Ford Taurus Ford Taurus 2011 Toyota Prius Toyota Prius 2010

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Ford Taurus vs. Toyota Prius Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Ford Taurus vs. Toyota Prius Invoice Comparison

Lowest Total Price: $34,010

Toyota Prius V   
Difference: $9,985

Lowest Total Invoice: $31,266

Toyota Prius V   
Difference: $8,954

Calculate Payments

  Down Payment Interest Rate Term
Model Year20112010
ModelTaurusPrius
TrimSHOV
Body4dr Sedan4dr Hatch
Base Price $38,155 $28,070
Base Invoice $35,035 $26,129
Navigation system 1,850  
Package 401A 2,000  
Adaptive cruise control 1,195  
Advanced Technology Package   5,180
Navigation system 1,610  
Package 401A 1,740  
Adaptive cruise control 1,040  
Advanced Technology Package   4,377
Options (change) 5,045 5,180
Options (change) 4,390 4,377
Destination 795 760
Total Price $43,995 $34,010
Total Invoice $40,220 $31,266

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Ford Taurus dealer quotes or Toyota Prius dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Ford Taurus vs. Toyota Prius

Lowest Adjusted Price and Invoice: Toyota Prius V
TrueDelta Adjusted Price Difference: $6,790
TrueDelta Adjusted Invoice Difference: $6,033
Model Year20112010
ModelTaurusPrius
TrimSHOV
Body4dr Sedan4dr Hatch
Engine365hp V698hp I4 H
TransmissionT6CVT
DrivetrainAWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG
Audio (watts, speakers)390, 12?, 8
Tire (rear if not all the same)255/45-19215/45-17
Total Price$43,995$34,010
Adjustments for Features-3,1950
Feature-Adjusted Total Price$40,800$34,010
Total Invoice$40,220$31,266
Adjustments for Features-2,9210
Feature-Adjusted Total Invoice$37,299$31,266

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Features Comparison: Ford Taurus vs. Toyota Prius

Model Year20112010
ModelTaurusPrius
TrimSHOV
Body4dr Sedan4dr Hatch
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100 
CVT $1000
AWD$1700 
FWD $0
Accessories 
Keyless entry keypad$50 
Semi-automated parking system $500
Brakes, Airbags, and Other Safety 
911 assist$25 
Active or whiplash-reducing head restraints, front seats $0
Forward collision warning$200 
Knee airbag, driver $75
Lane departure prevention $150
Lane departure warning $200
Obstacle detection, rear$250 
Rollover sensor$50 
Safety key$5 
Vehicle health reports$0 
Cargo Management 
Cargo cover $75
Cargo net$40 
Climate Control 
Dual-zone climate control$125 
Ionizing air filtration $50
Rear air vents$100 
Rear wiper $175
Water-repellent front-door glass $15
Exterior 
Bright-finished exhaust tip(s)$25 
Sunroof$900 
Infotainment 
CD changer, in-dash $325
CD player$125 
DVD-compatible player$0 
HD radio$50 
Media drive$15 
Navigation, turn-by-turn$25 
Surround sound$250 
Telematics service, such as OnStar $200
Traffic + travel information$25 
Traffic information $25
USB port$25 
Voice control for external devices$0 
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror$75 
Automatic headlights$125 
Automatic-off headlights $25
Compass$0 
Digital instruments $0
Fog lights $125
Headlight washers $50
Interior ambient lighting$150 
Large energy flow and fuel economy display $25
LED headlights $1000
Tachometer$75 
Xenon HID headlights$500 
Seats and Interior Trim 
Cooled or ventilated front seats$300 
Door sill trim plates$100 
Floor mats$75 
Manual height adjuster, driver seat $50
Memory system, driver seat$200 
Metal pedals$75 
Power fore-aft adjuster, driver seat$100 
Power height adjuster, driver seat$100 
Power lumbar adjuster, passenger seat$100 
Power recliner, driver seat$100 
Power recliner, passenger seat$100 
Power tilt adjuster, driver seat$100 
Synthetic suede inserts in leather seating surfaces$0 
Suspension, Wheels, and Tires 
Electronic systems calibration selector $200
Sport suspension (upgrade)$0 
Transmission 
Steering-wheel-mounted transmission controls$100 
Total Value of Features$7,460$4,265
Value of Feature Adjustments$3,195$0
Value of Feature Adjustments-2,9210

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Specifications Comparison: Ford Taurus vs. Toyota Prius

Model Year20112010
ModelTaurusPrius
Body4dr Sedan4dr Hatch
Wheelbase112.9 in106.3 in
Length202.9 in175.6 in
Width76.2 in68.7 in
Height60.7 in58.7 in
Curb Weight4,016 lb.3,043 lb.
Fuel Capacity20.0 gal.11.9 gal.
Row 1 Headroom39.0 in38.6 in
Row 1 Shoulder Room57.9 in54.9 in
Row 1 Hip Room56.3 in52.7 in
Row 1 Legroom41.9 in42.5 in
Row 2 Headroom37.8 in37.6 in
Row 2 Shoulder Room56.9 in53.1 in
Row 2 Hip Room55.8 in51.2 in
Row 2 Legroom38.1 in36.0 in
Cargo Volume,
Minimum
20.1 ft321.6 ft3
Cargo Volume,
Maximum
20.139.6 ft3

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Option Package Details
Ford Taurus SHO

Navigation system
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0No
Voice control for nav and audio75Yes
HD radio50No
Media drive, large15No
Total Requested67591%
Total Not Requested659%
Package 401A
FeatureValueRequested?
Heated front seats200Yes
Cooled or ventilated front seats300No
Sunroof900No
Surround sound250No
Sony, 390W, 12 speakers (with subwoofer)350No
Total Requested20010%
Total Not Requested180090%

Option Package Details
Toyota Prius V

Advanced Technology Package
FeatureValueRequested?
Adaptive cruise control450Yes
Radar- or camera-based collision preparation system0Yes
Lane departure warning system200No
Parking guidance system - active500No
Lane departure prevention system150No
Telematics service, such as OnStar200No
Navigation system600Yes
Rearview camera200Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Bluetooth audio streaming25Yes
Total Requested140057%
Total Not Requested105043%

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