Chevrolet Equinox Chevrolet Equinox 2014 Kia Optima Kia Optima 2013

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Chevrolet Equinox vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Chevrolet Equinox vs. Kia Optima Invoice Comparison

Lowest Total Price: $32,920

Chevrolet Equinox 2LT   
Difference: $2,380

Lowest Total Invoice: $31,032

Chevrolet Equinox 2LT   
Difference: $1,943

Calculate Payments

  Down Payment Interest Rate Term
Model Year201420142013
ModelEquinoxEquinoxOptima
Trim2LTLTZSX
Body4dr SUV4dr SUV4dr Sedan
Base Price $27,955 $31,650 $26,800
Base Invoice $26,557 $30,068 $25,040
3.6L V6 1,500 1,500  
Navigation system 795 795 1,400
Leather seating surfaces 800    
Sunroof 995 995  
Premium Package     2,950
Limited Package     3,350
3.6L V6 1,320 1,320  
Navigation system 700 700 1,250
Leather seating surfaces 704    
Sunroof 876 876  
Premium Package     2,635
Limited Package     3,250
Options (change) 4,090 3,290 7,700
Options (change) 3,600 2,896 7,135
Destination 875 875 800
Total Price $32,920 $35,815 $35,300
Total Invoice $31,032 $33,839 $32,975

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Chevrolet Equinox dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Chevrolet Equinox vs. Kia Optima

Lowest Adjusted Price: Chevrolet Equinox 2LT
Lowest Adjusted Invoice: Kia Optima SX
TrueDelta Adjusted Price Difference: $170
TrueDelta Adjusted Invoice Difference: $121
Model Year201420142013
ModelEquinoxEquinoxOptima
Trim2LTLTZSX
Body4dr SUV4dr SUV4dr Sedan
Engine301hp V6301hp V6274hp I4
TransmissionT6T6T6
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)17/24 MPG17/24 MPG22/34 MPG
Audio (watts, speakers)250, 8250, 8550, 12
Tire (rear if not all the same)225/65-17235/55-18225/45-18
Total Price$32,920$35,815$35,300
Adjustments for Features0-2,115-2,210
Feature-Adjusted Total Price$32,920$33,700$33,090
Cost Above Minimum$0$780$0
Total Invoice$31,032$33,839$32,975
Adjustments for Features0-1,998-2,064
Feature-Adjusted Total Invoice$31,032$31,841$30,911
Cost Above Minimum$0$809$0

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Features Comparison: Chevrolet Equinox vs. Kia Optima

Model Year201420142013
ModelEquinoxEquinoxOptima
Trim2LTLTZSX
Body4dr SUV4dr SUV4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100$1100
FWD$0$0$0
Accessories 
Power liftgate $350 
Proximity key  $250
Remote start$150$150 
Universal garage door opener $100$100
Brakes, Airbags, and Other Safety 
911 assist  $25
Active or whiplash-reducing head restraints, front seats  $0
Forward collision warning $200 
Lane departure warning $200 
Obstacle detection, rear $250 
Rollover sensor$50$50 
Temporary spare tire$150$150 
Vehicle health reports  $0
Cargo Management 
Air-conditioned storage compartment  $50
Cargo cover $75 
Cargo mat $40 
Overhead sunglass holder  $25
Roof rack $300 
Roof rails$250  
Climate Control 
Dual-zone climate control  $125
Rear air vents  $100
Rear wiper$175$175 
Exterior 
Body kit  $0
Bodyside cladding (gray/black)$250$250 
Deep-tinted rear windows$275$275 
Laminated front side windows$200$200 
Painted brake calipers (optional)  $0
Panoramic sunroof  $1200
Rear bumper protector$40$40 
Sunroof$900$900 
Infotainment 
HD radio  $50
SD Card slot$25$25 
Siri Eyes Free support$0$0 
SMS text-to-speech reader$25$25 
Telematics service, such as OnStar, with navigation$225$225 
Traffic information  $25
Voice control for audio system$25$25 
Voice control for external devices$0$0 
Voice control for nav and audio  $100
Instruments, Lights, and Mirrors 
Power-folding mirrors  $50
Speaker lights  $100
Spotter mirror(s)$50$50 
Turn signals on or near mirrors  $25
Xenon HID headlights  $500
Seats and Interior Trim 
Aluminum trim  $100
Cooled or ventilated front seats  $300
Heated second row seats  $200
Illuminated door sill trim plates  $200
Leather door panel trim  $250
Leather-wrapped steering wheel$150$150 
Manual fore-aft adjuster, second row seats$75$75 
Manual recliner, second row seats$75$75 
Memory system, driver seat $200$200
Metal pedals  $75
Power fore-aft adjuster, passenger seat $100$100
Power height adjuster, passenger seat $100 
Power recliner, passenger seat $100$100
Power tilt adjuster, passenger seat $100 
Wood trim  $300
Wood/leather-wrapped steering wheel  $150
Suspension, Wheels, and Tires 
Alloy wheels$350  
Chrome-clad alloy wheels $600 
Chrome-plated alloy wheels  $850
Sport suspension (upgrade)  $0
Touring suspension (upgrade) $0 
Transmission 
Steering-wheel-mounted transmission controls  $100
Total Value of Features$4,540$6,655$6,750
Value of Feature Adjustments$0$2,115$2,210
Value of Feature Adjustments0-1,998-2,064

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Specifications Comparison: Chevrolet Equinox vs. Kia Optima

Model Year20142013
ModelEquinoxOptima
Body4dr SUV4dr Sedan
Wheelbase112.5 in110.0 in
Length187.8 in190.7 in
Width72.5 in72.1 in
Height66.3 in57.3 in
Curb Weight3,922 lb.3,385 lb.
Fuel Capacity18.8 gal.18.5 gal.
Row 1 Headroom40.9 in40.0 in
Row 1 Shoulder Room55.8 in57.2 in
Row 1 Hip Room54.6 in54.7 in
Row 1 Legroom41.2 in45.5 in
Row 2 Headroom39.2 in37.6 in
Row 2 Shoulder Room55.3 in55.7 in
Row 2 Hip Room51.1 in54.5 in
Row 2 Legroom39.9 in34.7 in
Cargo Volume,
Minimum
31.5 ft315.4 ft3
Cargo Volume,
Maximum
63.7 ft315.4 ft3

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Option Package Details
Chevrolet Equinox 2LT

Navigation system
FeatureValueRequested?
Navigation system600Yes
SD Card slot25No
Total Requested60096%
Total Not Requested254%

Option Package Details
Chevrolet Equinox LTZ

Navigation system
FeatureValueRequested?
Navigation system600Yes
SD Card slot25No
Total Requested60096%
Total Not Requested254%

Option Package Details
Kia Optima SX

Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio100No
Traffic information25No
Total Requested60083%
Total Not Requested12517%
Premium Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200No
Cooled or ventilated front seats300No
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Memory system, driver seat200Yes
Panoramic sunroof1200No
Power-folding mirrors50No
HD radio50No
Infinity, 550W, 12 speakers (with subwoofer)350No
Rearview camera200Yes
Voice control for external devices0No
SMS text-to-speech reader25No
Vehicle health reports0No
911 assist25No
Bluetooth audio streaming25Yes
Media drive, small5No
App support0Yes
Total Requested82527%
Total Not Requested220573%
Limited Package
FeatureValueRequested?
Upgraded leather upholstery-450No
Wood trim300No
Leather seating surfaces450Yes
Wood/leather-wrapped steering wheel0No
Additional chrome trim0No
First-aid kit15No
Upholstered door panels, leather250No
Chrome-plated alloy wheels500No
Painted brake calipers (optional)0No
Total Requested45042%
Total Not Requested61558%

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