$94,825$47,185
Adjustments for Features-2,0750
Feature-Adjusted Total Price$92,750$47,185
Total Invoice$87,475$43,402
Adjustments for Features-1,9140
Feature-Adjusted Total Invoice$85,561$43,402

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Features Comparison: BMW 7-Series vs. Ford Taurus

Model Year20102014
Model7-SeriesTaurus
Trim750iSHO
Body4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100
AWD$1700$1700
Accessories 
Adaptive cruise control $600
Adaptive cruise control, all-speed$850 
Keyless entry keypad $50
Power-adjustable pedals $125
Proximity key $250
Remote start $150
Remote window/roof operation$15 
Semi-automated parking system $500
Sunshades, second row, power$225 
Brakes, Airbags, and Other Safety 
911 assist $25
Active or whiplash-reducing head restraints, front seats$0 
Cross-traffic warning, rear $100
Curve control $50
Driver drowsiness monitor $150
Hill descent control$250 
Knee airbag, driver$75 
Knee airbag, passenger$75 
Lane departure prevention, steering-based $200
Passenger side camera$200 
Rollover sensor $50
Safety key $5
Temporary spare tire $150
Tires, run-flat$150 
Torque vectoring, brake-based $100
Vehicle health reports $0
Cargo Management 
Air-conditioned storage compartment$50 
Cargo net $40
Overhead sunglass holder $25
Rear seat pass-through$100 
Ski sack$50 
Climate Control 
Automatic air recirculation$100 
Heated windshield washer nozzles$15 
Rear air vents $100
Rear air vents with automatic controls$250 
Rear dual-zone climate control$125 
Residual heat$50 
Wiper de-icer$25 
Engine / Motor 
Regenerative braking$0 
Exterior 
Rear spoiler $200
Infotainment 
Bluetooth audio streaming $25
Media drive$15 
Navigation, turn-by-turn $25
Satellite radio $200
Satellite radio - one year subscription$250 
SD Card slot $25
SMS text-to-speech reader $25
Surround sound $250
Telematics service, such as OnStar$200 
Traffic + travel information $25
Traffic information$25 
Voice control for external devices $0
Wi-Fi hotspot capability $0
Instruments, Lights, and Mirrors 
Auto-dimming passenger-side mirror$75 
Cornering lights$50 
Fog lights$125 
Headlight washers$50 
Illuminated vanity mirrors, rear seat$100 
Large color reconfigurable instrument cluster display $250
Mirror tilt-down in reverse$25 
Power-folding mirrors$50 
Steering-linked headlights$150 
Turn signals on or near mirrors$25 
Seats and Interior Trim 
Folding second row seats $300
Leather door panel trim$250 
Memory system, passenger seat$150 
Metal pedals $75
Power headrest height adjuster, driver seat$50 
Power headrest height adjuster, passenger seat$50 
Power seatback bolsters, driver seat$100 
Power seatback bolsters, passenger seat$100 
Power thigh support length adjuster, driver seat$100 
Power thigh support length adjuster, passenger seat$100 
Power upper seatback recliner, driver seat$100 
Power upper seatback recliner, passenger seat$100 
Synthetic suede inserts in leather seating surfaces $0
Upholstered instrument panel$300 
Wood trim$300 
Suspension, Wheels, and Tires 
Adaptive dampers - electrical$500 
Electronic systems calibration selector$200 
Sport suspension (upgrade) $0
Total Value of Features$8,945$6,870
Value of Feature Adjustments$2,075$0
Value of Feature Adjustments-1,9140

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Specifications Comparison: BMW 7-Series vs. Ford Taurus

Model Year20102014
Model7-SeriesTaurus
Body4dr Sedan4dr Sedan
Wheelbase120.9 in112.9 in
Length199.8 in202.9 in
Width74.9 in76.2 in
Height58.3 in60.7 in
Curb Weight4,718 lb.4,343 lb.
Fuel Capacity21.7 gal.20.0 gal.
Row 1 Headroom40.6 in39.0 in
Row 1 Shoulder Room59.2 in57.9 in
Row 1 Hip Room0.0 in56.3 in
Row 1 Legroom41.2 in41.9 in
Row 2 Headroom38.5 in37.8 in
Row 2 Shoulder Room57.2 in56.9 in
Row 2 Hip Room0.0 in55.8 in
Row 2 Legroom38.4 in38.1 in
Cargo Volume17.7 ft320.1 ft3

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Option Package Details
BMW 7-Series 750i

Luxury Seating Package
FeatureValueRequested?
Cooled or ventilated front seats300Yes
Sunshades, second row, power225No
Sunshade, rear, power225Yes
Massage, driver seat100Yes
Massage, passenger seat100Yes
Heated second row seats200Yes
Rear seat pass-through100No
Heated steering wheel100Yes
Ski sack50No
Total Requested102573%
Total Not Requested37527%
Driver Assistance Package
FeatureValueRequested?
Auto-dimming headlights200Yes
Lane departure warning system200Yes
Blind spot warning system200Yes
Total Requested600100%
Total Not Requested00%

Option Package Details
Ford Taurus SHO

Multicontour seats
FeatureValueRequested?
Power 4-way lumbar adjuster, driver seat100Yes
Power 4-way lumbar adjuster, passenger seat100Yes
Massage, driver seat100Yes
Massage, passenger seat100Yes
Total Requested400100%
Total Not Requested00%
Package 301A / 401A
FeatureValueRequested?
Tilt/telescoping steering wheel, power100Yes
Heated second row seats200Yes
Rain-sensing wipers100Yes
Sunshade, rear, power225Yes
Heated steering wheel100Yes
Surround sound250No
Auto-dimming headlights200Yes
HD radio50Yes
Blind spot warning system200Yes
Rear cross-traffic detection100No
Sony, 390W, 12 speakers (with subwoofer)350No
Total Requested117563%
Total Not Requested70037%
Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio75Yes
Total Requested675100%
Total Not Requested00%
Driver Assist Package
FeatureValueRequested?
Adaptive cruise control450Yes
Obstacle detection, front150Yes
Radar- or camera-based collision preparation system0Yes
Lane departure warning system200Yes
Parking guidance system - active500No
Driver drowsiness monitor150No
Forward collision alert200Yes
Lane departure prevention system, steering-based200No
Total Requested100054%
Total Not Requested85046%

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