| 1 | 0 | 3 | 4 | 3 | 4 |
BMW 7-Series vs. Toyota Prius Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
BMW 7-Series vs. Toyota Prius Invoice Comparison
Lowest Total Price: $34,010 Toyota Prius V | |||||
| Difference: $48,785 | |||||
Lowest Total Invoice: $31,266 Toyota Prius V | |||||
| Difference: $45,659 | |||||
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| Model Year | 2016 | 2016 | 2016 | 2016 | 2010 |
| Model | 7-Series | 7-Series | 7-Series | 7-Series | Prius |
| Trim | 740i | 740i M Sport | 750i | 750i M Sport | V |
| Body | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Hatch |
| Base Price | $81,300 | $84,700 | $94,400 | $97,400 | $28,070 |
| Base Invoice | $75,475 | $78,570 | $87,530 | $90,260 | $26,129 |
| Temporary spare tire | 150 | 150 | 150 | 150 | |
| Ionizing air filtration | 350 | 350 | 350 | 350 | |
| Advanced Technology Package | 5,180 | ||||
| Temporary spare tire | 135 | 135 | 135 | 135 | |
| Ionizing air filtration | 320 | 320 | 320 | 320 | |
| Advanced Technology Package | 4,377 | ||||
| Options (change) | 500 | 500 | 500 | 500 | 5,180 |
| Options (change) | 455 | 455 | 455 | 455 | 4,377 |
| Destination | 995 | 995 | 995 | 995 | 760 |
| Total Price | $82,795 | $86,195 | $95,895 | $98,895 | $34,010 |
| Total Invoice | $76,925 | $80,020 | $88,980 | $91,710 | $31,266 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation BMW 7-Series dealer quotes or Toyota Prius dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: BMW 7-Series vs. Toyota Prius
| Lowest Adjusted Price and Invoice: Toyota Prius V | |||||
| TrueDelta Adjusted Price Difference: $40,555 | |||||
| TrueDelta Adjusted Invoice Difference: $38,012 | |||||
| Model Year | 2016 | 2016 | 2016 | 2016 | 2010 |
| Model | 7-Series | 7-Series | 7-Series | 7-Series | Prius |
| Trim | 740i | 740i M Sport | 750i | 750i M Sport | V |
| Body | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Hatch |
| Engine | 320hp I6 | 320hp I6 | 445hp V8 | 445hp V8 | 98hp I4 H |
| Transmission | T8 | T8 | T8 | T8 | CVT |
| Drivetrain | RWD | RWD | RWD | RWD | FWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 600, 16 | 600, 16 | 600, 16 | 600, 16 | ?, 8 |
| Tire (rear if not all the same) | 245/50-18 | 245/45-19 | 245/45-19 | 245/45-19 | 215/45-17 |
| Total Price | $82,795 | $86,195 | $95,895 | $98,895 | $34,010 |
| Adjustments for Features | -8,230 | -8,230 | -9,330 | -9,330 | 0 |
| Feature-Adjusted Total Price | $74,565 | $77,965 | $86,565 | $89,565 | $34,010 |
| Cost Above Minimum | $0 | $3,400 | $12,000 | $15,000 | $0 |
| Total Invoice | $76,925 | $80,020 | $88,980 | $91,710 | $31,266 |
| Adjustments for Features | -7,647 | -7,640 | -8,657 | -8,652 | 0 |
| Feature-Adjusted Total Invoice | $69,278 | $72,380 | $80,323 | $83,058 | $31,266 |
| Cost Above Minimum | $0 | $3,102 | $11,045 | $13,780 | $0 |
Features Comparison: BMW 7-Series vs. Toyota Prius
| Model Year | 2016 | 2016 | 2016 | 2016 | 2010 |
| Model | 7-Series | 7-Series | 7-Series | 7-Series | Prius |
| Trim | 740i | 740i M Sport | 750i | 750i M Sport | V |
| Body | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Hatch |
| Transmission and Drivetrain | |||||
| 8-speed manually-shiftable automatic | $1300 | $1300 | $1300 | $1300 | |
| CVT | $1000 | ||||
| RWD | $0 | $0 | $0 | $0 | |
| FWD | $0 | ||||
| Accessories | |||||
| Adaptive cruise control | $600 | ||||
| Cruise control | $150 | $150 | $150 | $150 | |
| Hands-free trunk or liftgate | $100 | $100 | $100 | $100 | |
| Power door closers | $300 | $300 | $300 | $300 | |
| Power trunk closer | $350 | $350 | $350 | $350 | |
| Remote app | $25 | $25 | $25 | $25 | |
| Remote window/roof operation | $15 | $15 | $15 | $15 | |
| Semi-automated parking system | $500 | ||||
| Sunshade, rear, power | $225 | $225 | $225 | $225 | |
| Tilt/telescoping steering wheel, manual | $250 | ||||
| Tilt/telescoping steering wheel, power | $350 | $350 | $350 | $350 | |
| Brakes, Airbags, and Other Safety | |||||
| Brake- or yaw-sensor-initiated collision preparation system | $0 | $0 | $0 | $0 | |
| Driver drowsiness monitor | $150 | $150 | $150 | $150 | |
| Knee airbag, passenger | $75 | $75 | $75 | $75 | |
| Lane departure prevention | $150 | ||||
| Lane departure warning | $200 | ||||
| Obstacle detection, front | $150 | $150 | $150 | $150 | |
| Obstacle detection, rear | $250 | $250 | $250 | $250 | |
| Radar- or camera-based collision preparation system | $0 | ||||
| Rollover sensor | $50 | $50 | $50 | $50 | |
| Tires, run-flat | $150 | $150 | $150 | $150 | |
| Cargo Management | |||||
| Air-conditioned storage compartment | $50 | $50 | $50 | $50 | |
| Cargo cover | $75 | ||||
| Overhead sunglass holder | $25 | ||||
| Rear seat pass-through | $100 | $100 | $100 | $100 | |
| Climate Control | |||||
| Automatic air recirculation | $100 | $100 | $100 | $100 | |
| Dual-zone climate control | $125 | $125 | $125 | $125 | |
| Fragrance atomizer | $200 | $200 | $200 | $200 | |
| Heated windshield washer nozzles | $15 | $15 | $15 | $15 | |
| Rain-sensing wipers | $175 | $175 | $175 | $175 | |
| Rear air vents with automatic controls | $250 | $250 | $250 | $250 | |
| Rear dual-zone climate control | $125 | $125 | $125 | $125 | |
| Rear wiper | $175 | ||||
| Residual heat | $50 | $50 | $50 | $50 | |
| Variable intermittent wipers | $75 | ||||
| Water-repellent front-door glass | $15 | ||||
| Wiper de-icer | $25 | $25 | $25 | $25 | |
| Engine / Motor | |||||
| Automatic start / stop | $150 | $150 | $150 | $150 | |
| Regenerative braking | $0 | $0 | $0 | $0 | |
| Exterior | |||||
| Active grille shutters | $0 | $0 | $0 | $0 | |
| Black exterior trim (optional) | $0 | $0 | |||
| Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | |
| Panoramic sunroof | $1200 | $1200 | $1200 | $1200 | |
| Rear spoiler | $200 | ||||
| Infotainment | |||||
| 4G LTE connectivity | $0 | $0 | $0 | $0 | |
| App support | $0 | $0 | $0 | $0 | |
| CD changer, in-dash | $325 | ||||
| CD player | $125 | $125 | $125 | $125 | |
| Concierge Services - 3 year subscription | $150 | $150 | $150 | $150 | |
| DVD-compatible player | $0 | $0 | $0 | $0 | |
| Gesture control system | $100 | $100 | $100 | $100 | |
| Handwriting recognition | $200 | $200 | $200 | $200 | |
| HD radio | $50 | $50 | $50 | $50 | |
| In-vehicle Internet | $150 | $150 | $150 | $150 | |
| Media drive | $15 | $15 | $15 | $15 | |
| Navigation map updates, three years | $0 | $0 | $0 | $0 | |
| S Voice support | $0 | $0 | $0 | $0 | |
| Satellite radio | $200 | ||||
| Satellite radio - one year subscription | $250 | $250 | $250 | $250 | |
| Siri Eyes Free support | $0 | $0 | $0 | $0 | |
| SMS text-to-speech reader | $25 | $25 | $25 | $25 | |
| Surround sound | $250 | $250 | $250 | $250 | |
| Text dictation | $50 | $50 | $50 | $50 | |
| Traffic + travel information | $25 | $25 | $25 | $25 | |
| Traffic information | $25 | ||||
| USB port | $25 | $25 | $25 | $25 | |
| Voice control for external devices | $0 | $0 | $0 | $0 | |
| Voice recorder | $0 | $0 | $0 | $0 | |
| Wi-Fi hotspot | $50 | $50 | $50 | $50 | |
| Wireless charging station | $75 | $75 | $75 | $75 | |
| Instruments, Lights, and Mirrors | |||||
| Auto-dimming driver-side mirror | $75 | $75 | $75 | $75 | |
| Auto-dimming headlights | $200 | $200 | $200 | $200 | |
| Auto-dimming passenger-side mirror | $75 | $75 | $75 | $75 | |
| Automatic headlights | $125 | $125 | $125 | $125 | |
| Automatic-off headlights | $25 | ||||
| Compass | $0 | $0 | $0 | $0 | |
| Cornering lights | $50 | $50 | $50 | $50 | |
| Digital instruments | $0 | ||||
| Head-up display (HUD) | $350 | $350 | |||
| Headlight washers | $50 | ||||
| Illuminated vanity mirrors, rear seat | $100 | $100 | $100 | $100 | |
| Interior ambient lighting, configurable | $150 | $150 | $150 | $150 | |
| Large color reconfigurable instrument cluster display | $250 | $250 | $250 | $250 | |
| Large energy flow and fuel economy display | $25 | ||||
| Mirror tilt-down in reverse | $25 | $25 | $25 | $25 | |
| Power-folding mirrors | $50 | $50 | $50 | $50 | |
| Steering-linked headlights | $150 | $150 | $150 | $150 | |
| Tachometer | $75 | $75 | $75 | $75 | |
| Turn signals on or near mirrors | $25 | $25 | $25 | $25 | |
| Seats and Interior Trim | |||||
| Door sill trim plates | $100 | $100 | $100 | $100 | |
| Floor mats | $75 | $75 | $75 | $75 | |
| Folding second row seats | $300 | ||||
| Leather door panel trim | $250 | $250 | $250 | $250 | |
| Manual height adjuster, driver seat | $50 | ||||
| Memory system, driver seat | $200 | $200 | $200 | $200 | |
| Memory system, passenger seat | $150 | $150 | |||
| Power 4-way lumbar adjuster, driver seat | $150 | $150 | $150 | $150 | |
| Power 4-way lumbar adjuster, passenger seat | $150 | $150 | $150 | $150 | |
| Power fore-aft adjuster, driver seat | $100 | $100 | $100 | $100 | |
| Power fore-aft adjuster, passenger seat | $100 | $100 | $100 | $100 | |
| Power headrest height adjuster, driver seat | $50 | $50 | $50 | $50 | |
| Power headrest height adjuster, passenger seat | $50 | $50 | $50 | $50 | |
| Power height adjuster, driver seat | $100 | $100 | $100 | $100 | |
| Power height adjuster, passenger seat | $100 | $100 | $100 | $100 | |
| Power lumbar adjuster, driver seat | $100 | ||||
| Power recliner, driver seat | $100 | $100 | $100 | $100 | |
| Power recliner, passenger seat | $100 | $100 | $100 | $100 | |
| Power seatback bolsters, driver seat | $100 | $100 | |||
| Power seatback bolsters, passenger seat | $100 | $100 | |||
| Power thigh support length adjuster, driver seat | $100 | $100 | |||
| Power thigh support length adjuster, passenger seat | $100 | $100 | |||
| Power tilt adjuster, driver seat | $100 | $100 | $100 | $100 | |
| Power tilt adjuster, passenger seat | $100 | $100 | $100 | $100 | |
| Power upper seatback recliner, driver seat | $100 | $100 | |||
| Power upper seatback recliner, passenger seat | $100 | $100 | |||
| Upholstered instrument panel | $300 | $300 | $300 | $300 | |
| Wood trim | $300 | $300 | $300 | $300 | |
| Suspension, Wheels, and Tires | |||||
| Adaptive dampers - electrical | $500 | $500 | $500 | $500 | |
| Rear air springs, auto-leveling | $350 | $350 | $350 | $350 | |
| Transmission | |||||
| Launch control | $100 | $100 | $100 | $100 | |
| Steering-wheel-mounted transmission controls | $100 | $100 | $100 | $100 | |
| Total Value of Features | $12,595 | $12,595 | $13,695 | $13,695 | $4,365 |
| Value of Feature Adjustments | $8,230 | $8,230 | $9,330 | $9,330 | $0 |
| Value of Feature Adjustments | -7,647 | -7,640 | -8,657 | -8,652 | 0 |
Specifications Comparison: BMW 7-Series vs. Toyota Prius
| Model Year | 2016 | 2010 |
| Model | 7-Series | Prius |
| Body | 4dr Sedan, ext. | 4dr Hatch |
| Wheelbase | 126.4 in | 106.3 in |
| Length | 206.6 in | 175.6 in |
| Width | 74.8 in | 68.7 in |
| Height | 58.2 in | 58.7 in |
| Curb Weight | 4,226 lb. | 3,043 lb. |
| Fuel Capacity | 20.6 gal. | 11.9 gal. |
| Row 1 Headroom | 39.9 in | 38.6 in |
| Row 1 Shoulder Room | 61.2 in | 54.9 in |
| Row 1 Hip Room | 0.0 in | 52.7 in |
| Row 1 Legroom | 41.4 in | 42.5 in |
| Row 2 Headroom | 38.9 in | 37.6 in |
| Row 2 Shoulder Room | 61.0 in | 53.1 in |
| Row 2 Hip Room | 0.0 in | 51.2 in |
| Row 2 Legroom | 44.4 in | 36.0 in |
| Cargo Volume, Minimum | 18.2 ft3 | 21.6 ft3 |
| Cargo Volume, Maximum | 18.2 | 39.6 ft3 |
Option Package Details
Toyota Prius V
| Advanced Technology Package | ||
| Feature | Value | Requested? |
| Adaptive cruise control | 450 | No |
| Radar- or camera-based collision preparation system | 0 | No |
| Lane departure warning system | 200 | No |
| Parking guidance system - active | 500 | No |
| Lane departure prevention system | 150 | No |
| Telematics service, such as OnStar | 200 | Yes |
| Navigation system | 600 | Yes |
| Rearview camera | 200 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | Yes |
| Bluetooth audio streaming | 25 | Yes |
| Total Requested | 1150 | 47% |
| Total Not Requested | 1300 | 53% |
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