BMW 7-Series BMW 7-Series 2010 Toyota Prius Toyota Prius 2010

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BMW 7-Series vs. Toyota Prius Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 7-Series vs. Toyota Prius Invoice Comparison

Lowest Total Price: $34,010

Toyota Prius V   
Difference: $57,265

Lowest Total Invoice: $31,266

Toyota Prius V   
Difference: $52,959

Calculate Payments

  Down Payment Interest Rate Term
Model Year201020102010
Model7-Series7-SeriesPrius
Trim750Li760LiV
Body4dr Sedan, ext.4dr Sedan, ext.4dr Hatch
Base Price $85,900 $137,000 $28,070
Base Invoice $79,210 $126,220 $26,129
Adaptive cruise control, all-speed 2,400 2,400  
Rearview camera 750    
Satellite radio - one year subscription 350    
Advanced Technology Package     5,180
Adaptive cruise control, all-speed 2,135 2,135  
Rearview camera 685    
Satellite radio - one year subscription 320    
Advanced Technology Package     4,377
Options (change) 3,500 2,400 5,180
Options (change) 3,140 2,135 4,377
Destination 875 875 760
Gas Tax 1,000 1,700 0
Total Price $91,275 $141,975 $34,010
Total Invoice $84,225 $130,930 $31,266

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: BMW 7-Series vs. Toyota Prius

Lowest Adjusted Price and Invoice: Toyota Prius V
TrueDelta Adjusted Price Difference: $51,860
TrueDelta Adjusted Invoice Difference: $47,971
Model Year201020102010
Model7-Series7-SeriesPrius
Trim750Li760LiV
Body4dr Sedan, ext.4dr Sedan, ext.4dr Hatch
Engine400hp V8535hp V1298hp I4 H
TransmissionT6T8CVT
DrivetrainRWDRWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)205, 10600, 16?, 8
Tire (rear if not all the same)245/50-18245/45-19215/45-17
Total Price$91,275$141,975$34,010
Adjustments for Features-5,405-14,7050
Feature-Adjusted Total Price$85,870$127,270$34,010
Cost Above Minimum$0$41,400$0
Total Invoice$84,225$130,930$31,266
Adjustments for Features-4,988-13,5610
Feature-Adjusted Total Invoice$79,237$117,369$31,266
Cost Above Minimum$0$38,132$0

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Features Comparison: BMW 7-Series vs. Toyota Prius

Model Year201020102010
Model7-Series7-SeriesPrius
Trim750Li760LiV
Body4dr Sedan, ext.4dr Sedan, ext.4dr Hatch
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100  
8-speed manually-shiftable automatic $1300 
CVT  $1000
RWD$0$0 
FWD  $0
Accessories 
Adaptive cruise control  $600
Adaptive cruise control, all-speed$850$850 
Heated steering wheel $100 
Power door closers $300 
Power trunk closer $350 
Proximity key $250$250
Remote window/roof operation$15$15 
Semi-automated parking system  $500
Sunshade, rear, power $225 
Sunshades, second row, power $225 
Tilt/telescoping steering wheel, manual  $250
Tilt/telescoping steering wheel, power$350$350 
Brakes, Airbags, and Other Safety 
Around view cameras $500 
Blind spot warning system $200 
Forward collision warning$200$200 
Knee airbag, passenger$75$75 
Lane departure prevention  $150
Lane departure warning $200$200
Obstacle detection, front$150$150 
Obstacle detection, rear$250$250 
Passenger side camera$200  
Rearview camera$200 $200
Temporary spare tire  $150
Tires, run-flat$150$150 
Cargo Management 
Air-conditioned storage compartment$50$50 
Cargo cover  $75
Overhead sunglass holder  $25
Rear seat pass-through $100 
Ski sack $50 
Climate Control 
Automatic air recirculation$100$100 
Dual-zone climate control$125$125 
Heated windshield washer nozzles$15$15 
Ionizing air filtration  $50
Rain-sensing wipers$175$175 
Rear air vents with automatic controls$250$250 
Rear dual-zone climate control$125$125 
Rear wiper  $175
Residual heat$50$50 
Variable intermittent wipers  $75
Water-repellent front-door glass  $15
Wiper de-icer$25$25 
Engine / Motor 
Regenerative braking$0$0 
Exterior 
Bright-finished exhaust tip(s)$25$25 
Rear spoiler  $200
Sunroof$900$900 
Infotainment 
Bluetooth audio streaming  $25
CD changer, in-dash  $325
CD changer, remote $200 
CD player$125$125 
DVD-compatible player $0 
HD radio$50$50 
Media drive$15$15 
Satellite radio  $200
Satellite radio - one year subscription$250$250 
Surround sound $250 
USB port$25$25 
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror$75$75 
Auto-dimming headlights $200 
Auto-dimming passenger-side mirror$75$75 
Automatic headlights$125$125 
Automatic-off headlights  $25
Compass$0$0 
Cornering lights$50$50 
Digital instruments  $0
Head-up display (HUD) $350 
Illuminated vanity mirrors, rear seat$100$100 
Interior ambient lighting$150$150 
Large energy flow and fuel economy display  $25
LED headlights  $1000
Mirror tilt-down in reverse$25$25 
Power-folding mirrors$50$50 
Steering-linked headlights$150$150 
Tachometer$75$75 
Turn signals on or near mirrors$25$25 
Xenon HID headlights$500$500 
Seats and Interior Trim 
Ceramic controls $0 
Cooled or ventilated front seats $300 
Cooled or ventilated second row seats $200 
Door sill trim plates$100$100 
Floor mats$75$75 
Folding second row seats  $300
Heated second row seats $200 
Leather door panel trim$250$250 
Manual height adjuster, driver seat  $50
Massage, driver seat $100 
Massage, passenger seat $100 
Memory system, driver seat$200$200 
Memory system, passenger seat$150$150 
Power 4-way lumbar adjuster, driver seat$150$150 
Power 4-way lumbar adjuster, passenger seat$150$150 
Power 4-way lumbar adjuster, second row seats $225 
Power fore-aft adjuster, driver seat$100$100 
Power fore-aft adjuster, passenger seat$100$100 
Power headrest height adjuster, driver seat$50$50 
Power headrest height adjuster, passenger seat$50$50 
Power headrest height adjuster, second row seats $75 
Power height adjuster, driver seat$100$100 
Power height adjuster, passenger seat$100$100 
Power lumbar adjuster, driver seat  $100
Power recliner, driver seat$100$100 
Power recliner, passenger seat$100$100 
Power recliner, second row seats $150 
Power seatback bolsters, driver seat$100$100 
Power seatback bolsters, passenger seat$100$100 
Power thigh support length adjuster, driver seat$100$100 
Power thigh support length adjuster, passenger seat$100$100 
Power tilt adjuster, driver seat$100$100 
Power tilt adjuster, passenger seat$100$100 
Power tilt adjuster, second row seats $150 
Power upper seatback recliner, driver seat$100$100 
Power upper seatback recliner, passenger seat$100$100 
Power upper seatback recliner, second row seats $150 
Synthetic suede headliner $650 
Upholstered instrument panel$300  
Upholstered instrument panel, leather $1000 
Wood trim$300$300 
Suspension, Wheels, and Tires 
Active stabilizer bars $500 
Active steering $1000 
Adaptive dampers - electrical$500$500 
Rear air springs, auto-leveling$350$350 
Rear wheel steering $1500 
Transmission 
Steering-wheel-mounted transmission controls$100$100 
Total Value of Features$11,370$20,670$5,965
Value of Feature Adjustments$5,405$14,705$0
Value of Feature Adjustments-4,988-13,5610

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Specifications Comparison: BMW 7-Series vs. Toyota Prius

Model Year20102010
Model7-SeriesPrius
Body4dr Sedan, ext.4dr Hatch
Wheelbase126.4 in106.3 in
Length205.3 in175.6 in
Width74.9 in68.7 in
Height58.7 in58.7 in
Curb Weight4,641 lb.3,043 lb.
Fuel Capacity21.7 gal.11.9 gal.
Row 1 Headroom40.8 in38.6 in
Row 1 Shoulder Room59.2 in54.9 in
Row 1 Hip Room0.0 in52.7 in
Row 1 Legroom41.2 in42.5 in
Row 2 Headroom38.9 in37.6 in
Row 2 Shoulder Room57.6 in53.1 in
Row 2 Hip Room0.0 in51.2 in
Row 2 Legroom44.3 in36.0 in
Cargo Volume,
Minimum
17.7 ft321.6 ft3
Cargo Volume,
Maximum
17.739.6 ft3

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Option Package Details
Toyota Prius V

Advanced Technology Package
FeatureValueRequested?
Adaptive cruise control450Yes
Radar- or camera-based collision preparation system0Yes
Lane departure warning system200Yes
Parking guidance system - active500No
Lane departure prevention system150No
Telematics service, such as OnStar200Yes
Navigation system600Yes
Rearview camera200Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Bluetooth audio streaming25No
Total Requested177572%
Total Not Requested67528%

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