Ford Taurus Ford Taurus 2010 Kia Niro Kia Niro 2017

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Ford Taurus vs. Kia Niro Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Ford Taurus vs. Kia Niro Invoice Comparison

Lowest Total Price: $32,625

Kia Niro Touring   
Difference: $11,415

Lowest Total Invoice: $30,886

Kia Niro Touring   
Difference: $9,340

Calculate Payments

  Down Payment Interest Rate Term
Model Year20102017
ModelTaurusNiro
TrimSHOTouring
Body4dr Sedan4dr SUV
Base Price $37,770 $29,650
Base Invoice $34,663 $28,098
Adaptive cruise control 1,195  
Package 402B 2,800  
Navigation system 1,450  
Advanced Technology Package   1,900
Cargo net   50
Floor mats   130
Adaptive cruise control 1,040  
Package 402B 2,436  
Navigation system 1,262  
Advanced Technology Package   1,747
Cargo net   42
Floor mats   104
Options (change) 5,445 2,080
Options (change) 4,738 1,893
Destination 825 895
Total Price $44,040 $32,625
Total Invoice $40,226 $30,886

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Ford Taurus dealer quotes or Kia Niro dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Ford Taurus vs. Kia Niro

Lowest Adjusted Price and Invoice: Kia Niro Touring
TrueDelta Adjusted Price Difference: $10,870
TrueDelta Adjusted Invoice Difference: $8,842
Model Year20102017
ModelTaurusNiro
TrimSHOTouring
Body4dr Sedan4dr SUV
Engine365hp V6104hp I4 H
TransmissionT6S6
DrivetrainAWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG
Audio (watts, speakers)390, 12315, 8
Tire (rear if not all the same)255/45-19225/45-18
Total Price$44,040$32,625
Adjustments for Features-5450
Feature-Adjusted Total Price$43,495$32,625
Total Invoice$40,226$30,886
Adjustments for Features-4980
Feature-Adjusted Total Invoice$39,728$30,886

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Features Comparison: Ford Taurus vs. Kia Niro

Model Year20102017
ModelTaurusNiro
TrimSHOTouring
Body4dr Sedan4dr SUV
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100 
6-speed automated manual $1100
AWD$1700 
FWD $0
Accessories 
AC power outlet $100
Heated steering wheel $100
Keyless entry keypad$50 
Power-adjustable pedals$125 
Proximity trunk or liftgate opener $125
Sunshade, rear, power$225 
Universal garage door opener$100 
Brakes, Airbags, and Other Safety 
Automatic braking, high-speed or partial $200
Automatic braking, low-speed $200
Knee airbag, driver $75
Lane departure warning $200
Obstacle detection, front $150
Radar- or camera-based collision preparation system$0 
Safety key$5 
Temporary spare tire$150 
Cargo Management 
Cargo cover $75
Roof rails $250
Climate Control 
Interior air filter$0 
Ionizing air filtration $50
Rain-sensing wipers$175 
Rear wiper $175
Variable intermittent wipers $75
Engine / Motor 
Automatic start / stop $150
Exterior 
Active grille shutters $0
Bodyside moldings $75
Bright-finished exhaust tip(s)$25 
Deep-tinted rear windows $275
Wheel-lip moldings $75
Infotainment 
Android Auto support $100
App support $0
Apple CarPlay support $100
CD player$125 
DVD-compatible player$0 
HD radio $50
Media drive$15 
MP3-compatible player$50 
Traffic + travel information$25 
Traffic information $25
Wireless charging station $75
Instruments, Lights, and Mirrors 
Approach detection $25
Auto-dimming driver-side mirror$75 
Auto-dimming headlights$200 
Auto-dimming rearview mirror$150 
Compass$0 
Detailed driving style feedback $100
Fog lights $125
Large energy flow and fuel economy display $25
Power-folding mirrors $50
Tachometer$75 
Turn signals on or near mirrors $25
Seats and Interior Trim 
Heated second row seats$200 
Manual height adjuster, passenger seat $50
Metal pedals$75 
Power lumbar adjuster, passenger seat$100 
Power recliner, passenger seat$100 
Synthetic suede inserts in leather seating surfaces$0 
Suspension, Wheels, and Tires 
Electronic systems calibration selector $200
Sport suspension (upgrade)$0 
Transmission 
Steering-wheel-mounted transmission controls$100 
Total Value of Features$4,945$4,400
Value of Feature Adjustments$545$0
Value of Feature Adjustments-4980

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Specifications Comparison: Ford Taurus vs. Kia Niro

Model Year20102017
ModelTaurusNiro
Body4dr Sedan4dr SUV
Wheelbase112.9 in106.3 in
Length202.9 in171.5 in
Width76.2 in71.1 in
Height60.7 in60.4 in
Curb Weight4,016 lb.3,107 lb.
Fuel Capacity20.0 gal.11.9 gal.
Row 1 Headroom39.0 in40.1 in
Row 1 Shoulder Room57.9 in56.0 in
Row 1 Hip Room56.3 in53.7 in
Row 1 Legroom41.9 in41.7 in
Row 2 Headroom37.8 in39.1 in
Row 2 Shoulder Room56.9 in55.2 in
Row 2 Hip Room55.8 in48.3 in
Row 2 Legroom38.1 in37.4 in
Cargo Volume,
Minimum
20.1 ft319.4 ft3
Cargo Volume,
Maximum
20.154.5 ft3

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Option Package Details
Ford Taurus SHO

Package 402B
FeatureValueRequested?
Heated second row seats200No
Sunshade, rear, power225No
Heated front seats200Yes
Cooled or ventilated front seats300Yes
Sunroof900Yes
Surround sound250Yes
Sony, 390W, 12 speakers (with subwoofer)350No
Rear cross-traffic detection100Yes
Rain-sensing wipers100No
Power-adjustable pedals125No
Auto-dimming headlights200No
Blind spot warning system200Yes
Total Requested195062%
Total Not Requested120038%
Navigation system
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0No
Voice control for nav and audio75Yes
Media drive, large15No
Total Requested67598%
Total Not Requested152%

Option Package Details
Kia Niro Touring

Advanced Technology Package
FeatureValueRequested?
Xenon HID headlights500Yes
AC power outlet100No
Wireless charging station75No
Automatic braking, high-speed or partial200No
Forward collision warning200Yes
Adaptive cruise control450Yes
Lane departure warning system200No
Automatic braking, low-speed200No
Total Requested115060%
Total Not Requested77540%

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