BMW 7-Series BMW 7-Series 2010 Toyota Prius Toyota Prius 2018

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BMW 7-Series vs. Toyota Prius Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 7-Series vs. Toyota Prius Invoice Comparison

Lowest Total Price: $32,454

Toyota Prius Four   
Difference: $61,471

Lowest Total Invoice: $30,096

Toyota Prius Four   
Difference: $56,449

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  Down Payment Interest Rate Term
Model Year201020102018
Model7-Series7-SeriesPrius
Trim750Li760LiFour
Body4dr Sedan, ext.4dr Sedan, ext.4dr Hatch
Base Price $85,900 $137,000 $29,685
Base Invoice $79,210 $126,220 $27,634
Driver Assistance Package 1,350    
Adaptive cruise control, all-speed 2,400 2,400  
Rearview camera 750    
Head-up display (HUD) 1,300    
Satellite radio - one year subscription 350    
Advanced Technology Package     1,350
Floor mats     225
Illuminated door sill trim plates     299
Driver Assistance Package 1,230    
Adaptive cruise control, all-speed 2,135 2,135  
Rearview camera 685    
Head-up display (HUD) 1,090    
Satellite radio - one year subscription 320    
Advanced Technology Package     1,202
Floor mats     140
Illuminated door sill trim plates     225
Options (change) 6,150 2,400 1,874
Options (change) 5,460 2,135 1,567
Destination 875 875 895
Gas Tax 1,000 1,700 0
Total Price $93,925 $141,975 $32,454
Total Invoice $86,545 $130,930 $30,096

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: BMW 7-Series vs. Toyota Prius

Lowest Adjusted Price and Invoice: Toyota Prius Four
TrueDelta Adjusted Price Difference: $56,416
TrueDelta Adjusted Invoice Difference: $51,791
Model Year201020102018
Model7-Series7-SeriesPrius
Trim750Li760LiFour
Body4dr Sedan, ext.4dr Sedan, ext.4dr Hatch
Engine400hp V8535hp V1295hp I4 H
TransmissionT6T8CVT
DrivetrainRWDRWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)205, 10600, 16?, 6
Tire (rear if not all the same)245/50-18245/45-19195/65-15
Total Price$93,925$141,975$32,454
Adjustments for Features-5,055-13,4050
Feature-Adjusted Total Price$88,870$128,570$32,454
Cost Above Minimum$0$39,700$0
Total Invoice$86,545$130,930$30,096
Adjustments for Features-4,658-12,3620
Feature-Adjusted Total Invoice$81,887$118,568$30,096
Cost Above Minimum$0$36,681$0

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Features Comparison: BMW 7-Series vs. Toyota Prius

Model Year201020102018
Model7-Series7-SeriesPrius
Trim750Li760LiFour
Body4dr Sedan, ext.4dr Sedan, ext.4dr Hatch
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100  
8-speed manually-shiftable automatic $1300 
CVT  $1000
RWD$0$0 
FWD  $0
Accessories 
Heated steering wheel $100 
Power door closers $300 
Power trunk closer $350 
Proximity key $250$250
Remote window/roof operation$15$15 
Sunshade, rear, power $225 
Sunshades, second row, power $225 
Tilt/telescoping steering wheel, manual  $250
Tilt/telescoping steering wheel, power$350$350 
Brakes, Airbags, and Other Safety 
Around view cameras $500 
Automatic braking, high-speed or partial  $200
Automatic braking, low-speed  $200
Cross-traffic warning, rear  $100
Knee airbag, passenger$75$75 
Lane departure prevention, steering-based  $200
Obstacle detection, front$150$150 
Obstacle detection, rear$250$250 
Passenger side camera$200  
Pedestrian detection  $50
Rearview camera$200 $200
Seat cushion airbag, passenger  $75
Tires, run-flat$150$150 
Cargo Management 
Air-conditioned storage compartment$50$50 
Cargo cover  $75
Cargo mat  $40
Console with shifter$150$150 
Console without shifter  $150
Overhead sunglass holder  $25
Rear seat pass-through $100 
Ski sack $50 
Climate Control 
Automatic air recirculation$100$100 
Dual-zone climate control$125$125 
Heated windshield washer nozzles$15$15 
Rear air vents with automatic controls$250$250 
Rear dual-zone climate control$125$125 
Rear wiper  $175
Residual heat$50$50 
Wiper de-icer$25$25 
Engine / Motor 
Automatic start / stop  $150
Regenerative braking$0$0 
Exterior 
Active grille shutters  $0
Bright-finished exhaust tip(s)$25$25 
Infotainment 
App support  $0
Bluetooth audio streaming  $25
CD changer, remote $200 
DVD-compatible player $0$0
Media drive$15$15 
Satellite radio  $200
Satellite radio - one year subscription$250$250 
Siri Eyes Free support  $0
SMS text-to-speech reader  $25
Surround sound $250 
Telematics service, such as OnStar$200$200 
Traffic + travel information  $25
Traffic information$25$25 
Wireless charging station  $75
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror$75$75 
Auto-dimming passenger-side mirror$75$75 
Compass$0$0 
Cornering lights$50$50 
Detailed driving style feedback  $100
Digital instruments  $0
Fog lights$125$125 
Headlight washers$50$50 
Illuminated vanity mirrors, rear seat$100$100 
Interior ambient lighting$150$150 
Large energy flow and fuel economy display  $25
LED headlights, single projector or low beam only  $750
Mirror tilt-down in reverse$25$25 
Power-folding mirrors$50$50 
Steering-linked headlights$150$150 
Tachometer$75$75 
Xenon HID headlights$500$500 
Seats and Interior Trim 
Ceramic controls $0 
Cooled or ventilated front seats $300 
Cooled or ventilated second row seats $200 
Door sill trim plates$100$100 
Folding second row seats  $300
Heated second row seats $200 
Illuminated door sill trim plates  $200
Leather door panel trim$250$250 
Leather seating surfaces$900$900 
Leather-wrapped steering wheel$150$150 
Massage, driver seat $100 
Massage, passenger seat $100 
Memory system, driver seat$200$200 
Memory system, passenger seat$150$150 
Power 4-way lumbar adjuster, driver seat$150$150 
Power 4-way lumbar adjuster, passenger seat$150$150 
Power 4-way lumbar adjuster, second row seats $225 
Power fore-aft adjuster, passenger seat$100$100 
Power headrest height adjuster, driver seat$50$50 
Power headrest height adjuster, passenger seat$50$50 
Power headrest height adjuster, second row seats $75 
Power height adjuster, passenger seat$100$100 
Power lumbar adjuster, driver seat  $100
Power recliner, passenger seat$100$100 
Power recliner, second row seats $150 
Power seatback bolsters, driver seat$100$100 
Power seatback bolsters, passenger seat$100$100 
Power thigh support length adjuster, driver seat$100$100 
Power thigh support length adjuster, passenger seat$100$100 
Power tilt adjuster, passenger seat$100$100 
Power tilt adjuster, second row seats $150 
Power upper seatback recliner, driver seat$100$100 
Power upper seatback recliner, passenger seat$100$100 
Power upper seatback recliner, second row seats $150 
Synthetic leather seating surfaces  $0
Synthetic suede headliner $650 
Upholstered instrument panel$300  
Upholstered instrument panel, leather $1000 
Wood trim$300$300 
Suspension, Wheels, and Tires 
Active stabilizer bars $500 
Active steering $1000 
Adaptive dampers - electrical$500$500 
Rear air springs, auto-leveling$350$350 
Rear wheel steering $1500 
Transmission 
Steering-wheel-mounted transmission controls$100$100 
Total Value of Features$10,020$18,370$4,965
Value of Feature Adjustments$5,055$13,405$0
Value of Feature Adjustments-4,658-12,3620

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Specifications Comparison: BMW 7-Series vs. Toyota Prius

Model Year20102018
Model7-SeriesPrius
Body4dr Sedan, ext.4dr Hatch
Wheelbase126.4 in106.3 in
Length205.3 in178.7 in
Width74.9 in69.3 in
Height58.7 in58.1 in
Curb Weight4,641 lb.3,076 lb.
Fuel Capacity21.7 gal.11.3 gal.
Row 1 Headroom40.8 in39.4 in
Row 1 Shoulder Room59.2 in55.0 in
Row 1 Hip Room0.0 in53.4 in
Row 1 Legroom41.2 in43.2 in
Row 2 Headroom38.9 in37.4 in
Row 2 Shoulder Room57.6 in53.0 in
Row 2 Hip Room0.0 in51.9 in
Row 2 Legroom44.3 in33.4 in
Cargo Volume,
Minimum
17.7 ft324.6 ft3
Cargo Volume,
Maximum
17.762.7 ft3

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Option Package Details
BMW 7-Series 750Li

Driver Assistance Package
FeatureValueRequested?
Auto-dimming headlights200Yes
Lane departure warning system200Yes
Blind spot warning system200Yes
Total Requested600100%
Total Not Requested00%

Option Package Details
Toyota Prius Four

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%
Advanced Technology Package
FeatureValueRequested?
Sunroof900Yes
Head-up display (HUD)350Yes
Total Requested1250100%
Total Not Requested00%

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