| 1 | 0 | 3 | 4 | 3 | 4 |
Hyundai Equus vs. Kia Optima Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Hyundai Equus vs. Kia Optima Invoice Comparison
Lowest Total Price: $35,300 Kia Optima SX | |||
| Difference: $24,870 | |||
Lowest Total Invoice: $32,975 Kia Optima SX | |||
| Difference: $23,313 | |||
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| Model Year | 2013 | 2013 | 2013 |
| Model | Equus | Equus | Optima |
| Trim | Signature | Ultimate | SX |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Base Price | $59,250 | $66,250 | $26,800 |
| Base Invoice | $55,368 | $61,878 | $25,040 |
| Premium Package | 2,950 | ||
| Limited Package | 3,350 | ||
| Navigation system | 1,400 | ||
| Premium Package | 2,635 | ||
| Limited Package | 3,250 | ||
| Navigation system | 1,250 | ||
| Options (change) | 0 | 0 | 7,700 |
| Options (change) | 0 | 0 | 7,135 |
| Destination | 920 | 920 | 800 |
| Total Price | $60,170 | $67,170 | $35,300 |
| Total Invoice | $56,288 | $62,798 | $32,975 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Hyundai Equus dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Hyundai Equus vs. Kia Optima
| Lowest Adjusted Price and Invoice: Kia Optima SX | |||
| TrueDelta Adjusted Price Difference: $18,335 | |||
| TrueDelta Adjusted Invoice Difference: $17,200 | |||
| Model Year | 2013 | 2013 | 2013 |
| Model | Equus | Equus | Optima |
| Trim | Signature | Ultimate | SX |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Engine | 429hp V8 | 429hp V8 | 274hp I4 |
| Transmission | T8 | T8 | T6 |
| Drivetrain | RWD | RWD | FWD |
| EPA Fuel Economy (city/highway) | 15/23 MPG | 15/23 MPG | 22/34 MPG |
| Audio (watts, speakers) | 608, 17 | 608, 17 | 550, 12 |
| Tire (rear if not all the same) | 245/45-19 | 245/45-19 | 225/45-18 |
| Total Price | $60,170 | $67,170 | $35,300 |
| Adjustments for Features | -6,535 | -9,785 | 0 |
| Feature-Adjusted Total Price | $53,635 | $57,385 | $35,300 |
| Cost Above Minimum | $0 | $3,750 | $0 |
| Total Invoice | $56,288 | $62,798 | $32,975 |
| Adjustments for Features | -6,113 | -9,148 | 0 |
| Feature-Adjusted Total Invoice | $50,175 | $53,650 | $32,975 |
| Cost Above Minimum | $0 | $3,475 | $0 |
Features Comparison: Hyundai Equus vs. Kia Optima
| Model Year | 2013 | 2013 | 2013 |
| Model | Equus | Equus | Optima |
| Trim | Signature | Ultimate | SX |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Transmission and Drivetrain | |||
| 8-speed manually-shiftable automatic | $1300 | $1300 | |
| 6-speed manually-shiftable automatic | $1100 | ||
| RWD | $0 | $0 | |
| FWD | $0 | ||
| Accessories | |||
| Adaptive cruise control | $600 | $600 | |
| Cruise control | $150 | ||
| Heated steering wheel | $100 | $100 | |
| Power trunk closer | $350 | ||
| Sunshade, rear, power | $225 | $225 | |
| Sunshades, second row, power | $225 | ||
| Tilt/telescoping steering wheel, manual | $250 | ||
| Tilt/telescoping steering wheel, power | $350 | $350 | |
| Brakes, Airbags, and Other Safety | |||
| 911 assist | $25 | ||
| Knee airbag, driver | $75 | $75 | |
| Lane departure warning | $200 | $200 | |
| Obstacle detection, front | $150 | $150 | |
| Obstacle detection, rear | $250 | $250 | |
| Radar- or camera-based collision preparation system | $0 | $0 | |
| Rear side airbags | $300 | $300 | |
| Temporary spare tire | $150 | $150 | |
| Vehicle health reports | $0 | ||
| Wide-view front camera | $150 | ||
| Cargo Management | |||
| Air-conditioned storage compartment | $50 | ||
| Cargo mat | $40 | $40 | |
| Cargo net | $40 | $40 | |
| Rear seat pass-through | $100 | ||
| Refrigerated storage compartment | $250 | ||
| Second-row high console | $250 | ||
| Climate Control | |||
| Automatic air recirculation | $100 | $100 | |
| Heated windshield washer nozzles | $15 | $15 | |
| Ionizing air filtration | $50 | $50 | |
| Rain-sensing wipers | $175 | $175 | |
| Rear air vents | $100 | ||
| Rear air vents with manual controls | $150 | $150 | |
| Variable intermittent wipers | $75 | ||
| Water-repellent front-door glass | $15 | $15 | |
| Wiper de-icer | $25 | $25 | |
| Exterior | |||
| Body kit | $0 | ||
| Laminated front side windows | $200 | $200 | |
| Laminated rear side windows | $100 | $100 | |
| Painted brake calipers (optional) | $0 | ||
| Panoramic sunroof | $1200 | ||
| Rear spoiler | $200 | ||
| Sunroof | $900 | $900 | |
| Infotainment | |||
| App support | $0 | ||
| CD changer, in-dash | $325 | $325 | |
| CD player | $125 | ||
| DVD-compatible player | $0 | $0 | |
| Entertainment system, console-mounted | $1000 | ||
| HD radio | $50 | ||
| iPod integration | $100 | $100 | |
| Surround sound | $250 | $250 | |
| USB port | $25 | ||
| Instruments, Lights, and Mirrors | |||
| Analog clock | $25 | $25 | |
| Auto-dimming driver-side mirror | $75 | $75 | |
| Auto-dimming passenger-side mirror | $75 | $75 | |
| Illuminated vanity mirrors, rear seat | $100 | ||
| Mirror tilt-down in reverse | $25 | $25 | |
| Speaker lights | $100 | ||
| Steering-linked headlights | $150 | $150 | |
| Seats and Interior Trim | |||
| Aluminum trim | $100 | ||
| Cooled or ventilated second row seats | $200 | ||
| Floor mats | $75 | $75 | |
| Folding second row seats | $300 | ||
| Massage, driver seat | $100 | $100 | |
| Massage, right second row seat | $100 | ||
| Metal pedals | $75 | ||
| Power 4-way lumbar adjuster, driver seat | $150 | $150 | |
| Power 4-way lumbar adjuster, right second row seat | $150 | ||
| Power headrest height adjuster, driver seat | $50 | $50 | |
| Power headrest height adjuster, passenger seat | $50 | $50 | |
| Power headrest height adjuster, second row seats | $75 | ||
| Power height adjuster, passenger seat | $100 | $100 | |
| Power legrest, right second row seat | $500 | ||
| Power lumbar adjuster, driver seat | $100 | ||
| Power recliner, second row seats | $150 | $150 | |
| Power thigh support length adjuster, driver seat | $100 | $100 | |
| Power tilt adjuster, passenger seat | $100 | $100 | |
| Synthetic suede headliner | $650 | $650 | |
| Upholstered instrument panel, leather | $1000 | $1000 | |
| Suspension, Wheels, and Tires | |||
| Adaptive dampers - electrical | $500 | $500 | |
| Air suspension, auto-leveling and height adjustable | $1000 | $1000 | |
| Sport suspension (upgrade) | $0 | ||
| Transmission | |||
| Steering-wheel-mounted transmission controls | $100 | ||
| Total Value of Features | $10,660 | $13,910 | $4,125 |
| Value of Feature Adjustments | $6,535 | $9,785 | $0 |
| Value of Feature Adjustments | -6,113 | -9,148 | 0 |
Specifications Comparison: Hyundai Equus vs. Kia Optima
| Model Year | 2013 | 2013 |
| Model | Equus | Optima |
| Body | 4dr Sedan | 4dr Sedan |
| Wheelbase | 119.9 in | 110.0 in |
| Length | 203.1 in | 190.7 in |
| Width | 74.4 in | 72.1 in |
| Height | 58.7 in | 57.3 in |
| Curb Weight | 4,449 lb. | 3,385 lb. |
| Fuel Capacity | 20.3 gal. | 18.5 gal. |
| Row 1 Headroom | 38.7 in | 40.0 in |
| Row 1 Shoulder Room | 59.1 in | 57.2 in |
| Row 1 Hip Room | 55.5 in | 54.7 in |
| Row 1 Legroom | 45.1 in | 45.5 in |
| Row 2 Headroom | 38.1 in | 37.6 in |
| Row 2 Shoulder Room | 58.0 in | 55.7 in |
| Row 2 Hip Room | 55.1 in | 54.5 in |
| Row 2 Legroom | 38.9 in | 34.7 in |
| Cargo Volume | 16.7 ft3 | 15.4 ft3 |
Option Package Details
Kia Optima SX
| Navigation system | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | Yes |
| Total Requested | 725 | 100% |
| Total Not Requested | 0 | 0% |
| Premium Package | ||
| Feature | Value | Requested? |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | Yes |
| Cooled or ventilated front seats | 300 | Yes |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Memory system, driver seat | 200 | Yes |
| Panoramic sunroof | 1200 | No |
| Power-folding mirrors | 50 | Yes |
| HD radio | 50 | No |
| Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
| Rearview camera | 200 | Yes |
| Voice control for external devices | 0 | No |
| SMS text-to-speech reader | 25 | No |
| Vehicle health reports | 0 | No |
| 911 assist | 25 | No |
| Bluetooth audio streaming | 25 | Yes |
| Media drive, small | 5 | No |
| App support | 0 | No |
| Total Requested | 1375 | 45% |
| Total Not Requested | 1655 | 55% |
| Limited Package | ||
| Feature | Value | Requested? |
| Upgraded leather upholstery | -450 | No |
| Wood trim | 300 | Yes |
| Leather seating surfaces | 450 | Yes |
| Wood/leather-wrapped steering wheel | 150 | Yes |
| Additional chrome trim | 0 | No |
| First-aid kit | 15 | No |
| Upholstered door panels, leather | 250 | Yes |
| Chrome-plated alloy wheels | 500 | Yes |
| Painted brake calipers (optional) | 0 | No |
| Total Requested | 1650 | 136% |
| Total Not Requested | -435 | -36% |
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