Ford Taurus Ford Taurus 2018 Toyota Prius Toyota Prius 2010

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Ford Taurus vs. Toyota Prius Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Ford Taurus vs. Toyota Prius Invoice Comparison

Lowest Total Price: $34,010

Toyota Prius V   
Difference: $7,035

Lowest Total Invoice: $31,266

Toyota Prius V   
Difference: $7,584

Calculate Payments

  Down Payment Interest Rate Term
Model Year201820182010
ModelTaurusTaurusPrius
TrimLimitedSHOV
Body4dr Sedan4dr Sedan4dr Hatch
Base Price $37,105 $42,770 $28,070
Base Invoice $35,064 $40,418 $26,129
Navigation system 795 795  
Driver Assist Package 1,995 1,995  
Rear spoiler 275    
Advanced Technology Package     5,180
Navigation system 755 755  
Driver Assist Package 1,895 1,895  
Rear spoiler 261    
Advanced Technology Package     4,377
Options (change) 3,065 2,790 5,180
Options (change) 2,911 2,650 4,377
Destination 875 875 760
Total Price $41,045 $46,435 $34,010
Total Invoice $38,850 $43,943 $31,266

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Ford Taurus dealer quotes or Toyota Prius dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Ford Taurus vs. Toyota Prius

Lowest Adjusted Price and Invoice: Toyota Prius V
TrueDelta Adjusted Price Difference: $3,530
TrueDelta Adjusted Invoice Difference: $4,266
Model Year201820182010
ModelTaurusTaurusPrius
TrimLimitedSHOV
Body4dr Sedan4dr Sedan4dr Hatch
Engine288hp V6365hp V698hp I4 H
TransmissionT6T6CVT
DrivetrainFWDAWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 7?, 7?, 8
Tire (rear if not all the same)255/45-19245/45-20215/45-17
Total Price$41,045$46,435$34,010
Adjustments for Features-3,505-5,8800
Feature-Adjusted Total Price$37,540$40,555$34,010
Cost Above Minimum$0$3,015$0
Total Invoice$38,850$43,943$31,266
Adjustments for Features-3,318-5,5640
Feature-Adjusted Total Invoice$35,532$38,379$31,266
Cost Above Minimum$0$2,847$0

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Features Comparison: Ford Taurus vs. Toyota Prius

Model Year201820182010
ModelTaurusTaurusPrius
TrimLimitedSHOV
Body4dr Sedan4dr Sedan4dr Hatch
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100 
CVT  $1000
FWD$0 $0
AWD $1700 
Accessories 
Heated steering wheel$100$100 
Keyless entry keypad$50$50 
Power-adjustable pedals$125$125 
Remote start$150$150 
Sunshade, rear, power$225$225 
Tilt/telescoping steering wheel, manual  $250
Tilt/telescoping steering wheel, power$350$350 
Brakes, Airbags, and Other Safety 
911 assist$25$25 
Active or whiplash-reducing head restraints, front seats  $0
Blind spot warning system$200$200 
Cross-traffic warning, rear$100$100 
Curve control$50$50 
Driver drowsiness monitor$150$150 
Forward collision warning$200$200 
Knee airbag, driver  $75
Lane departure prevention  $150
Lane departure prevention, steering-based$200$200 
Obstacle detection, front$150$150 
Obstacle detection, rear$250$250 
Rollover sensor$50$50 
Safety key$5$5 
Torque vectoring, brake-based$100$100 
Vehicle health reports$0$0 
Cargo Management 
Cargo cover  $75
Cargo net$40$40 
Climate Control 
Dual-zone climate control$125$125 
Ionizing air filtration  $50
Rain-sensing wipers$175$175 
Rear air vents$100$100 
Rear wiper  $175
Variable intermittent wipers  $75
Water-repellent front-door glass  $15
Exterior 
Bright-finished exhaust tip(s)$25$25 
Infotainment 
Android Auto support$100$100 
App support$0$0 
Apple CarPlay support$100$100 
CD changer, in-dash  $325
CD player$125$125 
HD radio$50$50 
SMS text-to-speech reader$25$25 
Surround sound$250$250 
Telematics service, such as OnStar  $200
Traffic + travel information$25$25 
Traffic information  $25
USB port$25$25 
Voice control for external devices$0$0 
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror$75$75 
Auto-dimming headlights$200$200 
Automatic headlights$125$125 
Automatic-off headlights  $25
Compass$0$0 
Digital instruments  $0
Fog lights  $125
Headlight washers  $50
Interior ambient lighting$150$150 
Large color reconfigurable instrument cluster display$250$250 
Large energy flow and fuel economy display  $25
LED headlights  $1000
Tachometer$75$75 
Xenon HID headlights $500 
Seats and Interior Trim 
Cooled or ventilated front seats$300$300 
Door sill trim plates$100$100 
Floor mats$75$75 
Heated second row seats$200$200 
Leather-wrapped steering wheel $150$150
Manual height adjuster, driver seat  $50
Memory system, driver seat$200$200 
Metal pedals $75 
Power fore-aft adjuster, driver seat$100$100 
Power fore-aft adjuster, passenger seat$100$100 
Power height adjuster, driver seat$100$100 
Power height adjuster, passenger seat$100$100 
Power lumbar adjuster, passenger seat$100$100 
Power recliner, driver seat$100$100 
Power recliner, passenger seat$100$100 
Power tilt adjuster, driver seat$100$100 
Power tilt adjuster, passenger seat$100$100 
Synthetic suede inserts in leather seating surfaces $0 
Wood/leather-wrapped steering wheel$150  
Suspension, Wheels, and Tires 
Alloy wheels$350 $350
Electronic systems calibration selector  $200
Machined alloy wheels $350 
Sport suspension (upgrade) $0 
Transmission 
Steering-wheel-mounted transmission controls $100 
Total Value of Features$7,895$10,270$4,390
Value of Feature Adjustments$3,505$5,880$0
Value of Feature Adjustments-3,318-5,5640

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Specifications Comparison: Ford Taurus vs. Toyota Prius

Model Year20182010
ModelTaurusPrius
Body4dr Sedan4dr Hatch
Wheelbase112.9 in106.3 in
Length202.9 in175.6 in
Width76.2 in68.7 in
Height60.7 in58.7 in
Curb Weight3,970 lb.3,043 lb.
Fuel Capacity20.0 gal.11.9 gal.
Row 1 Headroom39.0 in38.6 in
Row 1 Shoulder Room57.9 in54.9 in
Row 1 Hip Room56.3 in52.7 in
Row 1 Legroom41.9 in42.5 in
Row 2 Headroom37.8 in37.6 in
Row 2 Shoulder Room56.9 in53.1 in
Row 2 Hip Room55.8 in51.2 in
Row 2 Legroom38.1 in36.0 in
Cargo Volume,
Minimum
20.1 ft321.6 ft3
Cargo Volume,
Maximum
20.139.6 ft3

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Option Package Details
Ford Taurus Limited

Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio75Yes
Traffic + travel information25No
Total Requested67596%
Total Not Requested254%
Driver Assist Package
FeatureValueRequested?
Adaptive cruise control450Yes
Obstacle detection, front150No
Radar- or camera-based collision preparation system0Yes
Lane departure warning200Yes
Semi-automated parking system500Yes
Driver drowsiness monitor150No
Forward collision warning200No
Lane departure prevention, steering-based200No
Total Requested115062%
Total Not Requested70038%

Option Package Details
Ford Taurus SHO

Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio75Yes
Traffic + travel information25No
Total Requested67596%
Total Not Requested254%
Driver Assist Package
FeatureValueRequested?
Adaptive cruise control450Yes
Obstacle detection, front150No
Radar- or camera-based collision preparation system0Yes
Lane departure warning200Yes
Semi-automated parking system500Yes
Driver drowsiness monitor150No
Forward collision warning200No
Lane departure prevention, steering-based200No
Total Requested115062%
Total Not Requested70038%

Option Package Details
Toyota Prius V

Advanced Technology Package
FeatureValueRequested?
Adaptive cruise control450Yes
Radar- or camera-based collision preparation system0Yes
Lane departure warning system200Yes
Parking guidance system - active500Yes
Lane departure prevention system150Yes
Telematics service, such as OnStar200No
Bluetooth audio streaming25Yes
Navigation system600Yes
Rearview camera200Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Total Requested225092%
Total Not Requested2008%

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