The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $28,300 Kia Optima EX | |||||
Difference: $2,615 | |||||
Lowest Total Invoice: $26,310 Kia Optima EX | |||||
Difference: $3,407 | |||||
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Model Year | 2010 | 2010 | 2012 | 2012 | 2012 |
Model | Liberty | Liberty | Optima | Optima | Optima |
Trim | Limited | Renegade | EX | EX Turbo | SX |
Body | 4dr SUV | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $27,125 | $27,860 | $23,200 | $25,100 | $26,500 |
Base Invoice | $26,201 | $26,170 | $21,675 | $23,455 | $24,760 |
Media Center 730N | 1,255 | ||||
Comfort / Convenience Group | 590 | ||||
Large canvas sunroof | 1,200 | 1,075 | |||
Navigation Convenience Group | 2,095 | ||||
Comfort Seating Group | 1,395 | ||||
Navigation system | 1,400 | 1,400 | 1,400 | ||
Premium Package | 2,950 | 2,950 | 2,950 | ||
Media Center 730N | 1,142 | ||||
Comfort / Convenience Group | 537 | ||||
Large canvas sunroof | 1,092 | 978 | |||
Navigation Convenience Group | 1,906 | ||||
Comfort Seating Group | 1,269 | ||||
Navigation system | 1,250 | 1,250 | 1,250 | ||
Premium Package | 2,635 | 2,635 | 2,635 | ||
Options (change) | 3,045 | 4,565 | 4,350 | 4,350 | 4,350 |
Options (change) | 2,771 | 4,153 | 3,885 | 3,885 | 3,885 |
Destination | 745 | 745 | 750 | 750 | 750 |
Total Price | $30,915 | $33,170 | $28,300 | $30,200 | $31,600 |
Total Invoice | $29,717 | $31,068 | $26,310 | $28,090 | $29,395 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | |||||
TrueDelta Adjusted Price Difference: $3,515 | |||||
TrueDelta Adjusted Invoice Difference: $3,909 | |||||
Model Year | 2010 | 2010 | 2012 | 2012 | 2012 |
Model | Liberty | Liberty | Optima | Optima | Optima |
Trim | Limited | Renegade | EX | EX Turbo | SX |
Body | 4dr SUV | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 210hp V6 | 210hp V6 | 200hp I4 | 274hp I4 | 274hp I4 |
Transmission | A4 | A4 | T6 | T6 | T6 |
Drivetrain | RWD | 4WD w/4L | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 368, 9 | 368, 9 | 550, 12 | 550, 12 | 550, 12 |
Tire (rear if not all the same) | 235/65-17 | 235/70-16 | 215/55-17 | 215/55-17 | 225/45-18 |
Total Price | $30,915 | $33,170 | $28,300 | $30,200 | $31,600 |
Adjustments for Features | 0 | -1,800 | -900 | -900 | -1,525 |
Feature-Adjusted Total Price | $30,915 | $31,370 | $27,400 | $29,300 | $30,075 |
Cost Above Minimum | $0 | $455 | $0 | $1,900 | $2,675 |
Total Invoice | $29,717 | $31,068 | $26,310 | $28,090 | $29,395 |
Adjustments for Features | 0 | -1,686 | -837 | -837 | -1,419 |
Feature-Adjusted Total Invoice | $29,717 | $29,382 | $25,473 | $27,253 | $27,976 |
Cost Above Minimum | $335 | $0 | $0 | $1,780 | $2,503 |
Model Year | 2010 | 2010 | 2012 | 2012 | 2012 |
Model | Liberty | Liberty | Optima | Optima | Optima |
Trim | Limited | Renegade | EX | EX Turbo | SX |
Body | 4dr SUV | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | |||||
4-speed automatic | $800 | $800 | |||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | ||
RWD | $0 | ||||
4WD w/low range | $2200 | ||||
FWD | $0 | $0 | $0 | ||
Accessories | |||||
Heated steering wheel | $100 | $100 | |||
Proximity key | $250 | $250 | $250 | ||
Remote start | $150 | ||||
Remote window/roof operation | $15 | ||||
Tilt steering wheel, manual | $150 | $150 | |||
Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | ||
Brakes, Airbags, and Other Safety | |||||
Front side airbags | $350 | $350 | $350 | ||
Full-size spare tire | $225 | $225 | |||
Obstacle detection, rear | $250 | ||||
Rearview camera | $200 | $200 | $200 | ||
Rollover sensor | $50 | $50 | |||
Temporary spare tire | $150 | ||||
Cargo Management | |||||
Air-conditioned storage compartment | $50 | $50 | $50 | ||
Cargo cover | $75 | $75 | |||
Cargo net | $40 | $40 | |||
Cargo tray | $40 | $40 | |||
Liftglass or two-piece tailgate | $150 | $150 | |||
Overhead sunglass holder | $25 | $25 | $25 | ||
Climate Control | |||||
Automatic climate control, front | $200 | $200 | $200 | $200 | |
Dual-zone climate control | $125 | $125 | $125 | ||
Rear air vents | $100 | $100 | $100 | ||
Rear wiper | $175 | $175 | |||
Exterior | |||||
Body kit | $0 | ||||
Bodyside moldings | $75 | $75 | |||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | ||
Deep-tinted rear windows | $275 | $275 | |||
Large canvas sunroof | $1200 | $1200 | |||
Panoramic sunroof | $1200 | $1200 | $1200 | ||
Rear bumper protector | $40 | $40 | |||
Rear spoiler | $200 | ||||
Skid plates | $150 | ||||
Tow hook(s), front | $40 | ||||
Tow hook(s), rear | $25 | ||||
Wheel-lip moldings | $75 | $75 | |||
Infotainment | |||||
Bluetooth audio streaming | $25 | $25 | $25 | ||
DVD-compatible player | $0 | $0 | |||
HD radio | $50 | $50 | $50 | ||
Media drive | $15 | $15 | |||
Satellite radio | $200 | $200 | $200 | ||
Satellite radio - one year subscription | $250 | $250 | |||
Voice recorder | $0 | $0 | |||
Instruments, Lights, and Mirrors | |||||
Interior ambient lighting | $150 | $150 | |||
Power-folding mirrors | $50 | $50 | $50 | ||
Speaker lights | $100 | $100 | $100 | ||
Turn signals on or near mirrors | $25 | $25 | $25 | ||
Xenon HID headlights | $500 | ||||
Seats and Interior Trim | |||||
Aluminum trim | $100 | ||||
Center armrest(s), second row | $50 | $50 | $50 | ||
Cooled or ventilated front seats | $300 | $300 | $300 | ||
Folding passenger seat | $150 | $150 | |||
Heated second row seats | $200 | $200 | $200 | ||
Illuminated door sill trim plates | $200 | ||||
Leather seating surfaces | $900 | $900 | $900 | $900 | |
Manual lumbar adjuster, driver seat | $50 | $50 | |||
Manual recliner, second row seats | $75 | $75 | |||
Metal pedals | $75 | ||||
Partial leather seating sufaces | $450 | ||||
Power lumbar adjuster, driver seat | $100 | $100 | $100 | ||
Power recliner, driver seat | $100 | $100 | $100 | ||
Power recliner, passenger seat | $100 | $100 | $100 | ||
Suspension, Wheels, and Tires | |||||
Sport suspension (upgrade) | $0 | ||||
White-letter tires | $0 | $0 | |||
Transmission | |||||
Steering-wheel-mounted transmission controls | $100 | ||||
Total Value of Features | $5,425 | $7,225 | $6,325 | $6,325 | $6,950 |
Value of Feature Adjustments | $0 | $1,800 | $900 | $900 | $1,525 |
Value of Feature Adjustments | 0 | -1,686 | -837 | -837 | -1,419 |
Model Year | 2010 | 2012 |
Model | Liberty | Optima |
Body | 4dr SUV | 4dr Sedan |
Wheelbase | 106.1 in | 110.0 in |
Length | 176.9 in | 190.7 in |
Width | 72.4 in | 72.1 in |
Height | 72.1 in | 57.3 in |
Curb Weight | 4,031 lb. | 3,207 lb. |
Fuel Capacity | 19.5 gal. | 18.5 gal. |
Row 1 Headroom | 40.4 in | 40.0 in |
Row 1 Shoulder Room | 56.8 in | 57.2 in |
Row 1 Hip Room | 52.7 in | 54.7 in |
Row 1 Legroom | 40.8 in | 45.5 in |
Row 2 Headroom | 40.3 in | 37.6 in |
Row 2 Shoulder Room | 56.6 in | 55.7 in |
Row 2 Hip Room | 52.7 in | 54.5 in |
Row 2 Legroom | 38.8 in | 34.7 in |
Cargo Volume, Minimum | 31.5 ft3 | 15.4 ft3 |
Cargo Volume, Maximum | 64.2 ft3 | 15.4 ft3 |
Media Center 730N | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
DVD-compatible player | 0 | No |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Media drive, large | 15 | No |
USB port | 25 | Yes |
Voice recorder | 0 | No |
Total Requested | 750 | 98% |
Total Not Requested | 15 | 2% |
Comfort / Convenience Group | ||
Feature | Value | Requested? |
Automatic climate control, front | 200 | Yes |
Obstacle detection, rear | 250 | No |
Remote start | 150 | No |
Total Requested | 200 | 33% |
Total Not Requested | 400 | 67% |
Navigation Convenience Group | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Bluetooth cell phone link | 100 | Yes |
Infinity, 368W, 9 speakers (with subwoofer) | 350 | No |
Navigation system | 600 | Yes |
DVD-compatible player | 0 | No |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Media drive, large | 15 | No |
USB port | 25 | Yes |
Voice recorder | 0 | No |
Total Requested | 1100 | 75% |
Total Not Requested | 365 | 25% |
Comfort Seating Group | ||
Feature | Value | Requested? |
Leather seating surfaces | 900 | Yes |
Heated front seats | 200 | Yes |
Power fore-aft adjuster, driver seat | 100 | Yes |
Power height adjuster, driver seat | 100 | Yes |
Power tilt adjuster, driver seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | Yes |
Total Requested | 1700 | 100% |
Total Not Requested | 0 | 0% |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Total Requested | 725 | 100% |
Total Not Requested | 0 | 0% |
Premium Package | ||
Feature | Value | Requested? |
Heated steering wheel | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | Yes |
Panoramic sunroof | 1200 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
Bluetooth audio streaming | 25 | No |
Media drive, small | 5 | No |
Rearview camera | 200 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Total Requested | 500 | 16% |
Total Not Requested | 2605 | 84% |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Total Requested | 725 | 100% |
Total Not Requested | 0 | 0% |
Premium Package | ||
Feature | Value | Requested? |
Heated steering wheel | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | Yes |
Panoramic sunroof | 1200 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
Bluetooth audio streaming | 25 | No |
Media drive, small | 5 | No |
Rearview camera | 200 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Total Requested | 500 | 16% |
Total Not Requested | 2605 | 84% |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Total Requested | 725 | 100% |
Total Not Requested | 0 | 0% |
Premium Package | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | Yes |
Panoramic sunroof | 1200 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | No |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
Bluetooth audio streaming | 25 | No |
Media drive, small | 5 | No |
Rearview camera | 200 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Total Requested | 500 | 17% |
Total Not Requested | 2505 | 83% |