The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $34,135 Kia Optima SX | ||||
Difference: $2,825 | ||||
Lowest Total Invoice: $31,758 Kia Optima SX | ||||
Difference: $2,353 | ||||
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Model Year | 2006 | 2006 | 2017 | 2017 |
Model | Magnum | Magnum | Optima | Optima |
Trim | R/T | SRT8 | SX | SX Limited |
Body | 4dr Wagon | 4dr Wagon | 4dr Sedan | 4dr Sedan |
Base Price | $30,855 | $37,320 | $26,855 | $36,090 |
Base Invoice | $28,440 | $34,693 | $25,023 | $33,481 |
Protection Group | 590 | |||
Electronics Convenience Group | 630 | |||
Convenience Group II | 1,005 | |||
Bluetooth cell phone link | 360 | |||
Navigation system | 1,495 | |||
CD changer, in-dash | 400 | |||
Sunroof | 950 | 950 | ||
SRT Option Group I | 750 | |||
SRT Option Group III | 2,065 | |||
Side curtain airbags | 390 | |||
Universal garage door opener | 350 | 350 | ||
Launch Edition | 2,900 | |||
SX Base Package | 3,085 | |||
Cargo net | 50 | 50 | ||
Protection Group | 543 | |||
Electronics Convenience Group | 580 | |||
Convenience Group II | 925 | |||
Bluetooth cell phone link | 331 | |||
Navigation system | 1,375 | |||
CD changer, in-dash | 368 | |||
Sunroof | 874 | 874 | ||
SRT Option Group I | 690 | |||
SRT Option Group III | 1,900 | |||
Side curtain airbags | 359 | |||
Universal garage door opener | 291 | 291 | ||
Launch Edition | 2,665 | |||
SX Base Package | 2,842 | |||
Cargo net | 42 | 42 | ||
Options (change) | 5,430 | 4,155 | 6,385 | 400 |
Options (change) | 4,996 | 3,823 | 5,840 | 333 |
Destination | 675 | 675 | 895 | 895 |
Total Price | $36,960 | $42,150 | $34,135 | $37,385 |
Total Invoice | $34,111 | $39,191 | $31,758 | $34,709 |
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Lowest Adjusted Price and Invoice: Kia Optima SX | ||||
TrueDelta Adjusted Price Difference: $6,965 | ||||
TrueDelta Adjusted Invoice Difference: $6,205 | ||||
Model Year | 2006 | 2006 | 2017 | 2017 |
Model | Magnum | Magnum | Optima | Optima |
Trim | R/T | SRT8 | SX | SX Limited |
Body | 4dr Wagon | 4dr Wagon | 4dr Sedan | 4dr Sedan |
Engine | 340hp V8 | 425hp V8 | 245hp I4 | 245hp I4 |
Transmission | T5 | T5 | T6 | T6 |
Drivetrain | RWD | RWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 276, 6 | 276, 6 | 630, 10 | 630, 10 |
Tire (rear if not all the same) | 225/60-18 | 245/45-20 | 235/45-18 | 235/45-18 |
Total Price | $36,960 | $42,150 | $34,135 | $37,385 |
Adjustments for Features | -50 | 0 | -4,190 | -6,465 |
Feature-Adjusted Total Price | $36,910 | $42,150 | $29,945 | $30,920 |
Cost Above Minimum | $0 | $5,240 | $0 | $975 |
Total Invoice | $34,111 | $39,191 | $31,758 | $34,709 |
Adjustments for Features | -46 | 0 | -3,898 | -6,002 |
Feature-Adjusted Total Invoice | $34,065 | $39,191 | $27,860 | $28,707 |
Cost Above Minimum | $0 | $5,126 | $0 | $847 |
Model Year | 2006 | 2006 | 2017 | 2017 |
Model | Magnum | Magnum | Optima | Optima |
Trim | R/T | SRT8 | SX | SX Limited |
Body | 4dr Wagon | 4dr Wagon | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | ||||
5-speed manually-shiftable automatic | $1000 | $1000 | ||
6-speed manually-shiftable automatic | $1100 | $1100 | ||
RWD | $0 | $0 | ||
FWD | $0 | $0 | ||
Accessories | ||||
Adaptive cruise control, all-speed | $850 | |||
Ashtray and lighter (optional) | $0 | |||
Cruise control | $150 | $150 | $150 | |
Heated steering wheel | $100 | $100 | ||
Power-adjustable pedals | $125 | $125 | ||
Proximity key | $250 | $250 | ||
Proximity trunk or liftgate opener | $125 | $125 | ||
Sunshades, second row | $125 | $125 | ||
Brakes, Airbags, and Other Safety | ||||
911 assist | $25 | $25 | ||
Active or whiplash-reducing head restraints, front seats | $0 | $0 | ||
Around view cameras | $500 | |||
Automatic braking, high-speed or partial | $200 | |||
Automatic braking, low-speed | $200 | |||
Blind spot warning system | $200 | $200 | ||
Cross-traffic warning, rear | $100 | $100 | ||
Forward collision warning | $200 | |||
Front side airbags | $350 | $350 | ||
Knee airbag, driver | $75 | $75 | ||
Lane departure warning | $200 | |||
Obstacle detection, rear | $250 | $250 | ||
Rearview camera | $200 | |||
Rollover sensor | $50 | $50 | ||
Tires, self-sealing | $50 | |||
Vehicle health reports | $0 | $0 | ||
Cargo Management | ||||
Cargo cover | $75 | $75 | ||
Cargo mat | $40 | $40 | ||
Climate Control | ||||
Rear wiper | $175 | $175 | ||
Exterior | ||||
Bodyside moldings | $75 | $75 | ||
Deep-tinted rear windows | $275 | $275 | ||
Laminated front side windows | $200 | $200 | ||
Painted brake calipers (optional) | $0 | $0 | ||
Panoramic sunroof | $1200 | $1200 | ||
Sunroof | $900 | $900 | ||
Infotainment | ||||
Android Auto support | $100 | $100 | ||
App support | $0 | $0 | ||
Apple CarPlay support | $100 | $100 | ||
Aux input | $50 | $50 | ||
Bluetooth audio streaming | $25 | $25 | ||
CD changer, in-dash | $325 | $325 | ||
HD radio | $50 | $50 | ||
MP3-compatible player | $50 | $50 | ||
SMS text-to-speech reader | $25 | $25 | ||
Surround sound | $250 | $250 | ||
Traffic information | $25 | $25 | ||
Voice control for external devices | $0 | $0 | ||
Voice control for nav and audio | $100 | $100 | ||
Wireless charging station | $75 | |||
Instruments, Lights, and Mirrors | ||||
Approach detection | $25 | $25 | ||
Auto-dimming headlights | $200 | |||
Fog lights | $125 | $125 | ||
LED headlights | $1000 | $1000 | ||
Power-folding mirrors | $50 | $50 | ||
Steering-linked headlights | $150 | $150 | ||
Turn signals on or near mirrors | $25 | $25 | ||
Seats and Interior Trim | ||||
Cooled or ventilated front seats | $300 | $300 | ||
Heated second row seats | $200 | |||
Interior trim, special color | $0 | |||
Manual lumbar adjuster, driver seat | $50 | $50 | ||
Manual lumbar adjuster, passenger seat | $50 | $50 | ||
Memory system, driver seat | $200 | $200 | ||
Power 4-way lumbar adjuster, driver seat | $150 | $150 | ||
Power lumbar adjuster, passenger seat | $100 | $100 | ||
Synthetic suede inserts in leather seating surfaces | $0 | |||
Suspension, Wheels, and Tires | ||||
Electronic systems calibration selector | $200 | $200 | ||
Machined alloy wheels | $350 | |||
Performance steering system (optional) | $0 | $0 | $0 | |
Polished alloy wheels | $350 | $350 | $350 | |
Sport suspension (upgrade) | $0 | $0 | ||
Touring suspension (upgrade) | $0 | |||
Ultra-sport suspension (upgrade) | $0 | |||
Transmission | ||||
Steering-wheel-mounted transmission controls | $100 | $100 | ||
Total Value of Features | $3,775 | $3,725 | $7,915 | $10,190 |
Value of Feature Adjustments | $50 | $0 | $4,190 | $6,465 |
Value of Feature Adjustments | -46 | 0 | -3,898 | -6,002 |
Model Year | 2006 | 2017 |
Model | Magnum | Optima |
Body | 4dr Wagon | 4dr Sedan |
Wheelbase | 120.0 in | 110.4 in |
Length | 197.7 in | 191.1 in |
Width | 74.1 in | 73.2 in |
Height | 58.3 in | 57.7 in |
Curb Weight | 3,897 lb. | 3,220 lb. |
Fuel Capacity | 18.0 gal. | 18.5 gal. |
Row 1 Headroom | 38.7 in | 39.8 in |
Row 1 Shoulder Room | 58.7 in | 58.1 in |
Row 1 Hip Room | 56.2 in | 56.0 in |
Row 1 Legroom | 41.8 in | 45.5 in |
Row 2 Headroom | 38.1 in | 37.8 in |
Row 2 Shoulder Room | 57.6 in | 56.4 in |
Row 2 Hip Room | 55.5 in | 56.0 in |
Row 2 Legroom | 40.2 in | 35.6 in |
Cargo Volume, Minimum | 27.2 ft3 | 15.9 ft3 |
Cargo Volume, Maximum | 71.6 ft3 | 15.9 ft3 |
Protection Group | ||
Feature | Value | Requested? |
Side curtain airbags | 350 | Yes |
Interior air filter | 0 | Yes |
Tires, self-sealing | 50 | No |
Total Requested | 350 | 88% |
Total Not Requested | 50 | 12% |
Electronics Convenience Group | ||
Feature | Value | Requested? |
Audio controls on steering wheel | 125 | Yes |
Universal garage door opener | 100 | Yes |
Trip computer | 150 | Yes |
Compass | 0 | Yes |
Alarm | 100 | No |
Total Requested | 375 | 79% |
Total Not Requested | 100 | 21% |
Convenience Group II | ||
Feature | Value | Requested? |
Automatic headlights | 100 | Yes |
Power tilt adjuster, passenger seat | 100 | Yes |
Dual-zone climate control | 125 | Yes |
Automatic climate control, front | 200 | Yes |
Heated front seats | 200 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Power height adjuster, passenger seat | 100 | Yes |
Total Requested | 1025 | 100% |
Total Not Requested | 0 | 0% |
SRT Option Group I | ||
Feature | Value | Requested? |
Automatic climate control, front | 200 | Yes |
Heated front seats | 200 | Yes |
Automatic headlights | 100 | Yes |
Dual-zone climate control | 125 | Yes |
Interior air filter | 0 | Yes |
Storage beneath cargo floor | 100 | No |
Total Requested | 625 | 86% |
Total Not Requested | 100 | 14% |
SRT Option Group III | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Satellite radio | 200 | Yes |
Bluetooth cell phone link | 100 | Yes |
Total Requested | 900 | 100% |
Total Not Requested | 0 | 0% |
Universal garage door opener | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Compass | 0 | Yes |
Total Requested | 250 | 100% |
Total Not Requested | 0 | 0% |
Launch Edition | ||
Feature | Value | Requested? |
Surround sound | 250 | No |
Dark-colored headliner (optional) | 0 | No |
Interior trim, special color | 0 | No |
Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
Power height adjuster, passenger seat | 50 | Yes |
Power tilt adjuster, passenger seat | 100 | Yes |
Panoramic sunroof | 1200 | No |
Interior ambient lighting | 150 | No |
Rear reading lights | 0 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Power lumbar adjuster, passenger seat | 100 | No |
Obstacle detection, rear | 250 | No |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 350 | 11% |
Total Not Requested | 2900 | 89% |
SX Base Package | ||
Feature | Value | Requested? |
Auto-dimming rearview mirror | 150 | Yes |
Steering-linked headlights | 150 | No |
Door sill trim plates | 100 | No |
LED headlights | 1000 | No |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | No |
Traffic information | 25 | No |
HD radio | 50 | No |
Proximity key | 250 | No |
Perimeter approach lighting | 25 | No |
Approach detection | 25 | No |
Proximity trunk or liftgate opener | 125 | No |
Total Requested | 750 | 29% |
Total Not Requested | 1850 | 71% |
Universal garage door opener | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Compass | 0 | Yes |
Total Requested | 100 | 100% |
Total Not Requested | 0 | 0% |