The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $28,800 Kia Optima EX | |||||
Difference: $1,690 | |||||
Lowest Total Invoice: $26,780 Kia Optima EX | |||||
Difference: $2,546 | |||||
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Model Year | 2011 | 2011 | 2013 | 2013 | 2013 |
Model | Liberty | Liberty | Optima | Optima | Optima |
Trim | Limited | Renegade | EX | SX | Hybrid EX |
Body | 4dr SUV | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $26,650 | $27,250 | $23,650 | $26,800 | $31,950 |
Base Invoice | $25,760 | $26,348 | $22,095 | $25,040 | $29,555 |
Media Center 730N | 1,845 | ||||
Large canvas sunroof | 1,200 | 1,075 | |||
Navigation Convenience Group | 2,195 | ||||
Comfort Seating Group | 1,295 | ||||
Premium Package | 2,950 | 2,950 | |||
Navigation system | 1,400 | 1,400 | |||
Media Center 730N | 1,679 | ||||
Large canvas sunroof | 1,092 | 978 | |||
Navigation Convenience Group | 1,997 | ||||
Comfort Seating Group | 1,178 | ||||
Premium Package | 2,635 | 2,635 | |||
Navigation system | 1,250 | 1,250 | |||
Options (change) | 3,045 | 4,565 | 4,350 | 4,350 | 0 |
Options (change) | 2,771 | 4,153 | 3,885 | 3,885 | 0 |
Destination | 795 | 795 | 800 | 800 | 800 |
Total Price | $30,490 | $32,610 | $28,800 | $31,950 | $32,750 |
Total Invoice | $29,326 | $31,296 | $26,780 | $29,725 | $30,355 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | |||||
TrueDelta Adjusted Price Difference: $3,115 | |||||
TrueDelta Adjusted Invoice Difference: $3,871 | |||||
Model Year | 2011 | 2011 | 2013 | 2013 | 2013 |
Model | Liberty | Liberty | Optima | Optima | Optima |
Trim | Limited | Renegade | EX | SX | Hybrid EX |
Body | 4dr SUV | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 210hp V6 | 210hp V6 | 200hp I4 | 274hp I4 | 159hp I4 H |
Transmission | A4 | A4 | T6 | T6 | T6 |
Drivetrain | RWD | 4WD, PT w/4L | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 368, 9 | 368, 9 | 550, 12 | 550, 12 | 550, 12 |
Tire (rear if not all the same) | 235/65-17 | 235/70-16 | 215/55-17 | 225/45-18 | 215/55-17 |
Total Price | $30,490 | $32,610 | $28,800 | $31,950 | $32,750 |
Adjustments for Features | 0 | -1,900 | -1,425 | -2,050 | -2,405 |
Feature-Adjusted Total Price | $30,490 | $30,710 | $27,375 | $29,900 | $30,345 |
Cost Above Minimum | $0 | $220 | $0 | $2,525 | $2,970 |
Total Invoice | $29,326 | $31,296 | $26,780 | $29,725 | $30,355 |
Adjustments for Features | 0 | -1,823 | -1,325 | -1,907 | -2,229 |
Feature-Adjusted Total Invoice | $29,326 | $29,473 | $25,455 | $27,818 | $28,126 |
Cost Above Minimum | $0 | $147 | $0 | $2,363 | $2,671 |
Model Year | 2011 | 2011 | 2013 | 2013 | 2013 |
Model | Liberty | Liberty | Optima | Optima | Optima |
Trim | Limited | Renegade | EX | SX | Hybrid EX |
Body | 4dr SUV | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | |||||
4-speed automatic | $800 | $800 | |||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | ||
RWD | $0 | ||||
4WD, part-time w/low range | $1700 | ||||
FWD | $0 | $0 | $0 | ||
Accessories | |||||
Heated steering wheel | $100 | $100 | |||
Proximity key | $250 | $250 | $250 | ||
Remote window/roof operation | $15 | ||||
Tilt steering wheel, manual | $150 | $150 | |||
Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | ||
Brakes, Airbags, and Other Safety | |||||
911 assist | $25 | $25 | $25 | ||
Front side airbags | $350 | $350 | $350 | ||
Full-size spare tire | $225 | $225 | |||
Rearview camera | $200 | $200 | $200 | ||
Rollover sensor | $50 | $50 | |||
Vehicle health reports | $0 | $0 | $0 | ||
Cargo Management | |||||
Air-conditioned storage compartment | $50 | $50 | $50 | ||
Cargo cover | $75 | $75 | |||
Cargo net | $40 | $40 | |||
Cargo tray | $40 | $40 | |||
Liftglass or two-piece tailgate | $150 | $150 | |||
Overhead sunglass holder | $25 | $25 | $25 | ||
Rear seat pass-through | $100 | ||||
Climate Control | |||||
Automatic climate control, front | $200 | $200 | $200 | ||
Dual-zone climate control | $125 | $125 | $125 | ||
Rear air vents | $100 | $100 | $100 | ||
Rear wiper | $175 | $175 | |||
Engine / Motor | |||||
Automatic start / stop | $150 | ||||
Exterior | |||||
Body kit | $0 | $0 | |||
Bodyside moldings | $75 | $75 | |||
Bright-finished exhaust tip(s) | $25 | $25 | |||
Deep-tinted rear windows | $275 | $275 | |||
Large canvas sunroof | $1200 | $1200 | |||
Panoramic sunroof | $1200 | $1200 | $1200 | ||
Rear bumper protector | $40 | $40 | |||
Rear spoiler | $200 | $200 | |||
Skid plates | $150 | ||||
Tow hook(s), front | $40 | ||||
Tow hook(s), rear | $25 | ||||
Wheel-lip moldings | $75 | $75 | |||
Infotainment | |||||
App support | $0 | $0 | $0 | ||
DVD-compatible player | $0 | $0 | |||
HD radio | $50 | $50 | $50 | ||
Media drive | $15 | $15 | |||
Media drive, small | $5 | ||||
Satellite radio | $200 | $200 | $200 | ||
Satellite radio - one year subscription | $250 | $250 | |||
SMS text-to-speech reader | $25 | ||||
Traffic + travel information | $25 | $25 | |||
Traffic information | $25 | $25 | $25 | ||
Voice control for external devices | $0 | ||||
Voice recorder | $0 | $0 | |||
Instruments, Lights, and Mirrors | |||||
Detailed driving style feedback | $100 | ||||
Interior ambient lighting | $150 | $150 | $150 | ||
Large energy flow and fuel economy display | $25 | ||||
Power-folding mirrors | $50 | $50 | $50 | ||
Speaker lights | $100 | $100 | $100 | ||
Turn signals on or near mirrors | $25 | $25 | $25 | ||
Xenon HID headlights | $500 | $500 | |||
Seats and Interior Trim | |||||
Aluminum trim | $100 | ||||
Center armrest(s), second row | $50 | $50 | $50 | ||
Cooled or ventilated front seats | $300 | $300 | $300 | ||
Floor mats | $75 | $75 | |||
Folding passenger seat | $150 | $150 | |||
Folding second row seats | $300 | $300 | $300 | $300 | |
Heated second row seats | $200 | $200 | $200 | ||
Illuminated door sill trim plates | $200 | $200 | |||
Leather seating surfaces | $900 | $900 | $900 | $900 | |
Manual lumbar adjuster, driver seat | $50 | $50 | |||
Manual recliner, second row seats | $75 | $75 | |||
Metal pedals | $75 | ||||
Partial leather seating sufaces | $450 | ||||
Power lumbar adjuster, driver seat | $100 | $100 | $100 | ||
Power recliner, driver seat | $100 | $100 | $100 | ||
Power recliner, passenger seat | $100 | $100 | $100 | ||
Suspension, Wheels, and Tires | |||||
Sport suspension (upgrade) | $0 | ||||
White-letter tires | $0 | ||||
Transmission | |||||
Steering-wheel-mounted transmission controls | $100 | ||||
Total Value of Features | $5,225 | $7,125 | $6,650 | $7,275 | $7,630 |
Value of Feature Adjustments | $0 | $1,900 | $1,425 | $2,050 | $2,405 |
Value of Feature Adjustments | 0 | -1,823 | -1,325 | -1,907 | -2,229 |
Model Year | 2011 | 2013 |
Model | Liberty | Optima |
Body | 4dr SUV | 4dr Sedan |
Wheelbase | 106.1 in | 110.0 in |
Length | 176.9 in | 190.7 in |
Width | 72.4 in | 72.1 in |
Height | 72.1 in | 57.3 in |
Curb Weight | 4,031 lb. | 3,224 lb. |
Fuel Capacity | 19.5 gal. | 18.5 gal. |
Row 1 Headroom | 40.4 in | 40.0 in |
Row 1 Shoulder Room | 56.8 in | 57.2 in |
Row 1 Hip Room | 52.7 in | 54.7 in |
Row 1 Legroom | 40.8 in | 45.5 in |
Row 2 Headroom | 40.3 in | 37.6 in |
Row 2 Shoulder Room | 56.6 in | 55.7 in |
Row 2 Hip Room | 52.7 in | 54.5 in |
Row 2 Legroom | 38.8 in | 34.7 in |
Cargo Volume, Minimum | 31.5 ft3 | 15.4 ft3 |
Cargo Volume, Maximum | 64.2 ft3 | 15.4 ft3 |
Media Center 730N | ||
Feature | Value | Requested? |
Voice control for nav and audio | 100 | Yes |
Traffic + travel information | 25 | No |
Voice recorder | 0 | No |
Navigation system | 600 | Yes |
DVD-compatible player | 0 | No |
Media drive, large | 15 | No |
USB port | 25 | Yes |
Total Requested | 725 | 95% |
Total Not Requested | 40 | 5% |
Navigation Convenience Group | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Bluetooth cell phone link | 100 | Yes |
Infinity, 368W, 9 speakers (with subwoofer) | 350 | No |
Bluetooth audio streaming | 25 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic + travel information | 25 | No |
Voice recorder | 0 | No |
Navigation system | 600 | Yes |
DVD-compatible player | 0 | No |
Media drive, large | 15 | No |
USB port | 25 | Yes |
Total Requested | 1100 | 74% |
Total Not Requested | 390 | 26% |
Comfort Seating Group | ||
Feature | Value | Requested? |
Leather seating surfaces | 900 | Yes |
Heated front seats | 200 | Yes |
Power fore-aft adjuster, driver seat | 100 | Yes |
Power height adjuster, driver seat | 100 | Yes |
Power tilt adjuster, driver seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | Yes |
Total Requested | 1700 | 100% |
Total Not Requested | 0 | 0% |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Total Requested | 725 | 100% |
Total Not Requested | 0 | 0% |
Premium Package | ||
Feature | Value | Requested? |
Heated steering wheel | 100 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | Yes |
Panoramic sunroof | 1200 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | No |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
Rearview camera | 200 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Vehicle health reports | 0 | No |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | Yes |
Media drive, small | 5 | Yes |
App support | 0 | No |
Total Requested | 530 | 17% |
Total Not Requested | 2600 | 83% |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Total Requested | 725 | 100% |
Total Not Requested | 0 | 0% |
Premium Package | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | Yes |
Panoramic sunroof | 1200 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | No |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
Rearview camera | 200 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Vehicle health reports | 0 | No |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | Yes |
Media drive, small | 5 | Yes |
App support | 0 | No |
Total Requested | 530 | 17% |
Total Not Requested | 2500 | 83% |