BMW 7-Series BMW 7-Series 2014 Toyota Prius Toyota Prius 2010

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BMW 7-Series vs. Toyota Prius Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 7-Series vs. Toyota Prius Invoice Comparison

Lowest Total Price: $34,010

Toyota Prius V   
Difference: $55,515

Lowest Total Invoice: $31,266

Toyota Prius V   
Difference: $51,309

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  Down Payment Interest Rate Term
Model Year20142010
Model7-SeriesPrius
TrimActiveHybrid 7V
Body4dr Sedan, ext.4dr Hatch
Base Price $84,300 $28,070
Base Invoice $77,735 $26,129
Adaptive cruise control, all-speed 1,900  
LED headlights 1,900  
Semi-automated parking system 500  
Advanced Technology Package   5,180
Adaptive cruise control, all-speed 1,730  
LED headlights 1,730  
Semi-automated parking system 455  
Advanced Technology Package   4,377
Options (change) 4,300 5,180
Options (change) 3,915 4,377
Destination 925 760
Total Price $89,525 $34,010
Total Invoice $82,575 $31,266

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation BMW 7-Series dealer quotes or Toyota Prius dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: BMW 7-Series vs. Toyota Prius

Lowest Adjusted Price and Invoice: Toyota Prius V
TrueDelta Adjusted Price Difference: $47,760
TrueDelta Adjusted Invoice Difference: $44,156
Model Year20142010
Model7-SeriesPrius
TrimActiveHybrid 7V
Body4dr Sedan, ext.4dr Hatch
Engine350hp I6 H98hp I4 H
TransmissionT8CVT
DrivetrainRWDFWD
EPA Fuel Economy (city/highway)22/30 MPG51/48 MPG
Audio (watts, speakers)205, 12?, 8
Tire (rear if not all the same)245/50-18215/45-17
Total Price$89,525$34,010
Adjustments for Features-7,7550
Feature-Adjusted Total Price$81,770$34,010
Total Invoice$82,575$31,266
Adjustments for Features-7,1530
Feature-Adjusted Total Invoice$75,422$31,266

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Features Comparison: BMW 7-Series vs. Toyota Prius

Model Year20142010
Model7-SeriesPrius
TrimActiveHybrid 7V
Body4dr Sedan, ext.4dr Hatch
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300 
CVT $1000
RWD$0 
FWD $0
Accessories 
Adaptive cruise control $600
Adaptive cruise control, all-speed$850 
Hands-free trunk or liftgate$100 
Remote app$25 
Remote window/roof operation$15 
Tilt/telescoping steering wheel, manual $250
Tilt/telescoping steering wheel, power$350 
Brakes, Airbags, and Other Safety 
Automatic braking, high-speed or partial$200 
Driver drowsiness monitor$150 
Forward collision warning$200 
Knee airbag, passenger$75 
Lane departure prevention $150
Obstacle detection, front$150 
Obstacle detection, rear$250 
Rollover sensor$50 
Temporary spare tire $150
Tires, run-flat$150 
Cargo Management 
Air-conditioned storage compartment$50 
Cargo cover $75
Overhead sunglass holder $25
Rear seat pass-through$100 
Ski sack$50 
Climate Control 
Automatic air recirculation$100 
Dual-zone climate control$125 
Heated windshield washer nozzles$15 
Ionizing air filtration $50
Rain-sensing wipers$175 
Rear air vents with automatic controls$250 
Rear dual-zone climate control$125 
Rear wiper $175
Residual heat$50 
Variable intermittent wipers $75
Water-repellent front-door glass $15
Wiper de-icer$25 
Engine / Motor 
Automatic start / stop$150 
Regenerative braking$0 
Exterior 
Bright-finished exhaust tip(s)$25 
Rear spoiler $200
Sunroof$900 
Infotainment 
App support$0 
CD changer, in-dash $325
CD player$125 
Handwriting recognition$200 
HD radio$50 
In-vehicle Internet$150 
Media drive$15 
S Voice support$0 
Satellite radio $200
Satellite radio - one year subscription$250 
Siri Eyes Free support$0 
SMS text-to-speech reader$25 
Text dictation$50 
Traffic + travel information$25 
Traffic information $25
USB port$25 
Voice control for external devices$0 
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror$75 
Auto-dimming headlights$200 
Auto-dimming passenger-side mirror$75 
Automatic headlights$125 
Automatic-off headlights $25
Compass$0 
Cornering lights$50 
Digital instruments $0
Illuminated vanity mirrors, rear seat$100 
Interior ambient lighting, configurable$150 
Large color reconfigurable instrument cluster display$250 
Mirror tilt-down in reverse$25 
Power-folding mirrors$50 
Steering-linked headlights$150 
Tachometer$75 
Turn signals on or near mirrors$25 
Seats and Interior Trim 
Door sill trim plates$100 
Floor mats$75 
Folding second row seats $300
Leather door panel trim$250 
Manual height adjuster, driver seat $50
Memory system, driver seat$200 
Power 4-way lumbar adjuster, driver seat$150 
Power 4-way lumbar adjuster, passenger seat$150 
Power fore-aft adjuster, driver seat$100 
Power fore-aft adjuster, passenger seat$100 
Power headrest height adjuster, driver seat$50 
Power headrest height adjuster, passenger seat$50 
Power height adjuster, driver seat$100 
Power height adjuster, passenger seat$100 
Power lumbar adjuster, driver seat $100
Power recliner, driver seat$100 
Power recliner, passenger seat$100 
Power tilt adjuster, driver seat$100 
Power tilt adjuster, passenger seat$100 
Upholstered instrument panel$300 
Wood trim$300 
Suspension, Wheels, and Tires 
Adaptive dampers - electrical$500 
Rear air springs, auto-leveling$350 
Total Value of Features$11,545$3,790
Value of Feature Adjustments$7,755$0
Value of Feature Adjustments-7,1530

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Specifications Comparison: BMW 7-Series vs. Toyota Prius

Model Year20142010
Model7-SeriesPrius
Body4dr Sedan, ext.4dr Hatch
Wheelbase126.4 in106.3 in
Length205.3 in175.6 in
Width74.9 in68.7 in
Height58.7 in58.7 in
Curb Weight4,680 lb.3,042 lb.
Fuel Capacity21.7 gal.11.9 gal.
Row 1 Headroom40.8 in38.6 in
Row 1 Shoulder Room59.2 in54.9 in
Row 1 Hip Room0.0 in52.7 in
Row 1 Legroom41.2 in42.5 in
Row 2 Headroom38.9 in37.6 in
Row 2 Shoulder Room57.6 in53.1 in
Row 2 Hip Room0.0 in51.2 in
Row 2 Legroom44.3 in36.0 in
Cargo Volume,
Minimum
17.7 ft321.6 ft3
Cargo Volume,
Maximum
17.739.6 ft3

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Option Package Details
Toyota Prius V

Advanced Technology Package
FeatureValueRequested?
Adaptive cruise control450Yes
Radar- or camera-based collision preparation system0Yes
Lane departure warning system200Yes
Parking guidance system - active500Yes
Lane departure prevention system150No
Telematics service, such as OnStar200Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Bluetooth audio streaming25Yes
Navigation system600Yes
Rearview camera200Yes
Total Requested230094%
Total Not Requested1506%

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